Talking Tourism Episode 113 - The Global Demand Golden Window Is Now with Rob Dougan

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Recorded02 Oct 2022

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Show notes

Rob Dougan is the Executive General Manager - Strategy and Research at Tourism Australia. In his role with TA, Rob is tasked with setting the organisation’s objectives, devising strategies to help achieve them, and ensuring that Tourism Australia and the tourism industry have the right data to make those decisions and understand their impacts.In today's episode, Destination Southern Tasmania's Alex Heroys racks Rob's data- and trends-centric mind for his take on the recovery of inbound international tourism to Australia and, specifically, Tasmania. While lingering resistance to long-haul flights and economic factors continue to impact how many international tourists we're seeing arrive into Tassie, there's plenty of good news for our state in terms of its competitiveness with other destinations. In Rob's words, we're perfectly poised with a suite of high-quality products that appeal to a high-yielding market that's willing to travel and - perhaps more importantly - willing to spend good money on great experiences that celebrate people, product and place. Rob also unpacks our closest competitors and the key advantages we must flex in order to increase our share, new and emerging inbound markets, and the post-Covid recovery of the all-important China market. Finally, he provides an update on 2018's Restaurant Australia campaign, and how important it is that we continue to sell brand Tasmania to an international market. Today’s episode is brought to you by our partner, Tourism Australia. Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research. Thanks to Tourism Australia for their generous support of TICT and for helping to make this episode of Talking Tourism possible.

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