Talking Tourism Episode 115 - Turning Traveller Desire Into Action with Kirsten Galliott

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Recorded30 Oct 2022

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Handlerec:14667958

Show notes

Kirsten Galliott is Head of Content, Travel & Luxury at Medium Rare Content Agency, and Editor in Chief at Qantas magazine and Travel Insider. She is a senior media executive with more than 20 years’ experience in newspapers, magazines, television and radio. Her impressive career includes three years as Editor for much-loved fashion magazine InStyle fashion, 10 years at Fairfax Media, and a presenting stint on Channel 7’s Sunrise. As Head of Content, Travel & Luxury, for Medium Rare Content Agency, Kirsten serves as Editor-in-Chief of the flagship QANTAS magazine and Travel Insider, and crafts content strategies for tourism bodies here and overseas. In today's episode, Destination Southern Tasmania's Alex Heroys makes the most of Kirsten's remit to keep her finger on the pulse of travel and tourism trends. Together, they discuss destination data, including what's happening in the world of travel, and how this impacts the tourism market in Tasmania. Kirsten identifies two distinct markets: one that is itching to travel and another that is still sitting in a level of post-Covid reluctance. But there's a common theme among both markets: intentional travel. Whether it's slow experiences that immerse and recharge, First Nations experiences that connect travellers authentically to place and people, or those bucket list experiences that fulfil a lifelong dream, Tassie is in a prime position to deliver on exactly what visitors are looking for in their destination deliberations. Having recently settled in Tasmania herself, Kirsten is well-placed to comment on the state's unique selling points , as well as the gaps to lean into to remain competitive in the domestic and international market. Today’s episode is brought to you by our partner, Hobart Airport. From an isolated island at the bottom of the world to an internationally renowned travel destination, Hobart Airport has seen Tasmania through an endless journey of discovery, invention anad creation, and they're proud to bring those from near and far along for the ride. Thanks to Hobart Airport for their generous support of TICT and for helping to make this episode of Talking Tourism possible.

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