Talking Tourism Episode 119 - We're All Digital Marketing Landlords with Despina Karatzias

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Recorded25 Dec 2022

Publisherfeeds.buzzsprout.com

Handlerec:14667954

Show notes

Despina Karatzias is the Chief Navigator at Navii Digital and Tourism Tribe, where she supports Australian tourism operators to learn how to run, market and get the best out of their small tourism businesses and convert them to even more effective and efficient tourism businesses. She is a digital tourism and packaging specialist, and has created and delivered a number of in-person and online training courses for the small business community. In today's episode, Rachel Williams sits down with Despina to talk all things digital marketing. In an age where contemporary marketing approaches are no longer a nice-to-have but a need-to-have, Despina explains how to make the digital transformation toolbox work for you and your business, as well as where you should focus your attention to get the most impact for your effort.Despina defines and compares owned, earned and paid assets, and puts every tourism operator into the landlord's role - now it's up to you to make sure your "tenants" are in the right mix and working hard for you. While social media is a beast unto itself, Despina highlights the importance of your website as the best salesperson in your business, and provides her tips on attracting traffic to it so that you can convert digital attention into sales. She also discusses a destination-first approach to marketing, where a "we" philosophy leverages organic and holistic content and digital assets into your marketing plan. Today’s episode is brought to you by our partner, Tasmania Parks & Wildlife Service. PWS presents, protects and manages our Tasmania’s extraordinary landscapes in partnership with the community. They work to conserve the State’s natural and cultural heritage while providing for sustainable use and economic opportunities for the Tasmanian community. Thanks to Tasmania Parks & Wildlife Service for their generous support of TICT and for helping to make this episode of Talking Tourism possible.

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