Talking Tourism Episode #9 - Building a brand - with Jason Little

episode

Talking Tourism not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

More from Talking Tourism

Palawa / Tasmanian Aboriginal food and cultural experience 27 min · 27 May 2026

All episodes from Talking Tourism →

Report any issue

Source

Recorded16 Jul 2019

Publisherfeeds.buzzsprout.com

Handlerec:14668067

Show notes

Jason discusses how his company, For the People, goes about developing a destination brand. His most recent brand project is Tasmania’s West Coast, that has set a new standard for comprehensive community consultation and regional branding in the local government and tourism sector. Jason discusses the importance of engaging locals to build a strong tourism brand, and why leaning into what makes a place different from everywhere else is critical for building a brand that takes on a life of its own.Contact: [email protected]

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.