Talking Tourism Episode 96 - Making The Most Of The Off Season Campaign with Thomasine Burnap

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Recorded15 Feb 2022

Publisherfeeds.buzzsprout.com

Handlerec:14667977

Show notes

Thomasine Burnap is a Group Planning Director at BMF, one of Australia’s most awarded advertising agencies. For the last two and a half years, she has worked with Tourism Tasmania, including helping to plan their winter comms strategy. Thom’s insights around how Australians perceive winter led to the development of The Off Season – a campaign that encourages visitors to embrace rather than to escape everything that is unique, quirky, eccentric and stimulating about the cooler months in Tasmania. In today’s episode, Thom chats with TICT’s Emma Azon-Jacometti about how local tourism operators can make the most of this year’s The Off Season campaign, by creating experiences that speak to one or more of the key elements of creative stimulation, wild revelry and inspiration from nature. Tourism Tasmania is ready and willing to work with operators to develop an Off Season offer that benefits your business and provides a special visitor experience, and will support the promotion of these experiences through their own campaign activity. To access the toolkit and webinar recording referenced in this episode, please contact Tourism Tasmania by email at [email protected] and check out the overview at https://www.tourismtasmania.com.au/marketing/campaigns/off-season-2022Today’s episode is brought to you by our partner, Cumulus Studio. Cumulus Studio is an award-winning architecture and interior design practice with offices in Hobart, Launceston, Melbourne and Adelaide. Amongst its most notable Tasmanian tourism designs are the award-winning Cradle Mountain Visitor Centre and the iconic Pumphouse Point in Tassie’s central highlands. Thanks to Cumulus Studio for their generous support of TICT and for helping to make this episode of Talking Tourism possible.

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