Transcript generated automatically by AI and may contain errors.
Chapter 1: What is the main topic discussed in this episode?
We got Jake Paul. He's here. Come sit down. Jeff Wu, too. How you doing?
Let's run it.
What's up? What's up?
How are you? Good to see you.
Chapter 2: What recent funding has Jake Paul secured for his ventures?
What's up, bro? How are you? Good to meet you. Tell us the news. You raised a bunch of money. Bro, smack that gong. 100 million oversubscribed.
Woo! There we go. You can do it.
You can do it. Wow. Come on.
Great to see you. Tell us about the fund. Who do you raise money from? Are you talking to endowments now? Are these your friends? Is it all your money? What's going on there?
You're good. Yeah, a lot of our own money. We have a 10%, maybe even more. It's like 10, 12, 13, 14% GP commit. Our lead investor is Aquarian Holdings. Shout out to Rudy and Eric. They've believed in us for a long time. They doubled down into our growth fund and It's been a great relationship with them. And then, yeah, just like other people that we know in our network.
Yeah. Highlights from the fund so far.
Sorry, I was going to say, like, I think going from more of just investing our own money, I think we are going more institutional, right? So Aquarian, they manage 27 billion plus as an insurance holding company.
So I think we're just proving our sophistication as fiduciaries, as investors to be like, hey, endowments, institutions, we can compound money faster and better than other VCs can for you.
How is the strategy changing with the new fund? Is it changing? Like number of checks, check size, ownership, all that good stuff.
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Chapter 3: How is AI influencing Jake Paul's investment strategy?
And then pretty much fully deployed on growth one. We've been working on it for the past eight months, getting into a lot of these big companies and actually going into growth two already. And so we've just had tons of great access. And I think that's obviously the key. And just we're hustling and in all the right rooms, providing access.
marketing support, consultant support on that side of things, which a lot of these companies need. That's what we've realized in every room that we go into, whether it's, I mean, I won't say names, but pretty much everyone needs users. And so you'd be surprised at the level of marketing knowledge that these companies have. It's like, day one, very basic.
These are the most technical companies in the world, right? But they're not the best at breaking through to grow their users. And so we've just been able to really help on that side of things. And the most basic 30-minute call about marketing is extremely helpful for these companies.
Yeah, take us through it. What are you actually talking to a tech company that might have their pitch dialed for investors or engineers?
Or even customers once they get them on a call.
Customers, but it's just that. whatever story they're telling, it's not resonating with just the normal person.
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Chapter 4: What unique approach does Jake Paul take in women's boxing?
And I feel like you've gone so big with everything that you've done that you've touched every part of America, the world globally, and you can probably offer more feedback and advice on just like how to tell a story as a company that resonates outside of this tiny little, you know, enclave in San Francisco.
Yeah, no, correct. I mean, I went from Vine to then it was YouTube, then Facebook popped off, then Snapchat was the thing. Me and my brother were the first people making Snapchat stories, like a full content. Evan Spiegel invites us out asking us like how we like the app, what what. We changed in Venice and then it went, you know, to all these different platforms, TikTok, Reel.
So it's been however many years, like 14, 15 years of knowing exactly how to talk to the audience and be relatable and grow brands and my own brands from better W. anti-fund, MVP becoming the biggest boxing company in the last four years. And so I could do it from a personal side, but I also understand it from a corporate side.
And I think a lot of the times, you know, these companies raise all this money, they have a big balance sheet, they're printing cash. And they get really corporate with their messaging and they wanna create like a one, two, three, four million dollar commercial. And I think oftentimes that doesn't reach the audience. And so it's actually just,
a lot of times telling them to be more relatable and to, to scale down and to, um, tell their story in a easier to understand way. And obviously I'm summarizing and it depends on like what the company is, right. We've helped companies market, you know, towards engineers. Cause that, you know, there, there may be just an engineering product.
And so it's like, how do we appeal to that side of things? So each case is, is different. Um, but, Yeah, it's just second nature and I think been pretty helpful on the cap table.
Do you remember the first piece of content you ever created?
I was born on camera. And I didn't know that until like two years ago. My mom's like, look at this footage of you being born. I was like, oh great, you've never shown me this?
What are we doing, mom? This is a great part of the story. The face of the whole influencer era.
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Chapter 5: How does Jake Paul view the future of boxing in America?
So we were naturally kind of like good at making the content. And when Vine came out, I thought it was super cool. I got to like 40 followers. Everyone in the high school was like, this is hilarious. Your videos are funny. And then me and my brother got into an argument about like how to film a video. And I was like, bro, I have more followers than you. Like, shut up.
And I had, like, 40 followers, and he had, like, 20.
And I mocked him so hard that day.
And that's actually what changed everything, because the next day, he started, like, putting a ton of effort into his Vine videos. And I was watching him. I was like, oh, that was really good. Oh.
he's really doing this and then he got to like 80 followers I was at like 80 and then we just kept on putting more effort and like two weeks later one of the videos that we made went viral and once we tasted that success we both gained like 5,000 followers we were like oh my gosh we're famous like this is it We're the coolest people ever.
Um, and once we figured out that recipe of like the level it took to make a viral video, we just kept on cranking that level out. And it just, one thing led to another. And once we realized we could make money from it, I got paid like $200 for my first brand deal. And I was landscaping.
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Chapter 6: What changes are happening in the fight promotion industry?
I had my own landscaping company and I was making $10 an hour and I was like $200 for a six second video. I don't have to be in the hot sun. Exactly. And that was the motivation to just like take it even more serious as the nature of the competition between you and your brother changed. Yeah. I think when we were younger it was like very intense and still there and
we were just like young and it was actually good because there was no one else to compete with. We were the two biggest vloggers in the world. Um, and so I was, it was inspiration and competition at the same time. And then as we've gotten older, we're just like collaborative now and we're on the same team. Obviously he's a general partner in anti-fund and,
we work together on a lot of things and everything that he does benefits me and vice versa. And so it's like building out a, we're the testosterone Kardashians essentially. It's just like any given day of the week, you got to see one of our faces somewhere. So.
Kardashians of testosterone how do you how do you think about capacity you've got a great partner and Jeff with antifun but you know multiple businesses it feels like there's always some ceiling maybe you haven't found it yet but yeah where what's the limit yeah it's a good question I mean
Every year I've just continued to compound since I was 16 years old and I think it's just a testament to scale team having great partners on all different sides of the business and the best in class from Gus the best videographer in the world to Laura and all these people around are just. top notch. And I think that's been a massive part of it.
And then just continuing to see ahead and know where the ball is going.
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Chapter 7: What role do haters play in Jake Paul's success?
I think that's one of my best attributes is being a visionary and being able to pivot, move, change, adapt, and continue to grow my career that way. But Again, I think it just goes back to team, and I'm inspired by people like Elon, where it's like, how do you have, you know, four, five, six of the biggest, some of the biggest companies in the world?
And obviously he's a machine, and I don't stop. I work all the time around the clock, and it's like even if I'm doing something fun, I'm filming it to be posted as content. So, like, it's just nonstop. grind for the past 14 years and I just love hard work.
What's the future of boxing in America?
Yeah, that's an interesting category because it's not you're going up against the biggest names, the biggest balance sheets in the world competing over a market that historically hasn't been a monopoly, but maybe there are some efforts to try to create a monopoly in that space.
Yeah, it's not going to work. I think so many people have tried to take over the sport of boxing and it's just too diversified, too many sanctioning bodies with the belts, too many fighters and promoters and managers involved. And it's a sport that is always going to be, you know, scattered across the board. And I think
Our strategy on that was essentially we're the WNBA of boxing because we've cornered a market in women's boxing and believed in Amanda Serrano since day one. And that was really the test case to say, okay, we can make a woman a massive star and take her from making $500 a fight to
five million dollars a fight and no one is pushing women's boxing they deserve to be pushed their fights are arguably more entertaining especially than floyd mayweather for sure without a doubt and we saw that and we were like all right let's go after women's boxing because it's it's untapped and now we have you know seven out of the
10 pound-for-pound best women fighters and 40 overall some of the best up-and-coming talent. And that's where we found a little bit of a niche, as well as being the leaders of working with Netflix. I think pay-per-view, there's so much piracy and so many issues with that.
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Chapter 8: How is technology shaping the future of health and longevity?
And so... I was the first one to be like, all right, there was the TV era of boxing. Then there was the pay-per-view era. And then I was like, now we're in the streaming era. And so realizing that we had to pivot the business model to be accessible, where it's like if you have Netflix or one of these subscriptions, you're not going to want it. You don't care.
You're going to pay the $7 a month or $10 a month or whatever it is now. And... getting distribution that way. Obviously I'll probably still do pay-per-view fights here and there, but we're definitely moving into the streaming era of boxing.
How do you take the Tyson fight broke Netflix, right?
So yeah, it did. Right. For such a storied engineering team over there for decades.
How do you, how have you approached negotiating with, you know, platforms like a Netflix? Like what does your team look like for that?
Yeah. So my, my business partner and most valuable promotions, Nikki is one of the best negotiators in the world, but he was the CFO at a UFC when they, they sold to endeavor and he helped lead the sale and was a partner part of their organization for many years. So you think Dana took that personally? Oh yeah, that's a whole big part of the beef.
It's not just me, it's the fact that Nakisa and I have teamed up together. So yeah, definitely a sore subject for Dana. Yeah, I think it's just having the relationships and making the right fights at the right moments. And we've also, you know, put on amazing events and have great relationships with so many fighters.
And so we're able to pull together the Ronda Rouseys, the Francis Ngannous, the Nate Diaz's, the... the Mike Perry's because we've always been fighter first. So people love working with us. We came into the world that was, I say it was like taxi and we're Uber in the fight world. The way we run things is like a startup professional treating fighters right. We're on time, we're pay instantly.
all these little details, production, fighter kits, helping them, instant communication, social media tips, the list goes on. These things are all like super basic to me and Nikisa, but in the fighting world, it's like fighters will fight and then like not get paid for like a year. And just like there's so many issues in the sport. So just by running it like a proper SF startup, we've
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