The event industry has been hit harder than most by COVID. I wanted to learn more about how event producers and organizers can overcome the pandemic's obstacles with technology. I also want to explore how virtual platforms be leveraged to ensure that virtual events are on par with physical events. Jasper Donat is the CEO of Branded, the company behind AllThatMatters, Music Matters, Gaming Matters, Digital Matters, Sports Matters, the YouTube FanFest, and It's a Girl Thing. Founded in 2002, Branded is recognized as a top 10 Event Marketing Agency by Marketing Magazine. Branded partners with organizations to create, produce, and commercialize integrated multi-media platforms that connect, engage, inform, and entertain consumers. In the past decade, Branded has live-streamed hundreds of events from Asia to North America to the Middle East. Over the past few months, All That Matters has begun its metamorphosis, transforming itself into an always-on conference, networking, and content experience. We dare to look towards the future and a post-pandemic world where the industry could host hybrid events. Could future event revenue consist of physical and virtual paying attendees? What are the secrets to good and bad online events? Join Jasper and me as we talk all about all this and much more.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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