“Goodbye barcodes. Hello QR codes.”Once upon a time, the packaging just sat there. Now it talks back.On Episode 268 of That Great Business Show — officially UCD Smurfit Business School Podcast of the Year — I meet: • Donald Douglas of Scanfinity / Return2Sender, turning butter wrappers and Guinness cans into interactive billboards, • Graham Byrne & David Crimmins of Global Health Capital, the fintech that pays doctors before the paperwork clears.Donald’s wow line still rings:“The barcode is dead.”Turns out your fridge door may soon be your media plan.Brought to you by the world’s smoothest sponsor, De Facto Shaving Oil — made in Mayo, sold to the world. If you like podcasts that shave away the fluff, please REPOST on LinkedIn — that’s the real algorithmic love.#IrishBusiness #MarketingInnovation #Fintech #Packaging #DigitalTransformation #PodcastOfTheYear #DeFactoShavingOil #ThatGreatBusinessShow #UCDSmurfitFind all episodes at www.ThatGreatBusinessShow.com Hosted on Acast. See acast.com/privacy for more information.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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