Would you pay 80 cent for a cube of ice?Richie French, founder of The LXRY ICE Collection, says ice is no longer just frozen water. For premium bars, hotels, restaurants and events, it can be a luxury ingredient: crystal-clear, slow-melting, brandable and highly photographable.Conall asks whether this is serious business or a cocktail of nonsense. Richie explains the science, the margins, the branded ice stamps, the family business behind Pure Irish Ice, and why a 26-year-old Irish founder is thinking about ice 24/7.BTW, did you know certain supermarkets IMPORT ice from the UK?? Can you guess which ones?Richie’s Hire in a Heartbeat: Majken Bech-Bailey and Jordan Bailey, formerly of Aimsir.Sponsored by De Facto® the world's best all-natural shaving oil - shaving foam cans are sent to landfill. It's the law. De Facto is 100% recyclable. DeFactoShave.comFind all episodes at www.ThatGreatBusinessShow.com Hosted on Acast. See acast.com/privacy for more information.

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