That's What I Call Marketing

S3 Ep 38: From Good Old Boots to WOW Boots with Peter Markey, CMO Boots

01 Oct 2024

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In this episode, Peter Markey, Chief Marketing Officer of Boots & 2023 Marketer of the Year talks about how he is managing the legacy of the 175 year old Boots brand and making it a brand that WOWs in 2024. Peter generously shares his extensive journey and experiences leading some of the UKs biggest brands, shedding light on his strategic approach to maintaining brand relevance, leveraging data, and emphasising commerciality. We discuss the crucial role of empathy in leadership and how it influences innovative marketing campaigns like the 'Love Island' partnership that Boot UK has championed. Furthermore, Peter opens up about how his passion for improv comedy and music improv invigorates his professional creativity and adaptability. Through exploring his strategies for navigating marketing trade-offs, continuous customer engagement, and adapting to the ever-evolving landscape of marketing, Peter offers invaluable insights. And we get to talk about the future potential of AI in marketing. We also go back in time and talk about an interview Peter gave in 2009 where he is talking about some of the concepts that were later to be become mainstream thinking. Oh and we also get to chat about Queen Camilla and 80s music. This episode is a goldmine for marketers eager to learn from a seasoned expert about thriving amidst change and driving growth.01:57 Leadership and Marketing Strategies02:01 Insights on Data, Tech, and AI in Marketing06:40 Personal Career Challenges08:42 Navigating Redundancies and Career Transitions12:11 Sector Experience and Marketing Versatility21:45 Brand Purpose and Organizational Alignment24:33 Boots' Legacy and Future Vision28:13 Final Thoughts and Reflections35:38 The Commitment to Being a Good Example35:50 Debating Purpose and Financial Confidence36:49 The Power of Long-Term Purpose38:16 Creative Options and Purpose Work39:37 The Success of Boots' Summer Campaign41:52 The Importance of Team Input47:59 Boots' Strategic Partnerships52:43 Navigating C-Suite Relationships58:05 Staying Close to Customers59:11 The Value of Improv in Leadership01:02:32 Evolving Marketing Strategies01:04:23 Future Focus: Growth and AIGet in touch with That's What I Call Marketing to find out about sponsorship opportunities. https://www.thatswhaticallmarketing.com/sponsorCheck out host Conor Byrne https://www.linkedin.com/in/conorbyrne/ Hosted on Acast. See acast.com/privacy for more information.

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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That's What I Call Marketing

S3 Ep 38: From Good Old Boots to WOW Boots with Peter Markey, CMO Boots

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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