That's What I Call Marketing
Episodes
S5Ep11: Descript CEO on What Actually Grows A Product.
31 Mar 2026
Contributed by Lukas
Laura Burkhauser, CEO of Descript, explains the surprising truth about what actually grows a product.Most marketing advice assumes growth comes from b...
S5 Ep10: Inside Saatchi & Saatchi, with CEO Claire Hollands
25 Mar 2026
Contributed by Lukas
Inside Saatchi & Saatchi. Sit down with the CEO of one of the most iconic agencies in advertising, a name that carries both weight and expectation...
S5 Ep9: Andrew Tindall: The Creative Dividend, How Creativity Drives Profit
10 Mar 2026
Contributed by Lukas
In this episode of That’s What I Call Marketing, Conor Byrne speaks with Andrew Tindall, Chief Growth Officer at System1, about his new publication/...
S5 Ep8: Synthetic Research Explained
03 Mar 2026
Contributed by Lukas
Synthetic Research Explained, Understanding AI-Powered Audience Testing for MarketersWhat is synthetic research and how accurate is it really?In this ...
S5Ep7: What your CFO actually wants to hear from you
24 Feb 2026
Contributed by Lukas
What does your CFO actually want to hear from you?In this episode of That’s What I Call Marketing, Conor Byrne sits down with Michael Kaminsky forme...
S5 Ep6: Marketing Masterclass with Marketing Leader Orla Mitchell
17 Feb 2026
Contributed by Lukas
What does it really take to move from brand marketer to global growth leader?In this episode Conor Byrne sits down with Orla Mitchell for a candid, co...
System, Sizzle & Sales Impact of Super Bowl 2026 with CMO Nataly Kelly
12 Feb 2026
Contributed by Lukas
Zappi CMO Nataly Kelly joins to talk about the Sizzle, Systems & Sales Impact of The Super Bowl.The Super Bowl is advertising’s biggest stage. $...
S5 Ep4: The Eye-Watering Cost of Dull Media & Creative with Karen Nelson-Field & Adam Morgan
03 Feb 2026
Contributed by Lukas
Most advertising doesn’t fail because it’s wrong. It fails because it’s dull and dull is expensive.In this episode of That’s What I Call Marke...
S5 Ep3: The Tensions Every Brand CEO Has to Manage with CMO Francois Bazini
27 Jan 2026
Contributed by Lukas
François Bazini, CMO of Suntory Beverage & Food Europe is one of the most thoughtful brand CMOs in global FMCGFrançois shares a rare, insid...
S5 Ep2: Building a New Category Around a 2,000-Year-Old Drink
20 Jan 2026
Contributed by Lukas
What happens when a radio comedian, a senior drinks marketer, and a 2,000-year-old Roman hydration recipe collide?In this episode of That’s What I C...
S5 Ep1: What KitKat Gets Right About Attention, Breaks & Consistency with Wael Jabi
13 Jan 2026
Contributed by Lukas
Kit Kats Global Head of Marketing Shares what it really takes to build and protect an iconic global brand?In this season opener for Season 5 of That’...
The Singles: Don't Look Back In Anger 2025
17 Dec 2025
Contributed by Lukas
Don't Look Back In Anger - the episode where we look back at the biggest stories we covered on The Singles and see how those brands have gotten on thi...
S4 Ep29: A Red Star Christmas 2025 - The Best Christmas Ads of 2025
09 Dec 2025
Contributed by Lukas
Which Christmas ads did Irish viewers love in 2025? In this special Christmas edition of That’s What I Call Marketing, Conor Byrne is joined by Ciar...
The Singles Ep12: Netflix X Spotify, Monzo taking on Barclays, Rebel X Movember
02 Dec 2025
Contributed by Lukas
The episode begins with the new Netflix × Spotify partnership, where Spotify's video podcasts will sit on Netflix from 2026. Conor, Dan and Jasper di...
Re-Release - Making the Guinness Christmas Ad
25 Nov 2025
Contributed by Lukas
First Aired 23rd Dec 2023, this is the never before told story behind the making of the iconic Guinness Christmas Ad. Tom Kinsella, Damian Devaney, Ma...
S4 Ep28: Brand Global, Adapt Local with Katherine Melchior Ray & Nataly Kelly
18 Nov 2025
Contributed by Lukas
CMO's Katherine Melchior Ray & Nataly Kelly dive deep into the nuances of global marketing . Both are experienced global CMOs and authors of the b...
S4 Ep27: Imen Zitouni, Intact's CMO on on Building a Brand That Travels
11 Nov 2025
Contributed by Lukas
When Imen Zitouni started out, there was no Google. She literally taught Canadian businesses how to use a mouse. Fast forward twenty-five years, and s...
The Singles takes on OpenAI, Tylenol & Stiller Soda
04 Nov 2025
Contributed by Lukas
In this episode, we dive deep into the latest marketing trends and campaigns we start by discussing OpenAI's new brand campaign, evaluating its impact...
S4 Ep26: Mark Ritson on The Biggest Mistakes Marketers Still Make & How to Stop
28 Oct 2025
Contributed by Lukas
What happens when one of the world’s most opinionated marketing professors looks beyond 2025 and starts thinking about the 2030s?In this unfiltered ...
S4 Ep25: Building the Charity Water Brand with Brady Josephson, VP of Brand & Growth
21 Oct 2025
Contributed by Lukas
What happens when one of the world’s most innovative nonprofits starts thinking like a modern brand?In this episode of That’s What I Call Marketin...
S4 Ep24: The Brand Newsroom: Where Content & PR Come Together. The Building A Legacy Series
07 Oct 2025
Contributed by Lukas
PR isn't dead—it's evolved. And most brands are still playing by the old rulebook.In this episode we sit down with three communications leaders to d...
S4 Ep23: AI & The Evolution of Search, Building A Legacy Series
30 Sep 2025
Contributed by Lukas
PR has always been about influence. Coverage, credibility, shaping the conversation. But in 2025, PR is becoming something bigger: the infrastructure ...
The Singles Ep10: Is Brewdog Done? Will Diageo & Indeed drive efficiencies? TayTay & Travis Love Brand & Gordon & BK Collab.
23 Sep 2025
Contributed by Lukas
Discover the challenges and strategies of leading brands such as Diageo and Indeed in navigating marketing spend and efficiency. Explore the rise and ...
S4 Ep22: Sir John Hegarty on The Business of Creativity
16 Sep 2025
Contributed by Lukas
An in-depth conversation with the legendary Sir John Hegarty. Renowned for his groundbreaking work in advertising, Sir John shares his invaluable insi...
S4 Ep21: Kaveri Camire CMO of DXC Technology on Building brand in a tech world
09 Sep 2025
Contributed by Lukas
Kaveri Camire, the Chief Marketing Officer (CMO) of DXC Technologies, to delve into the multifaceted world of B2B marketing. Kaveri shares her impress...
S4 Ep20: B2B Creativity that drives growth from Brand to Demand with Wendy Walker
02 Sep 2025
Contributed by Lukas
B2B marketing doesn’t have to be boring. In this episode, we unpack how creativity drives measurable B2B growth—uniting brand and demand, scaling ...
S4 Ep19: Kelloggs on Backing The Bird with VP Jenn Carkner & Snr Dir Stephen Duggan
26 Aug 2025
Contributed by Lukas
The fastest way to grow 17 brands might be to advertise one.Kellogg’s made a deliberate shift from spreading budget across 17 sub-brands to backing ...
The Singles EP9: American Eagle, Ibiza Final Boss, Lavzza Coffee, F1 & Jet2 Holidays with Tracksuit
19 Aug 2025
Contributed by Lukas
In this episode of 'The Singles,' we explore a range of exciting topics, from analyzing American Eagle's controversial Sydney Sweeney ad to uncovering...
S4 Ep18: How The RealReal is Winning the Luxury Resale Game with Caroline Gardner
12 Aug 2025
Contributed by Lukas
The RealReal has become the world’s largest authenticated luxury resale platform — with 38 million members, over 40 million items sold, and a bran...
S4 Ep18:THE BATTLE OF THE ROBOTS with (sort of!) Mark Ritson, Prof. Byron Sharp, Prof. Scott Galloway & James Hurman
05 Aug 2025
Contributed by Lukas
In this captivating experiment, we bring together ChatGPT and Claude to channel the thoughts and strategies of renowned marketing experts Mark Ritson,...
S4 Ep 17: Taking Brand to the Boardroom | Matt Herbert (Tracksuit Co-Founder) on Brand, Growth & Global Scale
29 Jul 2025
Contributed by Lukas
What does it really take to bring brand into the boardroom—and keep it there?In this episode of That’s What I Call Marketing, I sit down with Matt...
The Singles Ep8: Cannes, Controversy, Telstra, UberEats, AI & more.....
22 Jul 2025
Contributed by Lukas
Welcome back Dan and Jasper from Tracksuit to dive into some of the most impactful stories and trends in the marketing industry.Our discussion kicks o...
S4 Ep16: Inside Canva’s Move from PLG to Enterprise-Led Growth
15 Jul 2025
Contributed by Lukas
What happens when one of the most beloved product-led growth (PLG) companies in the world starts thinking like an enterprise software giant?In this ep...
S4 Ep15: How Bold Brands Win Attention (and Keep It) with CMO Kerel Cooper
08 Jul 2025
Contributed by Lukas
What does it really take to win attention in today’s chaotic marketing landscape — and keep it? In this episode of That’s What I Call Marketing,...
S4 Ep14: The Future of Marketing Is Messy with Stephanie Parry
01 Jul 2025
Contributed by Lukas
Stephanie Parry, EVP of Client Management at JellyFish joins to talk about messy marketing. From AI-generated creative to navigating culture clashes i...
The Cannes Sessions - Daily Round Up 19/06/25
19 Jun 2025
Contributed by Lukas
Day 4 of the Cannes Sessions and you will heard from David Droga, Billionaire & Passes Founder Lucy Guo, Karen Bennett US MD for Jellyfish, Sarah ...
The Cannes Sessions - Daily Round Up 18/06/25
18 Jun 2025
Contributed by Lukas
Day 3 from the Cannes Lions Festival of Creativity and we take you behind the scenes of into the judging room, chat to Jimmi McGrath of Droga5 about t...
The Cannes Sessions - Daily Round Up 17/06/2025
17 Jun 2025
Contributed by Lukas
Day 2 of the Cannes Lions Festival of Creativity - hear from Jame Hurman, CEO of YouTube Neal Mohan speaking at Adweek house and Kevin Freedman on the...
The Cannes Sessions - Daily Round Up 16/6/25
16 Jun 2025
Contributed by Lukas
A round up of all the goings on from the first day of the Cannes, talking about the opportunities for brands to think about agencies outside of the ty...
The Singles Ep7: Marketing Hot Takes ELF acquires Rhode & Mark Read Departs & Cannes & An Offer
10 Jun 2025
Contributed by Lukas
Dan & Jasper are back with Tracksuit data t delve into the latest news in marketing. We kick off with ELF Beauty's acquisition of Hailey Bieber's ...
S4 Ep13 Entertain or Die: Unlocking the Secrets of Entertaining Brands
03 Jun 2025
Contributed by Lukas
Join us for a deep dive into the 'Entertain or Die' report with Leanne Tomasevic, Head of Insight at Tracksuit, and Dan Salkey, Co-founder and Strateg...
The Singles Ep6: Marketing Hot Takes Streaming, Soda & Social with data from Tracksuit
28 May 2025
Contributed by Lukas
In this episode, Conor, Dan, and Jasper dive into the latest trends in the streaming industry, discussing how platforms like Netflix and Disney Plus a...
S4 Ep12: The Young Lions
20 May 2025
Contributed by Lukas
What happens when you give teams of young marketers just two days to tackle a cause-led brief? This episode pulls back the curtain on Ireland’s 2025...
The Singles Ep5: Deliveroo, Sunscreen & Lego are the hot topics this week
13 May 2025
Contributed by Lukas
In this episode of The Singles we focus on DoorDash's acquisition of Deliveroo, the marketing strategies of La Roche-Posay's sunscreen, and Lego's inn...
S4 Ep11: Hacking The Human Mind with Richard Shotton
05 May 2025
Contributed by Lukas
Richard Shotton delves deep into the world of behavioural science, exploring how human psychology profoundly influences marketing strategies. Richard ...
The Singles Ep4: Hot Topics in Marketing, Vrbo Vs AirBnB, Liquid Death, Wrexham & Mo's Moment
30 Apr 2025
Contributed by Lukas
The Singles: Hot Topics in Marketing, Vrbo Vs AirBnB, Liquid Death, Wrexham & Mo's MomentDive into the latest marketing campaigns and strategies f...
S4 ep10: Why 90% Of Marketing Decisions Are Reversible with Ran Avrahamy, CMO AppsFlyer
22 Apr 2025
Contributed by Lukas
What happens when you give a marketer full creative freedom, a food truck, and no permit? You get a marketing lesson you’ll never forget.In this epi...
The Singles Ep3: Hot Topics in Marketing: Insights on Tesla, Puma & Bonds with Tracksuit
16 Apr 2025
Contributed by Lukas
nd sales. We go on to discuss Tesla's customer funnel issues and consider the broader implications of celebrity leadership on brand perception. Moving...
S4 Ep 9: Rory Gallery : A Special Sort Of Brand Strategy
08 Apr 2025
Contributed by Lukas
In this episode, Rory delves into his extensive career in marketing, sharing his journey from the west coast of Ireland to New Zealand. He discusses h...
The Singles Ep 2. Marketing Hot Topics, Brand Britain, Chocolate & Airlines with Tracksuit.
02 Apr 2025
Contributed by Lukas
In this episode of 'That's What I Call Marketing, The Singles,' we take a look at the latest hot marketing topics with Tracksuit, the always-on brand ...
S4 Ep8: Why The Best Advertising Should Stir The Pot with Mark Shanley
25 Mar 2025
Contributed by Lukas
Guest Mark Shanley, creative director of Adam and Eve DDB talks us through his impressive career journey, from his early days in Dublin working at DDF...
The Singles: The Hot Topics in Marketing discussing Poppi, Guinness, Nike, Reddit & more....with Tracksuit
19 Mar 2025
Contributed by Lukas
In this episode of 'That's What I Call Marketing,' Conor Byrne kicks off the new series 'The Singles,' focused on hot marketing topics with expert ins...
S4 Ep7: Behind the Swedish Curtain: The Daring Strategies That Have Elevated IKEA in The Competitive Canadian Market with Jonelle Ricketts
04 Mar 2025
Contributed by Lukas
What happens when an insight from 20 years ago is still relevant today and the ad you made to support that insight 20 years ago is part of popular cul...
S4 Ep6: Behind the Bottle: The Untold Risks & Triumphs of Glendalough's Global Gamble
18 Feb 2025
Contributed by Lukas
In this in-depth episode of 'That's What I Call Marketing,' I meet with Gary McLoughlin, a distinguished figure in the Irish marketing landscape and c...
S4 Ep4: CMO Brit Starr On Why Saying NO Was the Best Career Move
04 Feb 2025
Contributed by Lukas
Join us in an engaging and insightful conversation as Brit Starr, the CMO of CreatorIQ, shares her journey and valuable marketing insights on That's W...
S4 Ep3: Will AI Uproot The Creative Industry In Ways We Never Imagined - A discussion
28 Jan 2025
Contributed by Lukas
Featuring Paul Dervan, Andrew More, Abi Moran & James DunneThis episode of 'That's What I Call Marketing' delves into the transformative role of A...
S4 Ep2: The Reach Delusion: How Marketers Are Wasting Millions & What You Need To Know
21 Jan 2025
Contributed by Lukas
In this compelling episode of That's What I Call Marketing, Conor Byrne sits down with Professor Felipe Thomaz, an Oxford-based academic whose researc...
S4 Ep1: Inside Diageo: The Untold Challenges Behind Iconic Brands with Gráinne Wafer
14 Jan 2025
Contributed by Lukas
In this exciting premiere of Season 4, Conor Byrne hosts Gráinne Wafer on 'That's What I Call Marketing.' Gráinne, a renowned figure in the marketin...
What The Zuck? Discussing the big changes from Meta with Michael Corcoran
08 Jan 2025
Contributed by Lukas
The Singles are shorter episodes where we look at hot topics happening in marketing and get expert reaction and analysis. Would love to know what you ...
S3 Ep49: 2024 A Year In Review with Elena Jasper, Marc Binkley & Vassilis Douros
17 Dec 2024
Contributed by Lukas
In this episode, join Conor Byrne as he catches up with Elena Jasper of The Marketing Architects Podcast and Co-Hosts of The Sleeping Barber PodcastMa...
S3 Ep48: A Red Star Christmas with RedC Research - The Christmas Special
10 Dec 2024
Contributed by Lukas
In this festive episode of 'That's What I Call Marketing,' I review the top Christmas ads of 2024 alongside three guest experts:*Una Herlihy, co-found...
S3 Ep47: Marketers 2025 Toolkit - with WARC's Imaad Ahmed
03 Dec 2024
Contributed by Lukas
2024 is nearly over us so a perfect time to look ahead to 2025. In today's episode I delve into the future of marketing with Imaad Ahmed, Head of WARC...
Top of the Marketing Charts - November 2024
01 Dec 2024
Contributed by Lukas
November 2024 was a whirlwind in the marketing world, full of headline-grabbing moments, and lessons you can’t afford to ignore. If you’re looking...
S3 Ep46 Craft & Creativity: Elevating B2B Marketing with Sarah Higgins
26 Nov 2024
Contributed by Lukas
In this episode of 'That's What I Call Marketing,' host Conor Byrne meets Sarah Higgins, a seasoned marketing professional with over 25 years of exper...
Live Episode: S3 Ep45 The Power of Play in Brand Experience
19 Nov 2024
Contributed by Lukas
Recorded in front of a live audience, 'That's What I Call Marketing' in association with Neon Agency explores the transformative power of play in the ...
S3 Ep44: Direct Mail Lessons for Attention Seeking Marketers with Nishma Patel Robb
12 Nov 2024
Contributed by Lukas
Nishma Patel Robb is a dynamic leader with a career spanning over 30 years, focused on innovation, marketing, and social impact. Her tenure at Google,...
S3 Ep43: Video LOVES The Radio Star
05 Nov 2024
Contributed by Lukas
A two part episode coming from Radiocentre featuring Andrew Tindall and Steve Keller.Andrew Tindall is Senior Vice President of Global Partnerships of...
Will Smith, Nomad & Lip Dub - short
01 Nov 2024
Contributed by Lukas
This content is in French, Italian and Spanish. Obviously That's What I Call Marketing is a global podcast reaching audiences far and wide. As part of...
Top of the Marketing Charts - October 2024
01 Nov 2024
Contributed by Lukas
In this episode of 'That's What I Call Marketing,' we take a recap on a bustling October in the marketing world, filled with hits, misses, controversi...
S3 Ep42: Making Sponsorships Bloom
29 Oct 2024
Contributed by Lukas
In this episode, we unravel the complexities of sponsorship valuation and strategic marketing, offering valuable insights for brands and rights holder...
S3 Ep41: How Branding Shapes Perception in a Changing World with Mark Kingsley
22 Oct 2024
Contributed by Lukas
Today’s guest is Mark Kingsley, an award winning designer, brand strategist and author of the Universal Principles of branding. During the conversat...
S3 Ep40:Unlocking the Power of Culture through Curiosity with Dr. Marcus Collins
15 Oct 2024
Contributed by Lukas
In this captivating episode of 'That's What I Call Marketing,' I sit down with Marcus Collins, the brilliant author of For The Culture and Clinical A...
Rocking Marketing - a new TWICM Record
14 Oct 2024
Contributed by Lukas
It was time for That's What I Call Marketing to extend from the spoken word and into the realm of music videos. This is the debut track from That's Wh...
S3 Ep39: The B2B Power Shift & What Marketers Must Do with Andrew Haussegger
08 Oct 2024
Contributed by Lukas
n this episode of 'That's What I Call Marketing,' host Conor Byrne sits down with Andrew Haussegger Co-Founder of Green Hat to talk about their recent...
S3 Ep 38: From Good Old Boots to WOW Boots with Peter Markey, CMO Boots
01 Oct 2024
Contributed by Lukas
In this episode, Peter Markey, Chief Marketing Officer of Boots & 2023 Marketer of the Year talks about how he is managing the legacy of the 175 y...
Top of the Marketing Charts - Sept 2024 (the notebookLM hosts)
30 Sep 2024
Contributed by Lukas
As I continue to invest time in AI and discover the impact and implications it is and will have on our industry, I have used NotebookLM to create this...
Top of the Marketing Charts - Sept 2024
30 Sep 2024
Contributed by Lukas
Check out the newsletter here for supporting charts and links: https://www.thatswhaticallmarketing.com/post/top-of-the-marketing-charts-sept-2024In th...
S3 EP37: Living Your Brand Promise with CMO Greta Hammel
24 Sep 2024
Contributed by Lukas
Greta Hammel is CMO of Promise Gluten Free Bread & Gallaghers Bakehouse. Greta is a seasoned marketing expert with incredible experience in global...
S3 EP36: Total Brand Value with Shane McGonigle & Damian Devaney
17 Sep 2024
Contributed by Lukas
In this episode of 'That's What I Call Marketing,' host Conor Byrne is joined by CEO of the Marketing Institute Shane McGonigle & Damian Devaney P...
S3 Ep35: Advertising. The Weak Force with Prof. Koen Pauwels
10 Sep 2024
Contributed by Lukas
In this episode of 'That's What I Call Marketing,' host Conor interviews Professor Prof. Koen Pauwels, a distinguished marketing expert from Northeast...
S3 Ep34: The Marketing Scientist with Peter Hammer (the actual marketing scientist!)
03 Sep 2024
Contributed by Lukas
Peter Hammer is in fact The Marketing Scientist. In a genius move while working at the Ehrenberg-Bass Institute for Marketing Science he claimed the d...
Top of the Marketing Charts - August 2024
01 Sep 2024
Contributed by Lukas
Explore the top marketing highlights from August. Dive into Sportsbet's engaging 'Elite Average Games' campaign, X's (formerly Twitter) legal battle t...
S3 Ep33: The Cannes Sessions with James Hurman and Jimmy Knowles
27 Aug 2024
Contributed by Lukas
Another two part episode to conclude our Cannes Sessions. First up is James Hurman, founder of Previously Unavailable and Co-Founder of Tracksuit and ...
S3 Ep32: The Cannes Sessions, with Jon Lombardo & Peter Weinberg of Evidenza
20 Aug 2024
Contributed by Lukas
Jon Lombardo and Peter Weinberg built a reputation as the gurus of B2B marketing, being named as the Les & Peter of B2B Marketing (by Les and Pete...
S3 Ep31: The Cannes Sessions with Gerry D'Angelo (Pt1) followed by Mark Noble & Peter Dobbyn (Pt2)
13 Aug 2024
Contributed by Lukas
A two part episode as part of the Cannes Sessions. Brought to you by Freedman International & your host Conor Byrne https://www.linkedin.com/in/co...
S3 Ep30 (episode 100): The Cannes Sessions with Mauro Porcini, SVP and Chief Design Officer of PepsiCo
06 Aug 2024
Contributed by Lukas
Today actually marks episode 100 of That's What I Call Marketing and in this episode we get to meet Mauro Procini SVP and Chief Design Officer of Peps...
Top of the Marketing Charts - Jul 2024
01 Aug 2024
Contributed by Lukas
Bringing you the latest news and trends in marketing from July 2024. This episode takes a look at some of the recent developments in AI and what that ...
S3 Ep29: Marketing Team of the Year with Kevin Kent of Laya Healthcare
30 Jul 2024
Contributed by Lukas
Kevin Kent heads up Marketing and Consumer Sales at Laya Healthcare, one of Ireland’s three (current) healthcare providers, which recently won the p...
S3 Ep28: The Cannes Sessions with Karen Nelson Field & Karandeep Kapany
23 Jul 2024
Contributed by Lukas
This is a 2 part episode with two wonderful guests.PART ONEFirst up is the brilliant Karen Nelson-Field, I had such a laugh recording this with Karen,...
S3 Ep27: The Cannes Sessions with Mark Ritson
16 Jul 2024
Contributed by Lukas
Well for many my guest today needs no introduction, he is the outspoken marketing professor, no it's not Scott Galloway, it is the one and only Mark R...
S3 Ep26: The Cannes Sessions with Chidi Achara, Chief Product Officer, Huge
09 Jul 2024
Contributed by Lukas
In this engaging episode of 'That's What I Call Marketing,' I meet Chidi Achara and delve into his journey in the advertising and marketing world. The...
S3 EP25: Building A Legacy Series, Part 3: Going for Gold
02 Jul 2024
Contributed by Lukas
Welcome to the third episode of "Building a Legacy," a three-part series on "That's What I Call Marketing," in partnership with Legacy Communications....
Top of the Marketing Charts - June 2024
01 Jul 2024
Contributed by Lukas
What was top of the marketing charts in June 2024? Explore how brands activated around major sports events like Euro 2024 and Copa America, including ...
S3 EP24: Building a $1Billion Global Brand
25 Jun 2024
Contributed by Lukas
Todays guest is Colin Westcott Pitt, Global Chief Brand Officer with Glanbia Performance Nutrition. And today we are talking about building a ONE ...
Vol6: The Cannes Sessions - Daily Round Up
21 Jun 2024
Contributed by Lukas
Cannes ends today Friday so this is the final daily round up for this year. A shorter episode today, but I chat to Clare Molyneaux of Pubilcis France,...
Vol5: The Cannes Sessions - Daily Round Up
20 Jun 2024
Contributed by Lukas
A bumper edition of the Cannes Sessions Daily Round Up today. I started the day over at the LinkedIn rooftop where all things B2B have been discussed ...
Vol4: The Cannes Sessions - Daily Round Up
19 Jun 2024
Contributed by Lukas
Day 3 of Cannes is over, well for me, most other people seem to be at parties! Another big day so much going on, and today's daily round up aims to ca...
Vol3: The Cannes Sessions - Daily Round up
18 Jun 2024
Contributed by Lukas
Day Two of Cannes Lions 2024 is over and once again I caught up with Colin Lewis to bring you the low down from the festival, from the themes, to the ...
Vol2: The Cannes Sessions - Daily Round Up
17 Jun 2024
Contributed by Lukas
The Cannes Lions Festival of Creativity started today with a full day of events in the Palais and across the rest of Cannes, every beach, coffee shop,...
The Cannes Sessions - Daily Round Up
16 Jun 2024
Contributed by Lukas
The Cannes Lions Festival 2024 is yet to start so today's round up is a preview of what is to come at the festival this year. In this episode I am joi...