The 90’s gave us a few classics: Nevermind, Clueless, flannel in general. But for entrepreneurs, one classic work defined a new approach to business and echoed into the next century — even as the Internet changed everything. That classic was Jim Collins’ Built to Last. This genre-defining tome was a deep, extended study of 18 companies (think Sony, Amex, etc.) that absolutely murdered it in their industries. It identified common threads, characteristics that any company of any size can leverage to limitless success. Years of research preceded — and followed — this landmark look at what makes companies endure. The best part? The fundamental principles that fueled these companies’ growth can work for anyone. Too often, independent entrepreneurs think that big business strategies don’t apply to small business. Nothing could be further from the truth. The same ideas that made Sony a household name can give your business a long-term, even generational, impact. Don’t be afraid to dream big and swing for the fences. With the right principles in mind, the sky is truly your limit. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now. ActiveCampaign ActiveCampaign makes a customer experience automation platform for growing businesses. ActiveCampaign can help you formulate a great “win-back” email campaign to remind your customer why they were interested enough to subscribe in the first place. Head to ActiveCampaign.com/100MBA and start a free trial. You can get a second month free, free migration, and 2 free one-on-one sessions with a member of the ActiveCampaign team! Show Links Built to Last by Jim Collins The post MBA1413 Must Read: Built To Last by Jim Collins appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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