MBA1666 Lessons Learned from Sony’s Playstation 5 Launch

Gamer or not, pay attention to the Playstation 5. The launch of this highly anticipated gaming console is a Master Class in how to debut a new product. Every step of Sony’s marketing campaign was packed with lessons for anyone who wants their next offering to make a serious splash. And yes, even small businesses can learn from the pros. Today, we detail the steps Sony took to make sure this launch had a massive positive impact on their brand. From product development to advertising, Sony frikkin’ nailed this. What lessons can you apply? One way to find out — Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors SYFOB Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA. Square You may know Square as that little white card reader. But Square has so many more tools to help your business! There’s a free online store with pickup, delivery, and shipping. If you’re selling in person, Square makes it easy to switch to contactless payments like Apple Pay with touch-free hardware for your counter, curbside, and back pocket. All these tools work together, all from one place — and that’s just the start. See everything Square can do at square.com/go/mba Show Links The Breakout Business Roadmap The post MBA1666 Lessons Learned from Sony’s Playstation 5 Launch appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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