Airbnb Experiences? How About Private Chefs? A Dragon's Den Founder's Story

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The Accommodation Show - Hospitality Success Series! 27 min 1 speaker 8 chapters transcribed 24 days ago
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What is the main concept behind Y‑Hangry’s private‑chef service?

Bart Sobies 0:12
Well, hello everybody and welcome back to another episode of the accommodation show. This week I am joined by a new friend of the community, a new friend of mine. I am joined by Siddy Mittel. Welcome to the show.
Siddhi Mitall 0:28
Thanks, Bart. So excited to be here.
Bart Sobies 0:31
It is ten PM for you, nine AM for me. You're staying up to uh to to very late in the evening just to chat to me. Thank you very much.
Siddhi Mitall 0:43
Absolutely, there's nothing else I'd rather be doing.
Bart Sobies 0:46
Short. Bit of sleep, eating something, having a drink. Uh look, it's been great. We talked last week uh about what you guys are doing at Why Hungry and uh kind of bonded and connected because there's there's a few things that really interest me. One is uh food. I feel that the food side of hospitality is probably the most exciting part, uh the most visually appealing part. And then you're bridging the gap between food and um accommodation. So helping to get shifts into people's um uh businesses or people's uh short-term rentals, and then creating experiences. So it's a real cool idea, it's a cool product. And I thought, oh, I really have to get you onto the show so that we can have a little bit of chat as to what you're doing.

How did Siddhi and her co‑founder come up with the original “hangry” idea?

Bart Sobies 1:36
and how you got to where you are with Why Hungry? Is it why Hungry? Is that am I saying this correctly?
Siddhi Mitall 1:42
That is right. It's why hangry. Some people say yangry, but yes, why are you hangry if you can book a chef?
Bart Sobies 1:48
It depends on the day, right? Whether you're younger or hangry, right?
Siddhi Mitall 1:52
Exactly.
Bart Sobies 1:54
Ah, I it all makes sense now.

Why is having a strong co‑founder partnership crucial for Y‑Hangry’s growth?

Bart Sobies 1:56
So amazing. Like you've had a you've had an incredible uh journey and incredible story with your business. Uh you've been on Dragon's Den, you were offered a bunch of money, um, which then kind of did materialize. You've raised money through the past, um, and you've been on a a really great story. Uh just to start us off, uh really curious about you as a founder. Are you a solo founder or have you been uh Uh working with a team of people.
Siddhi Mitall 2:21
Oh my god, no. I have a co founder who's amazing. Her name's Heinen. And yeah, both of us have done this together since day one. And I actually think Yeah, I'd find it very hard to do it by myself now that I have such a great partner.
Bart Sobies 2:34
Yeah, sure. And that was from the very beginning.

How did the founders validate demand using only a PDF menu and WhatsApp?

Bart Sobies 2:35
How did you guys come up with the was it th the the idea that we have right now? Now I know that we you weren't working in sort of that kind of experiences based for short term rentals and that sort of thing. But when you first started the the idea, were did you uh did you know that um you could be working with chefs and the product would kind of look more or less like it looks today? Or did how did it kind of how did the idea come to Come to fruition.
Siddhi Mitall 3:00
Yeah. So I'm from India and my co-founder is actually like German Chinese, so China. And both of us coming from developing countries are used to cooks and or amazing food at home, which we don't cook ourselves. So the initial idea really was We knew restaurant hospitality workers are one of the lowest paid professions. And we knew customers, if they get this service at insane rates, will use it. But that's it. That was kind of the hunch we had in London when we started. And the idea was to build a platform. But when we started, oh my God, the very actually there was no platform. We started with like pen and paper, PDF. And then we started um sending it on WhatsApp to our colleagues and we were like, here's the menu by a chef.
Siddhi Mitall 3:43
order it, here's the price. So actually the platform was very when we started, it was very lean, hacky. It was just like WhatsApp PDF. So it looked very, very different. And we've been through like loads of iterations. So that sort of ideas remain the same. But yeah, we really It traded the platform.

What makes Y‑Hangry’s platform different from fixed‑menu catering services?

Siddhi Mitall 3:59
It was right.
Bart Sobies 4:00
I'm I'm gonna do the introduction for the for the platform so people can uh you can you can fill in the the gaps if I get it wrong and I've got a very rudimentary understanding but basically with white hangry what we're doing is we're connecting uh consumers with uh top quality chefs. So if you want to get a chef to come around to your place and cook a gourmet meal for two, four, six, ten, fifty, um, then you

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