Don’t Forget to Subscribe! In this episode, we will guide you on how to get the guests to understand not just what you do, but what problems you solve. We discuss how to help guests recognise that they need what you offer, which in turn helps to create demand for your business. If you do it well, demand generation can create awareness with your desired audience, deliver more qualified leads to your sales funnel, and help link your marketing efforts to revenue. An ideal strategy will help optimize the number of bookings you generate, while at the same time building brand awareness and managing your reputation. Topics covered in this episode: The basics that every marketing plan should include.How to measure the success of your demand gen strategy.How to deliver targeted and personalized advertising, promotions, email, and web communications, along with an optimized booking experience that will convert.The basics of a good content strategy.How to use display ads to raise brand awareness. 📋 Chapters! 00:00 Guaranteed Ways To Get More Bookings - How to be proactive rather than reactive.00:23 Andrew McConnell and Rented.com02:38 The importance of using your data to make decisions05:35 How we can use data proactively to guarantee more bookings 10:31 How to inspire people to take trips they weren't thinking about before?12:37 How to create a clearly defined avatar to speak directly to that ideal client in all of your marketing material.14:53 Examples of add-ons to make the guest experience extra special.17:22 What are some proactive things we can do to create travel opportunities?17:51 How to create a compelling story for your guests.19:30 How to acquire and use first-party data to help you target your customers, personalize your campaigns and grow your direct bookings.20:12 How you can utilize your location to find new guests.22:33 How to nail text messages.27:25 How to segment your target market.28:58 Andrews's book, Get Out of My Head: Creating Modern Clarity with Stoic Wisdom. Show Links https://www.linkedin.com/in/mandrewmcconnell/https://www.facebook.com/M.Andrew.McConnell/https://mandrewmcconnell.com/https://www.rented.com/https://twitter.com/MAMcConnell EXCLUSIVE DEAL FOR YOU; 30-day free trial of Art, Rented's Automated Rate Tool, when you mention this offer - The Accommodation Show #bookdirect #rented.com #morebookings ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬🥊Need more direct bookings or a brand new website?Book an appointment! We get results! https://www.ibooked.online🥊▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Don't forget to hit that subscribe button! This also keeps us going and creating more useful content for free! ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES! 📧Join the mailing list for freebies and critical industry updates: https://bit.ly/accommodationtipsandtricks🌍The Accommodation Owners and Managers Facebook Group: https://bit.ly/AMoFacebookCommunity🗨 Connect with Bart Sobies: https://www.ibooked.online/bart/🎙 Subscribe to the podcast to listen later: https://www.theaccommodationshow.com ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Disclaimer: *All content on this YouTube channel, Podcast or post reflects my own and guest's opinions and should NOT be taken as legal advice, financial advice or investment advice. Please seek out the guidance of professionally trained and licensed individuals before making any decisions. Some links in the description may be affiliate links. Affiliate Disclaimer: This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links. The purpose of this sh

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“What did the council decide on item 42?” — answered with the speaker and the moment.