One of the most common issues that we have is knowing how to scale our portfolio and this week I want to focus on brand! Having a strong, consistent brand, across a diverse portfolio of properties is complex, challenging and often hard for our guests to understand. So how did Nightcap hotels do it? Top things that we cover in this episode: Brett’s insight on how to successfully build a brand. The importance of focusing on sustainability rather than scalability alone Replicating your processes, while staying consistent with your brand. How to leverage a great team while scaling. How do you ensure your business is scalable? Chapters 00:00 What is your Scaling Strategy w/Brett Salter. 01:24 Intro and background 02:50 Brett’s journey. 05:52 Things to think about when building a brand 06:39 How do you find your brand? 07:57 How to stay consistent with multiple properties. 12:50 How to have the same brand but have unique properties. 14:37 At what point should you start a loyalty program? 15:35 How to drive customer loyalty? 16:35 How to execute a good loyalty program. 17:56 Delivering on your promises before sales and marketing. 19:39 How to find your multiplier, so it’s easy to efficiently repeat the same processes. 25:35 How to communicate to guests which accommodations are for which avatar. 31:04 How can you create greater efficiencies for your teams 34:49 Technlogy; Return on investment of improved revenue management systems. Show Links LinkedIn: https://www.linkedin.com/in/brett-salter/ LinkedIn: https://www.linkedin.com/company/18633602/admin/ Instagram: https://www.instagram.com/nightcaphotels/ Website: https://nightcaphotels.com.au/ EXCLUSIVE DEAL FOR YOU; 10% off accommodation until 24th December 2022. Simply go to www.nightcaphotels.com.au enter promo code - accommodationshow and be sure to share your feedback with Brett! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Want to get the best accommodation marketing tips before everyone else? Hit that subscribe button! This also keeps us going and creating more useful content for free! ACCOMMODATION OWNER AND MANAGER FREE RESOURCES! Connect with Bart Sobies: https://www.ibooked.online/bart/ The Accommodation Show: https://www.theaccommodationshow.com The Accommodation Owners and Managers Facebook Group: https://bit.ly/2NM3dTl Join the mailing list with all the accommodation secrets: https://bit.ly/3aKBf3X Need more direct bookings? We get results! https://www.ibooked.online ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Disclaimer: *All content on this YouTube channel, Podcast or post reflects my own opinions and should NOT be taken as legal advice, financial advice or investment advice. Please seek out guidance of professionally trained and licensed individuals before making any decisions. Some links in the description may be affiliate links.

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“What did the council decide on item 42?” — answered with the speaker and the moment.