Every operator eventually hits the stage where they decide it’s time to stop relying on OTAs and build a real brand. But hiring a designer and building a website isn't enough. In this episode of The Accommodation Show, Miles Hobson, Head of Marketing at Hospitable, breaks down what a real short-term rental brand actually is and how to build one that drives repeat direct bookings.Miles shares the "Nike vs. Hyatt" branding framework, explains why custom direct booking websites fail without a traffic strategy, and reveals how Hospitable scaled to 24,000+ hosts and 200,000+ doors largely through organic word-of-mouth.We explore practical, low-cost grassroots tactics to build brand equity—from local coffee shop partnerships and in-home QR codes to using AI tools to define your brand voice.Guest: Miles Hobson, Head of Marketing, HospitableWebsite: hospitable.com📋 In this episode, we discuss:00:00 - Introduction & Hospitable's Global Scale03:10 - How Hospitable Scaled to 24,000+ Clients via Word-of-Mouth07:45 - What is a Brand? The Nike vs. Hyatt Framework12:15 - Why Your Direct Booking Website Isn't the First Priority16:40 - Low-Cost Grassroots Tactics for Local Brand Building21:10 - Using AI to Refine Your Brand Voice & Values26:30 - In-Home Touchpoints That Turn OTA Guests Into Direct Bookers31:00 - 3 Steps to Start Building Your STR Brand Today#ShortTermRentals #DirectBookings #PropertyManagementSHOW LINKSHospitable — hospitable.comDon't forget to hit that subscribe button! This keeps us going and creating more useful content for free!ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES!📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/🌍 Join the Accommodation Owners and Managers Facebook Community: https://bit.ly/AMoFacebookCommunity🔗 Connect with Bart Sobies for industry insights, tools, and resources: https://www.ibooked.online/bart/🎙 Catch every episode of The Accommodation Show here: https://www.theaccommodationshow.com✨ Ready to take things up a level? Come to STRIVE: https://www.striveconferences.com▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬🥊 Hotel - BNB - STR Owners! 🥊Need more direct bookings or a brand new website?The trusted tech partner you can count on. We deliver results.🥊 https://www.ibooked.online 🥊▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.Affiliate Disclaimer:This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links.This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I believe in the products and services we link to and that you may benefit from them.If you do purchase through my affiliate links; I want to thank you for your support.

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“What did the council decide on item 42?” — answered with the speaker and the moment.