I got to talk to Michael Sjogren who is a true entrepreneur and ‘rule breaker’. He has been working in the Short Term Rental space for many years and through his networks has recently branched out into hotels. He is the extraordinairy host of the Short Term Rental Secrets Podcast and founder of the Short Term Rental Secrets Mastermind. Not only is Michael a great entrepreneur & innovator, but he is genuinely a top bloke who shares his experience to try and help others! For context, Michael and his wife Krysten founded ‘Occupied’, a national short-term rental investment and management company in 2017, as a vehicle to build passive income so they could stop trading away time from family for a paycheck. They are based out of Boston, MA, and currently have a portfolio of 43 short-term rental properties across four states including 2 boutique hotels on Boston’s north shore. In this impactful conversation, Michael gives a blueprint of how to think about entrepreneurship in different ways. We uncover what it takes to transition from short-term rentals to a boutique hotel, as well as, sharing handy tips for teaming up with the community, making connections with your local groups, optimizing self-check-ins, doing charity work through your business, and delivering a true at home experience. I hope you enjoy this episode and get some great ideas for your business. Notes 0:00 How to setup a boutique hotel with no on-site staff? 03:15 Why did Michael choose this particular industry? 06:45 How to make the transition from going from short-term rental to a boutique hotel. 08:14 Lessons Michael learned along the way 09:14 Do the same systems from serviced accommodation, also work for a boutique hotel? 10:12 How to set expectations for self-check-in guests? 11:09 How can you go contactless (automating check-ins, lockbox, or key-less entry) without sacrificing guest experience? 13:25 Unique selling points of Michaels’s boutique hotel 17:06 How popular is the hybrid model now of turning a serviced accommodation into a boutique hotel? 21:10 What are some things to consider when figuring out your avatar? 22:40 Marketing and branding a boutique hotel, what’s important? 23:27 How to get more direct bookings 24:30 Focusing on your wheelhouse, what do you as the owner do and what do you outsource ------ Contact Information Instagram: @the_airbnbguy Hotel Instagram: @coveatrockport Clubhouse: @MichaelSjogren Facebook: https://www.facebook.com/groups/STRentalsecrets Linkedin: https://www.linkedin.com/in/mikesjogren/ Website: www.STRsecrets.com ---- Want to get the best accommodation marketing tips before everyone else? Hit that subscribe button! This also keeps us going and creating more useful content for free! Things that will help you; The Accommodation show: https://www.theaccommodationshow.com... The Accommodation Owners and Managers Facebook Group: https://bit.ly/2NM3dTl Join the mailing list with all the accommodation secrets: https://bit.ly/3aKBf3X Need more direct bookings - reach out to us here: https://www.ibooked.online... Want to level up your business? Request a 1-on-1 call: https://clarity.fm/bartsobies... Disclaimer: Please refer to relevant websites for latest, up to date, information with all facts, figures and terms and conditions. Information as accurate as we could get it at time of publishing. #ibookedonline #bookdirect #airbnb

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“What did the council decide on item 42?” — answered with the speaker and the moment.