Don’t Forget to Subscribe! We are in a world where data science and business are colliding. I find it fascinating to take learnings from the ‘tech gurus’ and then apply them to our world of accommodation. Understanding the numbers is critical to success in any business. The most successful businesses understand their costs, understand their opportunities and can use this data to make decisions as well as manage their risks. In today's episode, we are joined by Jeff Brown, who is the ‘numbers guy’ from Loma Home. We walk through the steps to find the best location for your next property. We talk all things Loma homes and how they get the data and think about data to build their business. We talk about tools to use to find your ideal guest, how to find the most profitable locations, finding and bringing in investors, how to scale themed accommodations, understanding timelines so you can build wealth while obtaining financial freedom and so much more. Jeff will help you put the pieces together so you can build a strong portfolio that will benefit you for decades to come. Jeff started his career at Target corporate headquarters as an analyst and gradually worked his way into smaller and smaller eCommerce companies like Overstock and 1800 Contacts until he was approached by a startup called One Click Retail. There he quickly became the Director of Operations and helped the company grow to over 100+ employees, achieve 70% profit margins, and complete a successful exit. After 6 years at One Click Retail and 10 years in managing businesses, Jeff has left to pursue his passion for Entrepreneurship and Real Estate. If he’s not busy making something do more with less, you’ll usually find him swimming through Excel spreadsheets. Listen in as we help pinpoint you to your next opportunity! Chapters 00:00 HOW TO USE DATA TO FIND THE BEST OPPORTUNITIES 01:34 Jeff Brown’s introduction and background. 04:34 Why it's important to keep reinventing your brand. 06:29 How do you find the best investment locations? 08:23 How Loma Homes makes money 11:21 How can you tell if a property is going to be profitable? 13:30 How do we make sure that we're getting it right before we even buy a property? 14:44 How pricing tools work and how they can help you. 15:59 Can you estimate how well you’re going to do as a business? 17:21 How to mitigate your investing fears so you can move with confidence 18:34 How to use qualitative or quantitative data to find your demographic and narrow down on your niche. 21:22 How to make content that people can engage with. 24:25 Understanding your demographic and building a profile for who your guest is. 25:18 Loma’s process for finding properties. 27:38 How to cautiously bring in outside investors on your deals. 28:30 Scaling limits for extreme-themed homes. 29:34 Tips and advice to make running multiple accommodations easier. 32:52 Loma Homes course Show Links LinkedIn: https://www.linkedin.com/in/jeff-brown-90672710 Facebook: https://www.facebook.com/lomavacationrentals Website: https://loma-homes.com/ Instagram: https://www.instagram.com/lomahomes/ Loma Homes course: https://www.lomavacationacademy.com/courses/loma-homes-academy ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Want to get the best accommodation marketing tips before everyone else? Hit that subscribe button! This also keeps us going and creating more useful content for free! ACCOMMODATION OWNERS AND MANAGER FREE RESOURCES! Connect with Bart Sobies: https://www.ibooked.online

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“What did the council decide on item 42?” — answered with the speaker and the moment.