Converting lookers to bookers is the holy grail of The Accommodation Industry and the ultimate call to action. It's not enough to simply showcase your products or services on Instagram; you need to actively drive bookings. 📢. In this episode, we cover a variety of strategies to help you stand out and make an impact on your followers. To take us through the elements that will make a scroll-happy Instagram user pause and look again, we welcome once again Paul Anderson to Show. Paul understands the science and psychology of consumers and has mastered the art of turning lookers into bookers. He and I discuss the importance of reinforcing brand awareness, working with other businesses, and avoiding spammy tactics that could turn off potential customers. Plus, we provide examples of Instagram posts that offer value to consumers without feeling salesy or overbearing. And, if you're wondering about the best colour choices for your profile or how to maintain consistency in your branding across all elements, we've got you covered. 📋 Chapters! 00:00 From Lookers to Bookers: Leveraging Instagram to Drive Active Bookings01:57 How can businesses leverage Instagram to actively drive bookings instead of just passively displaying their products or services?09:43 What are some other factors that impact discoverability on Instagram?11:08 What are some best practices for optimizing Instagram content for SEO and discoverability? 13:51 What is the importance of having a clear call to action in Instagram posts and how do you speak directly to potential customers in your call to action?15:02 How do you simplify the decision-making process for potential guests, so they book with you?18:35 What are some effective strategies for using Instagram to reinforce brand awareness?22:16 How can you work with other business owners in the community to build brand awareness on Instagram?23:43 How can businesses avoid being spammy, or over-selling on Instagram while still creating a sense of FOMO or urgency in their promotional posts?26:27 What are some examples of Instagram promotional posts that provide value?30:10 What are the best colour choices for Instagram profiles and posts?32:55 What are some elements that need to be consistent across the profile, all posts, stories, and reels for effective branding?35:17 Why your profile on Instagram is the most important element in converting active or passive users?

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