On an excitement scale of 1-10, I am currently at 15, because this week's show is here to blow you away! One of the biggest opportunities in your business is focusing on niche markets. We have talked about niche markets before on The Accommodation Show and we are bringing it back this week as it is one of the most important areas to focus on and rife with opportunity to grow your business. Guests want specialised solutions to their specific problems… So, as an accommodation owner, you’ll have a far easier time selling yourself, and charging more for your space, if you have a clearly defined target market that you are going after. Throwing wet noodles on the wall and seeing what sticks – won’t get you very far. So we are here to help! Today, we take a deep dive into niche accommodation verticals, and their place both now, and in the future of our industry. Hint... niche markets are here to stay! On the show today, we have one of the most forward-looking and future-facing people I've ever interviewed, Marcus Rader. Having moved from Finland to Canada with his wife, Marcus was on the hunt to build a new software company. After many months of research, he realised that there is a need for a software solution that short-term rental managers can use to manage multiple properties. This led to him co-founding a brilliant company, HostAway, an enterprise solution for managing short-term rentals. If you haven’t met him before - this is your chance to get to know and learn from a leader in the accommodation space who is leading from the front. It’s a high-impact, high-yield show, as we explore all the 2021-2022 hot, trendy, up to the minute niches in this ever-evolving market. You’ll get a lot out of this conversation. Notes 00:00 Niching Like a PRO with HostAway CEO, Michael Rader 01:53 Meet Michael Rader 04:57 Why is niching so important 10:52 HOT niche markets right now! 15:39 Figuring out WHAT you can deliver and to WHOM 17:26 The three main niche categories 26:46 How and when do you know when you’ve found your niche? 34:52 How do you find out who is making the most amount of money in your area? Contact Info Website: https://www.hostaway.com/ LinkedIn: https://linkedin.com/in/marketingmarcus

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