The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

How to Help Affiliates Write Emails That Convert

06 Apr 2026

Contributed by Lukas

Most affiliate programs leave email performance up to chance... and then wonder why some promos flop. In this episode, I'm sharing how to help affilia...

How to Fix the 7 Beliefs That Kill Affiliate Programs

30 Mar 2026

Contributed by Lukas

Most affiliate programs don't fail because of tactics... they fail because the person running them believes the wrong things. In this episode, I'm bre...

How to Become an Affiliate Manager

23 Mar 2026

Contributed by Lukas

Affiliate management is one of those careers people stumble into... and then wonder why nobody told them about it sooner. In this episode, I'm breakin...

How to Build a High-Converting Affiliate Webinar Funnel

16 Mar 2026

Contributed by Lukas

If affiliates are promoting your webinar and you're seeing plenty of registrations but not enough sales, this episode is for you. Today I'm sharing th...

7-Figure Affiliate Launches: The Exact Launch Plan

09 Mar 2026

Contributed by Lukas

A seven-figure affiliate launch isn't luck. It's planning, sequencing, and a few leverage points most people skip. In this episode, I'm walking you th...

How to Screen Affiliate Applications (My Approval Criteria)

02 Mar 2026

Contributed by Lukas

Every affiliate application is a tiny fork in the road. Approve the right people and your program gets stronger. Approve the wrong ones and you get re...

How to Set Up Affiliates to Win (Onboarding Checklist)

23 Feb 2026

Contributed by Lukas

You've got affiliates raising their hand. Now the real question is: what do they get in the first few days after they say yes? In this episode, I'm gi...

How to Grow Affiliate Program Revenue 20X in 48 Months

16 Feb 2026

Contributed by Lukas

Most affiliate programs grow by inches. This one grew by miles. In today's episode, I'm breaking down how we grew affiliate revenue 20X in 48 months. ...

How to Fix the Biggest Affiliate Marketing Mistakes

10 Feb 2026

Contributed by Lukas

If affiliate marketing feels harder than it should, chances are you're making a few mistakes you don't even realize are mistakes. And the frustrating ...

How to Get Affiliates to Trust You (So They Actually Promote You)

03 Feb 2026

Contributed by Lukas

Trust is what separates good affiliate programs from great ones. It's the reason someone says yes to your offer... and keeps showing up promo after pr...

How to Get Affiliates to Actually Promote

26 Jan 2026

Contributed by Lukas

If you want affiliates to actually promote, it's on YOU to make it happen. Because the truth is… most affiliates don't wake up thinking about your p...

How to Sell With Confidence (Not Desperation)

21 Jan 2026

Contributed by Lukas

When it's time to sell, do you suddenly sound… different? A lot of people do. Their tone changes. Their words change. Their confidence changes. And ...

Is AI the End of Affiliate Marketing?

13 Jan 2026

Contributed by Lukas

What if the biggest threat to affiliate marketing right now… is also its biggest opportunity? There's been a lot of noise lately about AI replacing ...

How to Grow Your Affiliate Program with Podcast Interviews

06 Jan 2026

Contributed by Lukas

If you're looking to grow your audience, boost your credibility, and build your email list in a big way, podcast interviews might just be your secret ...

2026 New Year's Resolutions for Affiliate Marketers

30 Dec 2025

Contributed by Lukas

Let me ask you something… what if 2026 is the year you stop hoping affiliate marketing works and start treating it like it actually matters? Not mor...

New Year's Resolutions for Affiliate Managers

22 Dec 2025

Contributed by Lukas

What if 2026 was the year your affiliate program finally took off? Today, I'm sharing the resolutions smart affiliate managers are making this year. T...

The Future of Affiliate Marketing: 2026 Edition

15 Dec 2025

Contributed by Lukas

What does 2026 look like for affiliate marketers? Let's just say… it's not business as usual. From AI taking over the grunt work to virtual influenc...

How Affiliates Can Make More Money This Holiday Season

08 Dec 2025

Contributed by Lukas

What if you could turn the busiest shopping season of the year into your biggest affiliate payday? Today, I'm sharing the strategies top affiliates us...

The Affiliate Manager Holiday Survival Guide

01 Dec 2025

Contributed by Lukas

The holidays are here… which means chaos for most affiliate managers. There are promos flying everywhere, inboxes are packed, and your affiliates? H...

Why Every Author Should Be Using Affiliate Marketing

24 Nov 2025

Contributed by Lukas

Writing a book is hard. Making real money from it is harder. In this episode, I'll show you how to add affiliate offers to your book so it drives more...

Inside the Mind of a Strategic Affiliate Marketer

17 Nov 2025

Contributed by Lukas

If you're serious about affiliate marketing, you'll love this conversation. Today I'm talking with someone who's written for top publications, built a...

The Affiliate Book Launch Blueprint

10 Nov 2025

Contributed by Lukas

"If you're launching a book and want more sales, more exposure, and a bigger impact, affiliates are the secret weapon. But most authors screw up the l...

How I Found Affiliates for My Book (And How You Can Too)

04 Nov 2025

Contributed by Lukas

So you wrote a book… now what? If you want it to actually, you need affiliates. The truth is, books don't magically fly off the shelves. Even bestse...

The Shocking Truth About My Affiliate Program

27 Oct 2025

Contributed by Lukas

What I'm about to share with you might honestly shock you. It used to be the single worst part of my entire business. Something that held me back for ...

How Affiliate Managers Can Get Focused and Stay Focused

20 Oct 2025

Contributed by Lukas

Ever feel like your brain is juggling 47 browser tabs—only none of them are loading? That's what it's like trying to stay focused as an affiliate ma...

$5.7 Million Affiliate Launch Secrets: The Prep Course & Bonus Strategy That Put Heidi Easley in the Top 3

13 Oct 2025

Contributed by Lukas

Ever wonder how a niche audience and the right bonus strategy can put you in the Top 3 of a $5.7 million affiliate launch? Today, I'm bringing back a ...

$5.7 Million Affiliate Launch Secrets: Top 10 on the Leaderboard Using Instagram

06 Oct 2025

Contributed by Lukas

Want to know how someone with a small email list still landed in the Top 10 of one of the biggest affiliate launches of the year using a single social...

$5.7 Million Affiliate Launch Secrets: From Zero to Second Place with Justin Demers & Sara Temte

29 Sep 2025

Contributed by Lukas

What happens when two marketers team up, run a paid workshop, and use that momentum to finish second in a $5.7 million affiliate launch? In this episo...

$5.7 Million Affiliate Launch Secrets: How a First-Time Affiliate Cracked the Top 25 and Made $18K

22 Sep 2025

Contributed by Lukas

What if your very first affiliate promotion brought in $18,000... and landed you in the Top 25 out of hundreds of seasoned pros? In this episode, we'r...

$5.7 Million Affiliate Launch Secrets: Opt-in Bonuses That Convert & Grow Your List

15 Sep 2025

Contributed by Lukas

What if one simple bonus could double your opt-in rate… and build a list of buyers before the cart even opens? In today's episode, we're unlocking a...

$5.7 Million Affiliate Launch Secrets: The Affiliate Playbook Part 2

08 Sep 2025

Contributed by Lukas

What if the difference between being a good affiliate and a TOP affiliate...came down to how well you tell your story? Or when you send one single ema...

$5.7 Million Affiliate Launch Secrets: The Affiliate Playbook Part 1

02 Sep 2025

Contributed by Lukas

Big launches create big lessons…and a $5.7 million affiliate launch we ran was no exception. In this episode, we go behind the scenes of one of the ...

How Two Parents Added 104,000 Email Subscribers in 14 Days

25 Aug 2025

Contributed by Lukas

Meet Jason and Cecilia Hilkey. They're not your typical online marketers. They don't sell courses on "how to get rich quick" or promise to teach you t...

How Affiliates Can Win Big with Virtual Summits (Even if You Aren't Speaking)

18 Aug 2025

Contributed by Lukas

Virtual summits are one of the easiest, highest-converting affiliate promos out there. They're free for your audience, packed with value, and loaded w...

The Affiliate Manager's Burnout Survival Guide

11 Aug 2025

Contributed by Lukas

You got into affiliate management because you love it. You believe in what you're doing. You love seeing affiliates succeed. But right now? You're run...

The Affiliate Army Playbook: Lessons from a Record-Breaking Launch

05 Aug 2025

Contributed by Lukas

There was pressure. There were problems. There were moments when it felt like everything might fall apart. But in the end, we pulled off a multi-milli...

The 5 Worst Affiliate Recruiting Mistakes You Can Make

29 Jul 2025

Contributed by Lukas

Recruiting affiliates isn't rocket science...but it's shockingly easy to screw up. There are five mistakes I see over and over again...and they can co...

How Smart Affiliates Are Using AI (And How You Can Too) - Part 4

21 Jul 2025

Contributed by Lukas

What if you could close more sales after the purchase? What if you could turn one email into three social posts...or flip negative reviews into your m...

How Smart Affiliates Are Using AI (And How You Can Too) - Part 3

14 Jul 2025

Contributed by Lukas

What if you could boost your affiliate income... without posting more, emailing more, or working harder? What if the secret wasn't hustle... but knowi...

How Smart Affiliates Are Using AI (And How You Can Too) - Part 2

07 Jul 2025

Contributed by Lukas

If you want to stand out as an affiliate today, you need to do more than just send a few emails and post on social media. You need to answer questions...

How Smart Affiliates Are Using AI (And How You Can Too) - Part 1

30 Jun 2025

Contributed by Lukas

Ever feel like you're putting in more hours than ever... but your affiliate income isn't keeping up? You're not alone. But here's the good news: Smart...

How I Use AI to Run Affiliate Programs (Part 6)

23 Jun 2025

Contributed by Lukas

Ever feel like you've maxed out your ideas for managing your affiliate program? In this final episode of the series, I'm sharing 11 more creative, und...

How I Use AI to Run Affiliate Programs (Part 5)

16 Jun 2025

Contributed by Lukas

Most people think AI is just for writing emails or doing data analysis…but what if it could help you train your team, onboard new affiliate managers...

How I Use AI to Run Affiliate Programs (Part 4)

09 Jun 2025

Contributed by Lukas

There are a million little tasks that come with managing affiliates…leaderboards, nudges, bonus ideas, follow-ups... and most of it eats up your day...

How I Use AI to Run Affiliate Programs (Part 3)

02 Jun 2025

Contributed by Lukas

If you're still spending hours trying to find affiliates, segment them manually, or figure out who's actually worth reaching out to… you're doing it...

How I Use AI to Run Affiliate Programs (Part 2)

26 May 2025

Contributed by Lukas

If you're still spending hours digging through spreadsheets or writing custom outreach from scratch, you're doing it the hard way. In this episode, I'...

How I Use AI to Run Affiliate Programs (Part 1)

19 May 2025

Contributed by Lukas

Ever wish you could scale your affiliate program without cloning yourself? In this episode, I'm breaking down the exact ways I use AI to run affiliate...

What I Learned From Running a Launch With 1,200 Affiliates

12 May 2025

Contributed by Lukas

Most people panic when managing 10 affiliates. We ran a launch with 1,200 of them. Today, I'm sharing the biggest lessons, the surprises, the wins, an...

How to Create Recurring Revenue with Your Affiliate Program

05 May 2025

Contributed by Lukas

What if you could create a steady stream of revenue month after month...just by doing a few things differently with your affiliate program? Today, I'm...

How to Use Virtual Assistants to Run a 7-Figure Affiliate Program

28 Apr 2025

Contributed by Lukas

Believe it or not, you can scale an affiliate program to 7-figures and beyond…and you don't have to do all the work. And you don't have to hire a te...

Time Management for Affiliate Managers

21 Apr 2025

Contributed by Lukas

Affiliate management is NOT a 9-to-5. It's more like juggling flaming chainsaws while answering emails in a moving car. So how do you stay on top of i...

How Paul Pruitt Went from Unknown Affiliate to The Top of the Leaderboard in Only Two Years

14 Apr 2025

Contributed by Lukas

Paul Pruitt is not exactly a household name in the affiliate marketing world. And yet...he's consistently finished in the top 10 of major affiliate la...

The Affiliate Manager's Toolkit: My Favorite Tools, Apps, and Shortcuts

07 Apr 2025

Contributed by Lukas

Want to save time, stay organized, and run your affiliate program like a pro…without losing your mind? These are the tools that keep me organized, s...

The 7 Biggest Challenges to SCALING Your Affiliate Program (and How to Solve Them)

31 Mar 2025

Contributed by Lukas

Scaling your affiliate program sounds great...until you hit the roadblocks no one warns you about. Today, we're tackling the biggest challenges standi...

How to CELEBRATE Your Affiliates (And Make Them LOVE You)

24 Mar 2025

Contributed by Lukas

Your affiliates are the lifeblood of your program…but are you making them feel valued? If you want affiliates who promote harder, stay loyal, and ge...

I Studied Over 8,000 Affiliate Programs and Found This One SHOCKING Result

17 Mar 2025

Contributed by Lukas

Ever wonder what separates the best affiliate programs from the ones that flop? I studied over 8,000 of them, and one result shocked me. It wasn't the...

How to Beat the Dreaded Mid-Promo Slump in Affiliate Launches

10 Mar 2025

Contributed by Lukas

Ever feel like your affiliate promotions start strong, end with a bang, but completely fizzle out in the middle? That mid-launch slump is real…but i...

How to Grow Your Affiliate Program (and Brand) with a Podcast

03 Mar 2025

Contributed by Lukas

Want to grow your affiliate program and your brand at the same time? Start a podcast. Seriously. Podcasting isn't just about sharing your expertise or...

Marketing That Actually Works: Donald Miller on Storytelling, Sound Bites, and Selling More

24 Feb 2025

Contributed by Lukas

Ever feel like your marketing messages are getting ignored? That's because they probably are. Your audience's brains are wired to tune out anything th...

Are Affiliates Just Lazy? How to Motivate and Get the Most from Your Affiliates

17 Feb 2025

Contributed by Lukas

Are affiliates lazy…or is there something else going on? 🤔 If you've ever wondered why some affiliates seem to sit on the sidelines instead of go...

Why People Really Subscribe & Buy (It's Not What You Think)

10 Feb 2025

Contributed by Lukas

Why do people actually subscribe? Why do they buy? What makes them willingly hand over one of their most prized possessions—their email address—fo...

Why I Finally Started My Own Affiliate Network

03 Feb 2025

Contributed by Lukas

I recently launched a dream of mine…a brand new affiliate network. But why? It's a massive investment, a huge time and energy drain, and there's no ...

Scaling Your Affiliate Program and Your Business Without Spending a Fortune

27 Jan 2025

Contributed by Lukas

If scaling your affiliate program and business feels like a constant grind—long nights, weekends, and a shoestring budget—you're in the right plac...

How to Expand Your Affiliate Army by Recruiting Non-Traditional Affiliates

21 Jan 2025

Contributed by Lukas

What do you do when your niche isn't exactly crawling with "traditional" affiliates? You know, the ones who seem to pop up everywhere in the online ma...

2025 Affiliate Marketing Predictions (BIG Changes Coming)

13 Jan 2025

Contributed by Lukas

2025 is here, and the affiliate marketing world is evolving faster than ever. From the rise of AI to compliance and Google algorithm updates, this yea...

5 Affiliate Recruiting Mistakes That Are Costing You BIG Time

06 Jan 2025

Contributed by Lukas

Recruiting affiliates doesn't have to be hard. But let's be honest…sometimes we make it WAY harder than it needs to be. There are five big mistakes ...

New Year's Resolutions for Both Affiliate Managers and Affiliate Marketers

31 Dec 2024

Contributed by Lukas

If you're serious about making this year your best yet for your affiliate program and affiliate marketing, you've got to commit to doing things the ri...

BONUS: How to 10X Your Sales WITHOUT Spending All Day On Social Media or Expensive Paid Ads...All in About ONE HOUR a Day

24 Dec 2024

Contributed by Lukas

Today, I'm giving you something that was previously only available privately. I'm going to share a training about how to get your affiliate program up...

The 10 Commandments of Building a Winning Affiliate Program

17 Dec 2024

Contributed by Lukas

Today, I'm sharing my 10 Commandments for building a winning affiliate program. After 20 years of experience, I've distilled the essentials of affilia...

Should Your Affiliate Program be on a Network or In-House?

09 Dec 2024

Contributed by Lukas

Trying to decide whether to run your affiliate program on a network or keep it in-house? It's a HUGE decision that can make or break your program. In ...

Should we Stop Using the Term "Affiliate Manager"?

03 Dec 2024

Contributed by Lukas

Managers are for burger joints, not affiliate programs. Seriously, I can't stand...no, scratch that...I HATE the term "Affiliate Manager." In this epi...

Oops! This Affiliate Program Totally Blew It (Here's How to Avoid Their Mistake)

26 Nov 2024

Contributed by Lukas

Running an affiliate program? Most mistakes aren't fatal…except this one. I recently witnessed a program make a colossal error, and it was painful t...

7 Things Every Affiliate Manager Needs to Know About the Holiday Season

19 Nov 2024

Contributed by Lukas

The holiday season is just around the corner, and affiliate managers everywhere are gearing up for the busiest (and potentially most profitable) time ...

How Great Affiliate Programs Stand Out in the Holiday Clutter

12 Nov 2024

Contributed by Lukas

Welcome to the holiday season—the busiest, noisiest time in the affiliate world! Every program out there is cranking up their promotions, their recr...

7 Keys to Successful Affiliate Management During the Holidays

05 Nov 2024

Contributed by Lukas

The holiday season is here and your affiliates need special attention. As an affiliate manager, it's your job to provide them with the support they ne...

How to Help Your Affiliates Write Better Emails

29 Oct 2024

Contributed by Lukas

One of the best ways to level up your affiliate program and make everyone more money is to help your affiliates write better emails. In today's episod...

7 Affiliate Management LIES That Will Kill Your Program

22 Oct 2024

Contributed by Lukas

Today, I'm pulling back the curtain on the 7 biggest lies people buy into about affiliate management. These myths? They're program killers. Believing ...

How to Get Hired as an Affiliate Manager

15 Oct 2024

Contributed by Lukas

Ever thought about getting a job as an affiliate manager? It's a role that has a lot of people curious...great earning potential, flexibility, and, le...

The MASSIVE Shift in Affiliate Programs is Here: Are You Ready?

08 Oct 2024

Contributed by Lukas

There is a massive shift taking place in the affiliate marketing world. The old way of running affiliate programs is broken. For years, we've seen the...

How to Activate Your Inactive Affiliates (And Make Them Lifelong Partners)

01 Oct 2024

Contributed by Lukas

You've been there, right? You spend weeks—or even months—finding the perfect affiliate, building the relationship, getting them excited to promote...

How to Activate Your Inactive Affiliates (And Make Them Lifelong Partners)

01 Oct 2024

Contributed by Lukas

You've been there, right? You spend weeks—or even months—finding the perfect affiliate, building the relationship, getting them excited to promote...

7 Secrets of 7-Figure Affiliate Launches

24 Sep 2024

Contributed by Lukas

Today, I'm lifting the curtain on some of the most coveted secrets in the affiliate marketing world: the seven strategies that I've used to run seven-...

Should You Approve or Decline an Affiliate? How to Decide

17 Sep 2024

Contributed by Lukas

Deciding whether to approve or decline an affiliate can be a tricky process. How do you distinguish between good and bad affiliates? Should you always...

How to Communicate Better with Your Affiliates

10 Sep 2024

Contributed by Lukas

Effective communication with your affiliates is crucial for success. What should you communicate? When is the right time to reach out? And how should ...

Successful Affiliate Onboarding: How to Setup Your Affiliates to Win

03 Sep 2024

Contributed by Lukas

So you've got some affiliates interested in promoting you. Now what? How do you onboard your affiliates and set them up for success right from the sta...

How I Grew a Major Affiliate Program from $15M to $325M a Year (In Only 4 Years)

27 Aug 2024

Contributed by Lukas

Today, I'm sharing a story I've never shared before...the story of how I took an affiliate program from $15 million to a staggering $325 million annua...

How to Create The Right Affiliate Commissions

20 Aug 2024

Contributed by Lukas

Struggling to entice affiliates to join your program? Wondering how to create the perfect commission structure? Look no further! In this episode, I sh...

Top 14 Reasons Your Affiliate Program is Failing (And How to Fix It)

13 Aug 2024

Contributed by Lukas

Your affiliate program is failing...but WHY? Before you hit the panic button, let's diagnose the problem. In today's episode, I share the top 14 reaso...

How to Steal Your Competitors' Affiliates

06 Aug 2024

Contributed by Lukas

Imagine having the power to poach affiliates from your competitors. Sounds like a game-changer, doesn't it? It's also one of the easiest, fastest way...

How to Create High-Converting Swipe Copy for Affiliates

30 Jul 2024

Contributed by Lukas

Swipe copy isn't just a vital component...it's the backbone of a thriving affiliate program. However, many programs miss the mark when it comes to th...

How to Create an Affiliate Program Agreement

23 Jul 2024

Contributed by Lukas

Your affiliate program agreement is one of the most overlooked, but important parts of setting up an affiliate program. I've created affiliate terms a...

What are the Legal Requirements for an Affiliate Program?

16 Jul 2024

Contributed by Lukas

How do you stay on the right side of the law with your affiliate program? Wondering about the legal ins and outs of running an affiliate program? You...

How to Build Great Relationships with Affiliates

09 Jul 2024

Contributed by Lukas

In the world of affiliate management, building robust relationships with your affiliates is a must. But where do you begin? That's precisely what I'm...

How Do Affiliate Managers Spend Their Day?

02 Jul 2024

Contributed by Lukas

Curious about the daily grind of an affiliate manager? You're not alone. It's a question I hear often, and for good reason...it's a role shrouded in ...

How to Communicate Bad News to Your Affiliates

25 Jun 2024

Contributed by Lukas

Breaking bad news is never easy, especially when it involves your affiliates. But sooner or later, we all need to know how to deal with challenging si...

How to Triple Your Webinar Sales with Affiliates

18 Jun 2024

Contributed by Lukas

Want to know how to triple your sales on webinars when affiliates are promoting them? Then you're in the right place because today I'm sharing my secr...

How to Identify and Stop Affiliate Fraud

11 Jun 2024

Contributed by Lukas

Today, we're exploring the darker side of affiliate marketing—fraud, rule-breaking, and shady activities. While it's rare, affiliate fraud can be a...

How to Solve the 15 Biggest Challenges for All Affiliate Programs

04 Jun 2024

Contributed by Lukas

Let's be honest: managing a successful affiliate program isn't a walk in the park. Every affiliate program faces its share of challenges that can hind...

What the Latest Research Says About Affiliate Bonus Packages

28 May 2024

Contributed by Lukas

Do affiliate bonus packages still work in 2024? Today I share what the latest research reveals about affiliate bonus packages. You'll learn the truth ...

How to Give Your Affiliates What They Need to Succeed

21 May 2024

Contributed by Lukas

What do the GREAT affiliate programs provide for their affiliates? If you are going to run a consistently growing, thriving affiliate program, it is Y...