The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
Episodes
How to Build an Army of Loyal Affiliates
13 May 2024
Contributed by Lukas
How do you build an affiliate army? A program that isn't reliant on one or two or even a few affiliates? In today's episode, I'll share exactly how yo...
Got a Low-Priced Product? Here's How to Run an Affiliate Program
07 May 2024
Contributed by Lukas
If you have a product that is a lower ticket item, it can be a challenge to run an affiliate program. The commissions are low, the margins are small, ...
How Top Affiliates are Closing Sales in 2024
30 Apr 2024
Contributed by Lukas
Today I'm sharing the secret strategies of top affiliates who are closing sales like never before in 2024. You will learn what sets them apart from th...
How to Find Affiliates Using Affiliate Program Leaderboards
23 Apr 2024
Contributed by Lukas
Did you know that your top affiliate prospects are right there in front of your nose…IF you know where to look? I've used the strategy I'm sharing t...
If Donald Trump Ran an Affiliate Program
16 Apr 2024
Contributed by Lukas
Oh boy…this is gonna be a fun one. What kind of affiliate manager would Donald Trump be? What can we learn from him about being a great affiliate ma...
How to Create Promotion Plans for Affiliates
09 Apr 2024
Contributed by Lukas
If you want your affiliates to promote more often, more aggressively, and make more sales, you need to show them how. And one of the easiest ways to d...
How Sarah Williams 20X'd her Affiliate Sales and Won a $100,000 First Prize
02 Apr 2024
Contributed by Lukas
In her first year promoting an affiliate offer, Sarah Williams made 9 sales. The next year, in the same promotion, she made 184…and won the $100,000...
How to Get Your Affiliates Fired Up Before a Promotion
26 Mar 2024
Contributed by Lukas
Is it better to hire an in-house affiliate manager or an outsourced one? My answer might surprise you. I know I'm biased, but I share the pros and con...
What Kind of Affiliate Manager is Best: In-House or Outsourced?
19 Mar 2024
Contributed by Lukas
Which is better? Hiring an in-house affiliate manager or outsourcing it? One person or an agency? Today, I share the pros and cons of both ways and sh...
What to Look for in an Affiliate Manager
12 Mar 2024
Contributed by Lukas
Ever wonder what makes a great affiliate manager? It's a BIG question…probably one of the most common questions I'm asked. What do I look for in an ...
Don't Make These Killer Mistakes with Your Affiliate Program (Part 2)
05 Mar 2024
Contributed by Lukas
Someone asked me recently what are some of the WORST mistakes I've made running affiliate programs over the past 19+ years. Narrowing that down was qu...
Don't Make These Killer Mistakes with Your Affiliate Program (Part 1)
27 Feb 2024
Contributed by Lukas
When I started my first affiliate program, I learned a lot through trial and error…and some huge mistakes, I built a $1 million/month affiliate prog...
WORST Affiliate Email I've Ever Received
20 Feb 2024
Contributed by Lukas
Affiliate managers send some bad emails to their affiliates. These emails end up having the opposite effect of what was intended. And then, there is t...
Easy Way to Get an Extra 10% from Your Affiliates
13 Feb 2024
Contributed by Lukas
Want to know an easy way to get 10% more from your affiliates? Just imagine what that would do for your business. I show you how in this episode! LINK...
How Brenda Ster Did a $90,000 Affiliate Promo With Just 1200 People
06 Feb 2024
Contributed by Lukas
Brenda Ster has a list of only 1200 people…and made more than $90,000 in ONE affiliate promotion. If you want to know how to take a small list and t...
The 6 Pillars of Every Great Affiliate Program (Pillars #4-6)
30 Jan 2024
Contributed by Lukas
What does it take to run a great affiliate program? Surprisingly, it only takes getting six things right. But you have to master these six things. Tod...
The 6 Pillars of a Great Affiliate Program (Part Three)
23 Jan 2024
Contributed by Lukas
A client of mine once told me that what I'm sharing today was worth more than $2 million to his affiliate program in one launch. Some have called it o...
The 6 Pillars of a Great Affiliate Program (Part Two)
16 Jan 2024
Contributed by Lukas
Most affiliate programs mess this up big time. As an affiliate, it's not only annoying but it leads me to quitting at least a few programs each year. ...
The 6 Pillars of a Great Affiliate Program (Part One)
09 Jan 2024
Contributed by Lukas
Every great affiliate program follows the same basics. They are built on the same pillars that lead to success promo after promo, year after year. The...
10 New Years Resolutions for Affiliates and Affiliate Managers
02 Jan 2024
Contributed by Lukas
If you're going to make this year your best ever for your affiliate program and your affiliate marketing, you have to resolve to doing things right. T...
2024 Affiliate Marketing Predictions
26 Dec 2023
Contributed by Lukas
What does the future hold for affiliate marketing? Specifically, what will happen in 2024? It's time for me to reveal my annual affiliate marketing pr...
How to Make Money from Affiliate Product Reviews
19 Dec 2023
Contributed by Lukas
Product reviews are a great way to make money online without having a single subscriber or any existing traffic. In the past year alone, I've made mor...
How to Recruit and Work with International Affiliates
12 Dec 2023
Contributed by Lukas
Working with internationally-based affiliates can open up a whole new world of opportunity for your affiliate program. But there are some challenges a...
How to Make Your Affiliate Program Attractive to Affiliates
05 Dec 2023
Contributed by Lukas
In the increasingly competitive world of affiliate programs, how do you stand out? How do you create an affiliate program that is so attractive to pot...
How to Create Compelling Affiliate Offers
28 Nov 2023
Contributed by Lukas
What good is it to have affiliates if they aren't excited to promote you? The reality is that affiliates have tons of options these days and if you do...
How to Use the Holidays to Recruit More Affiliates
21 Nov 2023
Contributed by Lukas
The holidays can be a great time to find new affiliates and attract them to your program. Affiliates are often looking for new opportunities and the i...
How to Create High-Converting Affiliate Graphics for the Holidays
14 Nov 2023
Contributed by Lukas
The right graphics can increase your affiliate program's sales 14-18% this holiday season! The question, of course, is how do you create graphics that...
How to Make This Your Best Holiday Season Ever with Your Affiliate Program
06 Nov 2023
Contributed by Lukas
Are you ready to make this holiday season the BEST ever for your affiliate program? Then you're in the right place because this episode will show you ...
How to Get Your Affiliate Program Ready for the Holidays
31 Oct 2023
Contributed by Lukas
It's that time of year again…it's officially time to start thinking about the Holiday Season. Is your affiliate program ready? If not, today's episo...
How to Maximize Your Black Friday and Cyber Monday Affiliate Sales
24 Oct 2023
Contributed by Lukas
Black Friday and Cyber Monday Monday are only 4 weeks away…and the time to prepare for them is NOW! If you're going to take advantage of these two h...
How to Leverage Affiliate Manager Relationships with Jessica Turner
17 Oct 2023
Contributed by Lukas
Affiliate managers, are you getting the most out of your relationships with affiliates? Affiliates, are you taking advantage of your relationships wit...
Does This Break the First Rule of Affiliate Marketing?
10 Oct 2023
Contributed by Lukas
I'm wondering if you think I broke the very first rule of affiliate marketing? After you listen to this episode, let me know. We promoted something th...
How to Measure Affiliate Program Success: Key Metrics to Track
03 Oct 2023
Contributed by Lukas
How do you actually measure affiliate program success? More importantly, what metrics do you track that actually help lead to success? In this episode...
How to Get Your Affiliates to Promote on a Short Timeframe
26 Sep 2023
Contributed by Lukas
Sometimes your affiliates don't have months or even weeks to plan your affiliate promotion. How, then, do you still get them to go all out and max out...
How to Motivate Your Affiliates to Sell More
19 Sep 2023
Contributed by Lukas
What can YOU do to motivate your affiliates to sell more? Are there certain strategies and tactics you can use to actually move the needle and get you...
How to Double Your Affiliate Program in 90 Days
12 Sep 2023
Contributed by Lukas
In 2005, I took my first affiliate program from $120,000 a month to $260,000…in less than 90 days. In 2009, when I won my first Affiliate Manager of...
How to Start an Affiliate Program: The First 30 Days
05 Sep 2023
Contributed by Lukas
If I had to go back in time knowing everything I know now after nearly 20 years of running affiliate programs, how would I start a brand new affiliate...
How Laura Wardlaw Finished Top 20 in Only Her 2nd Affiliate Promotion
29 Aug 2023
Contributed by Lukas
Laura Wardlaw doesn't have a huge list or large social media following. In fact, of all the affiliates in a recent promotion, she had one of the small...
How to Get Affiliates Excited to Promote
22 Aug 2023
Contributed by Lukas
You've done the hard work of finding affiliates and getting them signed up. Now, are you ready to ignite their passion and make them eager to promote?...
How to Launch...Your Product, Your Business, & Your Lifestyle with Jeff Walker
18 Aug 2023
Contributed by Lukas
Is it possible to launch not only a product but an entire business and even a lifestyle? The short answer is YES and today's guest is the world's lead...
How to Build Trust and Credibility with Your Affiliates
15 Aug 2023
Contributed by Lukas
Trust is the backbone of successful affiliate programs. It's the key factor in whether an affiliate promotes you the first time…and if they keep pro...
How to Fail Your Way to Success with Omar Zenhom
08 Aug 2023
Contributed by Lukas
Are you ready to learn how to turn failure into a powerful stepping stone towards success? I recently had the privilege of joining renowned podcaster ...
How to Avoid the Most Common Affiliate Marketing Mistakes
01 Aug 2023
Contributed by Lukas
Are you tired of making the same affiliate marketing mistakes over and over again? In today's episode, we're diving headfirst into the world of affili...
How to Attract Affiliates with the Right Commission
25 Jul 2023
Contributed by Lukas
Are you struggling to attract affiliates to your program? Looking for the secret sauce to make your affiliate program irresistible? You're in luck! In...
BREAKING NEWS: What the 2023 FTC Updates Mean for Affiliate Marketing
18 Jul 2023
Contributed by Lukas
Breaking news…the FTC has released new guidelines that have a huge effect on affiliate marketers and affiliate programs. Are they good? Are they bad...
Why Affiliate Marketing Is Easier Than You Think
11 Jul 2023
Contributed by Lukas
Too many people make affiliate marketing out to be too complicated. They say it's part science that requires decades of learning and experience and pa...
How to Negotiate Affiliate Deals That Benefit Everyone
04 Jul 2023
Contributed by Lukas
Affiliates want the highest commissions possible. Affiliate programs want to make as much profit as possible, which means paying the least amount they...
How to Build Your Personal Brand and Become a Celebrity in Your Niche with Rory Vaden
27 Jun 2023
Contributed by Lukas
Are you ready to take your personal brand to the next level? I have a very special guest today to take a deep dive into the secrets of building a pers...
#1 Trait of Great Affiliate Managers
20 Jun 2023
Contributed by Lukas
This might be the most important podcast episode I've ever recorded. If you want to run a successful affiliate program, whether you're the owner of th...
Why Your Affiliate Program is Failing (And What to Do About It)
13 Jun 2023
Contributed by Lukas
So you've started an affiliate program and it's not going as you hoped. What now? First, identify WHY it's failing…then fix the problems. Today, I'l...
How to Steal Affiliates From Your Competition
06 Jun 2023
Contributed by Lukas
What if you could steal affiliates from your competition? That would be pretty freaking awesome right? Not only is this one of the easiest ways to sta...
How to Promote Challenges as an Affiliate
30 May 2023
Contributed by Lukas
Challenges are so hot right now. And for good reason. They are easy to promote, offer huge value to your audience, and convert like crazy. Today, we'r...
How to Rock Your First Affiliate Promotion: Keira Merkovsky Case Study
23 May 2023
Contributed by Lukas
Your first affiliate promotion. It's usually a time of confusion, experimentation, and more often than not, failure. But what if your very first affil...
How to Promote An Evergreen Affiliate Offer In Just ONE Week
15 May 2023
Contributed by Lukas
Promoting evergreen affiliate offers can be a challenge because there is no urgency. When a product is available 24/7, 365 it can sometimes be hard fo...
How to Build Strong Relationships with Your Affiliates
09 May 2023
Contributed by Lukas
One of the most important jobs of an affiliate manager is to build strong relationships with their affiliates. But how do you do it? That's the questi...
Email Marketing vs. Social Media Advertising: Which is More Effective? Insights from Igor Kheifets
02 May 2023
Contributed by Lukas
Social media is all the rage…and has been for a while now. Whether it's Tik Tok, Instagram, Facebook, or whatever new platform pops up next month, e...
15 Biggest Affiliate Program Challenges (And How to Solve Them)
18 Apr 2023
Contributed by Lukas
I wish I could lie to you and tell you that running a successful affiliate program is easy. But it's not. In fact, there are a lot of challenges that ...
How to Turn Inactive Affiliates Into Your Best Partners
11 Apr 2023
Contributed by Lukas
I know the experience all too well…you work so hard to find a potential affiliate, nurture the relationship, get them to commit to promoting, and th...
Day in the Life of an Affiliate Manager
04 Apr 2023
Contributed by Lukas
What the heck does an affiliate manager do all day? I get asked that a lot. And for good reason…it's a bit of a mystery to most people. So today, I'...
How to Use a Challenge for Affiliate Marketing: How Entrepreneurs on Fire Made More than $250,000 in One Affiliate Launch
28 Mar 2023
Contributed by Lukas
You may know of Entrepreneurs on Fire as the home of John Lee Dumas and his interviews with top entrepreneurs sharing the stories of their success. Bu...
10 Lessons I Learned Launching a Bestselling Book
21 Mar 2023
Contributed by Lukas
Well, we did it! Earlier this year, we officially launched a bestselling book. It wasn't easy, but we not only beat our original sales goals, but we m...
Affiliate Profile: How Holly Homer Went from $0 to $3500 in Affiliate Commissions in Her 2nd Promotion
14 Mar 2023
Contributed by Lukas
Holly Homer has an amazing affiliate story. She promoted an affiliate offer for the second time and her results were absolutely incredible! In her fir...
Listener Q&A: Finding Affiliates, What's Working in Affiliate Recruiting, Email Templates, and More
07 Mar 2023
Contributed by Lukas
You've got questions. I've got answers. Today, I'm answering a backlog of affiliate marketing questions from affiliate recruiting to how to write an e...
How to Create Recurring Affiliate Revenue Promoting Membership Sites
28 Feb 2023
Contributed by Lukas
Promoting membership programs is a great way to get started in affiliate marketing...and a great way to boost your long-term earnings. Imagine every s...
Top 5 Biggest Affiliate Recruiting Mistakes
21 Feb 2023
Contributed by Lukas
Finding and recruiting affiliates is not complicated. But there are five things you can do (or not do) to really make it difficult…and even destroy ...
Behind-the-Scenes on Our Affiliate Promotion for Product Launch Formula
14 Feb 2023
Contributed by Lukas
Want to see behind-the-scenes on one of our big affiliate promotions? That's what this episode is all about! I'm opening the vault to share everything...
How to Promote Virtual Summits as an Affiliate (If You Aren't a Speaker)
07 Feb 2023
Contributed by Lukas
Virtual summits make for great affiliate promotions. They are easy to promote, free for your audience to attend, provide a great service to your audie...
Fix Your Funnel: How to Increase Sales and Make Your Affiliates More Money with John Ainsworth
31 Jan 2023
Contributed by Lukas
The single best way to improve your affiliate program is…to improve your conversions! Better conversions means more sales. It means happier affiliat...
How to Increase Your Commissions by Guiding Your Followers & Creating Repeat Buyers with Dave Gambrill
24 Jan 2023
Contributed by Lukas
It's great to make an affiliate sale. We all start with ONE sale and grow from there. But what's even better is repeat sales and long-term buyers and ...
Affiliate Marketing Lesson: Shifting From Promoting Free Content To A Paid Product
17 Jan 2023
Contributed by Lukas
One of the hardest parts about an affiliate promotion is shifting from promoting the free content (workshops, pdfs, reports, webinars, etc.) to promot...
Book Launch Party: An Interview with Matt About Turn Your Passions Into Profits
09 Jan 2023
Contributed by Lukas
This is the day I've dreamed about for nearly 8 long years. Today is the day that my life's mission takes shape and my book, Turn Your Passions Into P...
Special Episode: Highlights from My Whirlwind Book Tour
06 Jan 2023
Contributed by Lukas
The past few months have been an absolute whirlwind. It's been one of the craziest, fun, and exhausting times of my life, but in the end, it will all ...
The Untold Stories from Turn Your Passions Into Profits (Behind The Scenes Peek at My Book)
03 Jan 2023
Contributed by Lukas
There's a story behind the story with my book, Turn Your Passions Into Profits. Today, I'm revealing how it came to be, how I landed my dream publishe...
Ten Resolutions for Affiliate Marketers and Affiliate Managers
27 Dec 2022
Contributed by Lukas
It's that time of year again…time to make a commitment to big changes, massive improvement, and big ideas for the year ahead. Today, I'll reveal my ...
2023 Affiliate Marketing Predictions
20 Dec 2022
Contributed by Lukas
Affiliate marketing is changing, just like any industry. But what does the future hold? What can you expect in the coming year in the affiliate market...
Creating Your Ideal Customer Avatar: How to Get Crystal Clear on Your Audience Part 2
13 Dec 2022
Contributed by Lukas
One of the most important things a business can do is create an Ideal Customer Avatar. Your avatar is a fictional person who represents your entire au...
How to Get Crystal Clear on Your Audience Part One
06 Dec 2022
Contributed by Lukas
Too many people start an online business without being clear on who they are serving. They aren't clear on who they help. They aren't clear on what th...
The Proven Path for Building a Rewarding Online Business
29 Nov 2022
Contributed by Lukas
Have you ever wondered what it would be like to build a rewarding online business? Today's episode is going to get you started on the right path…the...
How to Outperform Your List Size in Affiliate Promotions: Lessons From 15 Affiliates Who Had Small Lists But Finished High On Affiliate Leaderboards
22 Nov 2022
Contributed by Lukas
Every affiliate promotion has at least one…Someone who finishes in the top 5-7 affiliates and everyone asks the same question: "How in the heck did ...
8 Reasons People Fail At Affiliate Marketing
15 Nov 2022
Contributed by Lukas
If you are going to succeed with affiliate marketing, you need to know the pitfalls that lie ahead. That's why, in this episode, I'm sharing the top r...
Time Management is Dead: How to Reclaim Your Time and Revolutionize Your Results with Richie Norton
08 Nov 2022
Contributed by Lukas
Time management is dead. In this episode I have a very special guest to talk all about how to reclaim your time and dramatically revolutionize your re...
My Best Affiliate Marketing Advice for the Holidays
01 Nov 2022
Contributed by Lukas
We're officially in full holiday season prep mode now. For many, the next six weeks could make or break their entire year. Quotas can be crushed, goal...
Affiliate Managers: 10 Things You MUST Do During Holiday Affiliate Promotions
25 Oct 2022
Contributed by Lukas
It's the most wonderful time of the year for many affiliate programs. Some companies have half their sales or more in less than a month. For affiliate...
Holiday Affiliate Promotions: 7 Things Every Affiliate Manager Needs to Know
18 Oct 2022
Contributed by Lukas
Affiliate managers all over the world are gearing up for the holiday season. For some affiliate programs, 40%, 50%, or even 60% of their sales could c...
How to Crush Your Black Friday and Cyber Monday Affiliate Promos
11 Oct 2022
Contributed by Lukas
We're only six weeks away from two of the biggest days on the affiliate marketing calendar…Black Friday and Cyber Monday. Today, I'm sharing never-b...
Affiliate Profile: How a First-time Affiliate Finished in 2nd Place with Tosha Schore
04 Oct 2022
Contributed by Lukas
Imagine doing your first affiliate promotion and having a goal of five sales. Some might say that's ambitious. Others might say it's impossible. But t...
How to Use Affiliate Webinars to Grow Your Business
27 Sep 2022
Contributed by Lukas
Webinars are one of the best ways to get more leads, more sales, and more great affiliates. They are also an easy way to promote something that benefi...
What The Top Affiliates Are Doing in 2022 According to Award-Winning Affiliate Manager Jamie Birch
20 Sep 2022
Contributed by Lukas
What are the top affiliates doing in 2022 to stand out, boost their commissions, and grow their businesses? Today, I invite one of the top affiliate m...
The Massive Shift in Affiliate Marketing…and The Opportunity it's Creating for YOU!
13 Sep 2022
Contributed by Lukas
There is a monumental shift happening in affiliate marketing, with huge implications for you! If you miss it, you're going to get left behind! I've be...
Why Teenagers Are So Successful At Affiliate Marketing…And What You Can Learn From Them
06 Sep 2022
Contributed by Lukas
Some of the best affiliates I know are teenagers or "young whippersnappers" who just entered their twenties. What makes them so successful at affiliat...
How to Use a Virtual Assistant to Find Affiliates
30 Aug 2022
Contributed by Lukas
I've talked a lot over the first 504 episodes of this podcast about building an army of affiliates. But how do you identify, recruit, and even manage ...
Creative Ways to Triple Your Affiliate Commissions
23 Aug 2022
Contributed by Lukas
I'm going to cut right to the chase here. Standing out in your affiliate promotions is harder than ever. But if you do…it pays off BIG time! Today, ...
Affiliate Fraud: How to Spot it and What to do About It
16 Aug 2022
Contributed by Lukas
Today, we're taking a trip to the dark side of affiliate marketing. Fraud, rule-breaking, and nefarious activity. It's a rare but costly aspect of run...
The Importance of Getting Personal in Your Affiliate Promotions -
09 Aug 2022
Contributed by Lukas
When you promote something that you have personal experience with, you have a massive, unbeatable advantage. Your unique story. It's something that on...
Launch Lessons: The Affiliate Army Strikes Again
02 Aug 2022
Contributed by Lukas
We just finished a massive multi-million dollar affiliate launch…and there are a ton of takeaways and lessons to share with you. Today, we take you ...
The Evolution of Affiliate Marketing - The Past, Present, And Future
26 Jul 2022
Contributed by Lukas
Wow! Can you believe it? 500 episodes! Today, we're turning the tables and I'm getting interviewed for my own podcast. In celebration of my 500th epis...
My Dream Client: Interview with Dean Graziosi
19 Jul 2022
Contributed by Lukas
Today I'm going to share with you how I got my dream client…and share an amazing affiliate opportunity. Listen up if you are looking for something a...
How to Become an Affiliate Manager
12 Jul 2022
Contributed by Lukas
If you've ever wanted to become an affiliate manager, this episode is for you. I'll share what it takes, how to develop the skills you need, and even ...
The Power of the Dream 100 with Dana Derricks
05 Jul 2022
Contributed by Lukas
I'm so excited about today's episode because I finally get to introduce you to someone who has made a huge impact on my business. If you want to learn...
How to Use Pinterest for Affiliate Marketing
28 Jun 2022
Contributed by Lukas
Pinterest is averaging nearly one BILLION visits per month. They have more than 400 MILLION active monthly users. It's users are active and highly eng...