The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

10 Ways to Get Your Affiliates Fired Up Before a Launch or Promo

21 Jun 2022

Contributed by Lukas

You're months away from a big affiliate launch or promotion. How do you get your affiliates fired up and ready to promote weeks or even months in adva...

How to Use TikTok for Affiliate Marketing

14 Jun 2022

Contributed by Lukas

As of this recording, TikTok is the fastest growing social media network for Gen Z and Millenials. Personally, I've completely ignored it but with mor...

How to Provide Great Swipe Copy for Your Affiliate Program

07 Jun 2022

Contributed by Lukas

One of the single most important keys to a successful affiliate program is great swipe copy. If you do it right, it's a powerful tool that will help y...

The Dark Side of Entrepreneurship: Overcoming Setbacks, Pain, Fatigue, and Failure

31 May 2022

Contributed by Lukas

Odds are if you are listening to this right now, you are or you aspire to be an entrepreneur. You own your own business…or you want to. And I want t...

7 Reasons Why Entrepreneurs Live Longer

24 May 2022

Contributed by Lukas

Did you know that entrepreneurs live an average of SIX years longer than the rest of the population? A longer lifespan isn't the only reason why I'm s...

Lessons Learned from a Multi-Million Dollar Affiliate Launch

17 May 2022

Contributed by Lukas

We just finished running a multi-million dollar affiliate launch. The first one, in fact, that wasn't run entirely by me, but rather by our agency. Th...

How to Create Mailing Plans for Your Affiliates

10 May 2022

Contributed by Lukas

One of the best ways to get affiliates to promote more is to give them a clear plan for how to do so. In other words, TELL them when, how, and what to...

How to Hire an Affiliate Manager

03 May 2022

Contributed by Lukas

Hiring an Affiliate Manager is a big step for a company. It could be the catalyst to massive growth…IF you do it the right way. There are a lot of m...

Affiliate Marketing and Podcasts: How to Make Money, Get Affiliates, and Build a Brand Through Podcasting

26 Apr 2022

Contributed by Lukas

Podcasting is one of THE best ways to make money online. It's also one of the best ways to build a brand and get recognized for your expertise. But di...

The Surprising Thing That Might be Holding Your Business Back

19 Apr 2022

Contributed by Lukas

This might sound weird, but there's likely something holding you back in your business that you haven't thought about. Or maybe you think about it eve...

This Affiliate Program Just Made a Fatal Mistake: Here's What They Should Have Done Instead

12 Apr 2022

Contributed by Lukas

There are very few mistakes you can make in running an affiliate program that are absolutely devastating. Today, I'll share one that I recently witnes...

How to Build Your Team: Working with Virtual Assistants, Contractors, and Full Time Employees to Scale Your Business

05 Apr 2022

Contributed by Lukas

We just hired our 15th team member. My role in our company is changing dramatically. But it hasn't always been that way. It started with one part-time...

How to Work with An Affiliate Network: Q&A Lightning Round

29 Mar 2022

Contributed by Lukas

Working with an affiliate network can be a great way to quickly grow your affiliate program. But it's not an all-in-one solution. You still need to pu...

Don't Launch if You Don't Want This…

22 Mar 2022

Contributed by Lukas

There are so many opportunities to create new products, new services, and new offers. But there's one big question you must ask yourself. Today, I sha...

The Worst Part of My Entire Business: Why You Need to Hire an Affiliate Manager

15 Mar 2022

Contributed by Lukas

What I'm about to share with you might shock you. It's the worst part of my entire business and something that has held me back for nearly three years...

How to Decide to Accept or Decline an Affiliate

08 Mar 2022

Contributed by Lukas

How do you determine good affiliates from bad affiliates? How do you know if you should accept or decline someone who applies for your affiliate progr...

How to Write, Publish, and SELL Your Book with Chandler Bolt

01 Mar 2022

Contributed by Lukas

Are you tired of just "thinking about" writing a book, even making it a New Year's Resolution or a goal for this year…but never actually making it h...

How to Use Affiliate Marketing in a Book

22 Feb 2022

Contributed by Lukas

If you're writing a book, I hate to break it to you, but they don't make much money. One way to increase the worth of a book is to include affiliate o...

How to Run an Affiliate Book Launch

15 Feb 2022

Contributed by Lukas

Done correctly, adding affiliates to a book launch can double, triple, or even 5X your book sales. If you know how to do it properly. How do you run a...

How to Find Affiliates for a Book Launch (or Any Launch)

08 Feb 2022

Contributed by Lukas

If you've ever thought about writing a book…and actually selling it, you need affiliates. The reality is that books, like most products, don't sell ...

The Affiliate Donut

01 Feb 2022

Contributed by Lukas

This will probably be Homer Simpson's favorite podcast episode ever because today we're talking about the Affiliate Donut. What is the Affiliate Donut...

What & How to Communicate to Your Affiliates

25 Jan 2022

Contributed by Lukas

What do you communicate to your affiliates? When do you communicate with them? And how do you communicate with them? Three critical questions…all an...

How to Use Leaderboards to Find Affiliates

18 Jan 2022

Contributed by Lukas

Today I'm going to share a little secret weapon with you. It's something I've used to get some awesome affiliates and develop some amazing relationshi...

How to Onboard Affiliates the Right Way

11 Jan 2022

Contributed by Lukas

So you've got some affiliates interested in promoting you. Now what? How do you onboard your affiliates and get them rocking? That's what today's epis...

How to Sell Without Sounding Like a Used Car Salesman

04 Jan 2022

Contributed by Lukas

When you promote affiliate offers (or anything for that matter), do you have a unique "voice" you use? When you start selling, do you suddenly turn in...

How to Start 2022 Off the Right Way

28 Dec 2021

Contributed by Lukas

A new year is on the horizon and that means a fresh start, new opportunities, and a clean slate. Today, I want to share how to start next year off the...

2022 Affiliate Marketing Predictions

21 Dec 2021

Contributed by Lukas

There's one thing you can say with certainty about 2021 - there was A LOT of change in the world! And the affiliate marketing environment certainly ex...

My Top 10 Lessons of 2021 and What They Mean for YOU!

14 Dec 2021

Contributed by Lukas

I learned a lot of lessons in 2021. I learned some the hard way, some through courses and books, and others from my friends. But I was constantly lear...

My Top 10 Mistakes of 2021 and What You Can Learn From Them

07 Dec 2021

Contributed by Lukas

The year 2021 was full of a lot of mistakes and opportunities for me to learn. Reflecting on them is also an opportunity for me to share them with you...

Top Affiliate Managers Reveal Their Holiday Strategies

03 Dec 2021

Contributed by Lukas

It's the holiday season and I'm having a little holiday party with some of my top affiliate manager friends. Their going to reveal their top strategie...

What Top Affiliates are Doing This Holiday Season

30 Nov 2021

Contributed by Lukas

It's the holiday season and that means studying what top affiliates are doing to dramatically increase their sales. What are the top affiliates doing ...

Overcoming 5 Myths About Holiday Affiliate Promotions

26 Nov 2021

Contributed by Lukas

It's the holiday season and that means a lot of myths and misconceptions around holiday affiliate promotions. Today, I'll bust five of the biggest mis...

7 Holiday Content Ideas for Affiliate Marketers

23 Nov 2021

Contributed by Lukas

It's the holiday season and that means that there are plenty of opportunities to bring the holidays into your affiliate marketing efforts and generate...

7 Things Your Affiliates Need During Holiday Promotions

19 Nov 2021

Contributed by Lukas

It's the holiday season and that means your affiliates need some special attention. It's your job as the affiliate manager or business owner to give t...

How to Stand Out as an Affiliate During the Holiday Season

16 Nov 2021

Contributed by Lukas

It's the holiday season and that means it's hard to stand out in your affiliate promotions. With so many deals, discounts, and deadlines, standing out...

How Your Affiliate Program Can Stand Out This Holiday Season

12 Nov 2021

Contributed by Lukas

It's the holiday season and that means that there is a LOT of clutter in the affiliate world. Every program, it seems, is ramping up their promotions,...

Holiday Affiliate Guide Pt. 1: There's More than Just Black Friday & Christmas

09 Nov 2021

Contributed by Lukas

It's the holiday season and that means 30-50% of your sales will come in just a few weeks. Today, I'm beginning an eight-part series on how to optimiz...

3 Lessons from a Hater

02 Nov 2021

Contributed by Lukas

He called me "unprofessional" and "childish" then left the training I was doing for a large client. You might think that would derail the whole thing,...

Affiliate Marketing Sales Secrets: How To Sell Without Being Salesy, Scammy or Sleazy

26 Oct 2021

Contributed by Lukas

The biggest limiting belief that holds people back from success with affiliate marketing is the belief that affiliate marketing is salesy, sleazy, or ...

How to Get Started in Affiliate Marketing FAST (Your First Steps to Your First $1000)

19 Oct 2021

Contributed by Lukas

So you're ready to get started with affiliate marketing. How do you start FAST? How do you decide to start on Monday and be up and running by Friday? ...

My #1 Affiliate Recruiting Email Ever

12 Oct 2021

Contributed by Lukas

Do you want to know the single email that's responsible for more than $1 billion in sales for our clients? It's our #1 affiliate recruiting email of a...

Holiday Affiliate Guide Pt. 1: There's More than Just Black Friday & Christmas

10 Oct 2021

Contributed by Lukas

It's the holiday season and that means 30-50% of your sales will come in just a few weeks. Today, I'm beginning an eight-part series on how to optimiz...

How to Build Your Affiliate Army

05 Oct 2021

Contributed by Lukas

How do you build an affiliate army? A program that isn't reliant on one or two or even a few affiliates? In today's episode, I'll share exactly how yo...

What GREAT Affiliate Programs Provide for Their Affiliates

28 Sep 2021

Contributed by Lukas

What do the GREAT affiliate programs provide for their affiliates? If you are going to run a consistently growing, thriving affiliate program, it is Y...

How to Be a Long-Term Thinker in a Short-Term World with Dorie Clark

24 Sep 2021

Contributed by Lukas

It's no secret that we're pushed to the limit these days. We're rushed, overwhelmed, and always behind. It's no wonder we're trapped in an endless loo...

The Most Important Part of Your Marketing with John Jantsch

21 Sep 2021

Contributed by Lukas

Never have I learned so much from a podcast guest as I did with today's guest. I took more notes than I ever have and shared this interview with my te...

How to Run an Affiliate Program for a Low Ticket Offer

14 Sep 2021

Contributed by Lukas

If you have a product that is a lower ticket item, it can be a challenge to run an affiliate program. The commissions are low, the margins are small, ...

The Simple Habit That Expands Your Influence with Jeff Brown

07 Sep 2021

Contributed by Lukas

There is a simple habit that really only takes 15 minutes a day to make an impact. In fact, it will expand your influence, open doors, and dramaticall...

How to Stop Procrastinating Once and For All

31 Aug 2021

Contributed by Lukas

Do you procrastinate too much? Are you waiting for your "big break" to take the next (or first) step towards your big goal? If so, then it's time to g...

How Heidi Easley Finished Top 3 in a HUGE Affiliate Promo

24 Aug 2021

Contributed by Lukas

Heidi Easley finished 3rd in one of the biggest affiliate launches of the entire year. She made more than $125,000 in commissions and prizes...all wit...

The Only 5 Reasons People Subscribe or Buy

17 Aug 2021

Contributed by Lukas

Why do people actually subscribe? Why do people buy? What makes them give up one of their most prized possessions - their email address - to get acces...

Think You're Not an Expert? Think Again!

10 Aug 2021

Contributed by Lukas

Think you're not an expert? Think again. This episode is all about helping you to discover the inner expert and unleash your influence. LINKS MENTIONE...

Replay: Overcoming Fear to Find Your Calling

03 Aug 2021

Contributed by Lukas

In this week's episode we went to the archives and pulled out one of our most popular episodes. This episode may have changed more lives than any othe...

The 3 C's of Successful Affiliate Programs Part 3

27 Jul 2021

Contributed by Lukas

We have a client who estimated that this one thing was worth more than $2 million in a $5 million launch. It might even be the secret sauce when we ru...

BONUS EPISODE: Redefining the Top 1% with Trevor Blattner

23 Jul 2021

Contributed by Lukas

The top 1% has been vilified in the media, protested against in the streets, and lied about in the schools. But what if we could redefine the top 1%? ...

The 3 C's of Successful Affiliate Programs Part 2

20 Jul 2021

Contributed by Lukas

Most affiliate managers get this wrong. As an affiliate, it's annoying at best and makes me want to quit promoting at worst. It's the second C of the ...

The 3 C's of Successful Affiliate Programs Part 1

13 Jul 2021

Contributed by Lukas

How do you build an affiliate program that lasts? The old model is not working, so what is? Today, I'll share the first of three pillars to keeping yo...

The New Model for Affiliate Programs

06 Jul 2021

Contributed by Lukas

The old model of affiliate programs just doesn't work. Things have been changing for years, but 2021 has caused a massive shift in the way successful ...

The Future of Affiliate Marketing & The Advantage of Being Small

29 Jun 2021

Contributed by Lukas

There is a monumental shift happening in affiliate marketing, with huge implications for you! If you miss it, you're going to get left behind! Over th...

Surprising Benefits of Affiliate Marketing Part 3

22 Jun 2021

Contributed by Lukas

Over the past two episodes, I've shared 14 benefits of affiliate marketing that you might not have thought of. Today, I'm sharing the final 7 in this ...

Surprising Benefits of Affiliate Marketing Part 2

15 Jun 2021

Contributed by Lukas

Last week I shared 7 surprising benefits of affiliate marketing. I'm sharing 7 more in this episode. These are the benefits you probably haven't thoug...

Surprising Benefits of Affiliate Marketing Pt. 1

08 Jun 2021

Contributed by Lukas

The benefits of affiliate marketing might seem obvious. You make money. You serve your audience. But what about the not-so-obvious benefits. Today, I'...

The LIE About Monetizing

01 Jun 2021

Contributed by Lukas

There's a myth...no, a lie...that is so pervasive in the online platform world that it makes me sick. That lie says that monetizing a platform is a fo...

How to Promote MORE Affiliate Offers Without Burning Your List

28 May 2021

Contributed by Lukas

I'm getting a lot of questions lately from people concerned about the balance between promoting enough and promoting too much. How do you promote MORE...

The Most Important Question You Must Ask in Business

25 May 2021

Contributed by Lukas

Asking this ONE question could change everything about the way you do business...and almost NO ONE asks it. I believe it might be the single most impo...

These Two Words Changed Everything for Me

21 May 2021

Contributed by Lukas

There are two words that have changed everything for me. These two words opened up all kinds of new possibilities for me...and they'll do the same for...

You Don't Have to be the BEST to Succeed in Online Business

18 May 2021

Contributed by Lukas

I have some good news for you...you don't have to be the best, the smartest, the most knowledgeable person in your niche to succeed in online business...

Thoughts on Comparisons and Insecurity in Online Business

14 May 2021

Contributed by Lukas

Insecurity is a very common problem in online business. We think that we should be where others are at and we're constantly comparing ourselves to oth...

Is Business PTSD Holding You Back?

11 May 2021

Contributed by Lukas

Could something from your past, perhaps something traumatic, be holding you back in your business? That might seem a little crazy, but I had an experi...

Does Fear-Based Marketing Actually Work (And is it Ethical)?

30 Apr 2021

Contributed by Lukas

Fear CAN be an effective marketing strategy...but it can feel so wrong. So the question is how can we use this powerful emotion in our marketing...in ...

I Didn't Want to be the Affiliate Guy

27 Apr 2021

Contributed by Lukas

I have an important message for you about why I didn't want to be The Affiliate Guy...I didn't think it was important enough or mattered to anyone for...

How to Create Recurring Revenue in Your Business

20 Apr 2021

Contributed by Lukas

There's something in the business world that is BOOMING right now, despite the pandemic (or maybe BECAUSE of it). Want to know what it is (and how YOU...

My New Favorite Affiliate Marketing Tool

13 Apr 2021

Contributed by Lukas

I've got some juicy news to share today...and my new favorite affiliate marketing tool. Let me just say that THIS is HUGE! LINKS MENTIONED IN THIS EPI...

Simple Way to Get 10% More from Your Affiliates

06 Apr 2021

Contributed by Lukas

What if there was an easy way to get an extra 10% out of your affiliates? When I say easy I mean in a matter of an hour or two of that little extra wo...

How to Warm Up Your Affiliates Before a Big Promotion

30 Mar 2021

Contributed by Lukas

You're four months away from a big product launch or promotion. What do you do to get your affiliates fired up and keep them warm leading up to the pr...

Inside Look at a 7-Figure Affiliate Launch Part Two

26 Mar 2021

Contributed by Lukas

I'm back for part two of my inside look at a 7-figure affiliate launch with Ryan Farrell. If you want to know the secrets of the biggest affiliate pro...

Inside Look at a 7-Figure Affiliate Launch Part One

23 Mar 2021

Contributed by Lukas

If you've ever wondered what goes into a MASSIVE affiliate launch, this episode is for you. Josh Turner's affiliate manager, Ryan Farrell, shared thei...

The Success Path (feat. John Lee Dumas)

22 Mar 2021

Contributed by Lukas

Success leaves clues...and today's guest has spent the last eight years studying and interacting with those people who've reached the summit of busine...

How to Grow Your List AND Your Affiliate Sales at the Same Time

16 Mar 2021

Contributed by Lukas

I'm about to share one of my favorite affiliate marketing tricks...how to grow your list AND affiliate commissions at the SAME time! Most affiliates t...

My Top 10 Lessons from 15 Years of Masterminds

09 Mar 2021

Contributed by Lukas

I've learned a lot of lessons in my 15+ years of participating in mastermind groups. Today I'm sharing my top 10 lessons that have given me clarity in...

Why Masterminds are the Best Investments I've Ever Made

05 Mar 2021

Contributed by Lukas

Question for you: Are you in a good mastermind? If not, you should be! Masterminds have helped me gain a lot of clarity, confidence, and cash. And the...

Facebook Shut Down His Ad Account, so Alan Did THIS Instead (and TRIPLED his Sales) with Alan Thomas

02 Mar 2021

Contributed by Lukas

"Your Account is Disable." That's what my friend Alan Thomas saw when he logged into his Facebook Ads account. Now when Mr. Zuckerberg shut his accoun...

Why You'll Never Get What You Want

23 Feb 2021

Contributed by Lukas

Why aren't you getting the results that you want? This episode today has nothing to do with affiliate marketing or online business, but it has everyth...

How to Start, Run, and Monetize a Podcast with Dave Jackson

19 Feb 2021

Contributed by Lukas

If you've ever thought about starting a podcast, today's guest is one of my go-to experts on the subject. If you've ever wondered how to grow your aud...

More Affiliate Marketing Q&A with Matt

16 Feb 2021

Contributed by Lukas

How do you get high profile A-list affiliates to work with you? How can I encourage affiliates to actually promote? How do I beat procrastination and ...

Your Affiliate Marketing Questions Answered

12 Feb 2021

Contributed by Lukas

How do I get started in affiliate marketing BEFORE I have a large audience? How do I scale my affiliate offerings? How do I sell to a reluctant audien...

How to Get a Book Deal with Chad Allen

09 Feb 2021

Contributed by Lukas

Is it possible for an average person with a small following to get a book deal? Today's guest says yes and he used to be the acquisitions editor for a...

Clubhouse: How to Market Your Product, Find Affiliates, and More on the Hottest Social Media App of 2021 (Part Three)

07 Feb 2021

Contributed by Lukas

I'm back for the final segment of my 3-part series on Clubhouse with Molly Mahoney, Kim Walsh-Phillips, Matt Wolfe, Robby Miles, and Todd Herman and t...

Part 2: Clubhouse - How to Market Your Product, Find Affiliates, and More on the Hottest Social Media App of 2021

05 Feb 2021

Contributed by Lukas

I'm back for part two of my 3-part series on Clubhouse with Todd Herman, Kim Walsh-Phillips, Matt Wolfe, Robby Miles, and Molly Mahoney and today's se...

Clubhouse: How to Market Your Product, Find Affiliates, and More on the Hottest Social Media App of 2021 (Part One)

02 Feb 2021

Contributed by Lukas

So the new social media app is all the rage...and for good reason. It's arguably one of the best marketing tools to come along in years and it's one o...

Embrace Your Inner Competitor with Jake Thompson Part Two

31 Jan 2021

Contributed by Lukas

Do you remember when you always won? When your imagination allowed you to experience the thrill of victory over and over again? Do you remember what i...

Embrace Your Inner Competitor with Jake Thompson Part One

29 Jan 2021

Contributed by Lukas

What if the key to reaching your full potential in your business wasn't about what talents you were both with but something more? What if you could ta...

What if You HATE Parts of Your Business?

26 Jan 2021

Contributed by Lukas

What are some things in your business that you hate doing? What do you do if you are a solopreneur or only have a small team? Well, someone asked me t...

The Hidden Psychology of Social Networks with Joe Federer

22 Jan 2021

Contributed by Lukas

What in the heck do evolutionary biology, neuroanatomy, and anthropology have to do with Facebook? And how do Freud's Id, Ego and Superego influence o...

How to Avoid Devastating Tech Setbacks in Your Online Business

19 Jan 2021

Contributed by Lukas

Imagine for a moment something horrible...you have 200 affiliates and your affiliate system has wiped out every single one of them. Nothing left. Now,...

How to Fascinate Your Audience and Create Amazing Content with Kim Walsh-Phillips

15 Jan 2021

Contributed by Lukas

Today I have a super special guest who is going to blow your mind. She's sharing how to fascinate your audience and create amazing content whether it'...

The Surprising Truth About Leading Your Tribe

12 Jan 2021

Contributed by Lukas

The word leadership has a lot of misconceptions. We think of leaders as older, smarter, more qualified, and deemed worthy of the title of "leader." As...

The 3 Types of Entrepreneurs

08 Jan 2021

Contributed by Lukas

After more than a decade of being an entrepreneur, working with entrepreneurs, and now coaching entrepreneurs, I've found there are 3 types of entrepr...

Online Marketing Lessons from My Father

05 Jan 2021

Contributed by Lukas

My father never owned a computer. Never owned a cell phone. That I know of he never got on the internet a moment in his life. Yet he taught me almost ...

My BOLD Predictions for Affiliate Marketing in 2021

29 Dec 2020

Contributed by Lukas

As we wind down a year like no other (at least in most of our lifetimes), it's time to look ahead to 2021. Today, I share how my 2020 predictions turn...