The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
Episodes
My Last Episode EVER Like This
16 Oct 2019
Contributed by Lukas
This is the last episode I'm ever doing like this. Today, I'm sharing a recap of one of our best affiliate promotions ever that I did with Mark Siever...
The Constantly Changing World of Affiliate Marketing
10 Oct 2019
Contributed by Lukas
Affiliate marketing is constantly changing. But keeping up with the times and knowing what's working RIGHT NOW doesn't have to be hard. Today, for our...
The REAL Definition of Insanity in Online Business
01 Oct 2019
Contributed by Lukas
I keep seeing this over and over and it's so pervasive in the online marketing world. People keep learning and learning, but they aren't executing. To...
My Favorite Interview EVER (Full of Affiliate Tips and Tools)
06 Sep 2019
Contributed by Lukas
I just finished my favorite interview EVER! Seriously. No offense to past guests, but today's guest ROCKED the house! My friend Dave Gambrill joined m...
Promoting Online Courses with JV Partners (Part 2)
29 Aug 2019
Contributed by Lukas
PART TWO: Devin Slavin interviewed me for his Online Course Creation Summit and I shared how you can sell more online courses with JV Partners (Affili...
Promoting Online Courses with JV Partners (Part 1)
27 Aug 2019
Contributed by Lukas
How can you get the most from launching your online course? Devin Slavin interviewed me for his Online Course Creation Summit and I answered the very ...
Why You Should Start Working with Affiliates RIGHT NOW!
21 Aug 2019
Contributed by Lukas
Today I share why you want to GET affiliates and BE an affiliate RIGHT NOW! No matter where you are with your online business, you want to start with ...
Afraid of Losing Subscribers When You Promote Affiliate Offers?
07 Aug 2019
Contributed by Lukas
If you are afraid of losing email subscribers when you promote affiliates offers, that's normal...but it doesn't have to be that way. In today's episo...
MYTH: You Have to Hire Someone to Run Your Affiliate Program
31 Jul 2019
Contributed by Lukas
You do NOT need to hire an affiliate manager to run your affiliate program. That is a myth! Now, don't get me wrong. There will be a day when it ma...
MYTH: Most of Your Sales Will Come from Only a Few Affiliates
29 Jul 2019
Contributed by Lukas
There is a killer myth that says that most of your sales will come from only a few affiliates. This myth is so pervasive that I have literally heard ...
MYTH: To Get Affiliates You Have to Know People & Do Lots of Reciprocal Promotions
26 Jul 2019
Contributed by Lukas
There's a myth that says that having an affiliate program is only for the cool kids with the right connections. Or to get affiliates, you have to burn...
MYTH: You Don't Need an Affiliate Program
23 Jul 2019
Contributed by Lukas
Today, I'm kicking off a new, four-part series, "The 4 Killer Myths About Affiliate Programs." Over the next four episodes, I'll tackle four of the mo...
How to Find Affiliates: The Ultimate Guide
18 Jul 2019
Contributed by Lukas
Nothing will help you grow your business faster than the right affiliate partners. Not Facebook Ads. Not more content. Not even getting on Oprah. It t...
Creating Urgency in Evergreen Affiliate Promotions
11 Jul 2019
Contributed by Lukas
Evergreen affiliate offers are great. You can promote them year-round and you aren't bound by a specific promotional window. But...how do you create u...
How to Hire a JV/Affiliate Manager
01 Jul 2019
Contributed by Lukas
So you're ready to hire a JV manager and scale your business, but there are so many things to consider! Today, I'm going to give you ALL the inside in...
Affiliate Success Secret: Send MORE Emails!
20 Jun 2019
Contributed by Lukas
There's a not-so-secret success secret for affiliate marketing...send more emails! More than you THINK you should send...and more than you are comfort...
Overcoming Fear in Your Business
11 Jun 2019
Contributed by Lukas
"The amateur believes he must first overcome his fear; then he can do his work. The professional knows that fear can never be overcome. He knows there...
How to Monetize Your Blog with Affiliate Marketing (Part 2)
07 Jun 2019
Contributed by Lukas
I'm back with five more ways to monetize your blog from the beginning. This is part two of a two-part series on turning your blog into a money-making ...
How to Monetize Your Blog with Affiliate Marketing (Part 1)
04 Jun 2019
Contributed by Lukas
So you started a blog...now what do you do? I'm a big believer in monetizing from day one. If you look at brick and mortar stores, that's exactly what...
Will Affiliate Marketing Work in YOUR Niche?
30 May 2019
Contributed by Lukas
I get this question a lot. "Matt, I am in the ____ niche. Will affiliate marketing work for me?" Or "I am in the ____ niche and people don't buy. How...
Our Best Affiliate Promo EVER...How We Did It (Part 2)
28 May 2019
Contributed by Lukas
I have 3 more things that we did to make our last affiliate promotion our BEST affiliate promotion EVER! Want to know what we did? Then listen up beca...
Our Best Affiliate Promo EVER...How We Did It (Part 1)
26 May 2019
Contributed by Lukas
We just had our best affiliate promotion EVER! Want to know how we did it? Then listen up! Links Mentioned in This Episode No Product No Problem Works...
#AffiliateFreedom
24 May 2019
Contributed by Lukas
This is a little blast from the past as we just released our newly updated #AffiliateFreedom videos. This might be my FAVORITE episode of all-time. Yo...
Is Your Following too Small to Start Affiliate Marketing?
22 May 2019
Contributed by Lukas
If you've ever wondered if your email list or your following is too small to get started with affiliate marketing, this episode is for you? I received...
An Interview with...ME! (Pt 3 of 3)
17 May 2019
Contributed by Lukas
This is part three of ME being interviewed by Mark Sieverkropp about my time masterminding with Michael Hyatt, Jeff Walker, and Amy Porterfield. We co...
An Interview with...ME! (Pt 2 of 3)
15 May 2019
Contributed by Lukas
I almost made a HUGE mistake and I would have missed out on something that has completely missed on something that has completely transformed my busin...
An Interview with...ME! (Pt 1 of 3)
13 May 2019
Contributed by Lukas
OK, so THIS was fun (and nerve-wracking)! Mark Sieverkropp interviewed me about my recent getaway to Blackberry Farm where I got to spend four days ha...
We Sent 10 Emails in ONE Day for an Affiliate Promotion...Here's What Happened
10 May 2019
Contributed by Lukas
We are finishing up our BEST affiliate promotion EVER today...but 2 years ago we had what was our best. And on the final day of that promotion, we sen...
The Recurring Revenue Revolution (An Interview with Stu McLaren)
03 May 2019
Contributed by Lukas
One year ago, I was locked in a room writing the scripts for our No Product No Problem launch videos. Over the course of two grueling days, I wrote mo...
How to Run Affiliate Contests Without Breaking the Bank
01 May 2019
Contributed by Lukas
If you're running an affiliate launch or affiliate program and you need a way to drive more sales without doing a costly leaderboard contest, I have t...
On Comparisons and Insecurity
29 Apr 2019
Contributed by Lukas
If you're constantly comparing where you're at right now in your business to others...or if you struggle with insecurity when you look at the successe...
Two Words That Change Everything
24 Apr 2019
Contributed by Lukas
There are two words that have completely shifted the way I look at almost every situation. These two words are my "Word of the Year" and they've opene...
Good News...You Don't Have to be the BEST
22 Apr 2019
Contributed by Lukas
I've got some good news for you today...you don't have to be the BEST to succeed with your online business! You just have to do this one thing really ...
The #1 Question Your Business Must Ask (That Almost NO ONE is Asking)
17 Apr 2019
Contributed by Lukas
There's a question that your business should be asking...but almost no online marketers are asking. But it's something that we're asking ourselves abo...
This Mindset Shift Will Transform the Way You Sell
15 Apr 2019
Contributed by Lukas
This one simple mindset shift could completely transform the way you look at selling. Which will ultimately completely transform the way you sell. Whi...
This New Tool is a Game Changer for Our Business
10 Apr 2019
Contributed by Lukas
There's a new tool for online marketers that has made a HUGE impact on our business! I share what that tool is and how we use it in this episode... L...
The Single Word That Will Transform Your Business
08 Apr 2019
Contributed by Lukas
What if there was a single word that could transform your customers' and your audience's experience? And what if this single word could transform your...
What Does Your Audience Expect from You?
04 Apr 2019
Contributed by Lukas
One way or another, you are conditioning your audience. I recently did a Facebook Live about conditioning your audience to click and buy, but what abo...
Is Past TRAUMA Holding You Back in Your Online Business?
01 Apr 2019
Contributed by Lukas
Is it possible that something from your past...perhaps something traumatic...could be holding you back in your online business? I know that idea might...
My Mountaintop Experience
29 Mar 2019
Contributed by Lukas
I just climbed down a mountain (literally)...after being at the top. And I had an experience I just had to share with you today. It's a quick, but pow...
Is FEAR an Effective (& Ethical) Marketing Strategy?
27 Mar 2019
Contributed by Lukas
I think we all know that fear CAN be an effective marketing strategy...but it can feel so wrong. So, is there a way to use this powerful emotion in an...
The Power of a Promo Plan in Affiliate Marketing
22 Mar 2019
Contributed by Lukas
I was reflecting on our biggest affiliate marketing successes right before I recorded this and it all came down to one thing: A PLAN! I recorded this ...
The Online Business Manifesto
20 Mar 2019
Contributed by Lukas
I know something about you. Yes, you. By the very nature of you listening to this podcast, I know that you aren't like most people. You're not like th...
A Reason to Celebrate
15 Mar 2019
Contributed by Lukas
This past Sunday night, I saw a Facebook post from one of our students that just lit me up...a perfect example of celebrating something seemingly so s...
3 Reasons You Should Send More Emails on the Weekend
11 Mar 2019
Contributed by Lukas
A lot of online business owners don't send emails on the weekends. They only email Monday-Friday. The data suggests that is a HUGE mistake. Today, I'l...
Stop Trying to be Original. Do THIS Instead
06 Mar 2019
Contributed by Lukas
If you're like I used to be, you think you have to come up with everything as a new, original idea. Today, I'll share why this myth is so pervasive......
Think You're Short on Time? Think Again.
01 Mar 2019
Contributed by Lukas
If you think you're short on time and can't make a difference with your business, you need to hear this short message today. It's inspired by an email...
Working a Side Hustle? Here's an Important Mental Shift You Must Make
26 Feb 2019
Contributed by Lukas
If you are currently working a full-time job AND you are working on your online business as a side hustle, there is an important mental shift you NEED...
Should You Build Your Business on Affiliate Marketing?
20 Feb 2019
Contributed by Lukas
My answer here might surprise you...should you build your business on affiliate marketing? Listen up to learn what percentage of our business is affil...
How Affiliate Marketing Saved Wayne During the Shutdown Crisis
15 Jan 2019
Contributed by Lukas
As you may have seen, there's a little government shutdown going on in the United States. Nearly a million people are out of work, some of whom will n...
The #1 Thing That Keeps You from Growing Your Email List
14 Jan 2019
Contributed by Lukas
We surveyed hundreds of people last year asking them this simple question: What's the hardest part about running your online business The most common ...
Our Most Successful Facebook Live EVER...How We Did It!
12 Jan 2019
Contributed by Lukas
We just finished our most successful Facebook Live ever...at least in terms of engagement and results. At the end, we had 239 comments and a dozen sig...
The Most HATE Mail I've Ever Received
03 Jan 2019
Contributed by Lukas
I just got the most hate mail I've ever received from one of my emails. And I was not prepared for this. What could have possibly caused this? In toda...
I Took 3 Weeks Off...and THIS Happened
20 Dec 2018
Contributed by Lukas
I took 3 weeks off from my business and what happened shocked me. I learned four valuable lessons that we'll share with you today. I'm joined by Mark ...
Who You Should (And Should NOT) Share Your Goals With
15 Dec 2018
Contributed by Lukas
Last week, I wrote a post entitled, Why I'm Not Sharing My 2019 Goals This Year. I shared that research shows that we shouldn't share our goals publi...
When You Should NOT Have Affiliate Partners
11 Dec 2018
Contributed by Lukas
When you start your business, there is no better way to grow explosively than to have affiliate partners. But is there a time when you should NOT work...
A Simple Marketing Tool with Powerful Results
04 Dec 2018
Contributed by Lukas
There's a very simple tool in your marketing arsenal...that yields powerful results. It's called perceptual contrast and if you are familiar with the ...
Overcoming the "Messy Middle" in Affiliate Launches
26 Nov 2018
Contributed by Lukas
The problem with any big affiliate product launch is what we call the "Messy Middle." It's not the first day or the last day when sales are huge. It's...
The Practice of Gratitude (and a HUGE Thank You!)
22 Nov 2018
Contributed by Lukas
Today, as I am every day, I am thankful for you! And I am thankful for so many things. In this episode, I share the things for which I am thankful and...
What All Great Marketers are Doing This Holiday Season
19 Nov 2018
Contributed by Lukas
'Tis the season...to watch and learn from your fellow marketers! Your 2019 holiday planning begins NOW...and you can learn a lot by watching other mar...
Old School Tactics That Still Work Today with Holiday Affiliate Promotions (Part 11 of 12)
16 Nov 2018
Contributed by Lukas
So I had an affiliate ask me what he needed to do to boost his affiliate sales during the holidays. When I shared my advice, he laughed at me. He said...
How to Get Your Messaging Right in Holiday Affiliate Promotions (Part 10 of 12)
14 Nov 2018
Contributed by Lukas
There are two keys to effective messaging with holiday affiliate promotions (or any affiliate promotion for that matter). But you have to get them in ...
Boost Your Holiday Affiliates Commissions AND Grow Your Traffic and Email List With This Strategy (Part 9 of 12)
12 Nov 2018
Contributed by Lukas
Is it possible to grow your affiliate sales during the holidays...AND grow your traffic and email list? You bet! I show you exactly how with this stra...
Holiday Affiliate Promotions - The #1 Success Factor REVEALED! (Part 8 of 12)
09 Nov 2018
Contributed by Lukas
What separates successful affiliates from not-so-successful affiliates during the holidays? Well, it's the same thing that separates them all year lon...
Are You Too Afraid to Do This? (It Will Increase Your Affiliate Sales by 18%)
07 Nov 2018
Contributed by Lukas
I can virtually guarantee you an 18% increase if you do this ONE thing. The only problem is that most people will NEVER do it. Do this and you'll tota...
Increase Your Holiday Affiliate Sales by 14% the EASY Way (Part 6 of 12)
05 Nov 2018
Contributed by Lukas
This tip today is so easy to execute that I was almost afraid to share it...but I realized that MOST people aren't doing this with their affiliate pro...
One Simple Strategy that Makes All the Difference in Holiday Affiliate Promos (Part 5)
02 Nov 2018
Contributed by Lukas
This one simple strategy could be the difference between your holiday affiliate promotions BLOWING UP and making you more than you can imagine...or he...
Get Clear on Affiliate Promotion Times (12 Days of Holidays Part 4)
31 Oct 2018
Contributed by Lukas
This is part four of our twelve-part series on holiday affiliate promotions. One of the easiest mistakes to fix in your affiliate promotions is to ge...
What to Do RIGHT NOW for Holiday Affiliate Promotions (Part 3 of 12)
29 Oct 2018
Contributed by Lukas
So I messed up...this episode is part three in our series on holiday affiliate promotions...but it should have been part one! Today's episode is all a...
12 Days of Holiday Affiliate Promotions (Part 2)
26 Oct 2018
Contributed by Lukas
Today, we're continuing our series on maximizing your affiliate revenue during the holiday season. This episode is all about finding a variety of offe...
NEW SERIES - Getting Ready for Your Holiday Affiliate Promotions (Part 1)
24 Oct 2018
Contributed by Lukas
We're kicking off a brand new series on The Affiliate Guy podcast and it's all about the holiday season. We have a 12-part series...yeah, that's right...
The Story of My First Student Will Blow Your Mind
22 Oct 2018
Contributed by Lukas
What I am about to share is one of the proudest moments of my professional life. It's the story of my first student...and where he's at today. Don't M...
Unexpected Episode (An Interview I Just Had to Share)
21 Oct 2018
Contributed by Lukas
So I was SO ready to start sharing my podcast series, 12 Days of Affiliate Holidays, but I just had to share this. It's an interview I did with Marisa...
Lessons from Marisa Murgatroyd's Million-Dollar Affiliate Program (Part 4 of 4)
18 Oct 2018
Contributed by Lukas
After 14 years of managing affiliate programs, you'd think I've got it figured out, right? But I am always learning. Last year, I learned a TON from w...
Mistakes from Our Best Affiliate Promotion Ever (Part 3 of 4)
15 Oct 2018
Contributed by Lukas
I don't ever want you to think we've got it all figured out here. The reality is that, even after 14 years of affiliate marketing, we still screw up a...
Lessons from Our Best Affiliate Promotion Ever (Part 2 of 4)
12 Oct 2018
Contributed by Lukas
One of the things I've noticed that really separates successful marketers from those that give up is this...the unsuccessful ones are critical of othe...
Lessons from Our Best Affiliate Promotion Ever (Part 1 of 4)
11 Oct 2018
Contributed by Lukas
Last year, we had our best affiliate promotion ever. We ended up earning more than $50,000 in commissions and prizes and really made a splash with som...
So Excited About This (Head's Up!)
30 Sep 2018
Contributed by Lukas
I have a special announcement that I wanted to share with podcast listeners. This is the culmination of months and months of work and years of desire....
How to Run More than One Affiliate Promo at Same Time
28 Sep 2018
Contributed by Lukas
I've received this question a LOT lately: "How do you run more than one affiliate promotion at the same time?" Stick around and I'll share why you'd w...
The Truth About Innovation (And How to be More Innovative)
16 Sep 2018
Contributed by Lukas
If you want to succeed at marketing, you must be more innovative. But what IS innovation exactly? It's a misunderstood concept and too often people th...
Simple Strategy for Explosive Affiliate Sales Growth
14 Sep 2018
Contributed by Lukas
There's a very simple thing you must do to take your affiliate game to the next level. It's something that MOST people won't do, however, but it makes...
Big Buts Busted (AKA Top Affiliate Marketing Excuses)
07 Sep 2018
Contributed by Lukas
Affiliate marketing is really not that difficult. But I repeatedly hear the same excuses from new online marketers about why they can't get started. I...
Will Your Launch be a Success? Here's How to Know
05 Sep 2018
Contributed by Lukas
How do you know if your launch will be a success? You've got a product and you're ready to do this...but are there certain criteria you need to meet t...
The Time is NOW!
29 Aug 2018
Contributed by Lukas
Ever said to yourself or to others that you just don't have the time? Well, that is simply just NOT true. Today's episode will bust this myth and show...
3 HUGE Lessons from Jonathan Milligan (Blogging Your Passion)
27 Aug 2018
Contributed by Lukas
I just finished an amazing training with Jonathan Milligan and I HAD to share these 3 takeaways. If you want to watch the FULL training (and I suggest...
I'll Bet This Gets Stuck in Your Head
22 Aug 2018
Contributed by Lukas
It's fun to stay at the... Y-M-C-A! What can this iconic song teach you about great marketing? Well, that's what today's episode is all about. LINKS M...
Huge Takeaways from Jeff Walker's PLF Live (Flashback Friday)
17 Aug 2018
Contributed by Lukas
I've never shared this before on the podcast...and that's a shame! Last year, I attended Jeff Walker's Product Launch Formula (PLF) Live event. Afterw...
The Toughies are the Teachers
13 Aug 2018
Contributed by Lukas
What if your toughest prospects could actually be your most beneficial? It's true! In our recent launch, I was reminded of a maxim from the late, grea...
The Psychology of Affiliate Leaderboards
10 Aug 2018
Contributed by Lukas
Is there some sort of "secret" psychology with affiliate leaderboards? Well, yes there is. Today, I share why you shouldn't use an auto-updating leade...
Why the DIY Mindset is Killing Your Business
08 Aug 2018
Contributed by Lukas
There's a nearly 250-year-old book that can teach a powerful lesson about our online businesses. Crazy, right? But true. Today, Adam Smith shows us w...
Behind-the-Scenes of our Recent Affiliate Launch
03 Aug 2018
Contributed by Lukas
What if you could go behind-the-scenes of a successful affiliate launch? Well, you CAN in today's episode. LINKS MENTIONED IN THIS EPISODE FULL Launch...
You Have Not Because You ASK Not
01 Aug 2018
Contributed by Lukas
Could there be a single reason why you aren't experiencing more success in your business and your life? I believe there could be...and it has to do wi...
Can You Make Money Promoting Cheap, Every Day Items as an Affiliate?
27 Jul 2018
Contributed by Lukas
Is it possible to make money as an affiliate when all you promote is cheap, every item (AKA commodities)? That's the question I got from Jeannette Cob...
The Importance of Staying on Message (and the Key to Doing So)
25 Jul 2018
Contributed by Lukas
In today's episode, I share a powerful and important marketing lesson from the Great Communicator, Ronald Reagan. I'm currently reading a biography of...
This ONE Thing is Destroying so Many Online Businesses
19 Jul 2018
Contributed by Lukas
There is one thing that is destroying online businesses...and I see it every day. Today, I share what that one thing is how to avoid it! Links/Reso...
How to do Affiliate Marketing on LinkedIn
09 Jul 2018
Contributed by Lukas
I got a great question from Pat Dane recently, who asked about how to use affiliate marketing to monetize his 30,000 connections on LinkedIn. Pat down...
How We 5X'd Affiliate Sales in Our Recent Launch
29 Jun 2018
Contributed by Lukas
I've been somewhat absent from the podcast lately, but with good reason. Our last launch was a HIT and we more than quintupled our sales year-over-yea...
Thinking of Giving Up on Your Online Business? Listen to This First
27 Jun 2018
Contributed by Lukas
If you're thinking of giving up on your online business, please don't! Listen to this first...I promise you it will be worth it! Links/Resources Menti...
The Right Entrepreneurial Mindset
20 Jun 2018
Contributed by Lukas
Think you don't have what it takes to be an entrepreneur? Or perhaps you need some help to develop the right mindset? I've got you covered in this epi...
Can a Non-Profit Use Affiliate Marketing?
30 May 2018
Contributed by Lukas
One of the best parts of affiliate marketing is money you can make. But can a non-profit use affiliate marketing for fundraising? The answer is a reso...