In this episode, I sit down with Adriana Brusi — powerhouse entrepreneur, event strategist, and founder of Crowds Now, a platform transforming the way brands build trust, visibility, and sales. From becoming Hong Kong’s youngest director at just 16, to managing high-profile events and leading marketing campaigns across Australia, Adriana has spent decades mastering the art of attracting the right audience. But when COVID hit, she saw small businesses struggling — not from lack of effort, but from trying to buy attention instead of building trust. We dive into: Why social proof is the ultimate currency in today’s digital economy.How Crowds Now connects everyday people with brands they genuinely love — creating authentic advocacy while giving them an income stream.The emotional psychology behind why people follow the crowd (and how to make your brand the one they flock to).The importance of ikigai in building a business that’s profitable and purposeful.Why money doesn’t change you — it amplifies who you already are.Adriana’s mission goes beyond profit: she’s on a mission to help businesses rise while empowering individuals to keep their lights on and food on the table. This conversation is equal parts strategy, inspiration, and real talk for anyone ready to create genuine brand impact. 🔗 Listen now to learn how to turn your audience into a loyal, excited crowd , without wasting money on ads that don’t convert. I’ve opened a limited number of Breakthrough Sessions this month, for high-achieving women entrepernuers who are ready to elevate profit, reclaim time, and lead with clarity, not chaos. Claim your complimentary spot to have an honest and raw conversation by sending me an email on [email protected]

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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