You’ve done the courses.You’ve followed the strategies.You’ve refined, optimised, and executed. So why does it still feel… off? In this episode, Yuliana Francie challenges the biggest myth in business growth — that you need a better strategy. After 25+ years as a corporate strategist, she reveals the real reason high-performing women plateau: It’s not strategy. It’s identity. This episode explores: Why strategy is no longer your bottleneck The hidden cost of overthinking and over-refining How burnout is a symptom—not the problem The shift from performing to embodying Why your business will only grow to your level of consciousness If you’ve built success but still feel misaligned, exhausted, or stuck in repeating patterns… This is your turning point. Because your next level isn’t built by doing more.It's built by becoming more. → Start your next level: yulianafrancie.com/embody

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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