The Agents of Change Digital Marketing Podcast
Episodes
AI Search Optimization Strategies with Rebecca Emery
01 Apr 2026
Contributed by Lukas
With AI tools like ChatGPT and Perplexity changing how people search (and how answers get delivered), your old keyword strategy might not cut it anymo...
Stop Prompting, Start Delegating: Agentic AI with Christopher Penn
18 Mar 2026
Contributed by Lukas
AI used to be about prompts, now it's about delegation. Christopher Penn breaks down what agentic AI actually is, why it represents a leap forward for...
Building a Brand World That Converts with Luna Battalia
04 Mar 2026
Contributed by Lukas
Description: Your logo isn't your brand. Your colors aren't your brand. Your brand is the feeling someone gets when they interact with your company—...
Cold Outreach That Converts with AJ Cassata
11 Feb 2026
Contributed by Lukas
Most cold outreach sucks. You know it, I know it, and definitely the people getting bombarded with "Quick question" emails know it. But here's the thi...
AI Image Generation for Marketing with Lauren deVane
04 Feb 2026
Contributed by Lukas
Description: Remember when stock photography meant scrolling endlessly through the same crying-into-salad images that every other brand was also using...
7 AI Lessons for Every Marketer in 2026 with Rich Brooks
21 Jan 2026
Contributed by Lukas
Stop chasing the "AI-first" dream. After a year of experimenting with every AI tool, framework, and workflow I could find, I learned that building a h...
Kill Your White Paper: Smarter Lead Funnels with Maeve Ferguson
07 Jan 2026
Contributed by Lukas
If your lead magnet is a beautifully designed PDF that no one reads, congratulations—you're normal. Also: that thing isn't working anymore. In this ...
Using Behavioral Science to Drive Change with Melina Palmer
17 Dec 2025
Contributed by Lukas
Let's be honest: we've all been there. You have a brilliant new idea—a product launch, a software switch, or a new marketing campaign—and you pres...
Grow Your Business on YouTube in 90 Minutes with Jerry Potter
03 Dec 2025
Contributed by Lukas
Let's be honest: social media can feel like a hamster wheel. You post on Instagram or LinkedIn, get a few likes, and 24 hours later, that content is d...
Outside-In Marketing Strategy with James Hipkin
19 Nov 2025
Contributed by Lukas
Most of us think our websites are working just fine. They look good. They're fast. They have all our information right there on the homepage. But here...
Create Custom AI Assistants with Mike Allton
12 Nov 2025
Contributed by Lukas
You're wearing all the hats. Marketing, operations, sales, customer service—maybe even IT support when the printer acts up again. And somewhere in t...
Creating Messages That Stick with Tamsen Webster
05 Nov 2025
Contributed by Lukas
If you've ever wondered why some marketing messages stick while others vanish faster than your last new year's resolution, you're not alone. The probl...
Paid Search for Small Budgets with Brooke Osmundson
29 Oct 2025
Contributed by Lukas
Look, I get it. You've got a modest marketing budget, and every time you hear about Google Ads, you think: "That's for the big players with deep pocke...
The Secret Sauce That's Missing from Your Messaging with Jay Acunzo
22 Oct 2025
Contributed by Lukas
You know that sinking feeling when you realize your carefully crafted content sounds exactly like everyone else's? (Yeah, me too.) Here's the uncomfor...
Build Powerful Marketing Frameworks with Melanie Deziel
15 Oct 2025
Contributed by Lukas
You've got brilliant ideas rattling around in your head. Your process works. Your approach gets results. But when someone asks what makes you differen...
Google Ads Success on a Small Budget with Andy Janaitis
01 Oct 2025
Contributed by Lukas
Small budgets and Google Ads don't have to be enemies. Andy Janaitis, founder of PPC Pitbulls, has spent over a decade proving that point by helping f...
Marketing Attribution Made Simple with Scott Desgrosseilliers
24 Sep 2025
Contributed by Lukas
You're spending money on Facebook ads, and after a week, you see barely any sales coming through. Naturally, you think Facebook is a bust and pull the...
How to Streamline Your Podcast Workflow with Rich Brooks
17 Sep 2025
Contributed by Lukas
After 600 episodes of interviewing digital marketing experts, I've learned a thing or two about efficiency and workflow. What started as a solo endeav...
What Working NOW in Paid Social with Karen Nelson
10 Sep 2025
Contributed by Lukas
If you've been feeling overwhelmed by the constant changes in Facebook and Pinterest advertising, you're not alone. Between iOS updates killing our ta...
In an AI World The Human Touch Becomes a Competitive Advantage with Jay Baer
03 Sep 2025
Contributed by Lukas
AI is everywhere - and soon every business will have access to the same tools. What will set you apart is the human touch. Jay Baer shares why adding ...
Local SEO Secrets: Google Business Profile with Greg Gifford
27 Aug 2025
Contributed by Lukas
Most small business owners treat their Google Business Profile like it's some afterthought—maybe they fill out the name and address and call it good...
Psychology Hacks for Better Marketing with Richard Shotton
20 Aug 2025
Contributed by Lukas
Your customers aren't making decisions the way you think they are. They're not carefully weighing pros and cons or conducting rational cost-benefit an...
Digital PR Strategies That Actually Work with Vince Nero
13 Aug 2025
Contributed by Lukas
You know that feeling when you hear "link building" and immediately think of sketchy tactics that'll get your site penalized? Yeah, me too. But here's...
SEO Sales Funnels: Beyond Keywords with Nina Clapperton
30 Jul 2025
Contributed by Lukas
Nina Clapperton went from hating her job as an estate law clerk to building a seven-figure business through SEO—and she did it by completely ignorin...
Smart Content Distribution Strategies with Ross Simmonds
23 Jul 2025
Contributed by Lukas
Most business owners hit publish and immediately start planning their victory lap. But here's the uncomfortable truth: pressing publish isn't the fini...
Flex Your Email Marketing Superpowers with Jessica Best
16 Jul 2025
Contributed by Lukas
Email marketing isn't dead—it's just been sleeping on the couch while you've been chasing the latest social media trends. While everyone's panicking...
Customer-Led Growth Strategy Tips with Georgiana Laudi
09 Jul 2025
Contributed by Lukas
What if the key to growing your business isn't doing more, but listening more? Georgiana Laudi, co-author of Forget the Funnel, explains how customer-...
Insider PR Strategies for Small Businesses with Nancy Marshall
02 Jul 2025
Contributed by Lukas
Most small business owners think earning media coverage is about luck or having the right connections. The truth? It's about understanding that journa...
Measurement Marketing Framework Secrets with Jeff Sauer
25 Jun 2025
Contributed by Lukas
If you've ever stared at a Google Analytics dashboard wondering what the heck all those numbers actually mean for your business, you're not alone. Mos...
Why Playing the Villain in Marketing Actually Works with Brian Massey
18 Jun 2025
Contributed by Lukas
What if everything we've been taught about brand positioning is backwards? While most businesses scramble to cast themselves as the hero swooping in t...
GA4 Analytics: Beyond Accuracy to Real Results with Dana DiTomaso
11 Jun 2025
Contributed by Lukas
For many marketers GA4 isn't exactly the analytics platform we were hoping for when Google forced us to make the switch. But while everyone's been com...
The LinkedIn Content Strategy That Actually Works with Joe McKay
04 Jun 2025
Contributed by Lukas
LinkedIn can feel like a numbers game—post content, hope someone notices, and cross your fingers for leads. But what if there was a systematic appro...
Fixing Your Sales Funnel: Real Strategies That Convert with Jason Wright
28 May 2025
Contributed by Lukas
You've built the landing page, set up the emails, and even ran a few ads - but your funnel still isn't converting. What gives? Jason Wright joins us t...
Boost Your LinkedIn Visibility with Kate Paine
21 May 2025
Contributed by Lukas
LinkedIn isn't exactly the flashiest social platform out there, but it remains unmatched as a professional networking tool. And if you're not using it...
Grow Your Organic Traffic Through Pinterest with Nadalie Bardo
14 May 2025
Contributed by Lukas
Is your business missing out on free, organic traffic from Pinterest? Many small business owners overlook Pinterest, thinking it's just another social...
Spinning Customer Stories into Marketing Gold with Joel Klettke
07 May 2025
Contributed by Lukas
Ever notice how we're all drawn to a good story? That's especially true when it comes to marketing your business. This week on the Agents of Change, I...
Finding the Right ESP for Your Email Marketing Needs with Robert Brandl
30 Apr 2025
Contributed by Lukas
Email marketing remains one of the most powerful tools in your digital toolkit, but choosing the right email service provider (ESP) can feel overwhelm...
Emotional Targeting: The Key to Higher Conversions with Talia Wolf
23 Apr 2025
Contributed by Lukas
When's the last time you changed a button color and saw your conversion rates skyrocket? Never? Yeah, me neither. That's because real conversion optim...
Stand Out in a Noisy Digital World with Miriam Schulman
16 Apr 2025
Contributed by Lukas
Do you ever feel like your business is drowning in a sea of sameness, especially with AI making everyone's copy sound alike? In this episode, I chat w...
Practical AI Applications for Your Marketing Strategy with Rich Brooks
09 Apr 2025
Contributed by Lukas
I want to talk to you today about practical ways of using AI in your marketing and business. Not theoretical discussions or predictions about what mig...
When and How to Hire a Videographer for Your Business with Kurt Grazer
02 Apr 2025
Contributed by Lukas
Video is everywhere, but for many businesses, creating high-quality content still feels overwhelming. How do you move beyond basic smartphone clips an...
Faster, Better, Smarter: Making AI Work for You with Dan Sanchez
26 Mar 2025
Contributed by Lukas
Whether you're just starting out or looking to refine your AI strategy, there's a clear path to getting faster, better, and smarter with AI. In this e...
Breaking Free from Hourly Billing: Profit Strategies with Jonathan Stark
19 Mar 2025
Contributed by Lukas
Ever feel like you're stuck on the hourly billing hamster wheel, working harder but not making more money? I've been there. That's why I invited prici...
Mastering AI Prompts for Better Results with Dustin W. Stout
12 Mar 2025
Contributed by Lukas
Ever feel like you're getting mediocre results from ChatGPT or other AI tools? You're not alone. I've been there too - typing in a quick request and g...
Building an AI Brain for Your Business with Amanda Cole
05 Mar 2025
Contributed by Lukas
We've all tinkered with ChatGPT and marveled at its magic, but if you're just using AI to generate social posts or automate a few tasks, you're missin...
How to Optimize Your Brand for AI Search with Crystal Carter (Part II)
26 Feb 2025
Contributed by Lukas
If you've been wondering how to get your business noticed by ChatGPT and other AI language models, you're not alone. Today we're back with the second ...
How to Optimize Your Brand for AI Search with Crystal Carter (Part I)
19 Feb 2025
Contributed by Lukas
Is your brand invisible to ChatGPT? As AI-powered search tools continue to grow, businesses need to adapt their digital strategies or risk being left ...
Create High-Converting Video Ads with Kevin Anson
12 Feb 2025
Contributed by Lukas
Want to know why some video ads make people stop scrolling while others get ignored? So did I, so I recently sat down with video marketing expert Kevi...
How to Grow Your Podcast Audience with Tom Webster
05 Feb 2025
Contributed by Lukas
If you're like most podcasters, you're probably wondering why your show isn't growing as fast as you'd like. Well, today's guest has some tough love f...
Creating Custom GPTs for Marketing Success with Brian Piper
29 Jan 2025
Contributed by Lukas
Want to supercharge your productivity with AI? My guest Brian Piper breaks down everything you need to know about creating custom GPTs. As an author, ...
Leverage Your Book as a Marketing Tool with Joe Pulizzi
22 Jan 2025
Contributed by Lukas
Ever wonder why some business books seem to launch their authors into the stratosphere while others collect dust on Amazon? In this episode, I sat dow...
Using AI as a Strategic Marketing Partner with Liza Adams
15 Jan 2025
Contributed by Lukas
Curious about how AI can transform your marketing strategy? AI strategist Liza Adams shares her expertise on using AI as a thought partner to elevate ...
Psychology-Driven Marketing Strategies with Rai Cornell
08 Jan 2025
Contributed by Lukas
Ever wonder why some marketing feels icky while other approaches just click? In this episode, I chat with Rai Cornell, a former counselor turned marke...
NLP Copywriting Tips to Boost Conversions with Nikki Rausch
02 Jan 2025
Contributed by Lukas
Ever notice how some copy just flows while other copy feels like it's fighting you every step of the way? This week on the podcast, I sat down with Ni...
The Power of Niching Down in Business with Rachel Honeyman
18 Dec 2024
Contributed by Lukas
If you're struggling with being everything to everyone in your business (like I often do), this episode is going to be eye-opening. Rachel Honeyman, f...
Generate Eye-Catching AI Graphics with Jeff Sieh
11 Dec 2024
Contributed by Lukas
What if you could turn your creative visions into reality without hiring an expensive designer? That's where AI tools like MidJourney and Ideogram com...
Crafting a Signature Story for Business Growth with Kris Jones
04 Dec 2024
Contributed by Lukas
Crafting a signature story might sound like a daunting task, especially if you think storytelling isn't your strength. But according to Kris Jones, it...
Driving High-Quality Leads through AI and SEO with Wil Reynolds
20 Nov 2024
Contributed by Lukas
As digital marketers, we often chase metrics like traffic and rankings, but what if those aren't the best indicators of success anymore? My guest toda...
Boost E-Commerce Sales through Product Detail Pages with TJ Waldorf
13 Nov 2024
Contributed by Lukas
Ever wonder why some product pages seem to jump out and grab your attention while others fall flat? In today's episode, I chat with TJ Waldorf from On...
How to Stay Visible in Search with AI with Greg Brooks
06 Nov 2024
Contributed by Lukas
Today's episode dives into the cutting edge of SEO in an AI-driven world, featuring insights from Greg Brooks of SearchTides. Greg shares how business...
The AI Integration Framework That Just Works with Katie Robbert
30 Oct 2024
Contributed by Lukas
Managing AI is about more than just plugging in new tools—it's about managing people, processes, and purpose. That's why I invited Katie Robbert, CE...
Craft Personalized Marketing Strategies for Your Brand with Kelly Heilpern
23 Oct 2024
Contributed by Lukas
https://www.theagentsofchange.com
LinkedIn Lead Gen Strategies featuring AI and Thought Leadership with Judi Fox
16 Oct 2024
Contributed by Lukas
https://www.theagentsofchange.com
SEO Strategies for Challenger Brands with Josh Piepmeier
02 Oct 2024
Contributed by Lukas
Ever feel like David going up against Goliath in the world of SEO? You're not alone. In this episode, I chat with Josh Piepmeier about how challenger ...
Mastering Social Media for Small Business Success with Peg Fitzpatrick
25 Sep 2024
Contributed by Lukas
You know, some people just get social media. Peg Fitzpatrick is one of those people. In this episode, I chat with Peg—author, speaker, and all-aroun...
Optimize Your Online Forms for More Leads with Aaron Weiche
18 Sep 2024
Contributed by Lukas
In this episode we're diving deep into a topic that can make or break your business: how you handle leads after they fill out your contact forms. My g...
Boosting Sales Through Conversion Copywriting with Suzanne Reilley
11 Sep 2024
Contributed by Lukas
Persuasive copywriting is more than just putting words on a page! This week, I chat with Suzanne Reilley, a seasoned business coach and marketing stra...
Scaling AI Strategies for Business Success with John Munsell
04 Sep 2024
Contributed by Lukas
If you've ever wondered how to scale AI across your entire organization, today's guest has the answers you've been looking for. John Munsell, CEO of B...
Mastering User Acquisition Strategies with Hannah Parvaz
28 Aug 2024
Contributed by Lukas
Ever feel like your user acquisition strategies are more 'spray and pray' than scientific? You're not alone. In this episode, I'm joined by Hannah Par...
The Framework for Video Marketing Success…Every Time with Michael Cinquino
21 Aug 2024
Contributed by Lukas
When it comes to video marketing, it's easy to get caught up in the tech and forget about the human connection. That's where Michael Cinquino steps in...
Reddit for Marketers: Boost Your Brand with Brent Csutoras
14 Aug 2024
Contributed by Lukas
Reddit as a marketing tool? Absolutely! Join us as we dive into the world of Reddit marketing with Brent Csutoras, an 18-year veteran of the platform....
Mastering B2B Success on LinkedIn with Brooke Sellas
07 Aug 2024
Contributed by Lukas
Today, I'm thrilled to bring back Brooke Sellas for her third appearance. Brooke is the award-winning CEO of B-Squared Media, and she's here to share ...
Unlocking Digital PR Strategies with Joe Giovannoli
31 Jul 2024
Contributed by Lukas
In today's episode, we're diving into the dynamic world of digital PR with Joe Giovannoli, founder and managing partner of 9Sail, a growth marketing a...
Mastering LinkedIn Ads: Strategies for Success with Devin Littlefield
24 Jul 2024
Contributed by Lukas
Discover how to leverage LinkedIn's native retargeting functions and align your audience with your ideal customer profile (ICP) and buyer personas for...
Boost Your Website Conversions with Ayat Shukairy
17 Jul 2024
Contributed by Lukas
Driving more conversions is crucial for marketers, but it takes a well-researched strategy backed by data – and patience. Marketing experimentation ...
Mapping the Customer Journey with Kaitlyn Merola
10 Jul 2024
Contributed by Lukas
Welcome back, Agents of Change listeners! Today, I had the pleasure of chatting with Kaitlyn Merola, the CEO and founder of MOVE marketing. Kaitlyn is...
Future of SEO: Holistic Strategies and AI Impact with Amanda Jordan
03 Jul 2024
Contributed by Lukas
Amanda Jordan dives into the future of SEO, highlighting the shift from traditional checklists to a more holistic approach. We discuss the impact of A...
Email Marketing Strategies for Better Deliverability with Tyler Cook
25 Jun 2024
Contributed by Lukas
Are you not getting enough ROI out of your email marketing? If so, is it your deliverability, your open rates, or are people just not taking action? D...
Mastering Paid Search for B2B Companies with John Horn
19 Jun 2024
Contributed by Lukas
Unlock the secrets to successful paid search campaigns in the B2B landscape. Discover how to fine-tune your targeting to avoid spending non-relevant a...
You Don't Have Enough Facts or Figures to Change Your Customer's Mind - Craig Andrews
12 Jun 2024
Contributed by Lukas
Take your sales game to the next level with strategies to close high-value deals quickly and efficiently. Craig Andrews shares how he applied his expe...
Unlocking Social Media Success with Karlyn Ankrom
05 Jun 2024
Contributed by Lukas
Struggling with your social media strategy? Tune into our latest podcast episode featuring Karlyn Ankrom from Oh Snap Social, who helps us break down ...
Streamlining Social Media Marketing with Autumn Wilson
29 May 2024
Contributed by Lukas
Wondering when to post on social media or what content catches the eye? If posting regularly is a challenge, it might be time to streamline your strat...
Marketing with Blockchain: What You Need to Know with Jimmy Haight
22 May 2024
Contributed by Lukas
In this episode of The Agents of Change, Rich Brooks interviews Jimmy Haight, a marketing professional at Chainlink Labs, who discusses the transforma...
How to Create Content That Helps You Stand Out with Rachael Mattice
15 May 2024
Contributed by Lukas
One challenge that almost all of us face is differentiation. How do we stand out in a crowded marketplace? How do we get noticed, and remembered, by o...
Strategies for Successful Podcast Guest Appearances with Mischa Zvegintzov
08 May 2024
Contributed by Lukas
Join us on this episode of "The Agents of Change" where host Rich Brooks chats with Mischa Zveginzov, a seasoned expert in transforming podcast guest ...
How to Craft Messaging for Multiple Audiences with Carolyn Beaudoin
01 May 2024
Contributed by Lukas
In today's episode of 'The Agents of Change,' we're joined by Carolyn Beaudoin, the creative mind behind Boxcar Agency's success. As a messaging strat...
Staying On Top of Google's Algorithmic Changes with Adam Di Frisco
17 Apr 2024
Contributed by Lukas
Is your website struggling to maintain its visibility in search results post-Google's core update? It's time to revamp your SEO approach and prioritiz...
Choice Hacking: Drive Sales Through Simplicity with Jen Clinehens
10 Apr 2024
Contributed by Lukas
Are you drowning in the sea of marketing complexities? Dive into this episode where Jen Clinehens, a wizard in the realm of Choice Hacking, reveals th...
How to Set Your Prices with Melina Palmer
03 Apr 2024
Contributed by Lukas
In business and marketing, few concepts evoke as much confusion and misunderstanding as pricing. From determining the optimal price point to crafting ...
Unlocking Your Customer's Mind: Behavioral Science Secrets with Richard Shotton
27 Mar 2024
Contributed by Lukas
In this episode, we delve into the fascinating world of behavioral science with marketing maestro Richard Shotton. With 23 years under his belt and co...
The Power of E-Commerce Personalization with Dr. Kyle Allison
20 Mar 2024
Contributed by Lukas
In the world of e-commerce, forming genuine connections with customers can feel like a challenge. By harnessing the power of personalization to delve ...
Differentiate Your Content with Joe Zappa
13 Mar 2024
Contributed by Lukas
Is your message being lost in a sea of homogenous content? In this episode of The Agents of Change podcast, Rich Brooks sits down with content markete...
Leveraging YouTube for B2B Marketing with Janet Mesh
06 Mar 2024
Contributed by Lukas
Unlock the power of video in your B2B marketing arsenal! Join marketing strategist Janet Mesh from Aimtal as she reveals the game-changing role of You...
Supercharge Your Landing Pages with the CUB Framework – Pierce Ujjainwalla
28 Feb 2024
Contributed by Lukas
Looking to improve the conversion rate of your website landing pages? Pierce Ujjainwalla, a seasoned CEO, entrepreneur, and marketing expert shares ho...
How to Make Things Easy for Your Customers with Roman Burič
21 Feb 2024
Contributed by Lukas
Rich Brooks is joined by Roman Burič, a senior behavioral consultant and copywriter at Mindworx, who brings a fresh perspective on making customer in...
Copywriting with AI and EI (Emotional Intelligence) with Nick Usborne
14 Feb 2024
Contributed by Lukas
In this episode of the podcast, Rich Brooks converses with Nick Usborne, a renowned copywriting expert who emphasizes the integration of Artificial In...
Get Big Success from Small Marketing Teams with Sarah Block
07 Feb 2024
Contributed by Lukas
In today's episode, we dive into the world of small team marketing with the extraordinary Sarah Block. With 16 years of experience under her belt, Sar...
How to Create a Successful Virtual Summit with Chris Mercer
31 Jan 2024
Contributed by Lukas
Are you considering putting on a virtual event? Are you looking for ways to build your audience, your credibility, and your business? In this episode ...
Maximizing Your "Owned Assets" with Casey Hill
24 Jan 2024
Contributed by Lukas
In today's episode of 'The Agents of Change,' we're diving deep into the power of owned assets in marketing with the expertise of Casey Hill from Acti...
Converting Clicks to Customers through CRO with Marty Greif
17 Jan 2024
Contributed by Lukas
Discover the art of maximizing website conversions with Marty Greif, a seasoned expert in Conversion Rate Optimization (CRO). In this enlightening epi...