The Agents of Change Digital Marketing Podcast
Episodes
The Secret Sauce of SEO with Crystal Carter
10 Jan 2024
Contributed by Lukas
In this episode of The Agents of Change, Rich Brooks sits down with Crystal Carter, the head of SEO Communications at Wix, to delve into the pivotal r...
How to Breathe Life into a Flatlined Paid Search Campaign with Andrew Percey
03 Jan 2024
Contributed by Lukas
If you've ever found yourself staring at stagnating metrics or struggling to revive the pulse of your PPC efforts, you're in the right place. Andrew P...
Use Beauty and Brains for Better Website Conversions with Arsh Sanwarwala
27 Dec 2023
Contributed by Lukas
Description: Today on 'The Agents of Change,' we delve into the world of web design with a special focus on balancing aesthetics with practical functi...
Add New Revenue Streams with Online Courses – Nicki Krawczyk
20 Dec 2023
Contributed by Lukas
Boost your business and generate income by creating and marketing online courses! No matter your industry, online courses can establish your brand, in...
Using First Party Data to Better See Your Customers with Phil Case
13 Dec 2023
Contributed by Lukas
As marketers, we should be using data to paint a clearer picture for us about the people who are already buying from us, as well as get a better under...
Can Your AI Content Be Detected? With Madeleine Lambert
06 Dec 2023
Contributed by Lukas
In this episode of The Agents of Change, join us as we delve into the evolving world of generative AI with Madeleine Lambert, a former content marketi...
Mastering TikTok for Business Success with Keenya Kelly
29 Nov 2023
Contributed by Lukas
In this episode of "The Agents of Change," we dive into the dynamic world of TikTok with Keenya Kelly, the CEO of If You Brand It. Keenya, a trailblaz...
The ROI of AI: Advanced Marketing Tactics with Mike Kaput
22 Nov 2023
Contributed by Lukas
AI is reshaping the landscape of idea generation and strategy development, providing an unparalleled blend of creativity and strategic advantage. How ...
The Time to Win: Why Speed Matters with Jay Baer
15 Nov 2023
Contributed by Lukas
Description: Customer service isn't a race, but speed matters. Quick issue resolution defines good service, boosting customer satisfaction and sales. ...
Why Organic Social Media Still Matters with Kasia Johnson
08 Nov 2023
Contributed by Lukas
Social media expert Kasia Johnson from Merge Forward believes organic posting to social media still matters. Discover how your brand can leverage auth...
Just How Much Will AI Mess Up Your SEO Strategy? - Alexander de Ridder
01 Nov 2023
Contributed by Lukas
What impact will AI and generative tools have on the future of SEO? Alexander de Ridder of SmythOS dives deep into how the supply and demand for these...
Can Customer Behavior Outperform Demographics in Marketing? - Debbie Levitt
25 Oct 2023
Contributed by Lukas
Learn the secrets of understanding customer behavior and effective marketing from Debbie Levitt, founder of Delta CX! Discover how to navigate buyer's...
Can AI Help Create Content That Connects? – Abby Wood
18 Oct 2023
Contributed by Lukas
It's critical to create copy that connects with your customer, but is AI a tool that will help you accomplish that goal, or will it lead to generic co...
AI Marketing to Improve Productivity, Performance, and Profit with Chris Carr
27 Sep 2023
Contributed by Lukas
Looking to improve performance, productivity, and profit? Go beyond just generative AI to understand how artificial intelligence can give you a compet...
How to Get on Wikipedia: The Marketer's Guide with Rhiannon Ruff
19 Sep 2023
Contributed by Lukas
Looking to get you or your brand on Wikipedia? It's not as simple as just creating a page. Discover what Wikipedia looks for and what to avoid. Rhiann...
Developing Buyer Personas That Actually Work with Ardath Albee
13 Sep 2023
Contributed by Lukas
In the ever-evolving marketing landscape, understanding your customers has never been more critical. Marketing Strategist Ardath Albee teaches us the ...
Grow Your List and Your Business with Virtual Summits with Jennie Wright
06 Sep 2023
Contributed by Lukas
Virtual summits can be a game-changer for your business, but not all of them are profitable. Sadly, most business owners who host summits don't unders...
Celebrating 500 episodes of the Agents of Change Podcast with Rich Brooks!
30 Aug 2023
Contributed by Lukas
What's a "secret" about AI that no one's telling us? - What's the best B2B strategy for a small business with a national audience? - What's the best a...
How to Implement AI in Your Business (and Marketing!) with Rebecca Emery
23 Aug 2023
Contributed by Lukas
Discover how AI is revolutionizing industries, enhancing decision-making processes, and shaping the future of business strategies with AI business str...
Mastering GA4 with JJ Reynolds
16 Aug 2023
Contributed by Lukas
You want to simplify your marketing strategy with data-driven insights! You need to eliminate the guesswork by measuring, analyzing, and taking action...
Reflections on MAICON: 4 Agency Owners Weigh In
09 Aug 2023
Contributed by Lukas
"Four marketing professionals walk into an AI conference…" That's not the start of a bad joke, I promise! But I was recently joined by three colleag...
Creating New Channels for Conversions with Ihor Sokolov
02 Aug 2023
Contributed by Lukas
Usually when we talk about CRO or conversion rate optimization, it's about optimizing paths you already created. You run an a/b split test on landing ...
Moving Beyond Generative AI with Katie Robbert
26 Jul 2023
Contributed by Lukas
With the explosion of ChatGPT onto the scene, generative AI has become the focus of most people's—and most marketers'—attention. But what other ro...
How to Better Target Your Ideal Customers with Google Ads with Brooke Osmundson
19 Jul 2023
Contributed by Lukas
Are your Google Ads missing the mark? Do you want to lower your customer acquisition costs and generate more leads and sales? Of course you do! And th...
Neurohack Your Way to Better Marketing with Lauren Alexander
05 Jul 2023
Contributed by Lukas
Neuroscience and neuromarketing can unlock the secrets of your customers' decision making, but they can also shed light into how you can perform bette...
Which Google Ads Are Best for Your Business Today? with Jill Saskin Gales
28 Jun 2023
Contributed by Lukas
Whether you're looking to launch your first Google Ads campaign, or you're dealing with plateaued results, you may be wondering how to better tap into...
What AI Thinks About Your Latest Zoom Performance with Rachel Cossar
21 Jun 2023
Contributed by Lukas
Did you know that where you position yourself in the frame during virtual meetings can impact how others perceive your level of authority? Even things...
How to Attract Higher-Paying Clients Through Better Content with Martin Huntbach and Lyndsay Cambridge
14 Jun 2023
Contributed by Lukas
It's time to level up and start attracting better, higher-paying clients! Many people don't realize that they need to drastically change their approac...
Skyrocket Conversion Rates at Your E-commerce Store with Anatoliy Labinskiy
07 Jun 2023
Contributed by Lukas
Whether you're a small business owner or a marketer, we're always looking for the secrets to transforming your online business into a conversion power...
How to Grow Your Podcast with Jeff Dolan
31 May 2023
Contributed by Lukas
Podcasting can be a powerful marketing channel, but how do you grow an audience? What type of podcast format would work for your business? How to you ...
The 13 Lenses of Compelling Content Creation with Konrad Sanders
17 May 2023
Contributed by Lukas
Is your content creation falling flat? Maybe you're trying to close the sale at every stage, when instead you should be "selling the next step." Konra...
Growing Your Business on YouTube (When You're Not a YouTuber) with Augie Johnston
10 May 2023
Contributed by Lukas
With more than 2 billion monthly active users, YouTube is a potent platform for content marketing. Discover how to create videos that get discovered, ...
The Pros and Cons of AI Generated Copy with Mike Kim
03 May 2023
Contributed by Lukas
As AI technology—such as ChatGPT and Google's Bard--continues to advance, it presents both opportunities and challenges for businesses looking to cr...
The Three Legs to Better Search Visibility with Damon Burton
26 Apr 2023
Contributed by Lukas
If you want your website or business to reach its full potential, optimizing for search engines (SEO) is essential. Crafting content that speaks direc...
Humanize Your Brand with Better Email Marketing - Alyson Lex
19 Apr 2023
Contributed by Lukas
Email marketing is a cost-effective way for businesses to directly connect with customers, increase brand awareness, drive website traffic, and boost ...
Drive More Sales Through Online Courses with Sandra Scaiano
12 Apr 2023
Contributed by Lukas
Courses are the ultimate way to connect your business with others. By using them as a vehicle for content, you can extend what your company does beyon...
How Website Personalization Drives Conversions and Sales with Eric Melchor
05 Apr 2023
Contributed by Lukas
Personalizing your website can be a game-changer for small businesses. It allows you to create a customized experience for every visitor, boosting eng...
Wrapping Your Head Around GA4 - Josh Cuttill
29 Mar 2023
Contributed by Lukas
Confused by GA4? Feeling overwhelmed by the loss of Universal Analytics? You're not alone! But GA4 offers powerful new tools for mapping and improving...
Should AI Write Your Content? - Jeff Coyle
22 Mar 2023
Contributed by Lukas
AI (Artificial Intelligence) is quickly becoming a major force in the content marketing landscape. Although it holds exciting potential, its misuse re...
Homepage Essentials: Winning Business from Page One
15 Mar 2023
Contributed by Lukas
A website homepage serves as the digital front door to any business or organization's online presence. It is the first impression that a visitor has o...
How to Humanize Your Sales Funnel - Anne Popolizio
08 Mar 2023
Contributed by Lukas
Feeling like your sales funnel is missing something? Want to make it more engaging and personal for customers, but don't know where to start? Make it ...
Psychological Triggers That Get People to Buy - Daniel Daines-Hutt
01 Mar 2023
Contributed by Lukas
Copywriting isn't just about tips and tricks. It's understanding what drives people to decide, purchase, or act. Knowing the psychology behind behavio...
How to Create Topic Clusters That Skyrocket Your SEO Ranking - Joshua George
22 Feb 2023
Contributed by Lukas
Stop letting search engines struggle to understand your website's architecture - get ahead of the game with topic clustering! SEO expert Joshua George...
Four Steps to the Perfect YouTube Ad - Benjamin Jones
15 Feb 2023
Contributed by Lukas
Bring new customers to your business with YouTube advertising! With just a few clicks, you can create eye-catching ads that reach potential customers ...
Create Video Funnels with Facebook Ads - Jon Loomer
08 Feb 2023
Contributed by Lukas
Uncover the secrets of driving success with your Facebook ads! Learn from Jon Loomer, a renowned Facebook expert. He provides simple yet effective tip...
How AI is Changing Your Digital Marketing - ChatGPT
01 Feb 2023
Contributed by Lukas
How best to use AI in your digital marketing? We go straight to the horse's mouth with this interview with ChatGPT.
SEO for Videos: Get Your Videos Seen - Atiba de Souza
25 Jan 2023
Contributed by Lukas
What's the point of videos no one ever sees? In this episode we share how to optimize your videos for the search engines. https://www.theagentsofchang...
SMS Marketing: Understanding Consumers Preferred Channel - Aaron Weiche
18 Jan 2023
Contributed by Lukas
If you're not allowing customers to communicate with you via SMS, you're losing out on potential business. Here's how to get started. https://www.thea...
The B2B Digital Marketing Playbook - Aaron Marks
09 Jan 2023
Contributed by Lukas
Discover the challenges and opportunities facing digital marketers in the B2B space and how to generate more leads online. https://www.theagentsofchan...
Should You Refocus Your Content on Search? - Meg Casebolt
03 Jan 2023
Contributed by Lukas
Find out why leading marketers are more focused on search optimized content than social content, and why it might make sense for you, too. https://www...
Should You Still Be Marketing on Twitter? - Brandon Cockrell
27 Dec 2022
Contributed by Lukas
Twitter has been in the news lately, and not for the right reasons. As a marketer, should you abandon ship or stick it out? https://www.theagentsofcha...
How an NFT Business Actually Works [Case Study] - Michael Cirino & Harry Rosenblum Pt. 2
20 Dec 2022
Contributed by Lukas
Ever wonder how an NFT business might work in the long run? Today we sit down with St3ak founders to find out! https://www.theagentsofchange.com/466
Title: The Business Case for NFTs and Web 3 - Michael Cirino & Harry Rosenblum Pt. 1
14 Dec 2022
Contributed by Lukas
Still trying to wrap your head around NFTs, blockchain, and the rest of Web 3? Today we break it all down for you! https://www.theagentsofchange.com/4...
What's Working in Facebook Ads Now - Amanda Robinson
05 Dec 2022
Contributed by Lukas
As your competitors scale back or abandon Facebook Ads, now is the best time to take advantage of less competition, and here's how! https://www.theage...
AI and the Future of Digital Marketing - Thomas Helfrich
22 Nov 2022
Contributed by Lukas
Can a bot market better than you? Probably not, but discover how AI tools can make you a more effective marketer. https://www.theagentsofchange.com/46...
How SEO Informs Your Editorial Calendar - Sarah Panus
08 Nov 2022
Contributed by Lukas
Struggling with consistent blogging? Discover how to use SEO and the FED method to create a year's worth of valuable blog content. https://www.theagen...
The Business Case for Podcasts - Katie Brinkley
07 Nov 2022
Contributed by Lukas
Discover all the different ways you can leverage a podcast to drive more business for your company https://www.theagentsofchange.com/462
How to Earn Media Coverage and Build Your Business - Mickie Kennedy
01 Nov 2022
Contributed by Lukas
Getting journalists to write about your company will be a lot simpler with a little bit of targeted research. Here's how. https://www.theagentsofchang...
International SEO: How to Rank Anywhere! - Alexander Rehnborg
25 Oct 2022
Contributed by Lukas
Ready to go global? Then your SEO better be ready for an international audience. Discover the opportunities and pitfalls to avoid in this week's episo...
Your Website is Trying to Tell You Something…Are You Listening? - Matt Weber
18 Oct 2022
Contributed by Lukas
If only your website could talk…but maybe it can! Discover how to understand what your website is trying to tell you. https://www.theagentsofchange....
Prepping Your Company for NFTs, Blockchain, and the Metaverse - Andre Kay
11 Oct 2022
Contributed by Lukas
Have you been avoiding Web 3 for your business? Discover ways business are beginning to use the metaverse, blockchain, and NFTs to build customer loya...
How to Create a Winning Video Strategy - Ryan Koral
04 Oct 2022
Contributed by Lukas
Are you looking for ways to grow your business? You might want to consider using videos. Videos can help you reach a wider audience, and they can also...
Videos that Build Your Following, Generate Leads, and Make Sales - Owen Video
28 Sep 2022
Contributed by Lukas
Marketing videos are a great way to build your audience, generate leads, and close sales today…and there's a strategy behind each approach. Video ma...
How to Send Cold Emails That Get Read - Laura Lopuch
20 Sep 2022
Contributed by Lukas
No one looks forward to cold emails, but what if you could write ones that get opened, read, and acted upon…in an ethical way? https://www.theagents...
Maximize Your LinkedIn Reach with These Algorithm Hacks - Andy Foote
13 Sep 2022
Contributed by Lukas
LinkedIn is one of the most powerful social media platforms for business owners and marketers. But, like all social media networks, LinkedIn has algor...
How to Repurpose Your Old Content to Get New Results - Yvonne Heimann
06 Sep 2022
Contributed by Lukas
Yvonne Heimann understands the importance of freeing up time and energy so that business owners can focus more attention on their passion. By automati...
Choosing the Right Social Media Platform for Your Business - Phil Pallen
30 Aug 2022
Contributed by Lukas
As a business owner, it's tempting to promote your brand on every social media platform, but it's not always possible – and it might not be the best...
The Secret Power of LinkedIn Newsletters - Judi Fox
23 Aug 2022
Contributed by Lukas
Few people are taking advantage of one of LinkedIn's most powerful tools: the newsletter. Discover how to set one up to reach a whole new audience.. h...
Purpose-Driven SEO: The Link Building Strategy You've Never Heard Of - Dale Bertrand
16 Aug 2022
Contributed by Lukas
Getting inbound links to your e-commerce website—or any website for that matter—can often be a time consuming, soul sucking grind. But by aligning...
Is Your Brand By Design or By Accident? - Bri Seeley
09 Aug 2022
Contributed by Lukas
You have a brand, either by design or by accident. If it's by accident, it may not be a brand you want to stand behind. Branding expert, Bri Seeley, h...
Developing a Social Media Strategy That Works - Jennifer Watson
03 Aug 2022
Contributed by Lukas
Social media isn't a cure all, but it is about connection, community, brand building, and giving people access to your business. Done right, and it ca...
LinkedIn's Creator Mode: Building Your Thought Leadership - Kate Paine
27 Jul 2022
Contributed by Lukas
What is LinkedIn's Creator Mode, and how you can use it to build an audience, establish thought leadership, and generate more leads online? https://ww...
Getting Started with Agile Marketing - Dorien Morin-van Dam
19 Jul 2022
Contributed by Lukas
What is agile marketing, and what benefits could it offer your business? Discover the framework that could speed your success online and off! https://...
Building a Better Online Sales Funnel - Alisha Conlin Hurd
12 Jul 2022
Contributed by Lukas
The buyer's journey is happening with or without you, so having a funnel in place to catch them along the way is going to be your best bet to grab tho...
How to Mine Other Industries for Breakthrough Ideas - Mary Cate Spires
06 Jul 2022
Contributed by Lukas
Are you looking for a fresh approach to your marketing or business? Stop looking at your competitors and discover how to mine ideas from other industr...
Do You Need to Pay Attention to Web3? (Cryptocurrency, NFTs, and the Metaverse…oh my!) - Rich Brooks
29 Jun 2022
Contributed by Lukas
Social media and digital marketing experts are talking up Web3…is this something you need to pay attention to or can you safely ignore it? https://w...
How (and When) to Take a Stand on Social Media - Brooke Sellas
08 Jun 2022
Contributed by Lukas
Consumers want to work with companies that align with their values. How can you take an authentic position in social media and beyond? https://www.the...
Is Your Brand Message Broken? - Kate DiLeo
01 Jun 2022
Contributed by Lukas
Discover how to deliver a clear brand message that's on point and uses the right voice to engage your ideal customer. https://www.theagentsofchange.co...
How Web Design Impacts Conversion Rates - Ross Davies
25 May 2022
Contributed by Lukas
If you're not getting the leads and sales you need, these website changes will boost your conversion rates and generate revenue for your company. http...
How to Monetize Your Instagram Marketing - Ariel Carr
17 May 2022
Contributed by Lukas
Discover the different ways you can monetize your time on Instagram, and where to get started if you're just starting out. https://www.theagentsofchan...
Getting Started with TikTok Marketing - Austin Armstrong
10 May 2022
Contributed by Lukas
If you've never considered TikTok for your brand, this is the perfect jumping on point. Discover the pros and cons, and how you can make it work for y...
Creating a Customer-Centric E-Commerce Experience - Matt Edmundson
04 May 2022
Contributed by Lukas
Too often, e-commerce sites are all about the products, not taking into consideration customer experience. Discover how to create a successful, custom...
Adding Humor and Creativity to Your Marketing - Saul Colt
26 Apr 2022
Contributed by Lukas
How do you successfully add creativity and humor to your marketing? How do you take risk, but not risk it all? We chat with Saul Colt on how he handle...
The 4 Buckets of Successful Facebook Ad Campaigns - Jennifer Spivak
19 Apr 2022
Contributed by Lukas
Struggling to attract new clients using Facebook Ads? Check out this more "personal" approach to messaging that's working for businesses that embrace ...
How to Build Anticipation into Your Marketing Campaigns - Reese Spykerman
13 Apr 2022
Contributed by Lukas
What's the best way to grab your customer's attention AND keep them wanting more? According to Reese Spykerman, the answer is Anticipation Emails. Try...
What is Inclusive Marketing? (And how do I get started?) - Lola Bakare
06 Apr 2022
Contributed by Lukas
What is inclusive marketing? How does it differ from multicultural marketing? How can you get started and be authentic? https://www.theagentsofchange....
Content Marketing for E-commerce: Getting Those Cash Registers Ringing - Jessica Totillo Coster Totillo Coster
30 Mar 2022
Contributed by Lukas
Discover how to create the right content for every step of the e-commerce funnel and customer journey and start selling more online today. https://www...
How to Generate More High Quality B2B Leads Online - Pam Didner
23 Mar 2022
Contributed by Lukas
Sales and marketing teams often disagree on what is a qualified lead, especially in B2B settings. However, when they do manage to work together instea...
Can AI Write All Your Content Marketing? - James Scherer
15 Mar 2022
Contributed by Lukas
How much of your content marketing can you outsource to AI (artificial intelligence)? We dive into the pros and cons of AI in digital marketing. https...
How to do LinkedIn Outreach…The Right Way - Bill McCormick
08 Mar 2022
Contributed by Lukas
Most LinkedIn connection attempts fall flat. Discover a more effective, more human approach to prospecting and networking on LinkedIn. https://www.the...
Adding Diversity to Your Influencer Marketing - LaToya Shambo
02 Mar 2022
Contributed by Lukas
Do the influencers you work with all look alike? Discover the benefits and challenges to diversifying the influencers who help you reach your audience...
Website Accessibility: Making Your Site ADA Compliant
23 Feb 2022
Contributed by Lukas
Making your website accessible for one segment of society improves its usability for everyone. Discover what it takes in this week's episode. https://...
Should You Delete Your Facebook Business Page? - Jenny Karn
16 Feb 2022
Contributed by Lukas
Is it time to trash that under-performing Facebook business page? If so, what happens next? And what are the alternatives? https://www.theagentsofchan...
FFMEP Turns 100!
14 Feb 2022
Contributed by Lukas
This week on Fast Forward Maine we look back on 100 episodes. https://www.fastforwardmaine.com/100
The HERO System for Creating Viral Videos - Matt Johnston
09 Feb 2022
Contributed by Lukas
If you're looking to create viral videos that turn viewers into buyers, then you'll want to discover the HERO system for videos that convert. https://...
How to Get the Most Out of Your Explainer Video - Derek Gerber
02 Feb 2022
Contributed by Lukas
Explainer videos can quickly demystify complex ideas, engage your audience, and improve your SEO. What goes into an effective explainer video? Find ou...
A 30 Day Content Plan in Just 30 Minutes?!? - Allie Martin
26 Jan 2022
Contributed by Lukas
Creating a content marketing plan seems like a colossal project, but here's how you can create a one-month plan in just 30 minutes…or your next pizz...
The B2B Digital Marketing Handbook - Ken Marshall
18 Jan 2022
Contributed by Lukas
Marketing a B2B company online is different than marketing a B2C company. Discover the tactics, platforms, and strategy that will help you generate le...
Marketing CBD, Cannabis, and Controversial Products Online - Shayda Torabi
11 Jan 2022
Contributed by Lukas
Discover how to market controversial products like cannabis or CBD online…what works and what you can get away with.
The 7 Core Elements of Successful SEO - David Finberg
05 Jan 2022
Contributed by Lukas
Discover the 7 core elements that dictate where you show up on Google, and tips on how to improve each one.