The Agents of Change Digital Marketing Podcast
Episodes
How to Get Your Content Into Google Discover - Kyle Brady
28 Dec 2021
Contributed by Lukas
Google Discover can help you reach new audiences, but you're going to need to optimize your content and website to get in there. Here's how.
How To Sell (More of) Your Stuff on Amazon - Jeff Lieber
21 Dec 2021
Contributed by Lukas
If you're selling product, you can't ignore Amazon. Discover how to optimize your listings, run ads, and sell more stuff.
Creating Videos that Stop the Scroll
14 Dec 2021
Contributed by Lukas
If you're looking to increase engagement and get viewers on social to "stop the scroll", then video is where you need to be focusing your marketing ef...
Everything New in Pinterest – 2022
08 Dec 2021
Contributed by Lukas
Pinterest has undergone a few major changes lately, and the word on the street is, quality over quantity will get you favored these days. Pinterest ex...
Getting Your Marketing in Order – Bear Wade
01 Dec 2021
Contributed by Lukas
If you're frustrated with low sales and can't seem to figure out why, Bear Wade has the answer for you. Many times the problem lies in either not havi...
Do You know what time is the right time to run Google ads? - Michael Buzzinski
10 Nov 2021
Contributed by Lukas
When it comes to paid ads, the old saying still holds true, "don't put the cart before the horse." Simply put, the most important thing to remember is...
New Psychological Hacks to Get Your Customers to Take Action - Nancy Harhut
03 Nov 2021
Contributed by Lukas
Do you want to know what makes your audience tick? How to persuade them to take action? Today we'll be diving into some recent research into human psy...
Do You Have All Four Ingredients to Successful SEO? - Dmitrii Kustov
27 Oct 2021
Contributed by Lukas
Stuffing keywords and STILL not seeing results worthy of your effort? Declared the "SEO rockstar" by the American Marketing Association, SEO expert Dm...
How to Build Your Email List with Your Best Prospects - Teresa Heath-Wareing
20 Oct 2021
Contributed by Lukas
Whether you're starting from scratch or your email list has gone dormant, Teresa Heath-Wareing knows the best way to build it up and fill it with your...
Auditing Your Content for SEO Success - Travis McKnight
13 Oct 2021
Contributed by Lukas
How do you get to the first page of Google? No, it's not practice. It's content. You need to have the highest quality content that answers your ideal ...
Is Your Brand Boring? - Denise Blasevick
29 Sep 2021
Contributed by Lukas
If you want to stand out online it all starts with your brand and your branding. If your branding is boring then your ability to attract the right typ...
What Your Customer Can't Tell You - Melina Palmer
22 Sep 2021
Contributed by Lukas
Your customers and prospects buy--or don't buy--for reasons they themselves don't always understand. In this episode, we speak with behavioral economi...
The Five Step Process to Creating Videos That Engage Your Audience - Krista Mashore
09 Sep 2021
Contributed by Lukas
Discover the five step process to create videos that will engage your audience. Krista Mashore walks us through the process of creating videos for the...
Rethinking the Marketing Funnel - Brendan Hughes
01 Sep 2021
Contributed by Lukas
Whether you call it the "buyer's journey" or the "sales funnel", the messaging for each stage needs to be appropriate. Discover what type of messagin...
How to Be Funny In Your Marketing - Allie LeFevere
25 Aug 2021
Contributed by Lukas
Maybe you think you're not funny. Or that your offering doesn't lend itself well to humor. Well, in this episode we're going to try and bust those myt...
The Ultimate Marketing Engine - John Jantsch
18 Aug 2021
Contributed by Lukas
John Jantsch of Duct Tape Marketing is back, and we're breaking down The Ultimate Marketing Engine! This is a fresh take on marketing and business tha...
Using "Small Data" to Improve Your Marketing Results
11 Aug 2021
Contributed by Lukas
Everybody has access to data, it's all around you. You're probably sitting on it and don't realize it. With the internet, there's data everywhere, so...
How to Be Remarkable: Standing Out Online and Off
22 Jul 2021
Contributed by Lukas
What makes you remarkable? What makes your company remarkable? If you're not sure, in this episode I'll share with you my Remarkability Formula; a pro...
What You're Getting Wrong About Facebook Ads (And How to Fix It)
14 Jul 2021
Contributed by Lukas
If you're not getting the results you expected out of your Facebook Ads, this is the episode for you. From identifying objectives to organizing Ad Set...
How to Develop Your Personal Brand - Mike Kim
07 Jul 2021
Contributed by Lukas
Developing a personal brand isn't just for thought leaders and influencers. Everyone, especially owners, entrepreneurs, and marketers, can benefit fro...
The Psychology of Successful Social Media Marketing - Stephanie Scheller
01 Jul 2021
Contributed by Lukas
Social media marketing isn't just about "chasing the algorithm." With that approach you'll always be one step behind. Instead, understanding what moti...
How to Tell Better Stories through Structure - Tamsen Webster
23 Jun 2021
Contributed by Lukas
Stories move people to action. They change the world. But what if you're not a "born storyteller?" In this episode, Tamsen Webster shares a structured...
Google Posts: Think Conversion, Not Optimization - Greg Gifford
09 Jun 2021
Contributed by Lukas
Google Posts are a powerful way to drive traffic to your website or landing page. In today's episode we'll chat with Google Post expert Greg Gifford o...
How to Differentiate Yourself Online and Off - Forrest Dombrow
26 May 2021
Contributed by Lukas
All customers want and expect certain things from the businesses they conduct business with, good service, efficiency and friendliness, just for start...
What You Need to Know About GA4 – The Next Google Analytics - Mercer
19 May 2021
Contributed by Lukas
Like an aging car, as it gets older, you start adding things to it to keep it fresh. The same can be said for Google Analytics. Google has rolled out ...
How to Generate a Year of Content in Just One Day - Shaina Weisinger
12 May 2021
Contributed by Lukas
We've heard this enough that it's a permanent script running through our heads, "Content is king." But how can we keep things fresh and interesting an...
The Expert's Guide to Google My Business in 2021 - Ben Fisher
05 May 2021
Contributed by Lukas
If your goal is to get more customers – and really, who isn't trying to do that – then you need to be discoverable. Search is digital, even if you...
The Pros and Cons of Marketing Automation - Kelsey Jones
28 Apr 2021
Contributed by Lukas
In the world of marketing, we're constantly planning, coordinating, managing, and measuring all of our campaigns, which includes many repetitive tasks...
Why Most Content Marketing Sucks (and what to do about it) - Will Francis
21 Apr 2021
Contributed by Lukas
Just what is the secret to creating great content? This is something every marketer wishes they knew the answer to. What it does not mean is to create...
Why You Need Microsoft Ads Now – The "Bing Ads" Breakdown - Lisa Raehsler
14 Apr 2021
Contributed by Lukas
When most people think of search, what immediately comes to mind for most advertisers and marketers is usually Google. But don't dismiss the power of ...
The Psychology of Successful Websites - Wes McDowell
07 Apr 2021
Contributed by Lukas
As marketers, we all wish we had that magic crystal ball that could tell us exactly what out clients want. Well, there is a way we can put ourselves i...
The Right Way to Work with Influencers - Jason Falls
31 Mar 2021
Contributed by Lukas
In this current world of social platforms like TikTok and Instagram, we've all no doubt seen the influencer marketing boom hit like a ton of bricks. C...
What is the ROI of Your SEO? – Roger Bryan
24 Mar 2021
Contributed by Lukas
Every digital marketer could lecture you for days on the importance of SEO and why your business absolutely needs it in order to succeed in the online...
How to find and close your content gaps – Alex Valencia
17 Mar 2021
Contributed by Lukas
How do you know if you have a content gap on your website? How can you find and fix what isn't actually there? In this week's episode, Alex Valencia s...
How Do You Optimize for Mobile-First SEO? – Cindy Krum
10 Mar 2021
Contributed by Lukas
It's no secret that more and more people are using their mobile devices to access the web on a daily basis, outnumbering those using desktops. Google ...
How Web Stories Can Drive Massive Traffic to Your Site – Andrea Volpini
03 Mar 2021
Contributed by Lukas
It seems like once one platform adds a new feature, the others all rush to create a similar one, making them all that much more similar to each other....
How to Run an SEO Audit with Actionable Results - Areej Abuali
24 Feb 2021
Contributed by Lukas
When it comes to navigating the world of SEO, it's an everchanging landscape. There are definitely some hard and fast rules that everybody follows, an...
John Lee Dumas on the Common Path to Uncommon Success - John Lee Dumas
17 Feb 2021
Contributed by Lukas
When it comes to inspiring others to dig deep to find their passions and turn them into success, John Lee Dumas - the Entrepreneur on Fire - is the lu...
Instagram for B2B (Not a Typo) - Jenn Herman
10 Feb 2021
Contributed by Lukas
Whenever a platform releases a new app or feature, we go straight to the experts to learn more. When we heard that Instagram rolled out their new Guid...
How Marketers Can Use the Clubhouse App – Mike Stelzner
03 Feb 2021
Contributed by Lukas
Curious about this new Clubhouse platform, we decided to dig a bit deeper into it and find out just what it was all about and why so many business pro...
Email Marketing Strategies for 2021 – Jenna Tiffany
27 Jan 2021
Contributed by Lukas
We often discuss the importance of email marketing on this podcast, and this episode is no different. There is no other platform that allows you to ow...
Understanding Your Marketing Chain Value – Dustin Clark
21 Jan 2021
Contributed by Lukas
What metrics are your company looking at to gauge your performance - and that of your clients - when it comes to marketing? How could you do a better ...
How to Purge Your Blog of Underperforming Posts - Rich Brooks
13 Jan 2021
Contributed by Lukas
Have you noticed that your blog traffic is dropping off? Or that certain posts aren't bringing in as much traffic as they used to? Perhaps you've been...
Digital Outreach Tactics That Actually Work – Rand Fishkin
06 Jan 2021
Contributed by Lukas
As marketers and business people, we've all struggled with outreach and figuring out how to start that initial relationship. Should we go email or try...
How to Leverage Virtual Networking for Future Success - Christel Wintels
30 Dec 2020
Contributed by Lukas
This past year has been hard for networking, especially those that rely on that and referrals for their own business's survival. So how can you contin...
What Colors, Imagery, and Animals Will Perform Best Next Year in Social Media? – RJ Talyor
23 Dec 2020
Contributed by Lukas
Did you know that even some the most well-know national newspapers are using AI to write some of their articles? It's true. And you probably didn't ev...
9 Things to Consider for Your Next Digital Marketing Budget - Rich Brooks
16 Dec 2020
Contributed by Lukas
Are you putting together next year's marketing budget, trying to navigate the coronavirus minefield? Wondering how much to spend, what channels to use...
How to be a Profitable Podcast Guest – Kristin Molenaar
02 Dec 2020
Contributed by Lukas
Like many business owners, you're most likely always searching for new avenues to be seen and heard. Have you thought about podcasts? Getting featured...
Improve and Leverage the Marketing Resources You Already Have – 360 Marketing Squad
25 Nov 2020
Contributed by Lukas
What's better than one social media marketing expert? How about 4 of them teaming up to create a Marketing super team known as "The 360 Marketing Sq...
Marketing and The Science of Behavioral Change – Sean Doyle
18 Nov 2020
Contributed by Lukas
If you're a baseball fan, you know that for the pitcher, pitching isn't just about their arm speed. There are far more processes that must all come to...
How to Build Relationships Online…The Right Way – Annelise Worn
12 Nov 2020
Contributed by Lukas
Business relationships are obviously different than personal relationships, but both are very important. In life, we look to connect with people that ...
The Marketer's Guide to Instagram Reels – Sue B. Zimmerman
04 Nov 2020
Contributed by Lukas
There's no better time to explore how your small business can use Instagram Reels as a part of your marketing strategy. Reels is the newest way for yo...
How to Make Emotional Connections Online - Kevin England
28 Oct 2020
Contributed by Lukas
Making connections is an important aspect for all businesses, and we often rely on face to face and in person opportunities to achieve this. But in a ...
How to Get Earned Media and Inbound Links with HARO - Greg Heilers
21 Oct 2020
Contributed by Lukas
If you fancy yourself a bit of an expert in your field and are looking for yet another opportunity to get your name out there and build brand awarenes...
The Latest Changes in Local SEO - 2020 - Derren Shaw
14 Oct 2020
Contributed by Lukas
Every business wants to rank high with Google, that's a no brainer. But what are the top ranking factors that really matter, that will help to get you...
Content marketing is about creation, curation, & channels - Rich Brooks
01 Oct 2020
Contributed by Lukas
This week we've got a two-fer for you. I've got John Paglio from flyte talking about SCHEMA: what it is, why you need it, and how to implement it on y...
YouTube Ads vs. Facebook Ads: Which Works Better for You? – Aleric Heck
02 Sep 2020
Contributed by Lukas
We've all seen business ads pop up in our Facebook feed every day, and you've probably scrolled right past a majority of them. But what about leveragi...
What Now? Moving Beyond the Pivot - Rich Brooks
26 Aug 2020
Contributed by Lukas
This week's episode is about moving beyond the pivot. No doubt you pivoted when COVID first upended the world and your business, but did you stop the...
How a Mastermind Helps Your Business Grow - Rich Brooks
19 Aug 2020
Contributed by Lukas
Do you ever wish you could get free business advice from someone in your industry, or who has been through what you're going through now? The answer m...
What Does Influencer Marketing Look Like In the Real World? – Mike Allton
12 Aug 2020
Contributed by Lukas
Influencer marketing could arguably be traced all the way back to the 1800's when the Conklin pen company wisely and creatively asked Mark Twain to sa...
How to Do Keyword Research for Any Industry – Cyrus Shepard
06 Aug 2020
Contributed by Lukas
Successful SEO starts with keyword research. Moz's Cyrus Shepard reminds us that you need to rank for what people are actually searching for, not what...
How to Inject Creativity Into Your Next Marketing Campaign – Caitlin Halpert
29 Jul 2020
Contributed by Lukas
Like every industry, digital marketing also has their list of "best practices" that you're told to follow. And while there is certainly some truth to ...
How to Write Emails That Your Customers Want to Open – Tarzan Kay
22 Jul 2020
Contributed by Lukas
So there's lots of different things to be looking at when you're doing email marketing, but I would definitely say those replies are the most importan...
B2B Digital Marketing: Finding Your Audience Online – James Soto
16 Jul 2020
Contributed by Lukas
Why is B2B marketing important? Creating quality content allows you to establish your business's brand and positional, as well as allows you to connec...
Why Renting an Email List Isn't As Shady As It Sounds – Doug Morneau
08 Jul 2020
Contributed by Lukas
If you're an ethical marketer, you know that buying an email list is considered "shady" and Email Service Providers such as MailChimp won't allow you ...
Is influencer marketing right for your business? - Neal Schaffer
01 Jul 2020
Contributed by Lukas
In a nutshell, influencer marketing is really just a type of social media marketing that uses product mentions and endorsements from influencers – p...
How to Set Up a Facebook Chatbot for Your Business – Kelly Mirabella
25 Jun 2020
Contributed by Lukas
The question some businesses are asking themselves these days, "To bot, or not to bot?" But the reality is, chatbots are a fantastic automated solutio...
It's here! Episode 350!
18 Jun 2020
Contributed by Lukas
It's crazy to think that we've done 350 episodes of the Agents of Change podcast. That's nearly 7 years of content for a weekly podcast.
AOCP BLM Special Message - Rich Brooks
16 Jun 2020
Contributed by Lukas
In this episode I share how my thinking on "Black Lives Matter" vs. "All Lives Matter" has evolved. Not usually the material we cover on the Agents of...
How to Create Compelling and High-Demand Courses – Steve Nixon
10 Jun 2020
Contributed by Lukas
If there's anything this world of technology has taught us, it's that learning isn't just limited to the classroom. Creating online courses to teach p...
Digital Marketing Tactics for Niche Businesses – Ana Raynes
03 Jun 2020
Contributed by Lukas
When it comes to creating the content on your website that will probably rank well and drive leads, it's got to be a combination of doing a little bit...
How to Create the Perfect LinkedIn Profile – John Nemo
27 May 2020
Contributed by Lukas
LinkedIn gives you the opportunity to showcase who you are, what your expertise is, and make important business connections, all in front of a large, ...
Giving your creativity a helping hand using apps & templates - Jeff Sieh
20 May 2020
Contributed by Lukas
Pinterest aficionado Jeff Sieh – Pinterest isn't just for the ladies - living proof of that. He shares some great tips and tricks that he uses to bo...
How to Use Neuromarketing in Your Digital Marketing – Felix Cao
13 May 2020
Contributed by Lukas
Don't we all wish we could get inside the heads of our potential customers and find out what they want it will take in order to close the sale with th...
How to Create Talking Head Videos That Don't Suck – Ed & Dave
06 May 2020
Contributed by Lukas
Video has proven itself to be a valuable part of a good marketing plan when it comes to attracting and promoting your business to your target audience...
What's the Best CRM for Your Business? – Steph Nissen
29 Apr 2020
Contributed by Lukas
Every aspect of your operational process contributes to the success of your business. This means there is a lot to keep track of as you make changes a...
Nurturing Resilience In Yourself and Your Team During a Crisis - Dr. Robert Brooks
22 Apr 2020
Contributed by Lukas
What message do customers want to hear from you right now? What can you say and do to nurture resilience in your team? In yourself? While these...
How to Repurpose Your Content for Better ROI – Kim Garst
15 Apr 2020
Contributed by Lukas
There are many reasons why repurposing content is smart. First off, why reinvent the wheel? If you have a piece of content – whether it's a blog pos...
Lessons learned – in life and business – from Guy Kawasaki
08 Apr 2020
Contributed by Lukas
Have you ever sat down and thought about all of the life lessons you know now, but wish you knew when you were just starting out? Do you have some sag...
Bonus Episode - How To Be A Remarkable Speaker - Guy Kawasaki
02 Apr 2020
Contributed by Lukas
How to Crush It on LinkedIn [Experts Tips and Secrets] - Viveka von Rosen-Martin
01 Apr 2020
Contributed by Lukas
Like any social platform out there, LinkedIn is always changing and evolving, as is its algorithm. So you've got to stay in the loop and keep your pro...
How to Marketing During the Coronavirus - Rich Brooks
25 Mar 2020
Contributed by Lukas
This is a special episode of The Agents of Change Podcast. I've been getting a lot of questions around how—or even if—you should market a business...
How to Generate Insane Engagement on LinkedIn - Gaetano DiNardi
18 Mar 2020
Contributed by Lukas
Once upon a time LinkedIn was a very different place than it is now. It used to be that you kept your network small and tight knit, and it was treated...
DIY SEO – You Can Do It! – Matthew Woodward
11 Mar 2020
Contributed by Lukas
If you're a small to medium sized business, you're probably short on both time and money, so you've taken a DIY approach to many aspects of your busin...
How to Create Content That Works for Search and Social – Melissa Sciorra
04 Mar 2020
Contributed by Lukas
When it comes to digital marketing, content is king. But it's also difficult and time consuming to create. So how can you create content that works we...
Sell (and Market) the Way Your Customers Want to Buy – Kristin Zhivago
26 Feb 2020
Contributed by Lukas
We might think we know what our customers are thinking, but we're wrong, according to revenue coach, Kristin Zhivago. And in order to really go down t...
Unpacking a Successful Facebook Ads Campaign – Jason Hunt
20 Feb 2020
Contributed by Lukas
Not getting the results you want from your most recent Facebook Ads campaign? Was it the creative? The targeting? The bid? In this week's episode we u...
How the RIGHT Type of PR Improves Your Search Rankings- Dmitry Dragilev
12 Feb 2020
Contributed by Lukas
To some people, Public Relations seems like this mysterious and intricate job reserved for people that have spent their careers making a lot of import...
Improving Customer Experience Online and Off - Jay Baer
05 Feb 2020
Contributed by Lukas
If we've learned nothing in this digital age of social media domination, it's that businesses need to up their game when it comes to customer service ...
How to Write for the Web with Conversational Copywriting – Nick Usborne
29 Jan 2020
Contributed by Lukas
How we market and sell to our clients has changed over the years. Gone are the days of sounding like a slick, pushy, and overbearing used car salesman...
Is Your Website ADA Compliant (and Does it Matter?) – Craig Kazda
22 Jan 2020
Contributed by Lukas
When you hear the term "ADA compliant", you might immediately think of buildings and how they're supposed to be handicapped accessible for people in w...
StoryBrand: How to Tell More Compelling Stories for Your Business - Josh Cantrell
15 Jan 2020
Contributed by Lukas
One of the best ways to create a rapport with your customers and earn their trust is through storytelling. When you learn to tell stories that custome...
How Sales Professionals Use LinkedIn for Prospecting - Thomas Libby
08 Jan 2020
Contributed by Lukas
We've all see the ham-fisted approach many people use on LinkedIn, so when I saw Thomas Libby of Diversified Sales Solutions speak on how he uses Link...
How to Integrate Online Video Into Your Marketing - Lou Bortone
02 Jan 2020
Contributed by Lukas
Regardless of the excuses you keep coming up with for not including video as part of your marketing plan, if you're serious about growing your busines...
Changes are coming for AOC in 2020 - Rich Brooks
18 Dec 2019
Contributed by Lukas
You may have caught our Press Conference on Facebook Live earlier this week, but if you didn't we announced some major changes to our live events for ...
The Guide to YouTube Success in 2020 – Mike Stelzner
11 Dec 2019
Contributed by Lukas
Looking for data-driven advice on how you should be using video to engage your audience? Want fresh approaches to standing out on YouTube and getting ...
Fresh Takes on Link Building and SEO – Jason White
04 Dec 2019
Contributed by Lukas
Taking a human-centric approach to SEO and digital marketing will go a long way to getting you in front of your most ideal audience, versus just pushi...
How to Discover the Language of Your Customers – Jeff Shaw
27 Nov 2019
Contributed by Lukas
Your business is more than just a commodity, so price should not necessarily be the differentiating factor between you and your competition. Brand mes...
How to Engage Your Audience Through Email Marketing – Jill Fanslau
20 Nov 2019
Contributed by Lukas
By now we've all been told time and again about the importance of your email list when it comes to creating your marketing campaigns. But there's a bi...
Advanced GMB: How to Get the Most Out of Google My Business – Bradley Benner
13 Nov 2019
Contributed by Lukas
It is a proven fact that one of the largest influencing factors for gaining local visibility in Google is by optimizing your Google My Business listin...