The Agents of Change Digital Marketing Podcast

How to Use Video in Your Email Communications - Ethan Beute

06 Nov 2019

Contributed by Lukas

We're all used to video marketing on platforms like YouTube, Facebook, Instagram, Snapchat, Tik Tok…the list goes on. That's great for one to many c...

Breaking down the mysteries of Facebook Ads - Amanda Robinson

30 Oct 2019

Contributed by Lukas

If you find the process of Facebook Ads to be overwhelming, you're certainly not alone. But besides having great content, an audience, and an ad budge...

Digital Marketing Questions from the Mailbag - Rich Brooks

23 Oct 2019

Contributed by Lukas

How do you market to people who don't even realize you, your business, or your industry exist? How do you best use social buttons on your website? An...

What Works NOW in Local Search - John Paglio

15 Oct 2019

Contributed by Lukas

Looking to rank higher in Local Search? Want to reach page one in the Map Pack (aka the Local Pack?) Should you focus on reviews or on Google Posts?...

Five (important) takeaways from the Agents of Change conference - Rich Brooks

03 Oct 2019

Contributed by Lukas

One of the most important things you can do after a big event, launch, or campaign, is to review it and figure out how you can do it even better the n...

Getting Technical SEO Right: Structured Data Markup – Geoff Atkinson

26 Sep 2019

Contributed by Lukas

By now we've all learned that appeasing Google's authoritative and ever changing algorithm will go a long way in helping us rank higher on the search ...

How To Optimize for Voice Search (Alexa, Siri, and Google Assistant) – Courtney Cox Wakefield

18 Sep 2019

Contributed by Lukas

Thanks to Siri, Alexa and Google Home – among other devices – voice search is having a huge impact on content marketing, and will account for near...

How to Price Your Products and Services – Paul Klein

10 Sep 2019

Contributed by Lukas

One area that nearly all businesses struggle with is how to price their products and services. Add to that the pressure of knowing that how you price ...

How to Turn a Profit with Your Podcast – Ben Shapiro

04 Sep 2019

Contributed by Lukas

Podcasts are gaining in popularity. As a business owner, does that mean you should care? According to Ben Shapiro, "Absolutely!" There's no better way...

How to Market with Facebook Groups: A Video Teardown – Bella Vasta

28 Aug 2019

Contributed by Lukas

Facebook groups offer a great way for folks to get together and rally around a product, brand, or service, as well as other related topics. Success st...

How to Create and Market Your Own Online Courses - Janelle Allen

21 Aug 2019

Contributed by Lukas

If you've been looking for another way to reach your clients, have you considered online courses? Once you have determined the major pain points and p...

How to Generate Leads and Sales with Live Video - Monique Johnson

14 Aug 2019

Contributed by Lukas

We are living in an age of video, and it's only continuing to grow. With mobile devices making it easy and convenient to consume video content, they'r...

How to Launch, Market, and Monetize Your Podcast - Laura Pence Atencio

06 Aug 2019

Contributed by Lukas

You've decided to start a podcast - Congratulations!  Maybe you've already figured out your platform and format, contacted possible guests, and perha...

How to Drive More Foot Traffic to Your Local Business – Stacy Tuschl

31 Jul 2019

Contributed by Lukas

Marketing a local business comes with its own unique set of challenges. Local business marketing expert Stacy Tuschl is here to remind us not to assum...

The Secrets to Running a Successful Paid Search Campaign – Tim Jensen

23 Jul 2019

Contributed by Lukas

With paid search advertising continuing its rapid growth, it's becoming more competitive and more difficult to generate great results. That's where Ti...

How to Redesign Your Website The Right Way – Chris Dayley

17 Jul 2019

Contributed by Lukas

When considering a website redesign when you already have an established audience, the last thing you want to do is change everything on them that's g...

Getting Started with Google Data Studio - Mercer

10 Jul 2019

Contributed by Lukas

We've been told time and again that we need to be measuring our marketing efforts. But what exactly does that mean? Checking your Analytics is a good ...

SEO for E-Commerce and Shopping Sites – Dale Bertrand

02 Jul 2019

Contributed by Lukas

With its convenience, ease, and variety of offerings, more and more people continue to do their shopping online.  And with Google's current algorithm...

The 3 Identities of Every Brand (Even Yours) – Mike Kim

25 Jun 2019

Contributed by Lukas

Every good brand needs three good, strong legs to stand on; verbal identity, visual identity and value identity. When one of these legs isn't aligned ...

Business Advice for My Younger Self - Rich Brooks

18 Jun 2019

Contributed by Lukas

Business advice I'd give my younger self

How, Why, and When to Hire an Executive Assistant – Jess Lindgren

11 Jun 2019

Contributed by Lukas

Do you frequently find yourself wishing there were more hours in the day to get everything done? Or perhaps wish you had a way to clone yourself so yo...

Using video to grab attention & boost brand awareness – Pat Lemieux

04 Jun 2019

Contributed by Lukas

We've been hearing quite a lot lately about how adding video into your content marketing plan should be a vital part of your strategy. But there are s...

How to Use YouTube to Boost Your SEO – Jessica Stansberry

29 May 2019

Contributed by Lukas

Too often, business owners think they need to be everywhere to get ahead. But in reality, it can be a real waste of time, money and resources to chase...

How to Build Your Brand and Authority with Video – Amy Landino

22 May 2019

Contributed by Lukas

These days, a strong marketing campaign will also incorporate video into the mix. Video marketing experts like Amy Landino understand and appreciate t...

Getting Started with Chatbots and Marketing – Carrie Gottschalk

15 May 2019

Contributed by Lukas

As messaging applications have become a way for brands to reach consumers, chatbots have become increasingly more important. Carrie Gottschalk has pro...

Selling for Introverts: How to Close More Sales – Matthew Pollard

07 May 2019

Contributed by Lukas

Whether you were born with the "gift of gab" or not, there is no excuse when it comes to why you're not killing it in the sales game, according to Mat...

What's New with LinkedIn - Michaela Alexis

30 Apr 2019

Contributed by Lukas

LinkedIn offers a unique opportunity for people and brands to communicate in a more deliberate and intentional way. Michaela Alexis has successfully h...

How to Stand Out with Facebook Video Ads - Andrew Hubbard

23 Apr 2019

Contributed by Lukas

Video advertising is becoming the dominant force in the digital marketing space. Mobile is king, and attention spans are dwindling, so you need to be...

How to Build Your Business with Podcasting - Matt Johnson

16 Apr 2019

Contributed by Lukas

Podcasting can be a powerful marketing tool for your business, regardless of which side of the microphone you're on. As a podcast expert, Matt Johnson...

How to Create Sales Funnels in Your Blog - Leslie Samuel

09 Apr 2019

Contributed by Lukas

If you've been think about creating a blog and aren't sure where to start, Leslie Samuel can teach you how to become a blogger and create content that...

How to Advertise and Market on Quora - JD Prater

02 Apr 2019

Contributed by Lukas

Quora is one of the largest online communities for questions and answers, as well as one of the highest quality user generated content platforms. As a...

How to Amp Your Content and Reach More People - Daniel Daines-Hutt

26 Mar 2019

Contributed by Lukas

With content, less can be more if you ask Daniel Daines-Hutt, as long as the content that you are putting out is of the highest quality and has proven...

How to Create a Scalable Plan for Content Marketing - Melanie Deziel

19 Mar 2019

Contributed by Lukas

One of the important things that Melanie Diezel stresses to all content marketers is to make sure they're not just sharing the content they want to sh...

"Alexa, help me grow my business" | Alexa Flash Briefings - Jen Lehner

12 Mar 2019

Contributed by Lukas

If you're looking for a new and exciting way to reach out and deliver content to your customers and prospects, Jen Lehner has the inside scoop on the ...

How to Implement the 90/10 Rule for Better Marketing Results

06 Mar 2019

Contributed by Lukas

Being everywhere doesn't necessarily get you anywhere, or so says Andrew and Pete, so they've created a 90/10 rule that they believe is the backbone t...

How to Be Authentic in the Digital Age

27 Feb 2019

Contributed by Lukas

What does it mean to be authentic in the digital age? How can you be authentic online? Is this something just for big corporations with huge marketing...

The Secrets of Videos That Sell - Marcus Sheridan

20 Feb 2019

Contributed by Lukas

Video marketing can attract an audience, but do you know what types of videos close sales? Marcus Sheridan does, and he's been sharing that secret wit...

Facebook Chatbot Strategies for E-Commerce Sites - Steve Chou

12 Feb 2019

Contributed by Lukas

Steve Chou has cracked the code on how to effectively communicate with his customers online.   By successfully utilizing Facebook Messenger's marketi...

What's Working Now for Marketing Your Local Business

06 Feb 2019

Contributed by Lukas

After running a couple of pizzerias and having to figure out the promotion and advertising on his own, Bruce Irving turned his pizza shop business int...

LinkedIn Ads: Everything You Need to Know - AJ Wilcox

29 Jan 2019

Contributed by Lukas

When businesses go looking for expert advice on how to drive business growth through LinkedIn, AJ Wilcox has earned that reputation for knowing exactl...

How to Get More Views on YouTube

23 Jan 2019

Contributed by Lukas

If you're going to invest time and money into creating videos for your business, you want your ideal customers to find them and watch them. And since ...

Why Empathy and Storytelling Should Drive Your Marketing - Michael Brenner

09 Jan 2019

Contributed by Lukas

The goal in marketing is to reach, engage, and convert your followers, but how do you accomplish that? By creating content that people actually want a...

How to Create Pillar Content for SEO - Christine Whittemore

02 Jan 2019

Contributed by Lukas

As you know, SEO is constantly evolving. When I first started blogging, short posts (under 500 words) that narrowly answered a question was the secret...

The Psychology Behind Better Conversion Rates - Nancy Harhut

19 Dec 2018

Contributed by Lukas

When you think about it, in marketing what we're really trying to do is influence people's behavior. Whether we want them to try something, or buy som...

Facebook Video: The Good, The Bad, and the Really, Really Ugly

11 Dec 2018

Contributed by Lukas

Of all the social media platforms, Facebook is probably the one that changes most frequently and most dramatically.   What worked so well last yea...

Marketing on a Budget - Rich Brooks

07 Dec 2018

Contributed by Lukas

Budgets sound cheap. Budget travel, budget hotel, budget wedding. Budgets also sound restricting. What's the budget? Keep to the budget! Don't go over...

Your Digital Marketing Needs to Change - Rich Brooks

28 Nov 2018

Contributed by Lukas

Are you just going to "roll over" your current marketing plan into next year? With 2018 rapidly coming to a close, Rich Brooks of flyte new media shar...

How AI is Changing Digital Marketing Forever - Natalia Maynez

21 Nov 2018

Contributed by Lukas

Worried that AI—Artificial Intelligence—is going to make your digital marketing job obsolete? Instead of looking at the future of AI in the digita...

Optimizing Your Website for RankBrain - Jeffrey Kranz

14 Nov 2018

Contributed by Lukas

Have you heard about "RankBrain"? That's the name of Google's AI technology, making user intent a critical piece in search results. RankBrain is const...

Unlocking the Secret Power of Pinterest - Jennifer Priest

07 Nov 2018

Contributed by Lukas

Pinterest is an underutilized tool in your social media toolkit. A pin has a much longer shelf life than a tweet or a Facebook update. Pinterest offer...

Targeting Cold and Warm Audiences with Facebook Ads - Andrew Bengel

24 Oct 2018

Contributed by Lukas

Facebook's ad platform gives you more control over your ad campaigns compared to any other platform out there. Whether you're a pizza shop looking for...

Scientifically Proven Instagram Tactics Revealed! Scott Ayres

17 Oct 2018

Contributed by Lukas

How many times have you read a blog post by a social media expert that told you to do one thing, and then listened to a podcast by another expert on t...

How to Use IGTV to Build Your Business - Sue B. Zimmerman

10 Oct 2018

Contributed by Lukas

With our social feeds clogged up and algorithms working against us, how can we engage our audience? Well, there's a relatively new offering from Insta...

How to Generate Quality Leads at LinkedIn

03 Oct 2018

Contributed by Lukas

By now it should be safe to assume most people are aware that LinkedIn has much more to offer than as just a place to park your resume. But don't thin...

How to Create Amazing Webinars That Grow Your Business

26 Sep 2018

Contributed by Lukas

Webinars are a great way to grow and empower your community. When done creatively, they can also drive different revenue streams for your business. Th...

Discovering Keyword Gaps for Small Business SEO

19 Sep 2018

Contributed by Lukas

It can be difficult for small business to compete at Google against large corporations who have bottomless pockets and huge marketing teams. However, ...

Niching Down with Facebook Ads

12 Sep 2018

Contributed by Lukas

When running ads for your business, where you target potential customers is just as important as who you target. Search engines like Google generate m...

A Real World Example of an SEO Makeover

05 Sep 2018

Contributed by Lukas

You understand the importance of SEO for your business and its online visibility. But just throwing up a bunch of blog posts and articles isn't nearly...

How to Get Inbound Links for SEO - Gisele Navarro

29 Aug 2018

Contributed by Lukas

The importance of building high quality links has never been greater. But you can't fool Google…grabbing any and all links will not boost you in the...

How to Crush it in Local Search - Mark Collins

22 Aug 2018

Contributed by Lukas

Local SEO is an effective way for businesses to promote their products and services to local customers online at the exact time they're looking for th...

The Psychology of SEO - Jimena Cortes

15 Aug 2018

Contributed by Lukas

If you've been in the business world and have a website, chances are you've been told the importance of good SEO. It's also no secret that crafting a ...

How to Run Your Own SEO - Rebecca Gill

08 Aug 2018

Contributed by Lukas

Search engine optimization has this reputation for being a mysterious and difficult job, though a very important one. But in reality, a savvy DIY-er c...

The Secret to Keeping Your Sales Funnel Flowing - John Lee Dumas

25 Jul 2018

Contributed by Lukas

We've all thought at one time or another, if I could just come up with a great idea, it will sell itself and I'll be rolling in money. Well, it's not ...

How Local SEO Can Supercharge Your Business - Joy Hawkins

11 Jul 2018

Contributed by Lukas

Many small businesses offer their products and services to a specific geographical market. To be successful, they need to make sure they're being foun...

How to Take a Sabbatical from Work - Rich Brooks

04 Jul 2018

Contributed by Lukas

After 21 years in business, I finally decided to take a sabbatical. If you've been wondering if you can take a sabbatical, or how to make it happen, I...

How to Tell a Better Story in Marketing - Tamsen Webster

27 Jun 2018

Contributed by Lukas

As a business you always want to be building loyalty and trust from your clients and prospective clients. The best way to do that is by telling storie...

How to Get Started with Chatbots: A Small Business Guide - Ethan Sigmon

20 Jun 2018

Contributed by Lukas

Businesses are always looking for ways to cut costs and improve customer engagement, and chatbots have become the newest shiny object on the block tha...

How to Promote Your Local Business with Dorien Morin van Dam

13 Jun 2018

Contributed by Lukas

Your prospects and customers are researching and buying online, so you need to focus your marketing to them on digital channels as well. The way to do...

Community Building: How to Create a Movement Online - Dana Malstaff

06 Jun 2018

Contributed by Lukas

Many of us have these grandiose dreams of having it all, the family and the career where we're our own boss. Well it doesn't have to be a dream, you c...

How to Land Guest Posting Gigs: Secrets, Hacks, & Tips - Sana Choudary

30 May 2018

Contributed by Lukas

If you're already creating content for your own business, why would you want to seek out guest posting opportunities for other sites? Well, because gu...

Pinterest Marketing for Bloggers - Julie Tran Deily

23 May 2018

Contributed by Lukas

If you're a business owner, chances are you're already using Facebook ads as part of your marketing strategy. And the last thing you probably want to ...

Getting Started with YouTube Ads - Jake Larsen

16 May 2018

Contributed by Lukas

It's pretty common these days for businesses to use Facebook ads for business, but have you considered the power of YouTube ads? Everyone knows that v...

How Artificial Intelligence and Machine Learning Impact PPC - David Szetela

09 May 2018

Contributed by Lukas

Really, AI has been around as long as computers have. But over time, AI and machine learning have been able to take over certain functions in more con...

Geofencing for Small Business: Targeted Mobile Advertising - Justin Croxton

02 May 2018

Contributed by Lukas

Businesses are always looking to find creative ways to target their audience, and geo-fencing fits that role perfectly. By setting up a geo-fence - or...

Small Business Financials: What You Need to Know - Pam Prior

25 Apr 2018

Contributed by Lukas

Not all entrepreneurs and business owners are also financial wizards. That's why it's vital to make sure you have a person on your team that can pick ...

Pinterest Makeover - How to Clean Up Your Pinterest Account - Alisa Meredith

18 Apr 2018

Contributed by Lukas

What happens when you let a Pinterest expert take over your business account?  Rich Brooks found out the answer when he let Alisa Meredith do that ve...

Influence Marketing: What You Need to Know - Angus Nelson

11 Apr 2018

Contributed by Lukas

You don't have to look far to find influencers. They're the people that have established their own following through their use of tools like blogs and...

The Improv's Guide to Engaging Marketing - Kathy Klotz-Guest

04 Apr 2018

Contributed by Lukas

Improvisation on stage can be a scary, intimidating thing. Sure, you have some rough guidelines and an end goal, but you're never quite sure of the tw...

A Marketer's Guide to Facebook Groups - Josh Stanton

28 Mar 2018

Contributed by Lukas

Let's say you've already heard about the benefits of Facebook groups from other business owners and now you want to try your hand at using it to promo...

How to Market with Live Video - Nicole Walters

21 Mar 2018

Contributed by Lukas

Almost all of the major social media platforms have added a live streaming feature, and marketers should be considering this an excellent addition to ...

How to Get the Most Out of Conferences - Rich Brooks

14 Mar 2018

Contributed by Lukas

There's nothing quite like a live event--a conference, expo, or business networking gathering--to learn a connect with like minded people. However, to...

How to Get Started with a Virtual Assistant (VA) - Jess Ostroff

07 Mar 2018

Contributed by Lukas

When you're starting out with your business you're doing it all; making phone calls, fulfilling orders, handling social media, accounting, making trav...

How Chris Brogan Runs His Facebook Groups - Chris Brogan

28 Feb 2018

Contributed by Lukas

A Facebook Group is a great way to create a community of like-minded individuals to create and keep a conversation going with little to no effort. The...

Conversion Rate Optimization (CRO): Turn a Donkey Into a Unicorn - Larry Kim

22 Feb 2018

Contributed by Lukas

Conversion rate optimization (CRO) are the strategies and tactics that create an experience that allows you to convert visitors into customers on your...

How to Survive Facebook's News Feed Changes - Brian Fanzo

14 Feb 2018

Contributed by Lukas

Facebook is changing their algorithm again. This time you'll be seeing less public content from businesses, brands, and the media, and more content th...

How to Build a Successful Facebook Group - Marc Mawhinney

07 Feb 2018

Contributed by Lukas

A Facebook Group is a great way to communicate and share common interests, information, and opinions around a common cause or goal. Anyone can setup a...

Google Tag Manager 101 - How to Simplify Your Marketing - Charles Farina

31 Jan 2018

Contributed by Lukas

Every dollar counts in today's world of digital marketing. Our businesses are utilizing so many different platforms and technologies that we have to b...

How to Nurture Leads from Facebook Ads - Kamila Gornia

24 Jan 2018

Contributed by Lukas

There's a whole lot more to Facebook ads than just "boosting" a post. Just throwing money at Facebook isn't the answer. Your business should have an e...

YouTube Pre-Roll Ads: Targeting Your Ideal Customer - Jace Vernon

17 Jan 2018

Contributed by Lukas

Currently one of the strongest - and often untapped - digital marketing opportunities is YouTube pre-roll advertising. You know them as those 5-30 sec...

A Beginner's Guide to Selling on Amazon - Shannon Jones

10 Jan 2018

Contributed by Lukas

In this digital world, e-commerce is here to stay. One of the biggest platforms for this is Amazon. So have you considered selling your business's pro...

Facebook Video Ads - Dave Patton

03 Jan 2018

Contributed by Lukas

The landscape of content marketing has changed. To be successful you need to give your audience what it wants, where it wants it. And video offers a g...

The New Rules of Email Marketing - Matt Montoya

28 Dec 2017

Contributed by Lukas

By now you know the importance of an email list for your business. But are you using those email addresses wisely and strategically, or are you just b...

Small Business Marketing Challenges - Lou Zambello

20 Dec 2017

Contributed by Lukas

There are many challenges that a small business will face today. How you overcome, improvise or jump those hurdles will say a lot about the direction ...

How to Create a Truly Successful Social Media Campaign - Amanda O'Brien

13 Dec 2017

Contributed by Lukas

In order to create effective digital marketing campaigns, you need to have a strategy. Just posting willy-nilly on every platform without targeting - ...

How to Build Your Email List - Rich Brooks

06 Dec 2017

Contributed by Lukas

In preparation of a recent presentation on building your email list, I discovered that our email funnels were a complete mess!    I went in, cleaned...

Why Customer Retention Beats Custom Acquisition - Joey Coleman

29 Nov 2017

Contributed by Lukas

You've managed to make the sale and get yourself a new customer, but do you know how to keep them a customer for the long haul? Businesses spend so mu...

The Small Business Guide to Paid Search - Adam Barker

22 Nov 2017

Contributed by Lukas

In digital marketing, there's an ongoing battle between organic search and paid search. Which one yields better results, which one is more cost effect...

How to Name Your Company, Product or Service - Alexandra Watkins

15 Nov 2017

Contributed by Lukas

One of the most anticipated parts of owning a business is getting to choose a name for your brand and products. But there's a little more to it than y...

Online Video Marketing: Tools, Topics, and Platforms - Joel Comm

08 Nov 2017

Contributed by Lukas

Using video to reach and engage your audience isn't just a new fad, it's here to stay. So don't be afraid to jump in front of the camera and utilize i...

Instagram Marketing for Your Small Business - Jenn Herman

01 Nov 2017

Contributed by Lukas

Instagram has over 700 million active users. That means there's less competition than other platforms such as Twitter and Facebook, which presents bus...