The Agents of Change Digital Marketing Podcast

How to Reach Millennials on Social Media - Kate Talbot

25 Oct 2017

Contributed by Lukas

We live in an age where consumers are scrolling fast through social media, so we need to adapt to that in order to capture their attention in quick bi...

LinkedIn as a Storytelling Platform - Kate Paine

18 Oct 2017

Contributed by Lukas

Your brand is your reputation, so you want to make sure you're putting your best foot forward by making yourself known and trusted on LinkedIn. And ho...

How to Use Video Everywhere Online - George B Thomas

11 Oct 2017

Contributed by Lukas

How do you get people to know, like & trust you? You build a relationship with them, you tell stories that resonate with them, and you make them feel ...

How to Build Trust Online and In Real Life - Jessika Phillips

04 Oct 2017

Contributed by Lukas

How do you get clients to know, like and trust you, and even send referrals your way? You build a relationship with them. When you gain loyalty throug...

Agents of Change Mailbag Episode

20 Sep 2017

Contributed by Lukas

A few weeks ago, leading up to the Agents of Change Digital Marketing Conference, I did a "Twitter Chat" with the help of my friend Madalyn Sklar, as ...

Facebook Ads for Brick and Mortar Businesses - Rick Mulready

06 Sep 2017

Contributed by Lukas

More than 2 billion people use Facebook daily, which makes is a no brainer as far as an advertising platform is concerned. Not only that, they collect...

The Importance of Authenticity in Social Media - Melinda Wittstock

30 Aug 2017

Contributed by Lukas

It's a tale as old as time. For as far back as you can remember when you were a kid, you made friends by forming a connection with someone whether it ...

How to Win at Local Search - David Mihm

23 Aug 2017

Contributed by Lukas

Staying ahead of the Google algorithm curve can be frustrating. Just when you think you've made some headway, they change it again. You need to rememb...

The Power of Online Video: YouTube & Facebook - James Lamprey

16 Aug 2017

Contributed by Lukas

Video is a great way to interact with your audience. Finding creative ways to reach your followers on all of the platforms they're hanging out on and ...

How to Repurpose Your Content and Increase Your Reach - Ana Hoffman

02 Aug 2017

Contributed by Lukas

You've spent a great deal of time crafting and publishing the perfect blog post, are you getting all you can out of that content? Repurposing your con...

Competitive Analysis and SEO: Beating Your Competition in Search - Jason McGovern

26 Jul 2017

Contributed by Lukas

Times have certainly changed since the beginning of SEO, where the objective to winning the game was to just concentrate on a few keywords. Today, it'...

SEO for Growth - The New Rules of SEO - Phil Singleton

19 Jul 2017

Contributed by Lukas

Like many things in the business world, Search Engine Optimization (SEO) has changed dramatically since the early days, and continues to do so. Thanks...

How to Use Public Relations in a Digital Marketing World - Nikki Lamb Tudico

12 Jul 2017

Contributed by Lukas

If you took a poll and asked people to explain what exactly Public Relations is, you'd most likely hear "press releases" repeated time and again. But ...

How (and Why) to Speed Up Your Website - Jon Henshaw

28 Jun 2017

Contributed by Lukas

When it comes to building our websites, we sometimes tend to believe that the more info we have on there, the better. But that's not exactly true. Bog...

Marketing Dashboards for Measuring KPIs

21 Jun 2017

Contributed by Lukas

A dashboard is an information management tool that allows you to take control of the business and dig deeper into the "how" and "why" of where it's be...

What's New In YouTube SEO with Brian Dean

14 Jun 2017

Contributed by Lukas

You may think that the same SEO tactics apply to all instances, but you'd be wrong. Sure, it all starts with good keyword research. But ranking for Go...

SEO Secrets for Small Business Websites - Eric Enge

07 Jun 2017

Contributed by Lukas

Every business needs to know what language their customers are using because that means you can relate better to them. When you relate to them in a wa...

How to Create High-Performing Content - Rebekah Radice

31 May 2017

Contributed by Lukas

If you've been writing blog posts for many years, has your ideal client changed – and if so – has your content changed with that? Making sure you'...

How to Successfully Launch Your Podcast - Paul Colligan

24 May 2017

Contributed by Lukas

Measuring the success of your podcast is more than just getting in the "New & Noteworthy" section at iTunes. And that means it's more about getting pe...

Using Pinterest To Promote Events

17 May 2017

Contributed by Lukas

Pinterest is the typically underutilized social platform that's quickly gaining momentum. When you look at things it has over other social platforms –...

Pinterest Marketing for B2B

10 May 2017

Contributed by Lukas

If you think Pinterest is only for DIY-ers and the wedding industry, then you're missing out. Pinterest is the underdog that is constantly proving its...

How Chatbots Will Grow Your Business

03 May 2017

Contributed by Lukas

You can't be everywhere at once, but wouldn't it be nice if we could clone ourselves? Well, now you can…kinda. Using technology to interact with you...

When Marketing Funnels Don't Work

26 Apr 2017

Contributed by Lukas

Customarily, the way businesses generally go about things is to pump out large amounts of content through multiple channels - social media, email, pai...

Getting Started with Instagram Stories

19 Apr 2017

Contributed by Lukas

Instagram Stories is the new kid on the block, a great new tool that individuals and businesses alike can use to engage in a more personal and authent...

Finding Micro-Influencers to Grow Your Business

12 Apr 2017

Contributed by Lukas

We all know the importance of reaching the right audience, but what about getting a little help doing that. As the saying goes, "it's all about who yo...

Do You Know Why Your Customers Chose YOU? with Liston Witherill

05 Apr 2017

Contributed by Lukas

Do you really know who your customers are? Is the information you have based on data supported facts or assumptions? If your assumptions are off the m...

How to (Finally) Launch Your Business Podcast with Tyler Anderson

29 Mar 2017

Contributed by Lukas

Like many business owners and entrepreneurs you're probably always searching for a new and creative way to get content out to your audience. Have you ...

How to Get Started with E-Commerce with Casey Armstrong

22 Mar 2017

Contributed by Lukas

With worldwide ecommerce showing rapid growth, there's no better time to think about expanding your business to include online sales. An ecommerce mod...

How to Build Influence and Credibility with Twitter Chats with Madalyn Sklar

08 Mar 2017

Contributed by Lukas

Twitter chats offer a great way to gain exposure, build and audience and engage your followers, regardless of whether you're participating or hosting....

Why Isn't Anyone Filling Out Your Contact Form? - Rich Brooks

01 Mar 2017

Contributed by Lukas

Your website contact form is potentially your best source of quality leads, so when no one's using it, you're missing out on a lot of potential busine...

The Lead Machine: The Small Business Guide to Digital Marketing with Rich Brooks

15 Feb 2017

Contributed by Lukas

So, it's finally here. The Lead Machine. The reason I wrote this book is because after twenty years, I've worked with an incredibly wide range of busi...

Pre-Influencer Marketing: Making Authentic Connections with Katey Dietz

08 Feb 2017

Contributed by Lukas

It's not an easy thing to ask for help, but it can be particularly important when you're just starting out in business. It's been said that the key to...

Making a Personal Connection with Video with Amy Schmittauer

01 Feb 2017

Contributed by Lukas

There is no doubt that video has proven itself an effective marketing tool. When you're on camera, you're allowing your audience to make a personal co...

The Formula of Persuasive Landing Pages with Joanna Wiebe

25 Jan 2017

Contributed by Lukas

Writing good copy is more than just coming up with a clever slogan or tagline, it's really learning how you use your words effectively. It's learning ...

The Art of Interviewing: Getting the Most from Your Guests with Rob Caldwell

18 Jan 2017

Contributed by Lukas

If you're looking to start a webinar or podcast, for example, incorporating interviews into the mix is a great way to broaden your audience and increa...

How to Tell Your Story Across Platforms with Greg Cangialosi

11 Jan 2017

Contributed by Lukas

How do you engage a diverse consumer market, in an increasingly distracted world? The concept of engagement has taken center stage, as marketers strug...

How to Cut Through the Clutter and Inspire Your Audience with Andrew Davis

04 Jan 2017

Contributed by Lukas

In business, we want to make sure that we're always front of mind for our customers and prospects. But how do we do that without inundating them with ...

You've Grown Your Email List...Now What? with Jessica Best

28 Dec 2016

Contributed by Lukas

Email marketing can be a tricky beast. It's more than just making sure you have an email list that you're spewing out x number of emails to a week. Yo...

Bonus Episode: How to Close Sales

27 Dec 2016

Contributed by Lukas

Bonus Episode! If you've ever struggled with closing sales, you'll want to listen to what Meryl Snow, author of Booked It!, has to share. This is actu...

How to Develop a Voice for Your Brand with Amber Naslund

21 Dec 2016

Contributed by Lukas

To communicate effective with your audience, your brand needs to speak to them in a way your listeners – and prospects – can relate to, understand...

How to Measure Your Social Media the Right Way with Jeff Greenfield

14 Dec 2016

Contributed by Lukas

It may not be the sexiest topic, but regularly checking your business's analytics can mean the difference between putting money in your pocket, or thr...

What's Next for Mobile Marketing and Small Business - with Catharine Hays & Mitchell Reichgut

07 Dec 2016

Contributed by Lukas

Today's use of mobile devices is not just a trend, it's the future. It is a paramount shift in how we are interacting with the internet, and it is hap...

12 Killer Blog Post Types for SEO, Traffic, and Leads with Rich Brooks

30 Nov 2016

Contributed by Lukas

Every business is constantly looking for ways to reach their audience and drive more traffic to their website. Unfortunately often overlooked, bloggin...

How to Get Fit No Matter How Busy You Are with Jeff McMahon

23 Nov 2016

Contributed by Lukas

Success comes from many places - the right education, the right experience, the right mentors. But it also starts from within. Keeping your body healt...

How to Sell on Retainer with Jillian Vorce

16 Nov 2016

Contributed by Lukas

It's not only what you do to help a customer - but how you help them - that can make all the difference, not only for them but for your business's suc...

Pinterest Success: Time, Testing & Visuals with Tina Gammon

09 Nov 2016

Contributed by Lukas

If you're looking for a visually creative way to market your business, then look no further than Pinterest. Pinterest offers a visually rich platform ...

How to Find Your Audience on Social Media with Beth Hayden

02 Nov 2016

Contributed by Lukas

If you're looking for a way to really focus your time on the social media activity for your business, you may need to limit the number of platforms th...

5 Ways to Rescue Your Declining Organic Reach with Michael Stelzner

26 Oct 2016

Contributed by Lukas

With organic reach shrinking across the board, content marketers are scrambling for answers. See what media company Social Media Examiner has done to ...

What does it really take to win at organic SEO? - with Jennifer Christensen & Suzette Bergeron

19 Oct 2016

Contributed by Lukas

How can a small business with limited resources ever compete with the business giants when it comes to SEO? Fortunately, it's not just about volume th...

How a Business Avatar Attracts Your Ideal Customer with John Lee Dumas

12 Oct 2016

Contributed by Lukas

How many times have you hit that fork in the road when trying to solve a business decision? Are you worried you're not reaching the precise audience t...

How to Get Started with Marketing Automation - with Charles Chadwick

28 Sep 2016

Contributed by Lukas

It's fair to say that the marketing goal of most businesses is to attract, nurture and convert their leads all the way down through the sales funnel. ...

Digital Marketing in an Hour a Day - with Rich Brooks

21 Sep 2016

Contributed by Lukas

I can't believe we're TWO DAYS from the Agents of Change conference. There's STILL so much to get done it's crazy! So, I hope you can forgive me that...

Website Essentials: Your Checklist for Success - with Rich Brooks

14 Sep 2016

Contributed by Lukas

There are certain things that every business website needs. In this podcast I want to talk about a few things that you just can't do without…   www...

How to Get Started with Instagram Ads - with Morgan Sutton

08 Sep 2016

Contributed by Lukas

With the population's growing addiction to their mobile devices these days, you want to make sure you reach your audience where they're hanging out. A...

A Marketer's Guide to Google Analytics - with Andy Crestodina

31 Aug 2016

Contributed by Lukas

All good business decisions are based on crucial data. Knowing exactly what data will help you make the best business decisions is the key. But that s...

How Mobile is Changing Email Marketing - With Heather Jackson

25 Aug 2016

Contributed by Lukas

By now everyone knows that your email list is gold, as far as your business is concerned. Unlike social media sites such as Facebook, where you're bas...

How to Get Started with Facebook Live: Marketer's Guide - with Ian Anderson Gray

17 Aug 2016

Contributed by Lukas

With all of the live streaming platform options out there, Facebook decided to throw their hat in the ring, too. And the result is pretty impressive. ...

How to Come Up with Better Keywords for SEO - with Rich Brooks

10 Aug 2016

Contributed by Lukas

One of the first things I do when sitting down with a client for SEO, is to ask them two questions: What do you think are some of the phrases that yo...

Periscope, SnapChat, and Instagram, Oh My! - with Sue B. Zimmerman

03 Aug 2016

Contributed by Lukas

With so many social platforms to choose from, how do you know which ones work best for your business? And once you find those two or three that let yo...

How to Get More Bang from Your Facebook Ads - with Massimo Chieruzzi

27 Jul 2016

Contributed by Lukas

With so many advertising platforms out there, why should you choose Facebook, and what benefits does it offer over the other options? One of the bigge...

How to Get Sponsors for Your Blog, Podcast, or Event - with Linda Hollander

20 Jul 2016

Contributed by Lukas

Do you think sponsorships are only for nonprofits or big names and huge companies with a massive following and years of experience in their industry? ...

How to Pin Like a Pro - with Kate Ahl

13 Jul 2016

Contributed by Lukas

We all know by now that Pinterest has proven itself as more than a wedding planning and DIY platform. More and more businesses are seeing the power of...

Taking the Mystery Out of SEO - with Nicki Hicks

06 Jul 2016

Contributed by Lukas

When people think about SEO, they often think of it as a cumbersome and laborious task, but it's actually less complex than a lot of marketers make it...

How to Use Facebook Ads to Grow Your Email List - with Amy Porterfield

29 Jun 2016

Contributed by Lukas

By now you already know the importance of having a strong email list. It's more than just numbers, you need to find the exact people that will engage ...

Getting Started with Facebook Live - with Lou Mongello

22 Jun 2016

Contributed by Lukas

Looking to reboot your business's marketing strategy? Maybe you're wanting to try something different to give your business's voice a kick in the pant...

How to Get People to Fill Out Your Online Forms - with Marcus Taylor

16 Jun 2016

Contributed by Lukas

Are you having trouble getting people to fill out your online forms? Sometimes it's as simple as offering some motivation to influence your users. No,...

What You Need to Know About Google Display Network - with Lisa Raehsler

08 Jun 2016

Contributed by Lukas

Just what the heck is Google Display Network (GDN), and how can you make it work for your business? With so many ad platforms out there, what makes th...

Improve Your Conversion Rates with Radical Redesign - with Chris Dayley

01 Jun 2016

Contributed by Lukas

So maybe your website isn't quite performing as well as you'd like. Maybe you're just not seeing much conversion, or at least the conversion rates you...

How to Get Outrageous Engagement with Text Messaging - with Brian Mikes

25 May 2016

Contributed by Lukas

For business owners, it's been pounded into our heads that we need to build our email lists. Build your list and email your audience with content, inf...

How to Tell Better Stories with Experience Marketing - with Robert Rose

18 May 2016

Contributed by Lukas

The world of marketing is ever changing and you need to keep evolving with the changing times in order to not only just keep up, but to also succeed. ...

How to Optimize Old Blog Posts for Search & Conversions - with Pamela Vaughan

11 May 2016

Contributed by Lukas

So you've got yourself a blog, and like everyone else with a blog, you're looking for ways to use it to increase traffic and generate leads for your b...

E-commerce Marketing and Advertising Tips for 2016 - with Steve Chou

04 May 2016

Contributed by Lukas

Maybe you're an entrepreneur looking to start selling yourproducts or services online, or maybe you already have a brick andmortar store but are looki...

How To Make The Most Out Of Your Live Webcast - with James Hilliard

27 Apr 2016

Contributed by Lukas

Does the thought of putting on a live webinar scare you? Or maybe you've been hosting some live webinars but just aren't getting the attendance or con...

How to Write Delicious Copy for Social Media - with Beth Dunn

20 Apr 2016

Contributed by Lukas

When it comes to writing web copy, you probably thank your lucky stars you can hire a copywriter to do it for you. But if you can’t afford that luxu...

What's the Difference Between Branding and Marketing - with Adrion Porter

13 Apr 2016

Contributed by Lukas

If you asked yourself to name one thing that all successful companies have in common, you might answer, “marketing”. But even before that, they sp...

A Beginner's Guide to Google AdWords - with Ross Kaplan-Winn

06 Apr 2016

Contributed by Lukas

A common misconception surrounding Google AdWords is that people think no one ever really clicks those ads that show up on the right hand side of the ...

Special: Agents of Change Announcement!

04 Apr 2016

Contributed by Lukas

This is a special announcement for AOC listeners! Make sure you head on over to http://www.agentsofchangecon.com/register to take advantage today!

How to Turn Your Passion into a Viable Business - with Scott Niswander

30 Mar 2016

Contributed by Lukas

It is possible to build a business around your passion, people are doing it everyday. But aside from passion and commitment, what separates the succes...

How to Connect with the Influencers in Your Industry - with Fabienne Raphael

23 Mar 2016

Contributed by Lukas

Do you know who the influencers in your business, industry or niche are? Do you know where to find them? These are the thought leaders that have built...

The Marketer's Guide to Reddit - With Jon Quinton

16 Mar 2016

Contributed by Lukas

Almost any business can benefit from using Reddit as a marketing tool. Afterall, it calls itself the “Front Page of the Internet”, which is more t...

Expanding Your Local Footprint with Digital Marketing - with Rich Brooks

09 Mar 2016

Contributed by Lukas

Thanks to all of the digital marketing and social media platforms available to us today, businesses have the availability to reach their customers on ...

How to Differentiate Yourself with Video - with Patrick Allmond

02 Mar 2016

Contributed by Lukas

If you’re looking for a way to up the ante with your marketing repertoire, why not add video to the mix? It can be a great way to build brand trust ...

How to Get More Out of Your Facebook Ads – with Julie Lowe

24 Feb 2016

Contributed by Lukas

You can put a lot of time and effort into your Facebook ads, but if no one is reading or clicking on them, then what good are they? Every Facebook ad ...

How to Generate More Positive Online Reviews for Your Business - With Jason Baumann

17 Feb 2016

Contributed by Lukas

If you own any kind of business, you already know the importance of receiving customer reviews. For better or worse, it’s a way to gauge if you’re...

The 4 Critical Ingredients in Your Digital Marketing Plan - With Rich Brooks

10 Feb 2016

Contributed by Lukas

Being part of a startup is an exciting time. There’s a reason why people compare it to a rollercoaster ride! The ups: You’re filled with passion ...

The Best Ways to Segment Your Email Lists - With Stephan Hovnanian

03 Feb 2016

Contributed by Lukas

Marketers are always looking for advice on their email campaigns. How often should they send out emails, how can they improve open and click through r...

How to Use Periscope and Live Streaming for Your Business - With Vincenzo Landino

27 Jan 2016

Contributed by Lukas

Almost out of nowhere, live mobile video streaming has seemingly become the newest craze. But is it a fad or is there really some benefit to it? With ...

What Smart Marketers Know About Facebook Ads

20 Jan 2016

Contributed by Lukas

Facebook has an incredible global reach of more than 1 billion active users, so it makes perfect sense why businesses - both large and small - are flo...

How to Build a Loyal Community through Podcasting - With Cliff Ravenscraft

13 Jan 2016

Contributed by Lukas

Building an audience to ensure your podcast is successful is a no brainer. But how you choose to go about that can make all the difference between get...

How to Drive Traffic and Sales with Promoted Pins - With Alisa Meredith

06 Jan 2016

Contributed by Lukas

Hopefully by now we all know that Pinterest is more than wedding dresses, cupcakes and DIY projects. It can actually be a pretty powerful marketing to...

The 3 Stages of Business Growth - With John Jantsch

30 Dec 2015

Contributed by Lukas

Most businesses come up with all of their products and services first, and then go out and try to market them. But what about developing those things ...

Your SEO Mailbag Questions Answered - With Rich Brooks

23 Dec 2015

Contributed by Lukas

You’ve got yourself a website and a blog, but how do you get people to notice you? You can’t just post a few blog entries, sit back, and wait for ...

Where Should You Publish Your Best Content? - With Mitch Joel

16 Dec 2015

Contributed by Lukas

You cannot truly learn anything until you have to teach it to somebody else. And with so many platforms out there – blogs, podcasts, Twitter, Snapch...

The Secrets of Snapchat Marketing - With Nick Cicero

09 Dec 2015

Contributed by Lukas

When Snapchat first came on the scene, it was widely known as the “sexting platform”, where teens and millennials ruled the demographic. But like ...

Generating Sales with Mobile Payments - With Chris Munz

02 Dec 2015

Contributed by Lukas

Creating customer loyalty is the very backbone of many small businesses. But creating customer loyalty doesn’t just happen overnight, sometimes your...

How to Build an Audience and Sell with Webinars - With Kimra Luna

25 Nov 2015

Contributed by Lukas

To describe a webinar as an "effective tool" would be a huge understatement. They allow you to reach, teach and sell products and services to your tar...

How to Find The Perfect Stock Photo for Social Media - With Sarah Fix

18 Nov 2015

Contributed by Lukas

You’ve just created a website, or maybe your latest blogpost, and you need some visuals to go with it to help grab your audience. But where do you l...

Why LinkedIn Is CRM on Steroids - With Viveka von Rosen

11 Nov 2015

Contributed by Lukas

With so many social media platforms at our fingertips, LinkedIn is an often neglected choice by business owners when considering marketing options. I...

How to Fix Bad Yelp Reviews (TripAdvisor, Too) - With Daniel Lemin

04 Nov 2015

Contributed by Lukas

Whether or not your particular business depends on ratings to get customers, it’s still unsettling to see even one bad review, and even harder not t...

What's the Best CRM or Marketing Automation for Your Business - With Wes Schaeffer

28 Oct 2015

Contributed by Lukas

One of the first priorities of any business - especially brick and mortar businesses - is to find and implement a marketing automation system. And wi...