The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episodes
Sitecore CMO Michelle BB on 25 years of marketing technology evolution plus what lies ahea
01 Jun 2026
Contributed by Lukas
Twenty-five years ago, the goal was to build a website as a digital "single source of truth." In an era of AI agents and hyper-personalized realities,...
Intuit Mailchimp's Head of Email Product discusses removing friction from martech
29 May 2026
Contributed by Lukas
What's the hidden tax your organization pays every time a creative asset moves from a design tool to a marketing platform, and how can you shorten the...
Lean Startup author Eric Ries on building a brand for the long term
27 May 2026
Contributed by Lukas
In an era of relentless pressure for quarterly growth, is it even possible for a large brand to stay true to its core mission, or is compromising a br...
The Lean Startup author Eric Ries on what makes a brand valuable for the long term
27 May 2026
Contributed by Lukas
In an era of relentless pressure for quarterly growth, is it even possible for a large brand to stay true to its core mission, or is compromising a br...
COLIBRIX ONE CMO Alexandra Westfal on building a brand that builds trust and growth
25 May 2026
Contributed by Lukas
When digital payments can feel like a commoditized utility, how do you build a brand that’s seen not just as a processor, but as a strategic partner...
Shopback's Carolina Paradas on how retailers are shifting their channel strategies with cashback
22 May 2026
Contributed by Lukas
What if the most valuable customer acquisition channel you're ignoring is the one you’ve always written off as just a discount tool? Agility requir...
Moburst CEO Gilad Bechar on winning in the age of AI-driven discovery
21 May 2026
Contributed by Lukas
For the last two decades, the primary question for marketers has been "How do we rank on Google?" What happens when the primary question becomes "How ...
Klaviyo CMO Jamie Domenici on moving from AI as a tool to AI as an autonomous agent
20 May 2026
Contributed by Lukas
If AI can now execute an entire marketing campaign from a single prompt, what is the new primary function of a marketing leader? While agility often ...
RGP Chief Strategy & Experience Officer Jennifer Jones on the human experience of digital transformation
18 May 2026
Contributed by Lukas
What if the biggest obstacle to delivering a world-class customer experience isn't your technology or your strategy, but the very way your teams are s...
RGP Chief Strategy & Experience Officer Jennifer Jones on the human experience of digital transformation
18 May 2026
Contributed by Lukas
What if the biggest obstacle to delivering a world-class customer experience isn't your technology or your strategy, but the very way your teams are s...
#860: Resident Expert: Bill Staikos on the CX landscape in 2026
15 May 2026
Contributed by Lukas
As a leader, you often spend so much time on the strategies and tactics that keep your brand growing that it’s difficult to keep up with what’s go...
Resident Expert: Bill Staikos on the CX landscape in 2026
15 May 2026
Contributed by Lukas
As a leader, you often spend so much time on the strategies and tactics that keep your brand growing that it’s difficult to keep up with what’s go...
#859: University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future
13 May 2026
Contributed by Lukas
With the half-life of professional skills shrinking every year, is the traditional model of corporate learning and development fundamentally broken, a...
University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future
13 May 2026
Contributed by Lukas
With the half-life of professional skills shrinking every year, is the traditional model of corporate learning and development fundamentally broken, a...
#858: MarketingOps CEO Mike Rizzo on Marketing Operations as a strategic driver of growth
11 May 2026
Contributed by Lukas
Most leaders see Marketing Ops as the team that keeps the trains running on time, essentially the plumbers of the marketing department. But what if I ...
MarketingOps CEO Mike Rizzo on Marketing Operations as a strategic driver of growth
11 May 2026
Contributed by Lukas
Most leaders see Marketing Ops as the team that keeps the trains running on time, essentially the plumbers of the marketing department. But what if I ...
#857: Tealium's Zack Wenthe on the hidden challenge of AI-driven commerce
08 May 2026
Contributed by Lukas
As you race to adopt AI-powered shopping experiences, are you creating a new data black box that will make your customer journey less understood, not ...
Tealium's Zack Wenthe on the hidden challenge of AI-driven commerce
08 May 2026
Contributed by Lukas
As you race to adopt AI-powered shopping experiences, are you creating a new data black box that will make your customer journey less understood, not ...
#856: CRMC Keynote Speaker Kaihan Krippendorff on making sure your brand is a disruptor not disrupted
07 May 2026
Contributed by Lukas
When you look at your five-year strategic plan, how much of it is dedicated to defending your current market share versus actively making it obsolete?...
#856: CRMC Keynote Speaker Kaihan Krippendorff on making sure your brand is a disruptor not disrupted
07 May 2026
Contributed by Lukas
When you look at your five-year strategic plan, how much of it is dedicated to defending your current market share versus actively making it obsolete?...
#855: Fullstory President Jason Wolf on moving from observation to active assisting digital customers
06 May 2026
Contributed by Lukas
What's the bigger blind spot for most brands’ digital experience: knowing that a customer is struggling, or understanding why and being able to help...
#855: Fullstory President Jason Wolf on moving from observation to actively assisting digital customers
06 May 2026
Contributed by Lukas
What's the bigger blind spot for most brands’ digital experience: knowing that a customer is struggling, or understanding why and being able to help...
#854: PGA TOUR's Zach Carlson on creating an amazing fan experience
04 May 2026
Contributed by Lukas
In an era dominated by high-definition home entertainment and endless digital distractions, what does it take to convince a fan that a live, in-person...
#854: PGA TOUR's Zach Carlson on creating an amazing fan experience
04 May 2026
Contributed by Lukas
In an era dominated by high-definition home entertainment and endless digital distractions, what does it take to convince a fan that a live, in-person...
#853: Sköna CEO Jenny Sagström on design consistency in high-growth brands
01 May 2026
Contributed by Lukas
In the race for B2B growth, we often prioritize speed over everything else. But what's the real cost when your brand starts to look like a collection ...
#853: Sköna CEO Jenny Sagström on design consistency in high-growth brands
01 May 2026
Contributed by Lukas
In the race for B2B growth, we often prioritize speed over everything else. But what's the real cost when your brand starts to look like a collection ...
#852: Zoom Room CEO Mark Van Wye on agile dogs and agile brands
29 Apr 2026
Contributed by Lukas
What if your most visible, most exciting product wasn't your real product at all, but was actually a Trojan horse for building a much deeper, stickier...
#852: Zoom Room CEO Mark Van Wye on agile dogs and agile brands
29 Apr 2026
Contributed by Lukas
What if your most visible, most exciting product wasn't your real product at all, but was actually a Trojan horse for building a much deeper, stickier...
#851: CRMC Keynote Speaker David Avrin on customer loyalty and being easy to do business with
28 Apr 2026
Contributed by Lukas
What if the key to customer loyalty isn't about creating memorable, delightful moments, but about being utterly forgettable in the best possible way? ...
#851: CRMC Keynote Speaker David Avrin on customer loyalty and being easy to do business with
28 Apr 2026
Contributed by Lukas
What if the key to customer loyalty isn't about creating memorable, delightful moments, but about being utterly forgettable in the best possible way?A...
#850: Newell VP of E-commerce Tambi Younes on expanding the operational limits of ecommerce capabilities
27 Apr 2026
Contributed by Lukas
What's the real cost of only having the bandwidth to focus on your top-performing products?Agility requires systems and processes that not only respon...
#850: Newell VP of E-commerce Tambi Younes on expanding the operational limits of ecommerce capabilities
27 Apr 2026
Contributed by Lukas
What's the real cost of only having the bandwidth to focus on your top-performing products?Agility requires systems and processes that not only respon...
Introducing The Interface from the BBC
27 Apr 2026
Contributed by Lukas
I would like to recommend a new podcast called The Interface from the BBC. It's the BBC's fiercly informed, fast and funny take on how technology is i...
#849: Siteimprove CEO Nayaki Nayyar on what it means to take a holistic view of digital experience
24 Apr 2026
Contributed by Lukas
In the rush to implement AI across the customer experience, are we at risk of creating more digital barriers than we're breaking down? Agility requir...
#849: Siteimprove CEO Nayaki Nayyar on what it means to take a holistic view of digital experience
24 Apr 2026
Contributed by Lukas
In the rush to implement AI across the customer experience, are we at risk of creating more digital barriers than we're breaking down?Agility requires...
#848: CRMC Keynote Speaker Paul Epstein on building deep connections for greater customer loyalty
23 Apr 2026
Contributed by Lukas
What if your brand’s success wasn't dependent on a winning product or favorable market conditions, but on your ability to connect with customers on ...
#848: CRMC Keynote Speaker Paul Epstein on building deep connections for greater customer loyalty
23 Apr 2026
Contributed by Lukas
What if your brand’s success wasn't dependent on a winning product or favorable market conditions, but on your ability to connect with customers on ...
#847: Acquia CMO Jennifer Griffin Smith on MarTech that delivers beyond the hype
22 Apr 2026
Contributed by Lukas
Now that AI can generate endless content, what is the true strategic value of a human-led content strategy? Agility requires more than just adopting ...
#847: Acquia CMO Jennifer Griffin Smith on MarTech that delivers beyond the hype
22 Apr 2026
Contributed by Lukas
Now that AI can generate endless content, what is the true strategic value of a human-led content strategy?Agility requires more than just adopting th...
Introducing The Interface from the BBC
22 Apr 2026
Contributed by Lukas
I would like to recommend a new podcast called The Interface from the BBC. It's the BBC's fiercly informed, fast and funny take on how technology is i...
#846: Red Points' Daniel Shapiro on brand protection in a deepfake world
20 Apr 2026
Contributed by Lukas
In an age of AI-powered deepfakes and sophisticated counterfeits, is your brand's core identity becoming more of a liability than an asset online? Ag...
#846: Red Points' Daniel Shapiro on brand protection in a deepfake world
20 Apr 2026
Contributed by Lukas
In an age of AI-powered deepfakes and sophisticated counterfeits, is your brand's core identity becoming more of a liability than an asset online?Agil...
#845: Bright Data Chief Product Officer Ariel Shulman on why access to real-time web data is critical in the age of autonomous AI
17 Apr 2026
Contributed by Lukas
We talk endlessly about the power of AI models, but what happens when the public web data they rely on is incomplete, outdated, or just plain wrong? ...
#845: Bright Data Chief Product Officer Ariel Shulman on why access to real-time web data is critical in the age of autonomous AI
17 Apr 2026
Contributed by Lukas
We talk endlessly about the power of AI models, but what happens when the public web data they rely on is incomplete, outdated, or just plain wrong?Ag...
#844: adMarketplace's John Nitti on GEO and the future of paid search
15 Apr 2026
Contributed by Lukas
For over two decades now, many marketers have built their careers on mastering Google and paid search. What if the playbook you spent your entire care...
#844: adMarketplace's John Nitti on GEO and the future of paid search
15 Apr 2026
Contributed by Lukas
For over two decades now, many marketers have built their careers on mastering Google and paid search. What if the playbook you spent your entire care...
#843: Pega's Matt Healy on the hidden costs of outdated technology
14 Apr 2026
Contributed by Lukas
What if the biggest obstacle to your AI strategy isn't the algorithm, but the 20-year-old software your team is forced to use every day? Agility requ...
#843: Pega's Matt Healy on the hidden costs of outdated technology
14 Apr 2026
Contributed by Lukas
What if the biggest obstacle to your AI strategy isn't the algorithm, but the 20-year-old software your team is forced to use every day?Agility requir...
#842: Braze Chief Product Officer Kevin Wang on how AI has forever changed product development
13 Apr 2026
Contributed by Lukas
With AI promising to accelerate everything, is the most important role for a leader now to be the one who knows when to hit the brakes? Agility requi...
#842: Braze Chief Product Officer Kevin Wang on how AI has forever changed product development
13 Apr 2026
Contributed by Lukas
With AI promising to accelerate everything, is the most important role for a leader now to be the one who knows when to hit the brakes?Agility require...
#841: NiCE CMO Michelle Cooper on the most common mistake brands make with AI and CX
10 Apr 2026
Contributed by Lukas
We've all been sold the dream of AI transforming the customer experience, but what if the most common approach is actually making it worse? Agility r...
#841: NiCE CMO Michelle Cooper on the most common mistake brands make with AI and CX
10 Apr 2026
Contributed by Lukas
We've all been sold the dream of AI transforming the customer experience, but what if the most common approach is actually making it worse?Agility req...
#840: Adobe's Hannah Elsakr on what happens after the hype: operationalizing AI at enterprise scale
08 Apr 2026
Contributed by Lukas
Is generative AI on track to become the biggest productivity unlock for marketers since the internet, or will it forever be stuck in endless pilot pro...
#840: Adobe's Hannah Elsakr on what happens after the hype: operationalizing AI at enterprise scale
08 Apr 2026
Contributed by Lukas
Is generative AI on track to become the biggest productivity unlock for marketers since the internet, or will it forever be stuck in endless pilot pro...
Introducing The Interface from the BBC
08 Apr 2026
Contributed by Lukas
I would like to recommend a new podcast called The Interface from the BBC. It's the BBC's fiercly informed, fast and funny take on how technology is i...
#839: Medallia's Courtney Shealy on moving contact centers from cost center to strategic asset
06 Apr 2026
Contributed by Lukas
What if your company’s most valuable source of competitive intelligence and brand insight isn’t a market research report, but your contact center?...
#839: Medallia's Courtney Shealy on moving contact centers from cost center to strategic asset
06 Apr 2026
Contributed by Lukas
What if your company’s most valuable source of competitive intelligence and brand insight isn’t a market research report, but your contact center?...
#838: BrandShield CEO Yoav Keren on the dark side of digital engagement
03 Apr 2026
Contributed by Lukas
What if your biggest competitor this holiday season isn't another brand, but an army of AI-powered scammers stealing your customers and destroying you...
#838: BrandShield CEO Yoav Keren on the dark side of digital engagement
03 Apr 2026
Contributed by Lukas
What if your biggest competitor this holiday season isn't another brand, but an army of AI-powered scammers stealing your customers and destroying you...
#837: Domo Chief Design Officer Chris Willis on what to do about the trust deficit in enterprise AI
01 Apr 2026
Contributed by Lukas
Imagine your biggest AI-powered marketing decision is challenged by your CEO or legal team. Could you, right now, defend both the outcome as well as h...
#837: Domo Chief Design Officer Chris Willis on what to do about the trust deficit in enterprise AI
01 Apr 2026
Contributed by Lukas
Imagine your biggest AI-powered marketing decision is challenged by your CEO or legal team. Could you, right now, defend both the outcome as well as h...
Balancing marketing at a global scale with cultural intelligence with Katherine Melchior Ray
30 Mar 2026
Contributed by Lukas
As AI makes it easier than ever to reach a global audience, is it also making it easier to fail on a global scale? Agility requires more than just sp...
Balancing marketing at a global scale with cultural intelligence with Katherine Melchior Ray
30 Mar 2026
Contributed by Lukas
As AI makes it easier than ever to reach a global audience, is it also making it easier to fail on a global scale?Agility requires more than just spee...
#835: Qualtrics' Jordan Harper on using synthetic panels to get real insight
27 Mar 2026
Contributed by Lukas
What if the most honest and insightful feedback you could get about your customers didn't come from an actual customer at all? Agility requires not j...
#835: Qualtrics' Jordan Harper on using synthetic panels to get real insight
27 Mar 2026
Contributed by Lukas
What if the most honest and insightful feedback you could get about your customers didn't come from an actual customer at all?Agility requires not jus...
#834: Encore CEO Michael Gants on the importance of the paywall experience
26 Mar 2026
Contributed by Lukas
What if the most expensive moment in your customer acquisition funnel is also your most ignored opportunity? Agility requires seeing a user’s “no...
#834: Encore CEO Michael Gants on the importance of the paywall experience
26 Mar 2026
Contributed by Lukas
What if the most expensive moment in your customer acquisition funnel is also your most ignored opportunity?Agility requires seeing a user’s “no”...
#833: Qualtrics' Ali Henriques on accelerating the speed to insights with synthetic research
25 Mar 2026
Contributed by Lukas
What if the biggest risk to your next global campaign isn’t the market, but the months you’ll spend waiting for research to tell you what the mark...
#833: Qualtrics' Ali Henriques on accelerating the speed to insights with synthetic research
25 Mar 2026
Contributed by Lukas
What if the biggest risk to your next global campaign isn’t the market, but the months you’ll spend waiting for research to tell you what the mark...
#832: Akeneo CEO Romain Fouache on building and maintaining trust while scaling up AI adoption
23 Mar 2026
Contributed by Lukas
What if the biggest risk in the AI era isn't falling behind the technology, but getting ahead of your customers' trust? Agility requires a constant f...
#832: Akeneo CEO Romain Fouache on building and maintaining trust while scaling up AI adoption
23 Mar 2026
Contributed by Lukas
What if the biggest risk in the AI era isn't falling behind the technology, but getting ahead of your customers' trust?Agility requires a constant fee...
#831: CSG's Megan Lukitsch on radical simplicity in CX
20 Mar 2026
Contributed by Lukas
What if the ultimate goal of customer experience isn't to create a memorable moment, but to deliver an outcome so seamless and intuitive that the cust...
#831: CSG's Megan Lukitsch on radical simplicity in CX
20 Mar 2026
Contributed by Lukas
What if the ultimate goal of customer experience isn't to create a memorable moment, but to deliver an outcome so seamless and intuitive that the cust...
#830: Design Systems + Systems Thinking: How to Build a Design Language Your Whole Organization Can Actually Use
19 Mar 2026
Contributed by Lukas
If your brand guide is a book of laws that everyone ignores, how do you create a shared belief that people both follow and actually want to embrace?Ag...
#830: Design Systems + Systems Thinking: How to Build a Design Language Your Whole Organization Can Actually Use
19 Mar 2026
Contributed by Lukas
If your brand guide is a book of laws that everyone ignores, how do you create a shared belief that people both follow and actually want to embrace?Ag...
#829: ActiveCampaign CEO Jason VandeBoom on AI as foundation versus feature
18 Mar 2026
Contributed by Lukas
If you had to start your business over from scratch today, would you build it the same way, or would you build it entirely around an AI core? Agility...
#829: ActiveCampaign CEO Jason VandeBoom on AI as foundation versus feature
18 Mar 2026
Contributed by Lukas
If you had to start your business over from scratch today, would you build it the same way, or would you build it entirely around an AI core?Agility r...
#828: From eTail: Building a long-term creator strategy with Wendy Wildfeuer from Motom
16 Mar 2026
Contributed by Lukas
In a world of fleeting social trends, how do you build a creator strategy that drives measurable, long-term revenue instead of just chasing momentary ...
#828: From eTail: Building a long-term creator strategy with Wendy Wildfeuer from Motom
16 Mar 2026
Contributed by Lukas
In a world of fleeting social trends, how do you build a creator strategy that drives measurable, long-term revenue instead of just chasing momentary ...
#827: From eTail: Attentive CMO Keri McGhee on getting past AI hype to make the right strategic investments
13 Mar 2026
Contributed by Lukas
We’re all being told to "embrace AI or be left behind," but what if the biggest risk isn't ignoring AI, but implementing it poorly and alienating th...
#827: From eTail: Attentive CMO Keri McGhee on getting past AI hype to make the right strategic investments
13 Mar 2026
Contributed by Lukas
We’re all being told to "embrace AI or be left behind," but what if the biggest risk isn't ignoring AI, but implementing it poorly and alienating th...
#826: From eTail: RTB House's Jaysen Gillespie on performance marketing in an era of signal loss and consumer uncertainty
11 Mar 2026
Contributed by Lukas
WIth consumers increasingly skeptical of advertising, what's the real difference between a brand that's being genuinely helpful and one that's just be...
#826: From eTail: RTB House's Jaysen Gillespie on performance marketing in an era of signal loss and consumer uncertainty
11 Mar 2026
Contributed by Lukas
WIth consumers increasingly skeptical of advertising, what's the real difference between a brand that's being genuinely helpful and one that's just be...
#825: From eTail: Zeta Global Chief Growth Officer Ed See on the expanding (and more demanding) role of the CMO
09 Mar 2026
Contributed by Lukas
As a marketing leader, is your primary job to persuade human customers, or are you now preparing to negotiate directly with their AI agents? Agility ...
#825: From eTail: Zeta Global Chief Growth Officer Ed See on the expanding (and more demanding) role of the CMO
09 Mar 2026
Contributed by Lukas
As a marketing leader, is your primary job to persuade human customers, or are you now preparing to negotiate directly with their AI agents?Agility re...
#824: From eTail: Furniture.com CMO Dan Bennett on how to win the high-consideration purchase
06 Mar 2026
Contributed by Lukas
What if the biggest friction point in your customer's journey isn't your checkout page, but the overwhelming paradox of choice you’ve intentionally ...
#824: From eTail: Furniture.com CMO Dan Bennett on how to win the high-consideration purchase
06 Mar 2026
Contributed by Lukas
What if the biggest friction point in your customer's journey isn't your checkout page, but the overwhelming paradox of choice you’ve intentionally ...
#823: Hostinger CEO Daugirdas Jankus on scaling from a local player to a global force
05 Mar 2026
Contributed by Lukas
Agility requires a business to both react to market shifts while also building a foundational platform that allows it to scale globally without losing...
#823: Hostinger CEO Daugirdas Jankus on scaling from a local player to a global force
05 Mar 2026
Contributed by Lukas
Agility requires a business to both react to market shifts while also building a foundational platform that allows it to scale globally without losing...
#822: From eTail: NoFraud Head of CX Breanna Moreno on customer loyalty, post-purchase abuse, and the moments after a sale
04 Mar 2026
Contributed by Lukas
Most brands are investing millions in creating seamless, generous customer experiences. But what if a small fraction of your customers are exploiting ...
#822: From eTail: NoFraud Head of CX Breanna Moreno on customer loyalty, post-purchase abuse, and the moments after a sale
04 Mar 2026
Contributed by Lukas
Most brands are investing millions in creating seamless, generous customer experiences. But what if a small fraction of your customers are exploiting ...
#821: From eTail: CommerceIQ's Himanshu Jain and Bill Schneider on delaying the gap between strategy and execution
03 Mar 2026
Contributed by Lukas
What if the biggest bottleneck in your commerce strategy isn't the strategy itself, but the time it takes your team to actually perform the actions to...
#821: From eTail: CommerceIQ's Himanshu Jain and Bill Schneider on delaying the gap between strategy and execution
03 Mar 2026
Contributed by Lukas
What if the biggest bottleneck in your commerce strategy isn't the strategy itself, but the time it takes your team to actually perform the actions to...
#820: From eTail: Stitch Fix's Noah Zamansky on bringing back the fun of shopping and integrating agentic AI into retail
02 Mar 2026
Contributed by Lukas
Consumers aren’t lacking for choice. Instead, they’re usually drowning in a sea of options, and it’s up to brands to find ways to go beyond simp...
#820: From eTail: Stitch Fix's Noah Zamansky on bringing back the fun of shopping and integrating agentic AI into retail
02 Mar 2026
Contributed by Lukas
Consumers aren’t lacking for choice. Instead, they’re usually drowning in a sea of options, and it’s up to brands to find ways to go beyond simp...
#819: Recurrent CEO Andrew Perlman on the role of traditional media companies when there are 1.1 billion active content creators
27 Feb 2026
Contributed by Lukas
With over a billion creators projected to be active in the next decade, is the traditional distinction between a brand, a publisher, and a creator in ...
#819: Recurrent CEO Andrew Perlman on the role of traditional media companies when there are 1.1 billion active content creators
27 Feb 2026
Contributed by Lukas
With over a billion creators projected to be active in the next decade, is the traditional distinction between a brand, a publisher, and a creator in ...
#818: Informatica's CMO Jim Kruger on data as the foundation for innovation
25 Feb 2026
Contributed by Lukas
What if the biggest barrier to your AI-powered future isn't the algorithm, but the state of your data from five years ago? Agility requires more than...
#818: Informatica's CMO Jim Kruger on data as the foundation for innovation
25 Feb 2026
Contributed by Lukas
What if the biggest barrier to your AI-powered future isn't the algorithm, but the state of your data from five years ago?Agility requires more than j...
#817: Canva's Emma Robinson on the power of visual communication in B2B marketing
23 Feb 2026
Contributed by Lukas
With B2B marketers drowning in data and automation, have we forgotten that our buyers are still human beings who are moved more by compelling visuals ...