The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#282: Transforming industries while benefiting customers with Demetrius Gray, Captain

27 Sep 2022

Contributed by Lukas

Today we’re going to talk about fintech can provide transformation in established industries that benefits customers, companies, and others. To help...

#281: Improving the Retail Employee Experience with Melissa Wong, Zipline

23 Sep 2022

Contributed by Lukas

Today we’re going to talk about improving the retail employee experience. To help me discuss this topic, I’d like to welcome Melissa Wong, CEO & C...

#280: Leading Professional Services Firms to Success, with Sean Campbell, Cascade Insights

20 Sep 2022

Contributed by Lukas

Today we’re going to talk about success with professional services firms, from leadership, to sales and marketing, to client relationships. To help ...

#279: Employee Engagement in a Hybrid World of Work with Alexander Embiricos of Remotion

16 Sep 2022

Contributed by Lukas

Today we’re going to talk about employee engagement in a remote and hybrid world of work.. To help me discuss this topic, I’d like to welcome Alex...

#278: Executive Leadership Branding with Bonnie Habyan, X-Caliber Capital

13 Sep 2022

Contributed by Lukas

Today we’re going to talk about the importance of executive leadership in branding and marketing of successful companies. To help me discuss this to...

#277: How internal change agents drive successful digital transformation, with Adam Chen CMO of The Amenity Collective

09 Sep 2022

Contributed by Lukas

Today we’re going to talk about the role of change agents in digital transformation. To help me discuss this topic, I’d like to welcome Adam Chen,...

#276: Using AI to Improve the Customer Experience, with Deon Nicholas, CEO and Co-Founder of Forethought

06 Sep 2022

Contributed by Lukas

Today we’re going to talk about using Artificial Intelligence to improve the Customer Experience. To help me discuss this topic, I’d like to welco...

#275: Creating a Winning Product Roadmap to Improve a Company's Innovation Success Rate with Tony Ulwick

02 Sep 2022

Contributed by Lukas

Today we’re going to talk about creating a winning product roadmap to improve a company’s innovation success rate. To help me discuss this topic, ...

#274: Digital Transformation in the Enterprise, Part 2 with Kunal Patil, TEKsystems

30 Aug 2022

Contributed by Lukas

I’m excited to introduce part 2 of a special series about the efforts, seemingly every company is on, to modernize their business through digital tr...

#273: Digital Transformation in the Enterprise, Part 1 with Kunal Patil, TEKsystems

26 Aug 2022

Contributed by Lukas

I’m excited to introduce part 1 of a special series about the efforts, seemingly every company is on, to modernize their business through digital tr...

#272: Forever Unified: Customer and Employee Experience, with David Ostberg, Medallia

23 Aug 2022

Contributed by Lukas

Today we’re going to talk about Customer Experience and Employee Experience and how these are forever unified. For the show today, to help me discus...

#271: Driving Change to Have More Successful CX Programs with Judy Bloch, Medallia

19 Aug 2022

Contributed by Lukas

The practice of Customer Experience is continually evolving, and practitioners need to adapt to these changes, incorporating new methods into existing...

#270: Setting Expectations Early for Better Customer Experience with Craig Colby, OneStream Software

16 Aug 2022

Contributed by Lukas

Today we’re going to talk about setting boundaries and expectations during the sales cycle to prevent poor performance or disappoint down the line. ...

#269: When Customer Data Benefits Customers, Employees, and the Business, with Barry Padgett, CEO of Amperity

12 Aug 2022

Contributed by Lukas

Today we’re going to talk about making the most of your customer data to benefit both your customers, your employees, and business outcomes. Brands ...

#268: Building a Strong Remote Work Culture with Tim Brackney, COO, RGP

09 Aug 2022

Contributed by Lukas

Today we’re going to talk about building a strong culture that thrives in a remote work environment. To help me discuss this topic, I’d like to we...

#267: Success with influencer marketing, with Magda Houalla, Aspire

05 Aug 2022

Contributed by Lukas

Today we’re going to talk about how to be successful with an authentic influencer marketing campaign. To help me discuss this topic, I’d like to w...

#266: The Business Value of Partner Programs with Bernie Kassar, Xactly

02 Aug 2022

Contributed by Lukas

Today we’re going to talk about the business value of partner programs to both the sales pipeline as well as to the Customer Experience. To help me ...

#265: Product Management & CX with Nichole Mace, VP Product Growth at Pendo

29 Jul 2022

Contributed by Lukas

Today we’re going to talk about the evolution of product management, and its importance to the customer experience. To help me discuss this topic, I...

#264: The Power of Customer Communities with Jake Randall of Common Room

26 Jul 2022

Contributed by Lukas

Today we’re going to talk about the power of customer communities to drive great CX for everyone. To help me discuss this topic, I’d like to welco...

#263: Conversational AI with Bob Summers, Goodcall

22 Jul 2022

Contributed by Lukas

Today we’re going to talk about improving the customer experience with conversational AI. To help me discuss this topic, I’d like to welcome Bob S...

#262: Sustainable strategic growth for the enterprise leader with Stuart Leo, Waymaker.io

19 Jul 2022

Contributed by Lukas

Today we’re going to talk about how enterprise leaders can achieve sustainable, strategic growth and how to avoid pitfalls along the way. To help me...

#261: Intrinsically motivated teams with Patrick Touhey, Author of Forever Teammates

15 Jul 2022

Contributed by Lukas

Today we’re going to talk about creating healthy work cultures that are intrinsically motivated to contribute and be great teammates. To help me dis...

#260: The Value of a Strong Brand Strategy with Stephen Houraghan, Brand Master Academy

12 Jul 2022

Contributed by Lukas

Today we’re going to talk about the value of branding and a strong brand strategy. To help me discuss this topic, I’d like to welcome Stephen Hour...

#259: Citizen Data Scientists, with Tim Kraska, Professor, MIT and Co-Founder at Einblick

08 Jul 2022

Contributed by Lukas

Today we’re going to talk about the power of citizen data scientists, and making data science and machine learning more accessible to non-technical ...

#258: Healthy Organizational Cultures with Gary David, Bentley University

05 Jul 2022

Contributed by Lukas

Today we’re going to talk about experience design from a systems perspective and what creates a healthy organizational culture. To help me discuss t...

#257: Making Better Marketing Decisions with Brand Tracking, with Angeley Mullins, CMO, Latana

01 Jul 2022

Contributed by Lukas

Today we’re going to talk about the importance of brand tracking in order to make better marketing decisions. To help me discuss this topic, I’d l...

#256: Automation's Role in Customer-Centric Retail Operations with Doug LaBahn, CMO at Cin7

28 Jun 2022

Contributed by Lukas

Today we’re going to talk about automation, and how it is helping retailers stay customer-focused amidst a variety of challenges including supply ch...

#255: Creating an unbeatable B2B brand with Drew Neisser, Renegade

24 Jun 2022

Contributed by Lukas

Today we’re going to talk about creating an unbeatable B2B brand that is able to adapt and grow in an increasingly competitive marketplace. To help ...

#245: Hyper-personalized customer communications with Eric Frankel, AdGreetz

21 Jun 2022

Contributed by Lukas

Today we’re going to talk about hyper-personalized communications and why it is so important to tailor the customer experience you provide. To help ...

#253: The Future of Nonprofits with Sindy Yeh and Steve Blair

17 Jun 2022

Contributed by Lukas

Today on a special Return on Creativity episode, we’re going to talk about the future of nonprofits and what it will take to create and grow the non...

#252: Automation in the workforce with Aaron Kwittken, PRophet

14 Jun 2022

Contributed by Lukas

Today we’re going to talk about the use of automation and machine learning in the workforce, and how it can be used as a force multiplier for organi...

#251: Creating a Consistently Great Customer Experience, with Wendy Pravda, Medallia

10 Jun 2022

Contributed by Lukas

Today we’re going to talk about how to ensure your organization takes a structured approach to providing a consistently great customer experience th...

#250: The Future of ESG with Chuck Amman, Semtech

07 Jun 2022

Contributed by Lukas

Today we’re going to talk about the importance of ESG, or Environmental, Social and Governance initiatives as a part of corporate citizenship. To he...

#249: Differentiation in a Crowded Marketplace with Matthew Stibbe, CEO Articulate Marketing

03 Jun 2022

Contributed by Lukas

Today we’re going to talk about differentiation in crowded marketplaces. To help me discuss this topic, I’d like to welcome Matthew Stibbe, CEO of...

#248: The Visionary / Manager Binary with Darby Vannier, author of The Indispensable Leader

31 May 2022

Contributed by Lukas

Today we’re going to talk about successful leadership and breaking out of the visionary/manager binary To help me discuss this topic, I’d like to ...

#247: Advertisers and Data Privacy with Cameron Horton, Attribution

27 May 2022

Contributed by Lukas

Today we’re going to talk about the coming data privacy changes that will affect marketers, such as third party cookie and mobile device ID changes....

#246: The Power of Decision Intelligence, Part 2, with Ramesh Vishwanathan of TEKsystems

24 May 2022

Contributed by Lukas

Introducing a special series about the power of decision intelligence. This series is brought to you by TEKsystems, an industry leader in Full-Stack T...

#245: Intentionality and Employer Branding with Roy Abdo, Digital Revamp

20 May 2022

Contributed by Lukas

Today we’re going to talk about the continued importance of employer branding, and why it is so important to be intentional about documenting and co...

#244: Is your business ready to run without you? with Jeff Finney, Author and Entrepreneur

17 May 2022

Contributed by Lukas

Is your business ready to run without you? Today we’re going to talk about learning to let go as a business owner and giving more control over to yo...

#243: People, Processes & Platforms Working Well with Sonciary Perez, Co-Founder, Quala

13 May 2022

Contributed by Lukas

Today we’re going to talk about building a smart, scalable customer success program that utilizes the best of people, processes, and software. To he...

#242: Scaling your business while maintaining great CX with Tyler "Sully" Sullivan of Bombtech Golf

10 May 2022

Contributed by Lukas

Today we’re going to talk about the importance of understanding your customers, as well as how to find ways to meaningfully scale your business whil...

#241: Delivering Meaningful Customer and Business Value with Preethi Madhu, CEO, Greyamp Consulting

06 May 2022

Contributed by Lukas

Today we’re going to talk about going beyond the theory of agility and towards delivering meaningful customer and business value. To help me discuss...

#240: Uniting people, processes & platforms towards a common goal with Susan Rothwell, CRO at Vericast

03 May 2022

Contributed by Lukas

Today we’re going to talk about unifying sales teams and bringing people, processes, and platforms together to achieve a common goal. To help me dis...

#239: Career Agility with Erik Cabral, On Air Brands

29 Apr 2022

Contributed by Lukas

Today we’re going to talk about the importance of agility in your career and how to know when to make a big or even a little change. To help me disc...

#238: Success with Google Ads with Sean Marshall, Attribution

26 Apr 2022

Contributed by Lukas

Today we’re going to talk about how both B2C and B2B marketers can utilize Google Ads for the greatest success, and how to overcome some of the chal...

#237: The Power of Decision Intelligence, Part 1, with Devang Pandya of TEKsystems

22 Apr 2022

Contributed by Lukas

I’m excited to introduce a special series about the power of decision intelligence. This series is brought to you by TEKsystems, an industry leader ...

#236: How People and Processes Relate to Technology with Sara Taheri, Prudential Financial

19 Apr 2022

Contributed by Lukas

Organizational change of any kind requires a mix of people, processes, and technology. While the technology component is an important aspect of this m...

#235: Strengthening Your Business, Customers First with Paulette Chafe, Zendesk

15 Apr 2022

Contributed by Lukas

After nearly two years of continual adaptation and transformation, companies and their leadership need to start looking to the future in order to meet...

#234: Building Places for the Future of Work with Marian Marquez, Arlington Economic Development

12 Apr 2022

Contributed by Lukas

While hybrid and remote work are here to stay in many roles across most industries, there is an even greater need for the creation of spaces that can ...

#233: Voice of the Customer and Product Roadmaps with Matt Young, User Voice

08 Apr 2022

Contributed by Lukas

Today we’re going to talk about the role of the voice of the customer in driving product roadmaps. To help me discuss this topic, I’d like to welc...

#232: Predictive Brand Intelligence with Grant McDougall, Co-Founder & CEO, BlueOcean

05 Apr 2022

Contributed by Lukas

Today we’re going to talk about using AI and Machine learning to achieve predictive brand intelligence, and what this means for marketers in a shift...

#231: Success Outside Your Comfort Zone with David Wood, Focus.ceo

01 Apr 2022

Contributed by Lukas

Today we’re going to talk about the value of experimentation and getting outside of your comfort zone, and how this can lead to results both persona...

#230: Experience Level Agreements with Weston Morris, Unisys

29 Mar 2022

Contributed by Lukas

Today we’re going to talk about XLAs - experience level agreements, and how they have an opportunity to transform how IT products and services are d...

#229: Business Growth Through Customer Insights with Darshan Metha, iResearch.com

25 Mar 2022

Contributed by Lukas

Today we’re going to talk about the value of customer insights to business growth and how organizations can more easily understand their key audienc...

#228: Meaningful Two-Way Customer Relationships, with Matt Gillin, CEO of Relay Network

22 Mar 2022

Contributed by Lukas

Today we’re going to talk about the current state of customer engagement, and what organizations can do to improve customer relationships by nurturi...

#227: Telling the Story of Innovation, with Jon Ebert, John Deere

18 Mar 2022

Contributed by Lukas

Today we’re going to talk about the value of storytelling for brands that continue to evolve as the role of technology continues to grow within even...

#226: Winning over CX skeptics, with Sami Nuwar, Medallia

15 Mar 2022

Contributed by Lukas

Today we’re going to talk about CX skeptics and how to win them over to adopting customer-centric thinking in a meaningful way. To help me discuss t...

#225: Iterating Towards Genius with Mike Zeller, Author of The Genius Within

11 Mar 2022

Contributed by Lukas

Today we’re going to talk about iterating towards genius, and how to take steps to determine what you can be truly great at doing. To help me discus...

#224: CX and The Great Resignation with Patty Soltis, Kinetic Edge Consultants

08 Mar 2022

Contributed by Lukas

Today we’re going to talk about the connection between employee experience and CX results, and how The Great Resignation is affecting the customer e...

#223: People, Processes, Technology, & CX with Steven Petruk, CGS

04 Mar 2022

Contributed by Lukas

Learn more about your ad choices. Visit megaphone.fm/adchoices

#222: Affiliate Marketing Success with David Hiltner and Cameron Horton, Attribution

01 Mar 2022

Contributed by Lukas

Affiliate programs can be a great way for brands to expand their reach, with nearly 80% of brands and 84% of publishers already using some form of aff...

#221: Managing Technical Debt with Imran MacMillan, NTT DATA Services

25 Feb 2022

Contributed by Lukas

Today we’re going to talk about technical debt and how companies can manage this as they continue to feel the effects of pressure to continually mod...

#220: High Performance Teams, with John Estafanous, RallyBright

22 Feb 2022

Contributed by Lukas

Today we’re going to talk about high performance teams, the business value they create, and how to create these teams. To help me discuss this topic...

#219: Lean CX with Robert Dew, CapFeather Global

18 Feb 2022

Contributed by Lukas

Today we’re going to talk about Lean Customer Experience and how companies of all sizes can continue to deliver valuable customer experience, regard...

#218: Business, Customer, and Employee Experience with Leon Gilbert, Unisys

15 Feb 2022

Contributed by Lukas

While there is a lot of talk about the importance of customer experience and employee experience, both of these become even more valuable when we cons...

#217: Continuous Growth and Career Success with Gina Tokar, Panasonic

11 Feb 2022

Contributed by Lukas

Today we’re going to talk about how to utilize a continuous growth mindset in order to achieve career success. To help me discuss this topic, I’d ...

#216: Operationalizing Great Patient Experience with Lorie Dolo

08 Feb 2022

Contributed by Lukas

Today we’re going to talk about operationalizing great patient experience, and how to prioritize this while continuing to deliver great services. To...

#215: Growing and Marketing a Local Business with Chris Pistorius, KickStart Dental Marketing

04 Feb 2022

Contributed by Lukas

Learn more about your ad choices. Visit megaphone.fm/adchoices

#214: Agility in Measurement Systems with Desirree Madison-Biggs, Teresa Monroe

01 Feb 2022

Contributed by Lukas

Today we’re going to talk about agility in our systems of measurement, and how we approach meaningful change in customer experience in an organizati...

#213: Consumer expectations in a customer-centric world with Kiel Harkness, UPS Capital

28 Jan 2022

Contributed by Lukas

Today we’re going to talk about continually shifting consumer expectations and how brands need to adapt in this world where customer experience is i...

#212: Optimizing the Healthcare Customer Experience with John Nash at Redpoint

25 Jan 2022

Contributed by Lukas

Today we’re going to talk about the healthcare customer experience and how customers are shifting their preferences to want better digital experienc...

#211 Demonstrating Marketing ROI with David Hiltner, Attribution

21 Jan 2022

Contributed by Lukas

Marketers face many challenges in the work, from continually changing consumer behavior, to internal competition for resources. In order to be most ef...

#210: The Value of a Guide for Your Technology Strategy with Emil Pilacik, EMCO Technology

18 Jan 2022

Contributed by Lukas

Today we’re going to talk about the importance of having a guide and a strong technology strategy that helps you identify the paths you should take,...

#209: Data and the Citizen Experience with Jerry Power, I3 Systems

14 Jan 2022

Contributed by Lukas

Today we’re going to talk about the citizen experience, and how a more holistic view of data utilizing the internet of things (or IoT) can improve h...

#208: Improving the Digital Experience with Shift Left Testing with Eran Kinsbruner, Perforce

11 Jan 2022

Contributed by Lukas

Today we’re going to talk about how shift-left testing is able to speed up digital experience and digital transformation initiatives, while also imp...

#207: Diversity in Leadership Teams with Eva Huston, Duck Creek Technologies

07 Jan 2022

Contributed by Lukas

Today we’re going to talk about the importance of diversity in leadership teams, and how this can translate to tangible benefits for organizations. ...

#206: Customer Journey Management as Change Management with Erin Zentz, AARP

04 Jan 2022

Contributed by Lukas

Today we’re going to talk about customer journey management and its relationship to change management. To help me discuss this topic, I’d like to ...

#205: Multi-Touch Attribution & Data Science with Cameron Horton and David Hiltner of Attribution

31 Dec 2021

Contributed by Lukas

Today we’re going to talk about the role of data science in multi-touch marketing attribution, and the power of marketers and data scientists workin...

#204: Architecting a New Talent Experience with Leslie Deutsch, TEKsystems

28 Dec 2021

Contributed by Lukas

I’m excited to introduce part 3 of a special 3-part series about the talent strategies required to address the looming skills gap, build the future ...

#203: Architecting a New Talent Experience with Lauren Kolodrubetz, TEKsystems

24 Dec 2021

Contributed by Lukas

I’m excited to introduce part 2 of a special 3-part series about the talent strategies required to address the looming skills gap, build the future ...

#202: Architecting a New Talent Experience with Nina Kindrick, TEKsystems

21 Dec 2021

Contributed by Lukas

I’m excited to introduce part 1 of a special 3-part series about the talent strategies required to address the looming skills gap, build the future ...

#201: Leadership and the Customer Experience with Faisal Pandit, Panasonic

17 Dec 2021

Contributed by Lukas

Today we’re going to talk about the relationship between leadership and the quality of the customer and employee experience. To help me discuss this...

#200: Balancing Privacy with Meaningful Data with Anudit Vikram, MediaMath

14 Dec 2021

Contributed by Lukas

Today we’re going to talk about the need for a balance between consumer privacy and providing advertisers with meaningful data which can ultimately ...

#199: Agile Sales & Marketing with Anthony Coppedge, IBM

10 Dec 2021

Contributed by Lukas

Today we’re going to talk about Agile in Sales and Marketing – two areas that are not known for applying Agile - by creating and maintaining an ag...

#198: Adapting to Growing Customer Expectations with Alex Atzberger, Optimizely

07 Dec 2021

Contributed by Lukas

Today we’re going to talk about the growing need for businesses to adapt to heightened customer experience expectations. Between a continually chang...

#197: Personalization in a Post-Cookie Era with Amber Armstrong, LivePerson

03 Dec 2021

Contributed by Lukas

Today we’re going to talk about personalization in a post-cookie era. To help me discuss this topic, I’d like to welcome Amber Armstrong, Chief Ma...

#196: The Importance of Multi-Touch Attribution with David Hiltner, Attribution

30 Nov 2021

Contributed by Lukas

Welcome to a special episode of the show brought to you Attribution, an advanced multi-touch attribution company that empowers every marketer with the...

#195: Search, Content Discovery & CX with Jason McClelland, Algolia

26 Nov 2021

Contributed by Lukas

Today we’re going to talk about how to create better customer experiences through more effective search and content discovery. To help me discuss th...

#194: The Relationship Between CX and EX with Tanya Thomas, Experian Health

23 Nov 2021

Contributed by Lukas

Today we’re going to talk about the relationship between customer and employee experience, and how successful organizations plan, implement, and mea...

#193: Special Episode: Reshaping the World of Work with TEKsystems featuring and Kris Mercer and Colby Love

19 Nov 2021

Contributed by Lukas

The future of work blurs the lines between physical and digital environments. Employees expect employers to provide a seamless user experience where t...

#192: Special Episode: Reshaping the World of Work with TEKsystems featuring Natalie Lister and Paul Valenzuela

16 Nov 2021

Contributed by Lukas

The future of work blurs the lines between physical and digital environments. Employees expect employers to provide a seamless user experience where t...

#191: The Exponential Enterprise with Rich Nanda, Monitor Deloitte

12 Nov 2021

Contributed by Lukas

Today we’re going to talk about the “exponential enterprise,” and how companies can achieve and sustain growth despite continual change and disr...

#190: The Retail Customer Experience with Erica James, Medallia

09 Nov 2021

Contributed by Lukas

Every industry has its unique challenges and opportunities in delivering great customer experience. Today we’re going to talk about Customer Experie...

#189: The Value of Embracing Setbacks with Mike Cirorrocco

05 Nov 2021

Contributed by Lukas

Today we’re going to talk about handling setbacks, and how bouncing back from unexpected challenges can make you stronger, more resilient, and more ...

#188: Special Episode: Reshaping the World of Work with TEKsystems featuring Dennis Temple and Tim Pomerleau

02 Nov 2021

Contributed by Lukas

The future of work blurs the lines between physical and digital environments. Employees expect employers to provide a seamless user experience where t...

#187: Lean AI & Marketing with Lomit Patel, Together Labs

29 Oct 2021

Contributed by Lukas

Today we’re going to talk about using AI with lean principles to achieve greater success in marketing. To help me discuss this topic, I’d like to ...

#186: Brand experience and the Small Business with John D. Hanson, Accelerated Revenue

26 Oct 2021

Contributed by Lukas

Today we’re going to talk about the small and mid-sized business and how they can successfully create great brand experiences. To help me discuss th...

#185: Agile software evaluation with Phil Strazulla, SelectSoftware Reviews

22 Oct 2021

Contributed by Lukas

Learn more about your ad choices. Visit megaphone.fm/adchoices

#184: Recruiting Strategy During The Great Resignation with Jared Hummel, Parqa Marketing Agency

19 Oct 2021

Contributed by Lukas

Today we’re going to talk about how organizations can protect themselves against The Great Resignation through a smarter recruitment marketing strat...

#183: Leading by example: the role of leaders in the return to the office

15 Oct 2021

Contributed by Lukas

Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the wor...