The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episodes
#766: Square CMO Lindsey Irvine on connecting with customers through community-driven storytelling
12 Nov 2025
Contributed by Lukas
As we’re increasingly inundated with AI-generated content and algorithm-driven ads, what’s more powerful: yet another new technology, or the authe...
#766: Square CMO Lindsey Irvine on connecting with customers through community-driven storytelling
12 Nov 2025
Contributed by Lukas
As we’re increasingly inundated with AI-generated content and algorithm-driven ads, what’s more powerful: yet another new technology, or the authe...
#765: Hexagon AB's George Chang on building a unified system of marketing measurement
10 Nov 2025
Contributed by Lukas
When it comes to your digital experience, how often does a ‘great idea’ from a senior leader’s gut feeling get completely dismantled by actual u...
#765: Hexagon AB's George Chang on building a unified system of marketing measurement
10 Nov 2025
Contributed by Lukas
When it comes to your digital experience, how often does a ‘great idea’ from a senior leader’s gut feeling get completely dismantled by actual u...
#764: Closing the gap between brand promise and brand experience with Mark Wagner, Horizontal Digital
07 Nov 2025
Contributed by Lukas
What if your brand's voice is drifting off-key in the ears of your customers, and you're the last one to know? Agility requires more than just rapid ...
#764: Closing the gap between brand promise and brand experience with Mark Wagner, Horizontal Digital
07 Nov 2025
Contributed by Lukas
What if your brand's voice is drifting off-key in the ears of your customers, and you're the last one to know?Agility requires more than just rapid ex...
#763: Pega CTO Don Schuerman on how AI can pay down tech debt and accelerate digital transformation
06 Nov 2025
Contributed by Lukas
Pega provides the leading AI-powered platform for enterprise transformation. The world’s most influential organizations trust Pega’s technology to...
#763: Pega CTO Don Schuerman on how AI can pay down tech debt and accelerate digital transformation
06 Nov 2025
Contributed by Lukas
Pega provides the leading AI-powered platform for enterprise transformation. The world’s most influential organizations trust Pega’s technology to...
#762: Scaling a brand while maintaining local differentiation with Renaud Delaquis, Coastline Academy
05 Nov 2025
Contributed by Lukas
With customer expectations constantly evolving, how can large organizations avoid using obsolete methods and instead embrace agility to thrive and dri...
#762: Scaling a brand while maintaining local differentiation with Renaud Delaquis, Coastline Academy
05 Nov 2025
Contributed by Lukas
With customer expectations constantly evolving, how can large organizations avoid using obsolete methods and instead embrace agility to thrive and dri...
#761: Treasure Data CEO Kaz Ohta and CMO Karen Wood on the AI-driven reinvention of marketing
03 Nov 2025
Contributed by Lukas
What if the very foundation of your marketing cloud, the one you've spent years building, is at worst actually giving your AI amnesia, and at best mis...
Intuit Mailchimp's Diana Williams on moving from fragmentation to holiday sales success
03 Nov 2025
Contributed by Lukas
During the chaos of the holiday season, is it possible for small retailers to turn their fragmented customer data into a perfectly timed, personalized...
#761: Treasure Data CEO Kaz Ohta and CMO Karen Wood on the AI-driven reinvention of marketing
03 Nov 2025
Contributed by Lukas
What if the very foundation of your marketing cloud, the one you've spent years building, is at worst actually giving your AI amnesia, and at best mis...
#760: Nestlé's Daniel Damasio on successful marketing transformation that is both global and local
31 Oct 2025
Contributed by Lukas
When customers continually demand hyper-local relevance, is the concept of a "global brand" an asset or a liability? Agility requires not just the ab...
#760: Nestlé's Daniel Damasio on successful marketing transformation that is both global and local
31 Oct 2025
Contributed by Lukas
When customers continually demand hyper-local relevance, is the concept of a "global brand" an asset or a liability?Agility requires not just the abil...
#759: Transcend's Phyllis Fang on personalization utilizing data privacy by design
30 Oct 2025
Contributed by Lukas
With AI making it easier than ever to generate content, and consumers demanding more privacy than ever, is the promise of true 1:1 personalization now...
#759: Transcend's Phyllis Fang on personalization utilizing data privacy by design
30 Oct 2025
Contributed by Lukas
With AI making it easier than ever to generate content, and consumers demanding more privacy than ever, is the promise of true 1:1 personalization now...
#758: Lovesac CEO Shawn D. Nelson on building a resilient brand in an uncertain world
29 Oct 2025
Contributed by Lukas
What if bankruptcy, a global financial crisis, and other hurdles along the way aren’t the end of your brand, but instead a way to help you define wh...
#758: Lovesac CEO Shawn D. Nelson on building a resilient brand in an uncertain world
29 Oct 2025
Contributed by Lukas
What if bankruptcy, a global financial crisis, and other hurdles along the way aren’t the end of your brand, but instead a way to help you define wh...
#757: Funnel CEO Fredrik Skantze on the evolution of marketing measurement
27 Oct 2025
Contributed by Lukas
Marketing is quickly evolving - is your team agile enough to navigate the waters of evolving customer expectations, best practices in marketing measur...
#757: Funnel CEO Fredrik Skantze on the evolution of marketing measurement
27 Oct 2025
Contributed by Lukas
Marketing is quickly evolving - is your team agile enough to navigate the waters of evolving customer expectations, best practices in marketing measur...
#756: Eagle Eye CRO Jeff Baskin on maximizing your retail media network strategy
24 Oct 2025
Contributed by Lukas
Are retailers leaving money on the table by treating retail media networks as just another advertising channel, rather than a strategic lever for grow...
#756: Eagle Eye CRO Jeff Baskin on maximizing your retail media network strategy
24 Oct 2025
Contributed by Lukas
Are retailers leaving money on the table by treating retail media networks as just another advertising channel, rather than a strategic lever for grow...
#755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft's Talisha Padgett on designed intelligence for marketing
23 Oct 2025
Contributed by Lukas
In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with? Today, we're goin...
#755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft's Talisha Padgett on designed intelligence for marketing
23 Oct 2025
Contributed by Lukas
In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with?Today, we're going ...
#754: Robin Ross on what happens to retail when your best customers are AI agents
22 Oct 2025
Contributed by Lukas
What if your perfectly crafted brand message, your multi-million dollar ad campaign, and your carefully designed user experience are completely ignore...
#754: Robin Ross on what happens to retail when your best customers are AI agents
22 Oct 2025
Contributed by Lukas
What if your perfectly crafted brand message, your multi-million dollar ad campaign, and your carefully designed user experience are completely ignore...
#753: Wrike CMO Christine Royston on building marketing teams for agility
20 Oct 2025
Contributed by Lukas
Is your marketing organization built for disruption or doomed to be disrupted? Agility requires both rapidly responding to market changes while also ...
#753: Wrike CMO Christine Royston on building marketing teams for agility
20 Oct 2025
Contributed by Lukas
Is your marketing organization built for disruption or doomed to be disrupted?Agility requires both rapidly responding to market changes while also an...
#752: Microsoft Azure Core CTO Marcus Fontoura on innovation and the platform mindset
17 Oct 2025
Contributed by Lukas
Is your organization truly agile, or are you still clinging to outdated processes and siloed teams instead of a platform mindset?Agility requires a fu...
#752: Microsoft Azure Core CTO Marcus Fontoura on innovation and the platform mindset
17 Oct 2025
Contributed by Lukas
Is your organization truly agile, or are you still clinging to outdated processes and siloed teams instead of a platform mindset?Agility requires a fu...
#751: Traject Data CEO Rochelle Thielen on the role of data in retail
15 Oct 2025
Contributed by Lukas
In today's hyper-competitive retail landscape, is it even possible to build a sustainable brand without a thorough, real-time understanding of your cu...
#751: Traject Data CEO Rochelle Thielen on the role of data in retail
15 Oct 2025
Contributed by Lukas
In today's hyper-competitive retail landscape, is it even possible to build a sustainable brand without a thorough, real-time understanding of your cu...
#750: MOO's Corin Mills on the strength of physical marketing in the digital age
13 Oct 2025
Contributed by Lukas
With all the fragmentation in the media landscape, how can brands cut through the digital noise and create meaningful connections with their customers...
#750: MOO's Corin Mills on the strength of physical marketing in the digital age
13 Oct 2025
Contributed by Lukas
With all the fragmentation in the media landscape, how can brands cut through the digital noise and create meaningful connections with their customers...
#749: Data Axle CEO Andrew Frawley on using identity resolution for stronger customer relationships
10 Oct 2025
Contributed by Lukas
Are you building a brand that's building customer relationships—and the data behind them—to last or one that's just trying to keep up with today’...
#749: Data Axle CEO Andrew Frawley on using identity resolution for stronger customer relationships
10 Oct 2025
Contributed by Lukas
Are you building a brand that's building customer relationships—and the data behind them—to last or one that's just trying to keep up with today’...
#748: Markup AI CEO Matt Blumberg on creating a winning AI-supported content strategy
09 Oct 2025
Contributed by Lukas
How can large organizations harness the power of AI for content creation while simultaneously mitigating the risks that come with exponentially scalin...
#748: Markup AI CEO Matt Blumberg on creating a winning AI-supported content strategy
09 Oct 2025
Contributed by Lukas
How can large organizations harness the power of AI for content creation while simultaneously mitigating the risks that come with exponentially scalin...
#747: Shutterfly's Chip Lewis on building a strong content strategy by listening to customers
08 Oct 2025
Contributed by Lukas
Is your content strategy guided more by hunches than data? Agility requires being nimble enough to adapt everything from a single post to key componen...
#747: Shutterfly's Chip Lewis on building a strong content strategy by listening to customers
08 Oct 2025
Contributed by Lukas
Is your content strategy guided more by hunches than data? Agility requires being nimble enough to adapt everything from a single post to key componen...
#746: Microsoft's Kelly Soligon on personalizing the DTC customer experience
06 Oct 2025
Contributed by Lukas
In a world saturated with marketing messages, how can brands cut through the noise and create truly resonant experiences that go beyond transactions t...
#746: Microsoft's Kelly Soligon on personalizing the DTC customer experience
06 Oct 2025
Contributed by Lukas
In a world saturated with marketing messages, how can brands cut through the noise and create truly resonant experiences that go beyond transactions t...
#745: Digital experience analytics and VOC with Dave Anderson, Contentsquare
03 Oct 2025
Contributed by Lukas
Is your brand agile enough for the changing expectations of your customers in a world increasingly driven by AI? Agility requires more than just fast...
#745: Digital experience analytics and VOC with Dave Anderson, Contentsquare
03 Oct 2025
Contributed by Lukas
Is your brand agile enough for the changing expectations of your customers in a world increasingly driven by AI?Agility requires more than just fast r...
#744: Journey management and driving business results with Mark Smith and Raymond Gerber, Institute for Journey Management
02 Oct 2025
Contributed by Lukas
The customer journey guides the lifetime value of our most important audiences, yet how do we ensure that we are planning, mapping, managing, and opti...
#744: Journey management and driving business results with Mark Smith and Raymond Gerber, Institute for Journey Management
02 Oct 2025
Contributed by Lukas
The customer journey guides the lifetime value of our most important audiences, yet how do we ensure that we are planning, mapping, managing, and opti...
#743: Always-on collaboration between AI and marketing with Devin Kunysz, Salesforce
01 Oct 2025
Contributed by Lukas
Are marketers ready to relinquish some control and embrace a future where autonomous agents handle complex tasks and act as always-on collaborators? ...
#743: Always-on collaboration between AI and marketing with Devin Kunysz, Salesforce
01 Oct 2025
Contributed by Lukas
Are marketers ready to relinquish some control and embrace a future where autonomous agents handle complex tasks and act as always-on collaborators?Ag...
#742: Making frictionless payments a reality with Peter Galvin, NMI
29 Sep 2025
Contributed by Lukas
How do we future-proof the digital payment experience so it becomes invisible to customers—yet keep it working harder than ever for brands?Agility r...
#742: Making frictionless payments a reality with Peter Galvin, NMI
29 Sep 2025
Contributed by Lukas
How do we future-proof the digital payment experience so it becomes invisible to customers—yet keep it working harder than ever for brands?Agility r...
#741: Managing your brand reputation in real-time with Jeff Hahn, Hahn Agency
26 Sep 2025
Contributed by Lukas
AI, real-time marketing, and influencer partnerships can be amazing ways to reach customers, but how do you manage the risk they could potentially bri...
#741: Managing your brand reputation in real-time with Jeff Hahn, Hahn Agency
26 Sep 2025
Contributed by Lukas
AI, real-time marketing, and influencer partnerships can be amazing ways to reach customers, but how do you manage the risk they could potentially bri...
#740: Navigating Build vs. Buy with Luv Kapur, Bit
25 Sep 2025
Contributed by Lukas
This episode is brought to you by Bit. In the age of AI, don’t just generate code - compose software. Bit helps you create and reuse independent com...
#740: Navigating Build vs. Buy with Luv Kapur, Bit
25 Sep 2025
Contributed by Lukas
This episode is brought to you by Bit. In the age of AI, don’t just generate code - compose software. Bit helps you create and reuse independent com...
#739: Doing Gen Z marketing right with Smita Wadhawan, Constant Contact
24 Sep 2025
Contributed by Lukas
Is your brand's marketing strategy feeling a little… seasoned? In today's social media landscape, clinging to outdated tactics can mean clinging to ...
#739: Doing Gen Z marketing right with Smita Wadhawan, Constant Contact
24 Sep 2025
Contributed by Lukas
Is your brand's marketing strategy feeling a little… seasoned? In today's social media landscape, clinging to outdated tactics can mean clinging to ...
#738: Building marketing strategy when change is the constant with Heidi Bullock, Tealium
22 Sep 2025
Contributed by Lukas
Successful marketers are able to anticipate and act on opportunities and trends, but what happens when the next 10 days can be as difficult to predict...
#738: Building marketing strategy when change is the constant with Heidi Bullock, Tealium
22 Sep 2025
Contributed by Lukas
Successful marketers are able to anticipate and act on opportunities and trends, but what happens when the next 10 days can be as difficult to predict...
#737: Unlocking sustainable growth using AI with Bryan Gernert, Resonate
19 Sep 2025
Contributed by Lukas
Is artificial intelligence just another shiny toy for marketers, or is it the key to unlocking true agility and sustainable growth in today's turbulen...
#737: Unlocking sustainable growth using AI with Bryan Gernert, Resonate
19 Sep 2025
Contributed by Lukas
Is artificial intelligence just another shiny toy for marketers, or is it the key to unlocking true agility and sustainable growth in today's turbulen...
#736: Taking ROI models from confusion to clarity with Carlos Manalo, The Office of Experience
18 Sep 2025
Contributed by Lukas
Are your marketing investments driving real business value, or are you simply throwing money at the latest trends? Agility means being able to react ...
#736: Taking ROI models from confusion to clarity with Carlos Manalo, The Office of Experience
18 Sep 2025
Contributed by Lukas
Are your marketing investments driving real business value, or are you simply throwing money at the latest trends?Agility means being able to react to...
#735: Creating a winning personalization and testing approach with Muqtadaa Miandara, Upbound Grou
17 Sep 2025
Contributed by Lukas
When it’s a struggle for marketers to even keep up with the latest trends, are brands truly keeping pace with their customers, or are they stuck pla...
#735: Creating a winning personalization and testing approach with Muqtadaa Miandara, Upbound Grou
17 Sep 2025
Contributed by Lukas
When it’s a struggle for marketers to even keep up with the latest trends, are brands truly keeping pace with their customers, or are they stuck pla...
#734: Focusing on the marketing that matters with Tara Corey, Optimizely
15 Sep 2025
Contributed by Lukas
With so much noise around AI, changing customer expectations, and the ever-evolving martech landscape, how can marketing leaders avoid the noise to fo...
#734: Focusing on the marketing that matters with Tara Corey, Optimizely
15 Sep 2025
Contributed by Lukas
With so much noise around AI, changing customer expectations, and the ever-evolving martech landscape, how can marketing leaders avoid the noise to fo...
#733: Agentic AI delivering business value with Rupali Jain and Kevin Li, Optimizely
12 Sep 2025
Contributed by Lukas
Marketers' roles are changing, but their goals are still the same: reach and engage customers, meeting them where they are, and for better or worse, o...
#733: Agentic AI delivering business value with Rupali Jain and Kevin Li, Optimizely
12 Sep 2025
Contributed by Lukas
Marketers' roles are changing, but their goals are still the same: reach and engage customers, meeting them where they are, and for better or worse, o...
#732: Using AI to see video content with Meenal Nalwaya, Reka
11 Sep 2025
Contributed by Lukas
This episode is brought to you by Reka, a developer of industry-leading, multimodal, AI models that enable individuals and organizations to deploy gen...
#732: Using AI to see video content with Meenal Nalwaya, Reka
11 Sep 2025
Contributed by Lukas
This episode is brought to you by Reka, a developer of industry-leading, multimodal, AI models that enable individuals and organizations to deploy gen...
#731: Automation and innovation with Karthik Ramakrishnan, Tapestry
10 Sep 2025
Contributed by Lukas
Being strategic means asking the right questions and meaningfully applying the learnings. How do you do this while innovating and outpacing the compet...
#731: Automation and innovation with Karthik Ramakrishnan, Tapestry
10 Sep 2025
Contributed by Lukas
Being strategic means asking the right questions and meaningfully applying the learnings. How do you do this while innovating and outpacing the compet...
#730: Chasing perfection when agility is what's needed with Tom Schmitt, CEO of Radial
08 Sep 2025
Contributed by Lukas
Is the pursuit of the "perfect" customer experience actually holding brands back from achieving true agility? Agility requires a willingness to embra...
#730: Chasing perfection when agility is what's needed with Tom Schmitt, CEO of Radial
08 Sep 2025
Contributed by Lukas
Is the pursuit of the "perfect" customer experience actually holding brands back from achieving true agility?Agility requires a willingness to embrace...
#729: The mindset shift needed for AI integration success with Rafael Flores, Treasure Data
05 Sep 2025
Contributed by Lukas
Is the hype around AI in marketing justified, or are we setting ourselves up for another "tech bubble" disappointment? Agility requires not only embr...
#729: The mindset shift needed for AI integration success with Rafael Flores, Treasure Data
05 Sep 2025
Contributed by Lukas
Is the hype around AI in marketing justified, or are we setting ourselves up for another "tech bubble" disappointment?Agility requires not only embrac...
#728: The marketing jobs market and AI's role in the job search with Sue Keith, Landrum Talent Solutions
04 Sep 2025
Contributed by Lukas
This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions.My guest today has b...
#728: The marketing jobs market and AI's role in the job search with Sue Keith, Landrum Talent Solutions
04 Sep 2025
Contributed by Lukas
This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions.My guest today has b...
#727: Growing sales in uncertain times with Chris Cubba, Snipp
03 Sep 2025
Contributed by Lukas
What happens when your best sales strategy from a year ago is now driving customer attrition instead of acquisition? Agility requires brands to rethi...
#727: Growing sales in uncertain times with Chris Cubba, Snipp
03 Sep 2025
Contributed by Lukas
What happens when your best sales strategy from a year ago is now driving customer attrition instead of acquisition?Agility requires brands to rethink...
#726: How AI is changing the search experience and what to do about it with Sean King, Chief Revenue Officer at Veritone
01 Sep 2025
Contributed by Lukas
If Google sent you zero traffic tomorrow morning, would your P&L still be breathing by lunchtime? Agility requires re-engineering your revenue model ...
#726: How AI is changing the search experience and what to do about it with Sean King, Chief Revenue Officer at Veritone
01 Sep 2025
Contributed by Lukas
If Google sent you zero traffic tomorrow morning, would your P&L still be breathing by lunchtime?Agility requires re-engineering your revenue mode...
#725: Consumer confidence...and caution...with Eric Miao, Attentive
29 Aug 2025
Contributed by Lukas
Are brands prepared for a consumer base that's simultaneously more confident and more cautious? Agility requires not just reacting to current consume...
#725: Consumer confidence...and caution...with Eric Miao, Attentive
29 Aug 2025
Contributed by Lukas
Are brands prepared for a consumer base that's simultaneously more confident and more cautious?Agility requires not just reacting to current consumer ...
#724: Social commerce and the customer journey with Janna Navarro, Wpromote
27 Aug 2025
Contributed by Lukas
Are most brands still designing customer journeys, or are they just trying to keep up with where their customers are leading them? Agility requires ...
#724: Social commerce and the customer journey with Janna Navarro, Wpromote
27 Aug 2025
Contributed by Lukas
Are most brands still designing customer journeys, or are they just trying to keep up with where their customers are leading them? Agility requires a ...
#723: Building loyalty across different generations of travelers with Jeff Zotara, arrivia
25 Aug 2025
Contributed by Lukas
If you had to pick one of the biggest challenges facing CMOs today, how high on your list would customer loyalty be? Agility requires a deep understa...
#723: Building loyalty across different generations of travelers with Jeff Zotara, arrivia
25 Aug 2025
Contributed by Lukas
If you had to pick one of the biggest challenges facing CMOs today, how high on your list would customer loyalty be?Agility requires a deep understand...
#722: Agentic AI in retail with Dan Russotto, Furniture.com
22 Aug 2025
Contributed by Lukas
Building on the talk of AI in recent years, Agentic AI is an exciting area for retailers. But beyond talk, finding real-world examples and best practi...
#722: Agentic AI in retail with Dan Russotto, Furniture.com
22 Aug 2025
Contributed by Lukas
Building on the talk of AI in recent years, Agentic AI is an exciting area for retailers. But beyond talk, finding real-world examples and best practi...
#721: Making the most of peak season with Helaine Rich, ePost
20 Aug 2025
Contributed by Lukas
Is your brand ready to thrive, not just survive, in the face of evolving global consumer expectations and market shifts? Agility requires more than j...
#721: Making the most of peak season with Helaine Rich, ePost
20 Aug 2025
Contributed by Lukas
Is your brand ready to thrive, not just survive, in the face of evolving global consumer expectations and market shifts?Agility requires more than jus...
#720: Building stronger customer relationships using AI with Noah Zamansky, Stitch Fix
18 Aug 2025
Contributed by Lukas
AI can create immersive, human-centric experiences that not only drive sales but also foster enduring brand relationships in a rapidly evolving market...
#720: Building stronger customer relationships using AI with Noah Zamansky, Stitch Fix
18 Aug 2025
Contributed by Lukas
AI can create immersive, human-centric experiences that not only drive sales but also foster enduring brand relationships in a rapidly evolving market...
#719: Composable Customer Data Platforms with Tejas Manohar, Hightouch
15 Aug 2025
Contributed by Lukas
Are you building your customer data strategy around your goals, or are your goals constrained by your data platform? Agility in today’s marketing t...
#719: Composable Customer Data Platforms with Tejas Manohar, Hightouch
15 Aug 2025
Contributed by Lukas
Are you building your customer data strategy around your goals, or are your goals constrained by your data platform?Agility in today’s marketing tec...
#718: Building trust while building a brand with Meika Hollender, Nara Organics
13 Aug 2025
Contributed by Lukas
When consumer trust is more fragile than ever, how can brands, particularly in highly scrutinized categories like infant nutrition, utilize the latest...
#718: Building trust while building a brand with Meika Hollender, Nara Organics
13 Aug 2025
Contributed by Lukas
When consumer trust is more fragile than ever, how can brands, particularly in highly scrutinized categories like infant nutrition, utilize the latest...
#717: Understanding customers by simulating them first with Mike Taylor, Ask Rally
11 Aug 2025
Contributed by Lukas
Is the most effective way to understand real human behavior to simulate it first?Agility requires a willingness to test ideas that sound strange at fi...