The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episodes
#244: Is your business ready to run without you? with Jeff Finney, Author and Entrepreneur
17 May 2022
Contributed by Lukas
Is your business ready to run without you? Today we’re going to talk about learning to let go as a business owner and giving more control over to yo...
#243: People, Processes & Platforms Working Well with Sonciary Perez, Co-Founder, Quala
13 May 2022
Contributed by Lukas
Today we’re going to talk about building a smart, scalable customer success program that utilizes the best of people, processes, and software. To he...
#242: Scaling your business while maintaining great CX with Tyler "Sully" Sullivan of Bombtech Golf
10 May 2022
Contributed by Lukas
Today we’re going to talk about the importance of understanding your customers, as well as how to find ways to meaningfully scale your business whil...
#241: Delivering Meaningful Customer and Business Value with Preethi Madhu, CEO, Greyamp Consulting
06 May 2022
Contributed by Lukas
Today we’re going to talk about going beyond the theory of agility and towards delivering meaningful customer and business value. To help me discuss...
#240: Uniting people, processes & platforms towards a common goal with Susan Rothwell, CRO at Vericast
03 May 2022
Contributed by Lukas
Today we’re going to talk about unifying sales teams and bringing people, processes, and platforms together to achieve a common goal. To help me dis...
#239: Career Agility with Erik Cabral, On Air Brands
29 Apr 2022
Contributed by Lukas
Today we’re going to talk about the importance of agility in your career and how to know when to make a big or even a little change. To help me disc...
#238: Success with Google Ads with Sean Marshall, Attribution
26 Apr 2022
Contributed by Lukas
Today we’re going to talk about how both B2C and B2B marketers can utilize Google Ads for the greatest success, and how to overcome some of the chal...
#237: The Power of Decision Intelligence, Part 1, with Devang Pandya of TEKsystems
22 Apr 2022
Contributed by Lukas
I’m excited to introduce a special series about the power of decision intelligence. This series is brought to you by TEKsystems, an industry leader ...
#236: How People and Processes Relate to Technology with Sara Taheri, Prudential Financial
19 Apr 2022
Contributed by Lukas
Organizational change of any kind requires a mix of people, processes, and technology. While the technology component is an important aspect of this m...
#235: Strengthening Your Business, Customers First with Paulette Chafe, Zendesk
15 Apr 2022
Contributed by Lukas
After nearly two years of continual adaptation and transformation, companies and their leadership need to start looking to the future in order to meet...
#234: Building Places for the Future of Work with Marian Marquez, Arlington Economic Development
12 Apr 2022
Contributed by Lukas
While hybrid and remote work are here to stay in many roles across most industries, there is an even greater need for the creation of spaces that can ...
#233: Voice of the Customer and Product Roadmaps with Matt Young, User Voice
08 Apr 2022
Contributed by Lukas
Today we’re going to talk about the role of the voice of the customer in driving product roadmaps. To help me discuss this topic, I’d like to welc...
#232: Predictive Brand Intelligence with Grant McDougall, Co-Founder & CEO, BlueOcean
05 Apr 2022
Contributed by Lukas
Today we’re going to talk about using AI and Machine learning to achieve predictive brand intelligence, and what this means for marketers in a shift...
#231: Success Outside Your Comfort Zone with David Wood, Focus.ceo
01 Apr 2022
Contributed by Lukas
Today we’re going to talk about the value of experimentation and getting outside of your comfort zone, and how this can lead to results both persona...
#230: Experience Level Agreements with Weston Morris, Unisys
29 Mar 2022
Contributed by Lukas
Today we’re going to talk about XLAs - experience level agreements, and how they have an opportunity to transform how IT products and services are d...
#229: Business Growth Through Customer Insights with Darshan Metha, iResearch.com
25 Mar 2022
Contributed by Lukas
Today we’re going to talk about the value of customer insights to business growth and how organizations can more easily understand their key audienc...
#228: Meaningful Two-Way Customer Relationships, with Matt Gillin, CEO of Relay Network
22 Mar 2022
Contributed by Lukas
Today we’re going to talk about the current state of customer engagement, and what organizations can do to improve customer relationships by nurturi...
#227: Telling the Story of Innovation, with Jon Ebert, John Deere
18 Mar 2022
Contributed by Lukas
Today we’re going to talk about the value of storytelling for brands that continue to evolve as the role of technology continues to grow within even...
#226: Winning over CX skeptics, with Sami Nuwar, Medallia
15 Mar 2022
Contributed by Lukas
Today we’re going to talk about CX skeptics and how to win them over to adopting customer-centric thinking in a meaningful way. To help me discuss t...
#225: Iterating Towards Genius with Mike Zeller, Author of The Genius Within
11 Mar 2022
Contributed by Lukas
Today we’re going to talk about iterating towards genius, and how to take steps to determine what you can be truly great at doing. To help me discus...
#224: CX and The Great Resignation with Patty Soltis, Kinetic Edge Consultants
08 Mar 2022
Contributed by Lukas
Today we’re going to talk about the connection between employee experience and CX results, and how The Great Resignation is affecting the customer e...
#223: People, Processes, Technology, & CX with Steven Petruk, CGS
04 Mar 2022
Contributed by Lukas
Learn more about your ad choices. Visit megaphone.fm/adchoices
#222: Affiliate Marketing Success with David Hiltner and Cameron Horton, Attribution
01 Mar 2022
Contributed by Lukas
Affiliate programs can be a great way for brands to expand their reach, with nearly 80% of brands and 84% of publishers already using some form of aff...
#221: Managing Technical Debt with Imran MacMillan, NTT DATA Services
25 Feb 2022
Contributed by Lukas
Today we’re going to talk about technical debt and how companies can manage this as they continue to feel the effects of pressure to continually mod...
#220: High Performance Teams, with John Estafanous, RallyBright
22 Feb 2022
Contributed by Lukas
Today we’re going to talk about high performance teams, the business value they create, and how to create these teams. To help me discuss this topic...
#219: Lean CX with Robert Dew, CapFeather Global
18 Feb 2022
Contributed by Lukas
Today we’re going to talk about Lean Customer Experience and how companies of all sizes can continue to deliver valuable customer experience, regard...
#218: Business, Customer, and Employee Experience with Leon Gilbert, Unisys
15 Feb 2022
Contributed by Lukas
While there is a lot of talk about the importance of customer experience and employee experience, both of these become even more valuable when we cons...
#217: Continuous Growth and Career Success with Gina Tokar, Panasonic
11 Feb 2022
Contributed by Lukas
Today we’re going to talk about how to utilize a continuous growth mindset in order to achieve career success. To help me discuss this topic, I’d ...
#216: Operationalizing Great Patient Experience with Lorie Dolo
08 Feb 2022
Contributed by Lukas
Today we’re going to talk about operationalizing great patient experience, and how to prioritize this while continuing to deliver great services. To...
#215: Growing and Marketing a Local Business with Chris Pistorius, KickStart Dental Marketing
04 Feb 2022
Contributed by Lukas
Learn more about your ad choices. Visit megaphone.fm/adchoices
#214: Agility in Measurement Systems with Desirree Madison-Biggs, Teresa Monroe
01 Feb 2022
Contributed by Lukas
Today we’re going to talk about agility in our systems of measurement, and how we approach meaningful change in customer experience in an organizati...
#213: Consumer expectations in a customer-centric world with Kiel Harkness, UPS Capital
28 Jan 2022
Contributed by Lukas
Today we’re going to talk about continually shifting consumer expectations and how brands need to adapt in this world where customer experience is i...
#212: Optimizing the Healthcare Customer Experience with John Nash at Redpoint
25 Jan 2022
Contributed by Lukas
Today we’re going to talk about the healthcare customer experience and how customers are shifting their preferences to want better digital experienc...
#211 Demonstrating Marketing ROI with David Hiltner, Attribution
21 Jan 2022
Contributed by Lukas
Marketers face many challenges in the work, from continually changing consumer behavior, to internal competition for resources. In order to be most ef...
#210: The Value of a Guide for Your Technology Strategy with Emil Pilacik, EMCO Technology
18 Jan 2022
Contributed by Lukas
Today we’re going to talk about the importance of having a guide and a strong technology strategy that helps you identify the paths you should take,...
#209: Data and the Citizen Experience with Jerry Power, I3 Systems
14 Jan 2022
Contributed by Lukas
Today we’re going to talk about the citizen experience, and how a more holistic view of data utilizing the internet of things (or IoT) can improve h...
#208: Improving the Digital Experience with Shift Left Testing with Eran Kinsbruner, Perforce
11 Jan 2022
Contributed by Lukas
Today we’re going to talk about how shift-left testing is able to speed up digital experience and digital transformation initiatives, while also imp...
#207: Diversity in Leadership Teams with Eva Huston, Duck Creek Technologies
07 Jan 2022
Contributed by Lukas
Today we’re going to talk about the importance of diversity in leadership teams, and how this can translate to tangible benefits for organizations. ...
#206: Customer Journey Management as Change Management with Erin Zentz, AARP
04 Jan 2022
Contributed by Lukas
Today we’re going to talk about customer journey management and its relationship to change management. To help me discuss this topic, I’d like to ...
#205: Multi-Touch Attribution & Data Science with Cameron Horton and David Hiltner of Attribution
31 Dec 2021
Contributed by Lukas
Today we’re going to talk about the role of data science in multi-touch marketing attribution, and the power of marketers and data scientists workin...
#204: Architecting a New Talent Experience with Leslie Deutsch, TEKsystems
28 Dec 2021
Contributed by Lukas
I’m excited to introduce part 3 of a special 3-part series about the talent strategies required to address the looming skills gap, build the future ...
#203: Architecting a New Talent Experience with Lauren Kolodrubetz, TEKsystems
24 Dec 2021
Contributed by Lukas
I’m excited to introduce part 2 of a special 3-part series about the talent strategies required to address the looming skills gap, build the future ...
#202: Architecting a New Talent Experience with Nina Kindrick, TEKsystems
21 Dec 2021
Contributed by Lukas
I’m excited to introduce part 1 of a special 3-part series about the talent strategies required to address the looming skills gap, build the future ...
#201: Leadership and the Customer Experience with Faisal Pandit, Panasonic
17 Dec 2021
Contributed by Lukas
Today we’re going to talk about the relationship between leadership and the quality of the customer and employee experience. To help me discuss this...
#200: Balancing Privacy with Meaningful Data with Anudit Vikram, MediaMath
14 Dec 2021
Contributed by Lukas
Today we’re going to talk about the need for a balance between consumer privacy and providing advertisers with meaningful data which can ultimately ...
#199: Agile Sales & Marketing with Anthony Coppedge, IBM
10 Dec 2021
Contributed by Lukas
Today we’re going to talk about Agile in Sales and Marketing – two areas that are not known for applying Agile - by creating and maintaining an ag...
#198: Adapting to Growing Customer Expectations with Alex Atzberger, Optimizely
07 Dec 2021
Contributed by Lukas
Today we’re going to talk about the growing need for businesses to adapt to heightened customer experience expectations. Between a continually chang...
#197: Personalization in a Post-Cookie Era with Amber Armstrong, LivePerson
03 Dec 2021
Contributed by Lukas
Today we’re going to talk about personalization in a post-cookie era. To help me discuss this topic, I’d like to welcome Amber Armstrong, Chief Ma...
#196: The Importance of Multi-Touch Attribution with David Hiltner, Attribution
30 Nov 2021
Contributed by Lukas
Welcome to a special episode of the show brought to you Attribution, an advanced multi-touch attribution company that empowers every marketer with the...
#195: Search, Content Discovery & CX with Jason McClelland, Algolia
26 Nov 2021
Contributed by Lukas
Today we’re going to talk about how to create better customer experiences through more effective search and content discovery. To help me discuss th...
#194: The Relationship Between CX and EX with Tanya Thomas, Experian Health
23 Nov 2021
Contributed by Lukas
Today we’re going to talk about the relationship between customer and employee experience, and how successful organizations plan, implement, and mea...
#193: Special Episode: Reshaping the World of Work with TEKsystems featuring and Kris Mercer and Colby Love
19 Nov 2021
Contributed by Lukas
The future of work blurs the lines between physical and digital environments. Employees expect employers to provide a seamless user experience where t...
#192: Special Episode: Reshaping the World of Work with TEKsystems featuring Natalie Lister and Paul Valenzuela
16 Nov 2021
Contributed by Lukas
The future of work blurs the lines between physical and digital environments. Employees expect employers to provide a seamless user experience where t...
#191: The Exponential Enterprise with Rich Nanda, Monitor Deloitte
12 Nov 2021
Contributed by Lukas
Today we’re going to talk about the “exponential enterprise,” and how companies can achieve and sustain growth despite continual change and disr...
#190: The Retail Customer Experience with Erica James, Medallia
09 Nov 2021
Contributed by Lukas
Every industry has its unique challenges and opportunities in delivering great customer experience. Today we’re going to talk about Customer Experie...
#189: The Value of Embracing Setbacks with Mike Cirorrocco
05 Nov 2021
Contributed by Lukas
Today we’re going to talk about handling setbacks, and how bouncing back from unexpected challenges can make you stronger, more resilient, and more ...
#188: Special Episode: Reshaping the World of Work with TEKsystems featuring Dennis Temple and Tim Pomerleau
02 Nov 2021
Contributed by Lukas
The future of work blurs the lines between physical and digital environments. Employees expect employers to provide a seamless user experience where t...
#187: Lean AI & Marketing with Lomit Patel, Together Labs
29 Oct 2021
Contributed by Lukas
Today we’re going to talk about using AI with lean principles to achieve greater success in marketing. To help me discuss this topic, I’d like to ...
#186: Brand experience and the Small Business with John D. Hanson, Accelerated Revenue
26 Oct 2021
Contributed by Lukas
Today we’re going to talk about the small and mid-sized business and how they can successfully create great brand experiences. To help me discuss th...
#185: Agile software evaluation with Phil Strazulla, SelectSoftware Reviews
22 Oct 2021
Contributed by Lukas
Learn more about your ad choices. Visit megaphone.fm/adchoices
#184: Recruiting Strategy During The Great Resignation with Jared Hummel, Parqa Marketing Agency
19 Oct 2021
Contributed by Lukas
Today we’re going to talk about how organizations can protect themselves against The Great Resignation through a smarter recruitment marketing strat...
#183: Leading by example: the role of leaders in the return to the office
15 Oct 2021
Contributed by Lukas
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the wor...
#182: Agile Customer Service with Daniel Rodriguez, Simplr
12 Oct 2021
Contributed by Lukas
Today we’re going to talk about agile customer service and how organizations can be as nimble with their customer support teams as they are in other...
#181: What we've learned (so far) from the pandemic
08 Oct 2021
Contributed by Lukas
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the wor...
#180: Personal Branding and Business Success with Henry Kaminski, The Brand Doctor
05 Oct 2021
Contributed by Lukas
Today we’re going to talk about the agile personal brand, and how it can help with both personal and business success. To help me discuss this topic...
#179: Meaningful measurement of transformation initiatives with Peter McCoy, Baton
01 Oct 2021
Contributed by Lukas
Today we’re going to talk about meaningful measurement of transformation initiatives, why existing measurement devices often aren’t enough, and be...
178: Leadership and the Patient Experience with Tracy Courtney, UPMC
28 Sep 2021
Contributed by Lukas
Today we’re going to talk about leadership, employee, and patient experience in the healthcare space, and how the healthcare space poses unique chal...
#177: Continuous Improvement and Optimization with Brian Browning, Kin and Carta
24 Sep 2021
Contributed by Lukas
It is one thing to say that you are measuring and testing, and another to make continuous improvement and optimization part of your company’s DNA. T...
#176: Measuring the Patient Experience with Brian Carlson, Vanderbilt University Medical Center
21 Sep 2021
Contributed by Lukas
Healthcare can provide some of the most rewarding as well as the most challenging implementations of customer experience initiatives, and presents man...
#175: Remote Employee Onboarding with Dave Secunda, Workbright
17 Sep 2021
Contributed by Lukas
Today we’re going to talk about the employee onboarding process, remote work, and the best methods to ensure success with onboarding new employees. ...
#174: Meaningful Measurement of Customer Experience with Dushyant Mitra, Medallia
14 Sep 2021
Contributed by Lukas
Today we’re going to talk about the importance of planning for meaningful customer experience measurement across multiple platforms and systems wher...
#173: The changing role of HR with Annissa Deshpande, Loglab
10 Sep 2021
Contributed by Lukas
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the wor...
#172: Aligning Leadership, HR & DevOps with Duena Blomstron, People Before Tech
07 Sep 2021
Contributed by Lukas
Today we’re going to talk about the gap between leadership, HR, and DevOps in many organizations, and how aligning them can bring better results to ...
#171: Meaningful Collaboration in the Workplace with Michael Barata
03 Sep 2021
Contributed by Lukas
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the wor...
#170: Positive Career Changes with Jeremy Cline
31 Aug 2021
Contributed by Lukas
You could say that there’s never a wrong time to make a positive change in your life, whether that’s personal or professional. Today we’re going...
#169: Developing the future workforce through internship programs with Steve Cooper, Exelaration
27 Aug 2021
Contributed by Lukas
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the wor...
#168: Regenerative Businesses with Carol Sanford
24 Aug 2021
Contributed by Lukas
Today we’re going to talk about going beyond adaptivity and agility into something called regeneration, and how to not lose who you are as a busines...
#167: Return to Work, Part 4: Different Approaches to the Return to the Office
20 Aug 2021
Contributed by Lukas
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the wor...
#166: Agile M&A with Chris Von Bogdandy, Slalom
17 Aug 2021
Contributed by Lukas
Today we’re going to talk about Agile M&A - applying iterative processes and systems in place in order better ensure the success of a merger or acqu...
#165: Return to Work, Part 3: Will the Next 12 Months Be Like the Last?
13 Aug 2021
Contributed by Lukas
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the wor...
#164: Stories and the Customer Experience with Gabrielle Dolan
10 Aug 2021
Contributed by Lukas
Today we’re going to talk about the power of customer and employee stories to create great customer experiences. To help me discuss this topic, I’...
#163: Return to Work, Part 2: Doing "Return to the Office" Well
06 Aug 2021
Contributed by Lukas
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the wor...
#162: Prioritizing Success with Marlo Higgins
03 Aug 2021
Contributed by Lukas
Today we’re going to talk about time as currency. While data has been called the new most valuable resource, the world keeps creating more and more ...
#161: Return to Work, Part 1: Succeeding with a Hybrid Workforce
30 Jul 2021
Contributed by Lukas
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the wor...
#160: CX, EX, and Digital Product Rollouts with Jonathon Hensley, EMERGE
27 Jul 2021
Contributed by Lukas
Today we’re going to talk about the relationship between customer experience and employee experience, and how companies need to provide their teams ...
#159: Meaningful Digital Transformation & CX with Howard Tiersky, FROM Digital Transformation Agency
23 Jul 2021
Contributed by Lukas
Today we’re going to talk about meaningful digital transformation. While “digital transformation” is currently a buzzword and many organizations...
#158: Transform Your Data with AI and ML, featuring Brandon Carroll, TEKsystems
20 Jul 2021
Contributed by Lukas
I’m excited to introduce the final part of a special 3-part series about the importance of taking the right platform-based cloud approach so busines...
#157: Agile Decision Making with Diane Magers, Experience Catalysts
16 Jul 2021
Contributed by Lukas
Today we’re going to talk about how organizations can optimize their ability to make decisions, and some approaches that agile companies are using t...
#156: Transform Your Data with AI and ML, featuring Ramesh Vishwanathan, TEKsystems
13 Jul 2021
Contributed by Lukas
I’m excited to introduce Part 2 of a special 3-part series about the importance of taking the right platform-based cloud approach so businesses can ...
#155: Leadership and Living Systems with Mark Morey
09 Jul 2021
Contributed by Lukas
Today we’re going to talk about the critical role of leadership in company culture. To help me discuss this topic, I’d like to welcome Mark Morey,...
#154: Transform Your Data with AI and ML, featuring Jay Mozo, TEKsystems
06 Jul 2021
Contributed by Lukas
I’m excited to introduce the first episode of a special 3-part series about the importance of taking the right platform-based cloud approach so busi...
#153: Attracting & Retaining Employees in a Hybrid Work Environment
02 Jul 2021
Contributed by Lukas
Today we’re going to talk about the return to the office and how companies can attract and retain the best employees in a hybrid work environment. T...
#152: Agile Customer Experience with Steve Pappas
29 Jun 2021
Contributed by Lukas
Today we’re going to talk about adaptability and agility in Customer Experience, and how CX is a shared responsibility within an organization. To he...
#151: Office planning for the future of work with David Cornbrooks, Savills North America
11 Jun 2021
Contributed by Lukas
Today we’re going to talk about the return to the office and how it is causing companies to need to be nimble and adaptive in their approach to plan...
#150: Meaningful Business Transformation with Andrew Deutsch, Fangled Technology
10 Jun 2021
Contributed by Lukas
Today we’re going to talk about creating meaningful change in organizations. While most leaders say they want their company to be forward-thinking a...
#149: Retaining our humanity in a remote work world with John Friedman
08 Jun 2021
Contributed by Lukas
Today we’re going to talk about some of the things that a shift to remote work has changed that may have gotten less notice than some more obvious t...
#148: AR, VR, and the Future of Work with Cathy Hackl, Futures Intelligence Group
04 Jun 2021
Contributed by Lukas
Today we’re going to talk about the Future, and more specifically how augmented and virtual reality will play a role in our futures. To help me disc...
#147: Creating Repeat Customers with Shep Hyken
03 Jun 2021
Contributed by Lukas
Today we’re going to talk about a critical component of the customer experience: creating customer loyalty so you have satisfied customers, advocate...
#146: Building a Customer-Centric Organization with Ilenia Vidili
01 Jun 2021
Contributed by Lukas
Today we’re going to talk about building a customer-centric organization, and how to balance profits, technology, and culture while doing so. To hel...
#145: Return on Creativity: The Return to the Office with Susan Soroko, Arlington Economic Development
28 May 2021
Contributed by Lukas
Today we’re going to talk about returning to the office, and why place and placemaking will always be important to the workforce, even in the era of...