The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episodes
#144: Mergers, Acquisitions, and Company Culture with Klint Kendrick
27 May 2021
Contributed by Lukas
Today we’re going to talk about mergers, acquisitions, and how to ensure a successful outcome when two or more company teams and cultures are merged...
#143: Startups and Company Culture with Nico Simko, Clair
25 May 2021
Contributed by Lukas
Today we’re going to talk about building a great culture at a startup amidst a growing freelance economy, as well as some of the payment challenges ...
#142: Return on Creativity: Educating the Future Workforce with Charlie Oliver, Tech 2025
21 May 2021
Contributed by Lukas
Today we’re going to talk about educating the workforce to adapt to and plan for the future of work. This includes upskilling and reskilling to outp...
#141: Let's talk about Agile Marketing with Steve Moubray
20 May 2021
Contributed by Lukas
Today we’re going to talk about how marketers can embrace agile principles to be more successful in their work. While agile has a number of applicat...
#140: Agility in Entrepreneurship with Jeff Wald, WorkMarket
18 May 2021
Contributed by Lukas
Today we’re going to talk about agility in entrepreneurship, the changing freelance economy, and more. To help me discuss these topics, I’d like t...
#139: Return on Creativity: Authentic Relationships and Tranformation with Michael Dumlao
14 May 2021
Contributed by Lukas
Today we’re going to talk about the importance of authentic relationships with ourselves and others, and discovering and transforming ourselves as w...
#138: Staying True to Your Values in an Agile World with Susan Meier, Susan Meier Studios
13 May 2021
Contributed by Lukas
Today we’re going to talk about how brands stay innovative in an agile world, while staying true to your values and mission. To help me discuss this...
Episode 137: Agile Teams and Branding with Megan Ingram, Ingram Digital Consulting
11 May 2021
Contributed by Lukas
Today we’re going to talk about staying agile in both the way that you work with your team, and the way that you approach branding. To help me discu...
#136: Return on Creativity: Agile Career Growth with Laura Briggs
07 May 2021
Contributed by Lukas
Today we’re going to talk about agile career growth, or understanding when you need to learn new things to adapt, and also how to know when it might...
Episode 135: Growth Amidst Industry Disruption, with Paul Duning, Capitol Communicator
06 May 2021
Contributed by Lukas
Today we’re going to talk about what it takes to remain agile when navigating a fast-moving industry. Paul Duning co-founded what is now Capitol Com...
Episode 134: Keeping Your Brand Messaging Consistent with Chris Wallace, Innerview
04 May 2021
Contributed by Lukas
Today we’re going to talk about making sure that your brand messaging is successfully translated from leadership, to employees, and ultimately to cu...
Episode 133: Return on Creativity: Preparing the Future Workforce with Brittany Greer, Rosie Riveters
30 Apr 2021
Contributed by Lukas
Today we’re going to talk about the increased demand for a diverse workforce, and how STEM skills are and will continue to be in demand. To prepare ...
#132: Staying Agile with SEO with John Vuong, Local SEO Search
29 Apr 2021
Contributed by Lukas
Today we’re going to talk about the ongoing value of SEO and how it helps agile marketers continue to stay relevant. To help me discuss this topic, ...
Episode 131: Improving the Patient Experience with Corey Gehrold, Insight Marketing Group
27 Apr 2021
Contributed by Lukas
We talk a lot about customer experience and employee experience on this show. Today we’re going to talk about the patient experience and how the pan...
#130: Unified Digital Experiences at Scale, Part 3, with Ryan Horner, One North
20 Apr 2021
Contributed by Lukas
I’m excited to introduce the final episode of a special 3-part series, where One North leader Ryan Horner discusses technology’s role in custome...
#129: Unified Digital Experiences at Scale, Part 2, with Kalev Peekna, One North
13 Apr 2021
Contributed by Lukas
Part 2 of a special 3-part series about how brands should approach their digital and customer experience strategies, brought to you by TEKsystems, an ...
#128: Unified Digital Experiences at Scale, Part 1, with Kalev Peekna, One North
06 Apr 2021
Contributed by Lukas
Part 1 of a special 3-part series about how brands should approach their digital and customer experience strategies, brought to you by TEKsystems, an...
Episode 127: Adaptivity & Resilience for a Post-Pandemic World with Ira Wolfe
30 Mar 2021
Contributed by Lukas
Today we’re going to talk about adaptivity, resilience, and how to thrive in a post-pandemic world. To help me discuss this topic, I’d like to wel...
Episode 126: Agility and the Gig Approach with Edie Goldberg
23 Mar 2021
Contributed by Lukas
Today we’re going to talk about how large organizations can become and stay more agile by adopting a gig or project-based approach internally. To he...
Episode 125: The Value of Chutzpah with Mason Harris
16 Mar 2021
Contributed by Lukas
In all times, but especially in the midst of a global pandemic and financial meltdown, it takes… guts to make big moves or even small ones. Today we...
Episode 124: Pivoting to Better Outcomes with Tony Guarnaccia
09 Mar 2021
Contributed by Lukas
Today we’re going to talk about pivoting into a better outcome and what to do, and not to do, when faced with the opportunity to change directions. ...
Episode 123: Being intentional about your goals with Mark Victor Hansen
02 Mar 2021
Contributed by Lukas
Today we’re going to talk about the importance of being intentional about what you want, and ASKING for it, in order to achieve your goals. While we...
#122: The Unseen Power of Invention with John Carter, TCGen
23 Feb 2021
Contributed by Lukas
Today we’re going to talk about the sometimes unseen power of invention. Often inventors and creators of new ideas and products have a vision in min...
Episode 121: Agile Entrepreneurship w/ Domenic Rinaldi, Sun Acquisitions
16 Feb 2021
Contributed by Lukas
When is the right time to start or buy a business? Today we’re going to talk about entrepreneurship in the midst of a global pandemic. To help me di...
#120: Iterating and Optimizing from Experiences with Jerry Abiog
09 Feb 2021
Contributed by Lukas
Today we’re going to talk about how to be more agile by learning from our experiences, both good and bad. While tales of wild success are what we of...
Episode 119: Wellbeing and Agility with Lee Chambers, Essentialise Workplace Wellbeing
02 Feb 2021
Contributed by Lukas
Today we’re going to talk about the importance of workplace wellbeing and how it is vital to both employees and the organizations they work within. ...
#118 Brand and the Center of Experience
31 Dec 2020
Contributed by Lukas
Your brand is a vital component in a successful customer and employee experience Learn more about your ad choices. Visit megaphone.fm/adchoices
#117 Bold Leadership in Times of Change
29 Dec 2020
Contributed by Lukas
Today we’re going to talk about how to exhibit bold leadership in times of change, and the need to build mutual trust between leadership and employe...
#116 Silos and experience
24 Dec 2020
Contributed by Lukas
How do internal barriers prevent you from having great employee and customer experience? Learn more about your ad choices. Visit megaphone.fm/adchoic...
#115 Version Next, Now Part 4, Episode 3: Security-Built Culture w/ Gerard Lendore, TEKsystems
22 Dec 2020
Contributed by Lukas
The pace of change and digital disruption already stretched security teams to their limits. The proliferation of endpoint devices expanded attack surf...
#114 Calculating the Value of CX
17 Dec 2020
Contributed by Lukas
You can’t manage what you don’t measure. Let’s apply that to customer experience as well. Learn more about your ad choices. Visit megaphone.fm/...
#113 Version Next, Now Part 4, Episode 2: Security-Built Culture w/ Kory Patrick, TEKsystems
15 Dec 2020
Contributed by Lukas
The pace of change and digital disruption already stretched security teams to their limits. The proliferation of endpoint devices expanded attack surf...
#112 Creating a Center of Experience
10 Dec 2020
Contributed by Lukas
How an enterprise can create a center of excellence that combines customer and employee experience. Learn more about your ad choices. Visit megaphone...
#111 Version Next, Now Part 4, Episode 1: Security-Built Culture w/ Mike Mulligan, TEKsystems
08 Dec 2020
Contributed by Lukas
The pace of change and digital disruption already stretched security teams to their limits. The proliferation of endpoint devices expanded attack surf...
#110 Employees and Intrinsic Motivation
03 Dec 2020
Contributed by Lukas
What’s the difference between extrinsic and intrinsic and how can it benefit your organization? Learn more about your ad choices. Visit megaphone.f...
#109 Marketing Agencies and Agility w/ Tim Weinheimer, Hahn Public
01 Dec 2020
Contributed by Lukas
Today we’re going to talk about how to maintain agility as a marketing agency. I know firsthand how volatile the world of marketing and public rela...
#108 How to Be More Agile
26 Nov 2020
Contributed by Lukas
What does it mean to be agile? We will look at the traits of an agile individual and how this relates to organizational success. Learn more about you...
#107 Great Employee Experience in a Distributed World w/ Amy Gannaway, VMware
24 Nov 2020
Contributed by Lukas
Learn more about your ad choices. Visit megaphone.fm/adchoices
#106 Personalization, Orchestration and CX
19 Nov 2020
Contributed by Lukas
Consumers, bombarded with marketing and advertising from the moment they wake up to the time they drift off looking at their smartphone, are demanding...
#104 Understanding the Voice of the Customer
12 Nov 2020
Contributed by Lukas
Learn the best ways to listen to your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices
#103 Agility and the Personal Brand w/ Jennifer Sherman, The Influencer Collective
10 Nov 2020
Contributed by Lukas
Today we’re going to talk about how to create a personal brand that is agile, memorable, and meaningful in a world gone (mostly) virtual. To help me...
#102 The Experience Maturity Model
05 Nov 2020
Contributed by Lukas
Where does your organization rate in the CX & EX experience maturity model? Learn more about your ad choices. Visit megaphone.fm/adchoices
#101 Building a Sustainable, Agile Workforce with Roberta Matuson
03 Nov 2020
Contributed by Lukas
Today we’re going to talk about creating a sustainable workforce that can help your brand be successful, no matter what the business environment may...
#100 Data Science & AI with CX and EX
29 Oct 2020
Contributed by Lukas
There is great opportunity to use artificial intelligence with your customer and employee experience initiatives. Learn more about your ad choices. V...
#99 Version Next, Now Part 3, Episode 1: Looking Up w/ Ricardo Madan, TEKsystems
27 Oct 2020
Contributed by Lukas
The COVID-19 pandemic upended the global economy, but business didn’t stop—it adapted. Many organizations rewrote recovery and business continuity...
#98 What is Brand Experience?
22 Oct 2020
Contributed by Lukas
Brand experience is defined as the combination of the internal and external, or employee experience and customer experience. Learn more about your ad...
#97 Version Next, Now Part 3, Episode 2: Looking Up w/ Jennifer Doyle, TEKsystems
20 Oct 2020
Contributed by Lukas
The COVID-19 pandemic upended the global economy, but business didn’t stop—it adapted. Many organizations rewrote recovery and business continuity...
#96 Preparing Your Organization for CX Optimization
15 Oct 2020
Contributed by Lukas
After you’ve built a CX platform, how do you make sure it is continually improving? Learn more about your ad choices. Visit megaphone.fm/adchoices
#95 Version Next, Now Part 3, Episode 1: Looking Up w/ Leslie Deutsch, TEKsystems
13 Oct 2020
Contributed by Lukas
The COVID-19 pandemic upended the global economy, but business didn’t stop—it adapted. Many organizations rewrote recovery and business continuity...
#94 The Intersection of CX and EX
08 Oct 2020
Contributed by Lukas
Understand where customer and employee experience work together for the benefit of all audiences. Learn more about your ad choices. Visit megaphone.f...
#93 Agility in the Relationship with Ourselves with Laura DiBenedetto
06 Oct 2020
Contributed by Lukas
Today we’re going to talk about agility in how we relate to ourselves. While we’ve all grown up with unique backgrounds, habits, and things we wer...
#92 The Center of Experience and the Power of Combining CX and EX
01 Oct 2020
Contributed by Lukas
Learn about the blueprint for an experience-led organization by combining customer and employee experience Learn more about your ad choices. Visit me...
#91 Keeping Government Agile with Dave Witkin at Packages Agile
29 Sep 2020
Contributed by Lukas
While government is often described as anything but agile, there are plenty of people working with agile methodology, as well as a more scalable and i...
#90 Agility in Entrpreneurship and Events with Mark Michelson, CX Talks
22 Sep 2020
Contributed by Lukas
Today we’re going to talk about how to adapt your events to be more virtual in a marketing environment that is in continual fluctuation. With the ma...
#89 Agility in Creating New Experiences with Craig Langlois, Berkshire Museum
15 Sep 2020
Contributed by Lukas
Today we’re going to talk about agility in how you deliver customer experiences. While customer experience always requires a sharp focus on listenin...
#88 Maintaining Great Employee Experience in Difficult Times with Nancy Greatrix and Becky Lechner from Room and Board
08 Sep 2020
Contributed by Lukas
Today we’re going to talk about how agility can help an organization maintain good employee and customer experience, despite tumultuous times. We ar...
#87 Startups, MVPs, and Staying Agile with Dan Moore, Vaporwaree
01 Sep 2020
Contributed by Lukas
Today we’re going to talk about startups, and the importance of ensuring your teams are able to maintain agility throughout your development and gro...
#85 Agility in Teams with Duena Blomstrom
18 Aug 2020
Contributed by Lukas
Today we’re going to talk about agility in teams, and how productivity, psychological safety, and an agile approach work together for the benefit of...
#83 How to be an Agile Business with David Wachs, Handwrytten
04 Aug 2020
Contributed by Lukas
Today we’re going to talk about keeping your company agile and the value of learning, iterating, and optimizing your business. Too many times compan...
#82 The Freelance Economy: The importance of benefits for freelancers and contractors
28 Jul 2020
Contributed by Lukas
Today we’re going to talk about the freelance economy and why it’s important that freelancers, contractors and the self-employed protect themselve...
#81 The Freelance Economy: Vetting and Verifying 1099 Contractors with Kelly Painter, CareerGig
21 Jul 2020
Contributed by Lukas
Today we’re going to talk about the freelance economy and why it’s important that companies use verification and assessments to reduce risk and hi...
#80 Patient Experience and the Importance of Training with Jennifer Thompson, Insight Marketing
14 Jul 2020
Contributed by Lukas
Today we’re going to talk about the importance of customer and patient experience, and how training can play a big part in teaching empathy and unde...
#79 Acceleration Powered by Data, Part 3
07 Jul 2020
Contributed by Lukas
Part 3 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a...
#78 Acceleration Powered by Data, Part 2
30 Jun 2020
Contributed by Lukas
Part 2 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a...
#77 Acceleration Powered by Data, Part 1
23 Jun 2020
Contributed by Lukas
Part 1 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a...
#76 Next Best Action
16 Jun 2020
Contributed by Lukas
A discussion about next best action and its role in enhancing the customer experience with Jean Belanger, Founder and CEO of Cerebri AI. Learn more a...
#75 Focusing on Customer Experience with Augie Ray, Gartner
09 Jun 2020
Contributed by Lukas
Today we’re going to talk about how to focus on customer experience and what that means within an organization. While it’s often said that everyon...
#74 The Relationship Between Customer Experience and Marketing with Jennifer Severns, AMA
02 Jun 2020
Contributed by Lukas
Today we’re going to talk about the importance of customer experience in a membership organization. Also, since our guest is from the American Marke...
#73 Employee Experience in a Fast-Growth Global Environment with Joy Sybesma, Dataiku
26 May 2020
Contributed by Lukas
Today we’re going to talk about company culture and how to maintain and develop great employee experience in a fast-growth, global organization. We’...
#72 Agile, CX, and Marketing with Aileen Cahil
19 May 2020
Contributed by Lukas
Today we’re going to talk about how enterprises who remain agile can achieve great success in building great experiences for their customers. To hel...
#71 The Value of a Holistic Digital Experience with Eric Stahl, Salesforce
12 May 2020
Contributed by Lukas
Today we’re going to talk about the value of a holistic digital experience. Too often organizations spend time optimizing a few channels to make sur...
#70 Being Intentional with Your Brand Experience with Antonia Hock, Ritz-Carlton Leadership Center
05 May 2020
Contributed by Lukas
Today we’re going to talk about the importance of being intentional with your brand’s experience, and why great company culture and customer exper...
#69 Corporate Social Responsibility and Employee Experience
28 Apr 2020
Contributed by Lukas
Learn more about your ad choices. Visit megaphone.fm/adchoices
#68 Doing Employee Experience Well Throughout the Journey
21 Apr 2020
Contributed by Lukas
Today we’re going to talk about the importance of the employee experience and how organizations of all kinds can remain competitive in the current j...
#67 Mergers, Acquisitions, and the Employee Experience with Josh Olson, VMware
14 Apr 2020
Contributed by Lukas
Learn more about your ad choices. Visit megaphone.fm/adchoices
#66 Diversity, Inclusion, and the Employee Experience with Robert Ruelas, VMware
07 Apr 2020
Contributed by Lukas
Today we’re going to talk about Diversity, Inclusion, and the Employee Experience. Employee experience has an increased focus at leading companies a...
#65 Content and the Customer Experience, Part 3
31 Mar 2020
Contributed by Lukas
Learn more about your ad choices. Visit megaphone.fm/adchoices
#64 Content and the Customer Experience, Part 2
24 Mar 2020
Contributed by Lukas
Learn more about your ad choices. Visit megaphone.fm/adchoices
#63 Content and the Customer Experience, Part 1, with Steve Householder and Burk Buechler from TEKsystems
17 Mar 2020
Contributed by Lukas
Learn more about your ad choices. Visit megaphone.fm/adchoices
#62 Culture, Values and the Employee Experience with David Rodriguez, Marriott International
10 Mar 2020
Contributed by Lukas
Today we’re going to talk about the importance of values and culture in the employee experience. As companies continue to compete for both talent an...
#61 Orchestration and Customer Experience with Tim Claytor, Kitewheel
03 Mar 2020
Contributed by Lukas
A discussion about customer journey orchestration and its power in creating great customer experiences with special guest Tim Claytor, SVP Partnership...
#60 Technology & Customer Experience with Charlie Oliver, Tech 2025
25 Feb 2020
Contributed by Lukas
I am joined by Charlie Oliver, Founder & CEO of Tech 2025. Technologies like artificial intelligence, virtual and augmented reality, automation and ma...
#59 The Customer Journey and the Modern Restaurant Experience with Sherif Mityas, TGI Fridays
18 Feb 2020
Contributed by Lukas
Learn more about your ad choices. Visit megaphone.fm/adchoices
#58 Maintaining a Strong Company Culture Amidst Growth
11 Feb 2020
Contributed by Lukas
A discussion about organizational culture and employee experience with special guest Traci Schweikert, VP Human Resources of POLITICO. Learn more a...
#57 The Power of Employer Brands with Frans Mahieu, Kimberly-Clark
04 Feb 2020
Contributed by Lukas
Learn more about your ad choices. Visit megaphone.fm/adchoices
#56 The Agile Consumer
30 Jan 2020
Contributed by Lukas
In this episode, I talk a bit about my new book, The Agile Consumer, which discusses the continually evolving brand-consumer relationship. As consumer...
#55 Cutting Through the Clutter
28 Jan 2020
Contributed by Lukas
Learn more about your ad choices. Visit megaphone.fm/adchoices
#54 Agile Brands and Society
23 Jan 2020
Contributed by Lukas
I feel it’s important to address one other key aspect of brands that is part of the “new normal.” It’s not enough to simply make a great produ...
#52 Telling Relatable Stories with Your Brand
14 Jan 2020
Contributed by Lukas
This is the third of four episodes related to brands and storytelling. The best way to make your brand’s story memorable is to relate it to your aud...
#51 Telling Authentic Stories with Your Brand
07 Jan 2020
Contributed by Lukas
This is the second of four episodes related to brands and storytelling. It’s time to stop thinking in the broadcast mode of marketing. Simply saying...
#50 Telling Educational Stories with Your Brand
31 Dec 2019
Contributed by Lukas
This is the first of four episodes related to brands and storytelling. Think about the last time a friend or colleague told you about a brand or produ...
#49 Listen to Your Customers, Don't Talk at Them
24 Dec 2019
Contributed by Lukas
Part 5 of how to create an agile brand. To create a holistic customer experience, it’s important to use those channels as a means of two-way communi...
#48 Customer Experience Trumps Channels and Mediums
17 Dec 2019
Contributed by Lukas
Part 4 of how to create an agile brand. We need to stop thinking only in terms of the individual channels we reach customers through. Instead, we have...
#47 Adaptivity and Collaboration in Your Company Culture
10 Dec 2019
Contributed by Lukas
Part 3 of how to create an agile brand. It’s also not enough to just be adaptive. Without culture and processes for easy collaboration both internal...
#46 Special Episode: The Power of Identity with Kory Patrick of TEKsystems
05 Dec 2019
Contributed by Lukas
Every day, threat actors are working to penetrate your organization’s perimeter and access unauthorized, sensitive and confidential information. No ...
#45 Evolutionary versus Revolutionary Processes
03 Dec 2019
Contributed by Lukas
Part 2 of how to create an agile brand. When thinking about evolution versus revolution, you need to know when to take which approach for your own bra...
#44 Change is the Only Constant
26 Nov 2019
Contributed by Lukas
Part 1 of how to create an agile brand. While it seems that it’s only in the age of technology that everyone complains about being too busy and thin...
#43 Brands and Future Generations
19 Nov 2019
Contributed by Lukas
Just as past generations had their own unique relationship to brands, this dynamic will continue to evolve over time. Let’s take a look at a few asp...
#41 Key Principles of an Agile Brand
05 Nov 2019
Contributed by Lukas
I go through the principles of an agile brand: • Our highest priority is to add value to people’s lives through meaningful interactions and tangib...
#40 An Agile Brand Case Study: Netflix
29 Oct 2019
Contributed by Lukas
Netflix is a great example of a brand that has continued to disrupt, innovate and remain agile over time. From its beginnings up against the behemoth ...