How to Make ChatGPT Ads Not Suck
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The AI Daily Brief: Artificial Intelligence News and Analysis
23 min
2 speakers
4 chapters
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Today on the AI Daily Brief, we are talking about OpenAI's announcement that ads are, as they were always inevitably going to, coming to chat GPT. The question is, can they make them not suck? And I think I have a few ideas for how they could achieve that. The AI Daily Brief is a daily podcast and video about the most important news and discussions in AI.
All right, friends, quick announcements before we dive in. Now, let's talk about advertising in ChatGPT. On Friday afternoon, the official OpenAI account tweeted, In the coming weeks, we plan to start testing ads in ChatGPT free and go tiers. We're sharing our principles early on how we'll approach ads, guided by putting user trust and transparency first as we work to make AI accessible to everyone. What matters most? Responses in ChatGPT will not be influenced by ads. Ads are always separate and clearly labeled. Your conversations are private from advertisers, plus pro, business, and enterprise tiers will not have ads. They also show an example of someone asking about simple but authentic Mexican ideas for their dinner party, which led to a hot sauce, which led to a Harvest Groceries ad focused on hot sauce.
Now, in their announcement post, they really focus on the fact that advertising is their way to make sure that access to hyper-intelligent AI assistance remains available to everyone. They write, AI is reaching a point where everyone can have a personal super assistant that helps them learn and do almost anything. Who gets access to that level of intelligence will shape whether AI expands opportunity or reinforces the same divides. So then they say, in the long run, ads are what's going to make OpenAI able to continue to provide lots and lots of otherwise free users with high quality service. They expand a little bit what they say about their ads principles from the tweet. Some of them are repeated like answer independence and conversational privacy, but they also articulate a principle of mission alignment.
Our mission, they write, is to ensure AGI benefits all of humanity. Our pursuit of advertising is always in support of that mission and making AI more accessible. And alongside that, another principle they articulate is long-term value. We do not optimize for time spent in ChatGPT. We prioritize user trust and user experience over revenue. They also hint that despite their examples being extremely simple display ads taking advantage of the high intent of ChatGPT users, maybe they'll think about more creative strategies in the future. They write, given what AI can do, we're excited to develop new experiences over time that people find more helpful and relevant than any other ads. Conversational interfaces create possibilities for people to go beyond static messages and links.
For example, they say soon you might see an ad and be able to directly ask the questions you need to make a purchase decision. They also note ads can also be transformative for small businesses and emerging brands trying to compete. AI tools level the playing field even further, allowing anyone to create high-quality experiences that help people discover options they might have never found otherwise. So basically overall, they're saying user trust is paramount. We're not trying to turn into the next meta that absorbs all your time. Hopefully we can get creative with new types of ad units, but ultimately this is necessary to provide everyone equal access to high quality artificial intelligence. In his reshare of the OpenAI post, Sam Altman chose to focus on reinforcing the message that chat GPT ads will not influence the answers that chat GPT gives you, as well as data privacy, i.e.
that advertisers don't get conversational data. CEO of Applications, Fiji Simo, also focused on that. Most importantly, she writes in her tweet, ads will not influence the answers chat GPT gives you. So let's talk about responses. For some, this was an inevitable and perhaps necessary evil. Anonymous poster Signal actually responded to Sam's post calling it a necessary evil and then went into a little bit more detail in their own post.
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