The Art of Online Business
Episodes
Case Study: How A Local Wine & Art Party Shop Is Using Facebook Video Ads to 10X ROI
20 Jul 2016
Contributed by Lukas
Today’s episode of The Art of Paid Traffic is part 2 in our mini-series on how local businesses can use Facebook ads to grow their business. ...
Case Study: 4-Step Facebook Ads Strategy for Local Business Growth
13 Jul 2016
Contributed by Lukas
Today’s episode of The Art of Paid Traffic is a solo episode where I take you through the exact strategies I would use to grow a local fly fishing g...
Case Study: How Owen Video Increased His Facebook Video Ad Results By Over 3X.
06 Jul 2016
Contributed by Lukas
I met Owen Video at Social Media Day San Diego last week.He walked up to me and told me he attended my Facebook video ads presentation at Social Media...
Facebook Ads Q&A - The New Facebook Pixel, Ad Approval, Custom Audiences & More...
29 Jun 2016
Contributed by Lukas
I’m back this week on The Art of Paid Traffic with another awesome Facebook Ads Q&A episode. Cut your lead gen costs in HALF with my $37 ...
Case Study: Profitable Affiliate Marketing (Even With a Small List) with Rachel Luna
22 Jun 2016
Contributed by Lukas
#90: Case Study: Profitable Affiliate Marketing (Even With a Small List) with Rachel Luna Do you ever feel like there are almost too many ways to succ...
How to Create a Killer Facebook Ads Management Business with Kerry Swetmon
15 Jun 2016
Contributed by Lukas
Have you taken any time lately to consider why you do the work you do? And maybe even think about the bigger picture of why and how you’re leveragin...
How to Double Your ROI With Facebook Video Ads
08 Jun 2016
Contributed by Lukas
If you’re advertising your business on Facebook (which I’m willing to bet you’re doing), then you should be testing video ads in your marketing ...
How to Avoid 3 Sales Funnel Mistakes That are Killing Your Profits
01 Jun 2016
Contributed by Lukas
Do you know the specific metrics you should be tracking in your sales funnels?And if you’re aware of your numbers, are you using them to gain action...
How to Make High Ticket Sales from Cold Traffic with Chris Evans
25 May 2016
Contributed by Lukas
This episode is jam-packed with actionable insights and strategies from a returning paid traffic expert here on AOPT. Cut your lead gen costs i...
How to Maximize Your ROI with a Segmented Sales Funnel
18 May 2016
Contributed by Lukas
Today we’re talking about a topic that I know can make a big impact for anyone using paid traffic to build a long term, loyal customer base. ...
How Local Businesses Can See Massive Results with Facebook Ads
11 May 2016
Contributed by Lukas
Today we’re covering a topic I get asked a lot about, and that’s 'Do Facebook ads work for brick and mortar businesses? Cut your lead ...
How to Create High Converting Instagram Ads
27 Apr 2016
Contributed by Lukas
On the show today we're talking about a topic everyone's been asking about -- Instagram Ads. And joining me to talk some IG ads is Ethan S...
What's the Best Facebook Ads Objective? (and Other Q&A)
18 Apr 2016
Contributed by Lukas
On today's episode of The Art of Paid Traffic podcast, we've got a rapid fire Facebook ads Q&A. I recently held 3 live online Facebook a...
The #1 Factor In Successful Facebook Ads
06 Apr 2016
Contributed by Lukas
Welcome to episode #81 where today I’m talking all about THE most important factor in successful Facebook ads and really, in any paid advertising. I...
How a Natural Health Practitioner Got a 10x Return On Her Facebook Ads
30 Mar 2016
Contributed by Lukas
Thanks so much for joining me today for episode #80 where today I’ve got another great Facebook ads case study for you about a natural health practi...
How Accurate Is The New Facebook Pixel and Other FB Ads Q&A
24 Mar 2016
Contributed by Lukas
Welcome back to the Art of Paid Traffic Podcast! Today's episode is a Facebook ads Q&A show where I'm answering a bunch of questions t...
How a Kickstarter Campaign Raised $1.1M+ with Facebook Ads
16 Mar 2016
Contributed by Lukas
I’ve been getting a lot of requests for case studies here on The Art of Paid Traffic so over the next few weeks we're going to dive into some r...
Why Your Copywriting Needs C.P.R. with Laura Belgray
10 Mar 2016
Contributed by Lukas
Facebook ads reporting is the topic of today's episode of The Art of Paid Traffic, specifically, how to get the most out of all the stats and met...
How to Understand Facebook Ads Reporting For Better Results
03 Mar 2016
Contributed by Lukas
Facebook ads reporting is the topic of today's episode of The Art of Paid Traffic, specifically, how to get the most out of all the stats and met...
How Much Should You Spend On Your Paid Ads?
17 Feb 2016
Contributed by Lukas
On today's episode of the Art of Paid Traffic, we’re going to continue our mini-series on metrics and measuring your paid traffic as today, Cha...
How to Build Your Marketing to Scale Using Key Metrics
10 Feb 2016
Contributed by Lukas
On today’s episode of the Art of Paid Traffic, I welcome David Jaeger who's the founder and CEO of Global SEM Partners which is an agency that ...
YouTube Ad Strategies Working Right Now with Ryan Masters
03 Feb 2016
Contributed by Lukas
On today’s episode of the Art of Paid Traffic, I welcome back my friend and previous guest, Ryan Masters, this time to talk about YouTube ads. ...
Secrets Behind High Converting Webinars with Amy Porterfield
25 Jan 2016
Contributed by Lukas
Today's episode of the Art of Paid Traffic is the third in our 3-part mini-series about using webinars and paid traffic to grow your business. ...
How to Create a 7-Figure Business Using Webinars & FB Ads with John Lee Dumas
20 Jan 2016
Contributed by Lukas
On today's episode of The Art of Paid Traffic we’re continuing our mini-series on using webinars and paid traffic to quickly grow your business...
How to Use Streaming Webinars & Paid Traffic to Automate Your Business
13 Jan 2016
Contributed by Lukas
On today's episode of The Art of Paid Traffic, we're talking all about how to use streaming webinars and paid traffic to automate your busin...
The Latest Tips & Strategies for Getting More Sales with Amazon PPC
06 Jan 2016
Contributed by Lukas
On today’s show we're talking with Scott Voelker from The Amazing Seller.com all about the very latest updates and strategies using Amazon PPC ...
How Local Businesses Can Increase Sales with Google Call-Only Ads
30 Dec 2015
Contributed by Lukas
On today’s episode, Michael Alaniz, a local marketing expert from Local Loop Marketing rejoins me, this time to talk about Google Call-Only ads. ...
Case Study: How a Wedding Invitation Designer Got a 5000% ROI With Her Facebook Ads
16 Dec 2015
Contributed by Lukas
On today's episode of The Art of Paid Traffic, I've got a really cool case study... I’m talking with Amanda Greville from Rock Paper Gifts...
How to Use the New Facebook Pixel & Custom Conversions
11 Dec 2015
Contributed by Lukas
On today's episode we’re talking all about Facebook pixels, specifically the new Facebook pixel and custom conversions. According to Facebook, ...
How to Create Automated Marketing Systems In Your Business
02 Dec 2015
Contributed by Lukas
On today’s episode I’m pumped to be talking about creating automated marketing systems in your business and how paid traffic can drive those syste...
Dealing With A Banned Ads Account (and how to sell more products with paid traffic)
23 Nov 2015
Contributed by Lukas
It’s the worst nightmare when you buy website traffic: Ending up with a banned ads account. These days, the biggest paid traffic sources have to go ...
Case Study: $2K+ Per Month In App Sales and 12 Cent Leads
20 Nov 2015
Contributed by Lukas
Scott Dawson, who recently started creating apps in the hunting decoy space, joins me to talk about the success he's having using Facebook ads to...
How An Evergreen Sales Funnel Generates $20K Per Week with David Siteman Garland
12 Nov 2015
Contributed by Lukas
On the show today we’re talking about evergreen sales funnels with David Siteman Garland of therisetothetop.com. Specifically, we’re going to talk...
Case Study: Simplifying Your Facebook Ads Strategy with Bryan Harris
02 Nov 2015
Contributed by Lukas
On today's episode of The Art of Paid Traffic Bryan Harris from videofruit.com joins me to talk about a Facebook ads experiment that he did where...
Instagram Ads: What You Need To Know
27 Oct 2015
Contributed by Lukas
In today's episode of The Art of Paid Traffic we're talking about Instagram ads. Everyone seems to be talking about them, yet I’m not seei...
Case Study: How to Scale from $500, to $11K Monthly With Facebook Video Ads
28 Sep 2015
Contributed by Lukas
Today’s episode of the Art of Paid Traffic is a case study of food bloggers, Dustin and Lacy Baier from asweetpeachef.com. We talk all about how the...
How to Speak Your Customer’s Language - Copywriting Hacks With Joanna Wiebe
21 Sep 2015
Contributed by Lukas
Want to be a better copywriter? You're going to love this episode. On today's episode of the Art of Paid Traffic is Joanna Wiebe, co-founder...
Proven Copywriting Strategies that Convert with Ryan Johnson
03 Sep 2015
Contributed by Lukas
On today's episode of The Art of Paid Traffic, we dive into proven copywriting strategies that convert with Ryan Johnson. Ryan is a brand and con...
Newbie Case Study: $0.43 Leads From Cold Traffic
24 Aug 2015
Contributed by Lukas
On today's episode of The Art of Paid Traffic, I'm sharing a paid traffic newbie case study. Mary Fernandez shares her story of how she gene...
How to Use Amazon PPC to Make More Sales with Scott Voelker
21 Aug 2015
Contributed by Lukas
In this week's episode of The Art of Paid Traffic podcast Amazon PPC expert Scott Voelker joins me to share how to use specific PPC strategies to...
Tables Turned! Rick Gets Interviewed About Facebook Ads Retargeting & Pricing
13 Aug 2015
Contributed by Lukas
I've got a different kind of Art of Paid Traffic episode for you today. This is an episode where I was interviewed by Joey Kissimmee for his podc...
Facebook Ads Q&A Part 2 - Targeting, Scaling Ads and Direct Selling
06 Aug 2015
Contributed by Lukas
Today's episode of The Art of Paid Traffic is Part 2 of a Facebook Ads Q&A where I’m answering your questions about, well, Facebook ads! ...
What's the Deal with Facebook Ads Pixels and Other Q&A
03 Aug 2015
Contributed by Lukas
Today's episode of The Art of Paid Traffic is Part 1 of a Facebook Ads Q&A where I’m answering your questions about, well, Facebook ads! ...
How to Use Web Psychology and Online Persuasion to Improve Your Online Advertising with Nathalie Nahai
27 Jul 2015
Contributed by Lukas
On today's episode of The Art of Paid Traffic I’m really excited to welcome "the web psychologist", Nathalie Nahai.Nathalie is the be...
How to Increase Conversions In Your Business with Neil Patel
21 Jul 2015
Contributed by Lukas
Neil Patel joins me to talk about a bunch of different paid traffic strategies including email marketing, how to create epic content more quickly, cop...
Email Marketing & How to Write Copy that Converts with Neville Medhora
15 Jul 2015
Contributed by Lukas
On today's Art of Paid Traffic episode we're talking all about copywriting and email marketing with Neville Medhora. Neville’s an entrepre...
How to Increase Conversions Using Emotional Triggers with Talia Wolf
10 Jul 2015
Contributed by Lukas
On today's episode of The Art of Paid Traffic, Talia Wolf, founder and CEO Conversioner, joins me to talk about using emotional triggers and user...
Sales Funnel Automation with Ely Delaney
03 Jul 2015
Contributed by Lukas
Today we’re talking about one of my favorite topics - sales funnels. I’m gonna take you behind the scenes and share details of my own business and...
How to Grow Your Podcast With Facebook Ads
26 Jun 2015
Contributed by Lukas
One of the best things I did for my business was start a podcast in 2013 called Inside Social Media. I loved podcasting so much that when my business ...
Is There a Best Way To Target Facebook Ads? and Other Q&A
16 Jun 2015
Contributed by Lukas
I've heard Facebook is now building retargeting audiences based on people who watch our video ads. Is that true? Cut your lead gen costs...
How to Get the Most Out of LinkedIn Ads with Josh Turner
11 Jun 2015
Contributed by Lukas
LinkedIn expert Josh Turner talks about how to get the most out of your LinkedIn ads. We've talked about LinkedIn ads recently in episode #40 and...
Anatomy of Killer Landing Pages with Unbounce's Oli Gardner
08 Jun 2015
Contributed by Lukas
Great conversation on The Art of Paid Traffic today all about landing pages with a really smart guy -- Oli Gardner. Oli is the co-founder of Unbounce ...
How to Dominate Pinterest Ads with Cynthia Sanchez
05 Jun 2015
Contributed by Lukas
Today's episode is all about Pinterest ads, something we've not yet covered here on the show. Joining me to share her expertise is Pinterest...
LinkedIn Ads with Stephanie Sammons
03 Jun 2015
Contributed by Lukas
In today’s episode of the AOPT, we’re talking about LinkedIn ads with LinkedIn expert Stephanie Sammons. If your target customer is a professional...
Facebook Video Ads - Part II with Keith Kranc
29 May 2015
Contributed by Lukas
Today’s episode is Part II of my interview with my buddy and Facebook ads expert Keith Kranc. If you haven’t yet listened to episode #38 with Keit...
How to Use Story-Based Facebook Video Ads to Increase Conversions with Keith Kranc
26 May 2015
Contributed by Lukas
In today's episode we're talking Facebook ads again, this time with my buddy Keith Kranc. Keith recently visited the Facebook offices in Aus...
How to Create a Simple, Effective Social Media Sales Funnel for your Business with Amy Porterfield
21 May 2015
Contributed by Lukas
Today I’ve got one of my closest friends joining me, Amy Porterfield, to talk about social media sales funnels. Cut your lead gen costs in HA...
How to Use Facebook Video Ads to Create a Sales Funnel that Converts
19 May 2015
Contributed by Lukas
Today's episode of the Art of Paid Traffic is a solo episode where I’m going to be talking about Facebook video ads. Cut your lead gen c...
Secrets to Successfully Marketing Your Business to Countries Outside of the U.S.
14 May 2015
Contributed by Lukas
I've got a really interesting episode for you today as my guest is Gus Sevilla and he is an expert in running paid traffic to the Latin American ...
Copywriting Secrets for Increasing Sales Funnel Conversions with Steve Erl
11 May 2015
Contributed by Lukas
In today's AOPT episode, we’re continuing our discussion about sales funnels but this time from a copywriting perspective. Specifically, how to...
How to Create the Best Sales Funnel for Your Business with Jody Underhill
04 May 2015
Contributed by Lukas
Another great AOPT episode today, talking again about one of my favorite topics — sales funnels. And joining me to share sales funnel tips and str...
Facebook Ads Case Study & Listener Coaching with RunnerAcademy.com's Matt Johnson
30 Apr 2015
Contributed by Lukas
Matt Johnson joins me on the show and I give him a live Facebook ads coaching session. Matt is from runneracademy.com and he’s also the host of Runn...
Remarketing Secrets for Small Businesses with Michael Alaniz
23 Apr 2015
Contributed by Lukas
In today’s episode of The Art of Paid Traffic, we're talking about local marketing for small businesses. Now if you’re not a small business, ...
How to Create a Content Marketing Machine with James Schramko
16 Apr 2015
Contributed by Lukas
Today I’m excited to welcome James Schramko to the show. James is the founder of SuperFastBusiness.com which is a business that teaches you how to q...
Secrets of Highly Converting Sales Funnels with Russell Brunson
14 Apr 2015
Contributed by Lukas
I’m excited to welcome Russell Brunson to the show. If you're not familiar with who Russell is, he started his first online company while he wa...
Three Ways to Dominate Google AdWords with Ryan Masters
10 Apr 2015
Contributed by Lukas
In today's episode we’re diving into Google AdWords with Certified Google Partner Ryan Masters. Specifically, we're going to cover the 3 f...
Perry Marshall | 80/20 Sales & Marketing: Making More While Doing Less
08 Apr 2015
Contributed by Lukas
In this episode of the Art of Paid Traffic, Perry Marshall, author of '80/20 Sales and Marketing: The Definitive Guide to Working Less and Making...
How Kimra Luna Turned $18K of Paid Ads Into $900K In Under a Year
02 Apr 2015
Contributed by Lukas
Today on the show I’m happy to introduce you to Kimra Luna. If you don’t know Kimra yet, I’m guessing you’re gonna start hearing a lot about h...
What's the Difference Between the Facebook Ads Pixels and Other Q&A
31 Mar 2015
Contributed by Lukas
Today's episode is one of our Q&A shows and this time we're focusing on questions around Facebook ads. People have emailed in or asked q...
How to Use Yahoo's Gemini Network for Mobile, Native and Search Ads
27 Mar 2015
Contributed by Lukas
In today's episode of The Art of Paid Traffic podcast we dive into a new paid traffic strategy in the Yahoo Gemini ad network. With me to talk ab...
What Businesses Should & Shouldn't Be Using YouTube Ads with Tommie Powers
24 Mar 2015
Contributed by Lukas
Today we’re going to talk about YouTube ads again, this time about things like who should and shouldn’t be doing YouTube ads and best practices fo...
How to Use YouTube Videos to Grow Your Audience and Increase ROI with Derral Eves
20 Mar 2015
Contributed by Lukas
Derral Eves is a video marketing expert, a YouTube certified consultant and he specializes in growing audiences, generating over 1 billion views on Yo...
How to Turn Casual Leads Into Rabid Buyers with Charles Kirkland
13 Mar 2015
Contributed by Lukas
In today's episode of The Art of Paid Traffic I’m really excited to welcome Charles Kirkland to the show. Charles was referred to me by one of ...
Lead Magnets That Convert with Jim Belosic
10 Mar 2015
Contributed by Lukas
Jim Belosic, who is the CEO of ShortStack, joins me to talk about lead magnets that convert. We get into a great discussion with Jim today all about w...
Behind-the-Scenes of Successful Facebook Ads with Curt Maly
05 Mar 2015
Contributed by Lukas
I've invited on Curt Maly, who's a fellow Facebook ads guy. He has a digital marketing agency and he also runs a website called Social Media...
How to Avoid Getting Your Facebook Ads Account Shut Down
02 Mar 2015
Contributed by Lukas
Today in episode 18 of The Art of Paid Traffic, I welcome back Justin Brooke as we shift gears from content marketing, which we talked about in Episod...
How to Use Native Advertising to Increase Conversions with Justin Brooke
28 Feb 2015
Contributed by Lukas
Today I’m really excited to welcome Justin Brooke to the show. Justin has been in the paid traffic space for over 8 years now and he runs a digital ...
How to Quickly Get Found on Google & Improve SEO Using AdWords
26 Feb 2015
Contributed by Lukas
In today's episode we're talking again with Google AdWords expert Joel Runyon, and this time Joel shares strategies for how to use AdWords P...
How Not to Lose Your Shirt with Google AdWords with Joel Runyon
24 Feb 2015
Contributed by Lukas
Google AdWords expert Joel Runyon joins me today to talk about how to avoid losing your shirt with Google AdWords. He's worked with funded star...
Facebook Ads Sales Funnels Working Right Now & Other Q&A
21 Feb 2015
Contributed by Lukas
Today we’re going to do our first Q&A episode. People have emailed in or asked questions via voicemail, which you can do on the Show Notes pages...
Profitable Copywriting Tips & Tricks with Ray Edwards
18 Feb 2015
Contributed by Lukas
On todays episode we’re talking about copywriting with Ray Edwards. Ray is a professional copywriter and is one of the nicest guys in the business. ...
Measuring Your Sales Funnel Analytics with Rui Dong
15 Feb 2015
Contributed by Lukas
On todays episode I am happy to welcome my good buddy Rui Dong. Rui is one of the smartest people I know when it comes to paid traffic and I asked h...
How to Measure Your ROI from Paid Traffic with Tommie Powers
04 Feb 2015
Contributed by Lukas
Alright, today I’m psyched to welcome Tommie Powers to the show. Tommie’s affectionately known as Tommie Traffic because he specializes in online ...
How to Get More Leads & Sales Using Video Retargeting with Chris Evans
29 Jan 2015
Contributed by Lukas
Today I'm talking with Chris Evans all about retargeting strategies. Chris is the brains behind the paid traffic campaigns of several very succ...
Tricks for Getting Massive ROI from YouTube Ads with Eric Siu
26 Jan 2015
Contributed by Lukas
Today I’ve got Eric Siu, CEO of digital marketing agency Single Grain, on the show as we continue our mini-series on YouTube ads. This is actually...
How to Get Free Traffic from YouTube Ads with Jake Larsen
22 Jan 2015
Contributed by Lukas
Today I'm talking with Jake Larsen about YouTube advertising. When I was planning out this first mini-series on YouTube ads and I was asking arou...
Best Practices for Setting up Highly Performing YouTube Ads with Gideon Shalwick
19 Jan 2015
Contributed by Lukas
Gideon Shalwick from gideonshalwick.com and the founder of Veeroll is my guest on today’s episode. Gideon’s one of those guys who has been doing Y...
YouTube Ads for Small Businesses with Tom Breeze
15 Jan 2015
Contributed by Lukas
In Today’s episode: we’re talking with Joey Kissimmee. Joey's an online entrepreneur, podcaster, and a software developer who does iPhone app...
How Laura Roeder Turned $20K Into $350K With One FB Ads Strategy
12 Jan 2015
Contributed by Lukas
In today’s episode, Laura Roeder, founder of LKR Social Media, shares how she generated $325,000 in revenue from a $20,000 spend on Facebook ads. To...
How Joey Kissimmee is Crushing it With Facebook Ads Retargeting
08 Jan 2015
Contributed by Lukas
In Today’s episode: we’re talking with Joey Kissimmee. Joey's an online entrepreneur, podcaster, and a software developer who does iPhone app...
What's Working Right Now with Facebook Ads
04 Jan 2015
Contributed by Lukas
Today’s episode of The Art of Paid Traffic is a solo one where we'll be continuing our mini-series on what's working right now with Facebo...
How to Set Up Your Facebook Ads For Success
04 Jan 2015
Contributed by Lukas
Gideon Shalwick from gideonshalwick.com and the founder of Veeroll is my guest on today’s episode. Gideon’s one of those guys who has been doing Y...
Introduction to The Art of Paid Traffic Podcast
04 Jan 2015
Contributed by Lukas
The Art of Paid Traffic podcast is going to be all about the different ways you can use paid traffic to grow your business. Cut your lead gen...