The Art of Online Business
Episodes
Back to Basics: How to Avoid the Biggest Mistake People Make with Their Facebook Ads
09 May 2018
Contributed by Lukas
On the show today I’m going to be sharing with you the biggest mistake that I see people making, including those new to Facebook ads and experienced...
(Case Study) How to Use "Challenges" + FB Ads to Grow Your List & Make More Sales with Devani Freeman
25 Apr 2018
Contributed by Lukas
On the show today I’m joined by a woman named Devani Freeman who runs a social media marketing business here in San Diego called Heart Centered Soci...
GDPR: Everything You Need to Know + How to Ensure You're Compliant
20 Apr 2018
Contributed by Lukas
On today’s episode, my guest and I will be talking all about GDPR. What exactly is it, and does it affect you? Cut your lead gen costs in H...
Using Facebook Live Video to Build an Audience, Create Engagement & Sell More Products with Urbanist’s Ariel Viera
18 Apr 2018
Contributed by Lukas
My guest on the show today is Ariel Viera who runs an online platform called The Urbanist. Cut your lead gen costs in HALF with my $37 mini-cou...
Simple (iPhone) Facebook Video Ads: $0.83 Leads In Her First Ever Campaign with Cielo de la Paz
11 Apr 2018
Contributed by Lukas
In this episode, I’m bringing you person who approached me and introduced herself at Social Media Marketing World, Cielo de la Paz. Cut you...
How He’s Doing It: $500K In Revenue From a $12K FB Ads Spend with Charlie Liu
04 Apr 2018
Contributed by Lukas
Today’s guest approached me at the end of my presentation at Social Media Marketing World and told me how he had spent about $10,000 on Facebook ads...
How to Create & Validate Offers that Sell
28 Mar 2018
Contributed by Lukas
On the show today I thought I’d talk to you about how to create and validate offers that sell. Cut your lead gen costs in HALF with my $37 ...
Strategy Sessions: Facebook Ad Strategies for Selling Consulting Sessions (Baby Sleep Consulting)
26 Mar 2018
Contributed by Lukas
For today’s episode, I have another strategy session for you, this time with Hauke Pasch from New Zealand. Cut your lead gen costs in HALF ...
How to Sell Products With the FB Ads “Trifecta” Funnel with Mike Jackness
21 Mar 2018
Contributed by Lukas
Listeners have been asking for more shows about e-commerce, specifically what are some ways that we can be selling physical products online with Faceb...
Bonus: FB Ads Q&A! Boosting Posts, Ad Fatigue & More from SMMW
16 Mar 2018
Contributed by Lukas
Today I have another bonus episode for you, where I share a Q&A session I gave to attendees at the recent Social Media Marketing World held in San...
[Case Study] How Rachael Welch Turned a $223 Facebook Ads Spend Into $46,000
14 Mar 2018
Contributed by Lukas
On today’s episode, my guest is Rachael Welch, a marketer who is sharing her results from a recent launch that she helped a client with. Cu...
Bonus: 3 eCommerce Strategies Working Right Now with Steve Chou
09 Mar 2018
Contributed by Lukas
On today’s episode, I’m sharing more of what happened at last week’s Social Media Marketing World in San Diego. Cut your lead gen costs...
3 Big Takeaways from Traffic & Conversion + Social Media Marketing World
07 Mar 2018
Contributed by Lukas
I just wrapped up an epic week of conferences, with both the Traffic & Conversion Summit and Social Media Marketing World happening here in San Di...
Strategy Sessions: Facebook Ads for Realtors + Small Market Advertising
28 Feb 2018
Contributed by Lukas
Today I’m bringing another strategy session with one of my students, Hayley Strzelec. Cut your lead gen costs in HALF with my $37 mini-cour...
How a Stock Market Trader Used an Unconventional Strategy to Grow His Online Business to $500K+ with Jason Brown
21 Feb 2018
Contributed by Lukas
For today’s episode, you’re in for a real treat, as this interview has become one my favorite ones to date (and we’ve done a lot here on the sho...
How to Use Google's Ad Offerings to Diversify Your Online Marketing with Mike Rhodes
14 Feb 2018
Contributed by Lukas
Today I’m welcoming the owner of WebSavvy, Mike Rhodes, to The Art of Paid Traffic. Cut your lead gen costs in HALF with my $37 mini-course...
How to Win With the Updated Facebook Algorithm + FB Ads Q&A
07 Feb 2018
Contributed by Lukas
On the show today I’m going to be answering questions that I’ve been getting recently (and I’ve been getting a lot of them)! Cut your l...
5 Simple Steps to a High-Converting “Challenge” Funnel with Tammy Cannon
31 Jan 2018
Contributed by Lukas
On the show today I’m joined by one of my students, Tammy Cannon. Tammy owns a business called Cannon Social Media, and she creates online courses a...
Foundation of Successful Facebook Ads -- My Interview on Photogs Unite! Podcast
24 Jan 2018
Contributed by Lukas
On the show today I want to share with you an interview that I did on a podcast called Photogs Unite! Cut your lead gen costs in HALF with my...
How I Would Grow a Local Fitness Rehab Clinic with Facebook Ads
17 Jan 2018
Contributed by Lukas
I want to do something a little bit different with you here today, and it’s something that I want to start doing more of on the podcast. Cu...
How to Ethically Use Subconscious Selling to Improve your Marketing and Increase Sales with Jim Fortin
10 Jan 2018
Contributed by Lukas
For today’s show, we’re going deep and talking about how to ethically use subconscious selling to improve your marketing and increase your sales. ...
2017 Facebook Ads Lessons + What to Expect In 2018
03 Jan 2018
Contributed by Lukas
For this first podcast episode of 2018, I’m taking a look back at some of the big lessons that I learned about advertising on Facebook in 2017. ...
Strategy Sessions: Improving + Scaling Your Webinar Funnel with Denise Schmeichler
27 Dec 2017
Contributed by Lukas
For today’s show, we have another Facebook ads strategy session, this time with Denise Schmeichler. Cut your lead gen costs in HALF with my...
Strategy Sessions: Optimizing Your Sales Funnel & Facebook Ads with Food Blogger Christine McMichael
20 Dec 2017
Contributed by Lukas
Today on the show we’re diving into a Facebook ads strategy sessions with a food blogger named Christine McMichael, who runs a site called JarOfLemo...
Lessons from Managing $500M in Media Spend and How to Apply them to Your Business with Babak Azad
13 Dec 2017
Contributed by Lukas
On the show today I’m joined by Babak Azad, who is the former Senior Vice President of Media & Customer Acquisition at Beachbody. Cut y...
How to Use Quizzes + Facebook Ads to Get Quality Leads with Chanti Zakariasen
06 Dec 2017
Contributed by Lukas
My friend Chanti Zak is a conversion copywriter and she appears on the podcast today to look at something we haven’t covered a whole lot on this sho...
The Million Dollar Facebook Ads Tweak with Jarrod Bentley & Ethan Sigmon
01 Dec 2017
Contributed by Lukas
Today I’m doing something a bit different as I’m joined by not one, but two guests on the podcast. Cut your lead gen costs in HALF with m...
Perfectionism Bogging You Down? Me too…
22 Nov 2017
Contributed by Lukas
I’m doing something quite different in today’s episode…Rather than share a strategy, a how-to, case study, or campaign insights or stats… ...
(Case Study) Cyber Monday Facebook Ads Success for a Local Fitness & Tennis Club
15 Nov 2017
Contributed by Lukas
With Black Friday and Cyber Monday right around the corner in the United States, today I wanted to share a case study with you. Cut your lead...
(Case Study) How a Non-Profit Cooking School for Kids is Growing with Facebook Ads
10 Nov 2017
Contributed by Lukas
For today’s episode, I’ve got another great conversation with a student of mine. Cut your lead gen costs in HALF with my $37 mini-course–...
Creating Your Ideal Facebook Ads Business from Scratch with Salome Schillack
08 Nov 2017
Contributed by Lukas
I’m excited today to welcome one of my students to the podcast. Her name is Salome Schillack and her website and business is called ShineAndSucceed....
How to be the FB Ads Manager Businesses are Looking For
03 Nov 2017
Contributed by Lukas
For today’s show, I have a little something different! After getting to know the owner of a local cryotherapy business, Matt, he told me about the m...
(Case Study) Facebook Ads Success for Local Fitness/Yoga Studios with Nick Wolny
01 Nov 2017
Contributed by Lukas
Art of Paid Traffic listener, Nick Wolny, joins me on the show today for a Facebook ads case study. Cut your lead gen costs in HALF with my $37...
How to Create a Simple Marketing Plan that Actually Works with Noah Kagan
27 Oct 2017
Contributed by Lukas
On today’s episode, I’m chatting with my buddy Noah Kagan. If you’d know who he is, you’re in for a treat... Cut your lead gen costs in...
How to Get the Most Out of Your Facebook Ads this Holiday Season
25 Oct 2017
Contributed by Lukas
In today’s episode, I want to share with you how to get the most out of your Facebook ads during the holiday season. Cut your lead gen costs ...
Gmail Ads! How to Get Targeted, Cost-Effective Traffic with this Little Known Strategy with Charles Kirkland
18 Oct 2017
Contributed by Lukas
We’ve been talking a lot about Facebook ads on the podcast lately, so we’re going to change things up today and talk about another interesting tra...
How to Get Started with Facebook Ads As a Total Beginner + Other Q&A
11 Oct 2017
Contributed by Lukas
Facebook ads Q&A part II! On today’s show, I’m answering more of your Facebook ads questions, as I bring you a Part II of the Q&A episode ...
Strategy Sessions: Facebook Ads for a Security Company with Jeri Demartini
04 Oct 2017
Contributed by Lukas
This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students. Cut ...
How to Hire a Facebook Ads Manager + Other Q&A
27 Sep 2017
Contributed by Lukas
It’s Q&A time here on The Art of Paid Traffic podcast! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The A...
3 Big Facebook Ads Updates (You Should Know About)
20 Sep 2017
Contributed by Lukas
For most people, change can be hard! If you’re doing Facebook ads, you’ve got to be able to roll with the changes and on today’s episode, I’ll...
[Case Study] How a CrossFit Gym Owner is Getting 6000% ROI on His Facebook Ads with Sam Payne
13 Sep 2017
Contributed by Lukas
On today’s episode of The Art of Paid Traffic, I’m joined by Sam Payne, a CrossFit gym owner in the United Kingdom. Cut your lead gen costs...
Strategy Sessions: Improving Facebook Ads Targeting, Relevance Score & More with Liat Siegel
08 Sep 2017
Contributed by Lukas
This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students. Cut ...
The Perfect Storm of Facebook Ads Problems (Behind-the-Scenes of My Recent Launch)
06 Sep 2017
Contributed by Lukas
On today’s episode of The Art of Paid Traffic, I’m sharing with you lessons learned during the July launch of my FB ADvantage LOCAL program. ...
How to Create Affiliate Revenue by Amplifying Content on Facebook with Deacon Hayes
30 Aug 2017
Contributed by Lukas
On today’s episode of The Art of Paid Traffic, I’m joined by Deacon Hayes from wellkeptwallet.com talking all about how he generates affiliate inc...
Strategy Sessions: Facebook Ads for Professional Services + Live Events with Heather Stevens
28 Aug 2017
Contributed by Lukas
This is a bonus episode where I’m going to take you inside a Facebook ads strategy call with one of my students. Cut your lead gen costs in H...
Behind-the-Scenes of a 7-Figure Facebook Ads Campaign with Andrew Hubbard
23 Aug 2017
Contributed by Lukas
On today’s episode of The Art of Paid Traffic, I’m pumped to be joined by Facebook ads manager Andrew Hubbard. Cut your lead gen costs in H...
[Case Study] 7-Figure Automated Webinar Funnel in 18 Months with Melyssa Griffin
16 Aug 2017
Contributed by Lukas
Super pumped to welcome my friend Melyssa Griffin to the podcast today, where we’re talking all about how she’s created a 7-figure automated webin...
3 Components of a Facebook Video Ad That’s Getting Big Results with Jasmine Star
09 Aug 2017
Contributed by Lukas
On today’s episode, my good friend Jasmine Star rejoins me to share a case study where we dive into the 3 components of a Facebook video ad that has...
How to Improve Your Conversion Copywriting with Joel Klettke
02 Aug 2017
Contributed by Lukas
On today’s episode of the podcast, we’re talking copywriting -- specifically how to write better more effective conversion-focused copy on your sa...
3 Facebook Ads Updates You Should Know About
25 Jul 2017
Contributed by Lukas
On today’s show, I’m sharing three Facebook ads updates that you need to know about, and I’ll be revealing how to solve two big challenges that ...
How a Local Weight Loss Franchise Turned a $300 Facebook Ad Spend Into $15,000
19 Jul 2017
Contributed by Lukas
I talk a lot here on the show about how if you want to be successful with Facebook ads or any paid traffic, you’ve gotta have the right mindset... ...
[Case Study] How a Local Golf Course Uses Facebook Ads to Slice Their Marketing Budget by 10s of Thousands of Dollars
12 Jul 2017
Contributed by Lukas
On today’s episode of The Art of Paid Traffic, I’m joined by a student of mine, Allison George, to talk about how she markets her family’s golf ...
How to Setup Your Facebook Ads for Success (June 2017 Edition)
28 Jun 2017
Contributed by Lukas
On today’s episode of The Art of Paid Traffic podcast, I dive into:How to Set Up Your Facebook Ads For Success -- June 2017 edition. Cut your...
[Case Study] How to Scale An Automated Webinar Sales Funnel with Grant Baldwin
21 Jun 2017
Contributed by Lukas
On today’s show, we’re talking about evergreen webinar sales funnels with professional speaker and course creator, Grant Baldwin.Grant is the foun...
How to Hack Facebook Ads Social Proof to Show More Likes, Comments, etc. (+ Other Q&A)
14 Jun 2017
Contributed by Lukas
It’s been awhile since we’ve done a Q&A here on the podcast, so today’s show is a big ‘ol Facebook ads Q&A. Cut your lead gen c...
Facebook Ads Strategy for e-Commerce & Physical Products with Steve Chou
07 Jun 2017
Contributed by Lukas
On today’s show we’re talking about e-commerce and marketing physical products online, and joining me to share his insight and experience is Steve...
[Case Study] How a Kickstarter Campaign Raised $441K (3x Goal) with Facebook Ads
31 May 2017
Contributed by Lukas
On today’s show, we’re talking about the Facebook ads strategy that was used in a Kickstarter campaign that reached its goal of $150K in just 17 h...
Facebook Ad “Objectives”: What They Mean + How to Use Them
25 May 2017
Contributed by Lukas
On today’s episode, we’re talking all about Facebook ad “Objectives”. Cut your lead gen costs in HALF with my $37 mini-course–NOW onl...
How a Local Photography Business Lowered their Cost Per Sale with Facebook Ads
17 May 2017
Contributed by Lukas
On today’s show, my good friend and entrepreneur Amber McCue joins me to talk about how her local photography business lowered their cost per sale w...
3 Steps to Writing GOOD Copy with Kira Hug
10 May 2017
Contributed by Lukas
It’s been awhile since we’ve talked about copywriting here on The Art of Paid Traffic -- how to write better ad copy, copy for your sales pages, e...
YouTube Ads: Anatomy of High Converting Videos with Tom Breeze (Part II)
03 May 2017
Contributed by Lukas
This episode is Part II of my interview with YouTube ads expert Tom Breeze, where today we continue the conversation around what’s working right now...
YouTube Ads: How to Set Yourself Up for Success with Tom Breeze (Part I)
26 Apr 2017
Contributed by Lukas
It’s been awhile since we’ve covered YouTube ads on the podcast, so today I’m welcoming back Tom Breeze, CEO of the YouTube ad agency, Viewabili...
Case Study: How a Veterinarian Has Created a Thriving Online Business with FB Ads
17 Apr 2017
Contributed by Lukas
If you’ve ever wondered how you can create a thriving online business while having a full-time job… Cut your lead gen costs in HALF with my...
Facebook Ads Q&A (Targeting, Strategy, Scaling, Optimizing + More)
12 Apr 2017
Contributed by Lukas
If you’re running Facebook ads at all, you’ve likely considered how to get BIGGER results from your campaigns. On today’s episode of the podcast...
How to Scale Your Facebook Ads (Without Ruining Your Results)
05 Apr 2017
Contributed by Lukas
Ever tried scaling your Facebook ads only to see your costs increase? If so, I feel you on this. It can be one of the more frustrating aspects of Fa...
Facebook Messenger Ads (Case Study + How To)
29 Mar 2017
Contributed by Lukas
I’ve been getting a lot of questions lately about Facebook Messenger Ads, and in today’s episode of the podcast, I’m sharing my recent experienc...
Biggest Landing Page Mistakes (And How to Avoid Them)
22 Mar 2017
Contributed by Lukas
On today’s show we’re talking about landing pages, specifically, the biggest landing page mistakes that people make (and how to avoid them). ...
Facebook Ads Case Study: Behind-the-Scenes of A 6-Figure Product Launch
15 Mar 2017
Contributed by Lukas
In this episode of The Art of Paid Traffic podcast, I take you behind-the-scenes and break down our latest Facebook ads launch. Cut your lead g...
How to Ensure Your Paid Traffic & Business is Protected Legally
08 Mar 2017
Contributed by Lukas
Today we’re talking about a topic that doesn’t get discussed a whole lot but is UBER important to get a handle on…...the importance of the legal...
(Encore Episode) How To Niche Down For Success As A Facebook Ads Manager
27 Feb 2017
Contributed by Lukas
On the podcast today, I’m trying something I’ve not done yet on the show…This is an encore of one of the most requested episodes we’ve done ye...
Maximizing Your Facebook Ads Results & More Q&A
15 Feb 2017
Contributed by Lukas
It’s been awhile since I’ve answered your Facebook ads questions, so on today’s episode of The Art of Paid Traffic, we’re doing a Q&A that...
Email Marketing that WORKS (even with a small list) with Andre Chaperon
08 Feb 2017
Contributed by Lukas
Getting leads for your business is great but if you’re not able to convert those leads into paying customers then you’re wasting money. Cut...
Case Study: Creating Local Business Offers that Convert with Mike Barnet
01 Feb 2017
Contributed by Lukas
As a listener of The Art of Paid Traffic, you might know that one of my favorite things to do is case study my students and to highlight the successes...
Starting a Facebook Ads Management Business: 5 Critical Steps
25 Jan 2017
Contributed by Lukas
Want to have a business managing Facebook ads for other businesses? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visi...
Case Study: How One Simple FB Ads Strategy Sold $400K of Christian Planners
18 Jan 2017
Contributed by Lukas
On today’s episode of The Art of Paid Traffic you’re going to learn how an entrepreneur and former Air Force officer, musician, and youth pastor l...
The Key to Successful Facebook Ads in 2017
13 Jan 2017
Contributed by Lukas
Welcome to a short, “in-between” episode of The Art of Paid Traffic podcast where on today’s show, you’ll learn the Key to Successful Facebook...
From Cold Lead to Raving Customer: A 3-Step Facebook Video Ads Strategy
11 Jan 2017
Contributed by Lukas
If you’ve been listening to the podcast for any period of time now, you know that video is where it’s at -- especially on Facebook. Cut ...
Changes & (New) Strategies for Selling More Products in 2017
04 Jan 2017
Contributed by Lukas
On this week’s episode of The Art of Paid Traffic, we’re diving into some SUPER interesting stuff with returning guest, Scott Voelker of TheAmazin...
Why I Cut Almost ½ My Email List (don’t make this mistake)
28 Dec 2016
Contributed by Lukas
We’ve all heard “the money is in the list”, right? Well I made a BIG mistake with my email list recently. Cut your lead gen costs in HALF...
How to Boost Conversions & Improve Your Marketing with Liston Witherill
21 Dec 2016
Contributed by Lukas
I know it tends to be a lot of fun to focus on the strategies and results in online marketing… Cut your lead gen costs in HALF with my $37 mi...
9 Facebook Ads Updates You Need to Know About
14 Dec 2016
Contributed by Lukas
It’s no secret that things on Facebook are constantly changing. Recently they made a ton of updates, changes and enhancements that have a big impact...
How to Best Use Urgency & Scarcity to Sell More with Jack Born
30 Nov 2016
Contributed by Lukas
Let’s face it, it’s human nature to procrastinate. This is almost always true when whatever we’re procrastinating has some risk attached to it. ...
How to Create High Converting Pinterest Ads with Alisa Meredith
23 Nov 2016
Contributed by Lukas
Have you decided on which new marketing strategies you want to test out in 2017? Cut your lead gen costs in HALF with my $37 mini-course–NOW ...
How To Niche Down For Success As A Facebook Ads Manager
16 Nov 2016
Contributed by Lukas
“The riches are in the niches...”If you’ve been in the online marketing or entrepreneurship space for any length of time, then you’re probably...
Are You Choosing the "Right" Facebook Ads Objective?
09 Nov 2016
Contributed by Lukas
When you want to create a successful Facebook ads campaign, what do you do? Cut your lead gen costs in HALF with my $37 mini-course–NOW only ...
The Critical Work Needed for Successful Facebook Ads
02 Nov 2016
Contributed by Lukas
Hard work is, well, just that -- hard work. It's stuff we don't always like doing yet the reward on the other side is often the greatest. ...
How to Write Better Copy by Hacking Your Ideal Customer
26 Oct 2016
Contributed by Lukas
We all have that one thing, one skill or ability, that we’d really love to learn or improve so we can be more efficient marketers and business owner...
How to Allocate Your Local Marketing Budget + Other Q&A
19 Oct 2016
Contributed by Lukas
A couple weeks ago I hosted a live online training all about using Facebook Ads for local businesses. Cut your lead gen costs in HALF with my $...
How to Strategically Attract Your Ideal Facebook Ads Audience with Jasmine Star
12 Oct 2016
Contributed by Lukas
#106: How to Strategically Attract Your Ideal Facebook Ads Audience with Jasmine Star. Cut your lead gen costs in HALF with my $37 mini-course–...
7 Funnel Campaigns Every Online Business Needs with Greg Hickman
05 Oct 2016
Contributed by Lukas
On the podcast, we talk a whole lot about sales funnels. How to set them up…How to use them to automate leads & sales…How to track and optimiz...
Facebook Ad Critique (Improve Your Facebook Ads Now)
28 Sep 2016
Contributed by Lukas
We all want to create and run killer Facebook Ads. But if you’re using Facebook Ads as part of a marketing funnel to drive measurable leads and sale...
How An Attorney is Selling Her High-Ticket Live Event with Facebook Ads
21 Sep 2016
Contributed by Lukas
As entrepreneurs and online marketers, taking risks is simply the nature of the beast when you want to be successful. Cut your lead gen costs i...
How Much Should You Spend On Facebook Ads To Have A Successful Webinar?
13 Sep 2016
Contributed by Lukas
We’re switching things up on The Art of Paid Traffic this week! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit ...
How to Measure the Effectiveness of Your Facebook Ads Funnel (& Improve Results)
07 Sep 2016
Contributed by Lukas
On this episode of The Art of Paid Traffic, we dive into measuring the effectiveness of your sales funnels. Cut your lead gen costs in HALF wit...
The Easiest (And Fastest) Way to Create A High-Converting Sales Funnel
31 Aug 2016
Contributed by Lukas
Today we’re celebrating a huge milestone on The Art of Paid Traffic…Our 100th episode! I’m super pumped about this and I want to start by thanki...
Understand Your Customers, Increase Your Sales with Jason Friedman
24 Aug 2016
Contributed by Lukas
On today’s episode of The Art of Paid Traffic, we dive into the secret to TRULY understanding your customers, and how it’s the foundation of all y...
How to Improve Your Facebook Ads Sales Funnel (+ Other Q&A)
17 Aug 2016
Contributed by Lukas
I’m back this week with a jam-packed Q&A episode all about marketing strategy, Facebook ads, sales funnels, optimizing for conversions, targetin...
Google Tag Manager - The Key to Simplifying Tracking & Analytics?
10 Aug 2016
Contributed by Lukas
If you run a lot of paid traffic, you know that managing all the tags, pixels, tracking and analytics can be overwhelming. Cut your lead gen co...
Lessons from Over $2M Spent on Facebook Lead Ads
03 Aug 2016
Contributed by Lukas
If you’ve been working with Facebook Ads for a while, chances are you’ve tested out at least a few different Ad types. Cut your lead gen co...
How a Local Roofing Company Increased Business by 40% with FB Ads
26 Jul 2016
Contributed by Lukas
Have you ever thought about the type of information your potential customers might need before they: Decide to start shopping for what it is you offer...