The Art of Online Business
Episodes
How to Stop Doing ALL the Things In Your Business
05 Jul 2019
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
Small List No Problem, From Zero to Waitlist In 6 Months, with Brandi Mowles
03 Jul 2019
Contributed by Lukas
My guest today is Brandi Mowles, and she helps service-based entrepreneurs and businesses explode their growth by using Facebook ads and sales funnels...
Quick Tip: Big Changes Coming to Facebook’s Custom Audiences?
28 Jun 2019
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
How to Strategically Grow Your Team (Step-by-Step), with Theresa Loe
26 Jun 2019
Contributed by Lukas
Why do so many entrepreneurs struggle with building a team? This is a topic that we haven’t talked a lot about on previous episodes of the podcast, ...
Quick Tip: Do This BEFORE Creating Your Course/Product
21 Jun 2019
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook and Instagram ads or online ma...
From Zero to 5-Figures/Month with Sarah Young
19 Jun 2019
Contributed by Lukas
Joining me today on the podcast is a return guest, Sarah Young. Sarah is the founder of BizTemplateBabe.com, where she creates DIY graphic design temp...
Quick Tip: Which “Conversion Window” Should You Choose for Your FB/IG Ads?
14 Jun 2019
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
Four “Bonus” Key 7-Figure Business Lessons
12 Jun 2019
Contributed by Lukas
On last Wednesday’s episode I shared 7 key lessons that I’ve learned on my way to 7-figures, and as you heard, it took a lot more than just using ...
Quick Tip: FB/IG Ads Campaign Budget Optimization Tips
07 Jun 2019
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
7 Key Business Lessons I've Learned On My Way to 7-Figures
05 Jun 2019
Contributed by Lukas
When I start talking about the different elements it takes to build a successful online business, other than using Facebook and Instagram ad strategie...
Quick Tip: This Might Be the One Thing Killing Your Sales...
31 May 2019
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
[Case Study] Overcoming Obstacles to Her First ($30K) Course Launch
29 May 2019
Contributed by Lukas
On today’s episode I’m welcoming back a student of mine to the podcast. The last time Jennifer Myers was here, she was talking about how realtors ...
Quick Tip: I Messed Up… & THE #1 Quality Needed for Running An Online Business
24 May 2019
Contributed by Lukas
On today’s Quick Tip episode, I share THE #1 quality you need as a business owner to ensure the growth of your business. And I do it by sharing 3 ...
How Clarity In Your Messaging Creates HUGE Momentum In Your Business with Lea Pickard
22 May 2019
Contributed by Lukas
Today’s episode is a special one, as you’re actually going to hear the process that one of my students, Lea Pickard, went through before, during a...
Quick Tip: Wait…You ARE Targeting These Lookalike Audiences, Right?
17 May 2019
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
How to Create Big Revenue with a Small Email List with Tarzan Kay
15 May 2019
Contributed by Lukas
Building an email list is one of the most important aspects of your business, but I know from experience that it can be really easy to fall into the c...
Quick Tip: How to 2x Your Email Open Rate In Two Simple Steps
10 May 2019
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
The Secret to Selling More On Webinars, Video, On Stage, etc... with Colin Boyd
08 May 2019
Contributed by Lukas
Speaking is a critical skill that’s needed in order to sell your products and services, and in order to grow your online business, you need to sell....
Quick Tip: Top 10 Tools To Streamline Your Business
03 May 2019
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
How to Ensure your Ad Campaign is Profitable (Everytime) with Tom Breeze
01 May 2019
Contributed by Lukas
Joining me on the show today is my buddy (and brilliant YouTube ads wizard!) Tom Breeze. Cut your lead gen costs in HALF with my $37 mini-cou...
Quick Tip: Avoid This “Mistake” With Instagram Story Ads
26 Apr 2019
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
Case Study: 3 Facebook Messenger Campaigns That Are Crushing It
24 Apr 2019
Contributed by Lukas
On today’s episode I welcome back Steve Loiselle, a student of mine who is absolutely crushing it for his local business clients with his Facebook M...
Quick Tip: Are You Doing a Disservice to Your Audience?
19 Apr 2019
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
Simple Facebook Messenger Campaigns that Convert with Ethan Sigmon
17 Apr 2019
Contributed by Lukas
In this episode you’ll hear a conversation with Ethan Sigmon, who is the founder and CEO of Opesta, a Facebook Messenger marketing automation tool. ...
Quick Tip: Understanding Cold, Warm & Hot Traffic
12 Apr 2019
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
3 Mistakes to Avoid When Trying to Connect With Your Target Audience, with Mel Abraham
10 Apr 2019
Contributed by Lukas
I’m very excited today to be bringing you the first in-person podcast recorded here at the Team Mulready studio, with my guest being a very good fri...
Quick Tip: What’s Your “Why” In Your Business?
05 Apr 2019
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
How a Celebrity Stylist Scaled Her Business Online with Trish Taylor
03 Apr 2019
Contributed by Lukas
I’m so excited to be bringing you this interview today with Trish Taylor, who is part of our Accelerator group training program. Cut your l...
Quick Tip: Your Audience Is Starving For Your Help...What Are You Waiting For?!
29 Mar 2019
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
The Facebook Ads Hack that’s Generating $22 for every $1 Spent with Daniel Daines-Hutt
27 Mar 2019
Contributed by Lukas
On today’s episode I’m chatting with Daniel Danies Hutt, a self-confessed “marketing nerd” who’s originally from England and now living in N...
Quick Tip: Facebook is Removing the Relevance Score
22 Mar 2019
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
Quick Tip: How to Hone Your Copywriting Skills
15 Mar 2019
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
3 Business Lessons I've Learned As a New Dad
13 Mar 2019
Contributed by Lukas
Today’s episode is a little bit different from what I normally share here on the podcast. Cut your lead gen costs in HALF with my $37 mini-...
Quick Tip: Is it ok to turn off and turn back on Campaigns?
08 Mar 2019
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
Case Study: How Blogger/Online Entrepreneur Angie Gensler Generated $200k in 30 Days
06 Mar 2019
Contributed by Lukas
Today’s guest has been a listener of the podcast for years now, back to when she was working a corporate job, and you’re going to be super-impress...
Quick Tip: How to Increase Revenue Without More Leads
01 Mar 2019
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
How I Would Market It: “High-Ticket” Coaching Program with Nutrition Coach Casey Tom
27 Feb 2019
Contributed by Lukas
Today’s episode is something I’ve said I’d talk about for some time now. My guest today is Casey Tom, a nutrition coach who has personally helpe...
How to Find Your Facebook Ads Target Audiences
20 Feb 2019
Contributed by Lukas
A few shows back I did a Quick Tip episode, which talked about how specific you should be getting when it comes to your Facebook Ads targeting. ...
Quick Tip: Facebook Ads Campaign Budget Optimization
15 Feb 2019
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
What’s Working Now: LinkedIn Marketing for Leads & Sales with David Tash and Joe Rizzo
13 Feb 2019
Contributed by Lukas
On today’s show we’re going to be discussing LinkedIn, both from an organic and paid advertising standpoint for generating leads and sales. ...
Quick Tip: How Specific Should You Get With Your Facebook Ads Targeting?
08 Feb 2019
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
Case Study: How a Photography App Uses Facebook Ads to Increase Monthly Revenue & Generate Leads
06 Feb 2019
Contributed by Lukas
Last Fall at my FBA Live event in San Diego, one of the attendees approached me with his laptop and showed me some charts of his revenue and email lea...
How to Build Your Influence Online So You Can Sell More & Have a Bigger Impact with Julie Solomon
30 Jan 2019
Contributed by Lukas
Are you looking to build your influence in order to have a greater impact with your online business? Cut your lead gen costs in HALF with my ...
[Case Study] How a Beta Course Launch Earned $16k Without a Sales Page with Chanti Zakariasen
23 Jan 2019
Contributed by Lukas
On today’s show I wanted to share an inspiring case study with an amazing copywriter who’s appeared on the podcast before, Chanti Zakariasen (or C...
How to Get Traffic & Leads With Podcast Sponsorships with John Lee Dumas
16 Jan 2019
Contributed by Lukas
On today’s show we’re going to be diving into a traffic strategy that I’ve never covered here on the podcast, with John Lee Dumas of Entrepreneu...
Strategy Session: Troubleshooting Facebook Video Ads, Webinar Funnel & Audience Targeting
09 Jan 2019
Contributed by Lukas
Today’s episode is a strategy session with one of my students, Alan Beckley. Alan is an entrepreneur whose mission is helping inventors and entrepre...
(Encore) Back to Basics: How to Avoid the Biggest Mistake People Make with Their Facebook Ads
02 Jan 2019
Contributed by Lukas
There have been a handful of episodes here on the podcast that have really stood out for me, that people have consistently reached out to me about bec...
Setting Yourself Up For Success in 2019
19 Dec 2018
Contributed by Lukas
On today’s episode I’ll be sharing what I think that you should be doing to set yourself up for success marketing your business online in 2019. ...
7 Business & Mindset Books That Have Changed My Business (and Life)
12 Dec 2018
Contributed by Lukas
I’m always asked what books I recommend for business, because I absolutely love reading these types of books (in fact, I usually have 3 or 4 on them...
Quick Tip: How to Increase the Quality of Your Facebook Ad Leads
07 Dec 2018
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
[Case Study] How a Facebook Messenger Ad Campaign 10x’d ROI For a Snow Plowing Business
05 Dec 2018
Contributed by Lukas
It’s the third installment of our Messenger Marketing mini-series here on the podcast, and today I’m speaking with one of my FB AD manager and ROI...
Quick Tip: Want to Increase Your Email Open Rate? Do This...
30 Nov 2018
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
How to Crush It With Facebook Messenger Funnels with Ethan Sigmon
28 Nov 2018
Contributed by Lukas
On today’s episode, we’re continuing our Messenger Marketing mini-series, and I’ve got a special guest here to share his expertise. Cut...
Is Facebook Messenger For You? (Your 2019 Messenger Marketing Game Plan)
21 Nov 2018
Contributed by Lukas
On today’s show, I’m kicking off a three-part mini-series on Facebook Messenger marketing, because I believe it’s a strategy that’s only going...
Quick Tip: Important Facebook Messenger Marketing Deadline
16 Nov 2018
Contributed by Lukas
Welcome to another Quick Tip episode here on The Art of Paid Traffic! My goal for The Art of Paid Traffic podcast is to help you grow and scale your b...
[Case Study] How the Savannah Bananas Generated $22K On a FB Ad Spend of $720 (In 2 Days)
14 Nov 2018
Contributed by Lukas
If you follow sports you may know that minor league baseball teams are marketing machines, which is why I think you can learn so much from this episod...
Quick Tip: These Seldom Used Facebook Ad Types are GOLD
09 Nov 2018
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
5 Simple Ways to Write Better Copy with Kirsty Fanton
07 Nov 2018
Contributed by Lukas
It’s been awhile since we’ve talked about copywriting on the podcast, so I’m super excited to be welcoming copywriter Kirsty Fanton to the show....
Facebook Ads Strategy Session: Troubleshooting a “Failed” Webinar Funnel
31 Oct 2018
Contributed by Lukas
Today’s strategy session is with one of my students, Rachel Lindtiegan, who use to be employed with an ad agency in New York City. Cut your...
Quick Tip: How to Keep Your FB Ad Copy Within Ad 'Policy'
26 Oct 2018
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
How Realtors Can Grow Their Business with Facebook Ads
24 Oct 2018
Contributed by Lukas
This is an episode that’s been a long time coming, and it’s a topic I get asked about a lot. Today’s episode is for real estate agents as well a...
Quick Tip: Updates to the Facebook Pixel
19 Oct 2018
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
Sales Funnels, Creating An “Ideal” FB Ads Business & More with Liz Tennyson
17 Oct 2018
Contributed by Lukas
On today’s show, I’m joined by Liz Tennyson, who runs a Facebook ads business and is helping female entrepreneurs who are building businesses that...
Quick Tip: Why Are So Many Facebook Ad Accounts Getting Shut Down?
05 Oct 2018
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
How Aaron Pearson Grew His FB Ads Business from $5K/mo to $25K/mo
03 Oct 2018
Contributed by Lukas
A while back I had someone join my Facebook Ad Manager program, and in one of the very first conversations I had with him, he told me that it was his ...
Quick Tip: Why Are So Many Facebook Ads Getting Disapproved Lately?
28 Sep 2018
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
How Bedros Keuilian Is Selling $30,000 Franchises with Facebook Ads
26 Sep 2018
Contributed by Lukas
Today’s guest is Bedros Keuilian, someone who I connected with through our mutual friend Craig Ballantyne, who has also appeared on this podcast. ...
Quick Tip: How to Fix a “Broken” Sales Funnel
21 Sep 2018
Contributed by Lukas
Today’s quick tip is about figuring out where to focus your efforts when optimizing your sales funnel. There’s a lot of moving parts to a funnel s...
How to Use Challenges to Grow Your List & Make More Sales with Zach Spuckler
19 Sep 2018
Contributed by Lukas
I’ve been talking about having today’s guest on the show for a long time now, so I’m very excited to welcome Zach Spuckler to The Art of Paid Tr...
Quick Tip: How to Overcome the Enemy of Progress In Your Business
14 Sep 2018
Contributed by Lukas
Today’s quick tip is about how to overcome the enemy of progress in your business. This slows down so many people and they don't even know it! ...
5 Proven Growth Strategies You Can Do TODAY to Grow Your Business
12 Sep 2018
Contributed by Lukas
I’ve gotten to know today’s guest David Kelly over the past year or so, as he lives here in San Diego (when he’s not traveling, which he does of...
Quick Tip: What’s the Best FB Ads Objective for Retargeting Warm Traffic?
07 Sep 2018
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
Why Mindset and Hard Work Won’t Get You the Results You Want In Your Business (And What Actually Can)
05 Sep 2018
Contributed by Lukas
Today I’m welcoming back Jim Fortin to the podcast, and like last time, we cover so much in this episode. Cut your lead gen costs in HALF w...
Quick Tip: NEW - Facebook Pixel for Facebook Groups
31 Aug 2018
Contributed by Lukas
Today’s quick tip is about the new ability on Facebook to track events taken on your website as a result of someone clicking on a post in your Faceb...
Facebook Ads Strategy Session with Lianne Kim
29 Aug 2018
Contributed by Lukas
Today’s episode is going to be a strategy session with one of my Accelerator group coaching students, Lianne Kim. Cut your lead gen costs i...
Quick Tip: The #1 Thing You MUST Do to Scale Your Business
24 Aug 2018
Contributed by Lukas
Today’s quick tip is about The #1 Thing You MUST Do to Scale Your Business. I’m actually going to share TWO things you need to do, one mindset bas...
Back to Basics: Facebook Ads Lookalike Audiences
22 Aug 2018
Contributed by Lukas
On today’s episode I wanted to share an interview that I did on Mike Stelzner’s The Social Media Marketing Podcast. Cut your lead gen cos...
Quick Tip: What’s the Best ‘Conversion Window’ When Setting Up Your FB Ads?
17 Aug 2018
Contributed by Lukas
Today’s quick tip is about which Conversion Window do you optimize for when your Objective is Conversions. You know, at the Ad Set level in the Opti...
Positioning: How to Cut Through the Noise In a Crowded Space with Kira Hug
15 Aug 2018
Contributed by Lukas
On the show today I’m welcoming back my good friend and brilliant copywriter, Kira Hug. Kira was a guest back on Episode 136 of this podcast, where ...
Quick Tip: Facebook Ads Hack for Finding New Relevant Target Audiences
10 Aug 2018
Contributed by Lukas
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or jus...
Bonus: Updates to Facebook's Targeting - Here's What You Can Do NOW
08 Aug 2018
Contributed by Lukas
So it’s been known for several months that Facebook is removing all the targeting that’s related to 3rd party data… This means all behavioral ta...
How Scaling Back Actually Grew Her FB Ads Business with Rachel McMichael
05 Aug 2018
Contributed by Lukas
Today’s guest on the podcast is Rachel McMichael, someone who is also a member of James Wedmore’s Inner Circle Mastermind with me and a former stu...
Quick Tip: How To Know If It Was A “Successful” Work Day
03 Aug 2018
Contributed by Lukas
When you get to the end of your workday, how do you determine whether it was a “successful” work day? For a long time in my business, once I hit t...
Strategy Session: Basic Sales Funnel Breakdown + Targeting New FB Ads Audiences
01 Aug 2018
Contributed by Lukas
I haven’t done a strategy session episode in a while, but the feedback I’ve gotten is that you want to hear more of them, so today I’m bringing ...
How to Quickly Duplicate Ad Sets into a New Campaign
27 Jul 2018
Contributed by Lukas
Today’s quick tip is about how to save massive amounts of time when you want to create a new Facebook ads campaign that has the same ad sets in it t...
Facebook Ads "Back-to-Basics" Q&A -- Custom Audiences Style
25 Jul 2018
Contributed by Lukas
I recently did a Facebook ads class around custom audiences for Social Media Examiner’s Facebook Ads Summit, and on today’s episode, I’m answeri...
Flipping the Mic: A deep dive into my Mindset, Money and Motivation
18 Jul 2018
Contributed by Lukas
Today’s a very special show, as it’s the big 200th episode of The Art of Paid Traffic! We’re doing things a bit differently today too, as I’m ...
One of the BEST Things You Can Do to Lower Your Facebook Ad Costs
17 Jul 2018
Contributed by Lukas
Today’s quick tip is about one of the best ways to lower your Facebook ad costs and get more people to see your ads, which is by aggregating your so...
How to Use Facebook’s Dynamic Creative Ads
11 Jul 2018
Contributed by Lukas
On today’s show, I’m going to be talking about Facebook’s Dynamic Creative. Now, this isn’t to be confused with their Dynamic Product Ads (or ...
What's the "Best" Objective for Building Video Engagement Audiences?
10 Jul 2018
Contributed by Lukas
Today’s Quick Tip Tuesday has to do with what Objective do you choose when you’re wanting to build video engagement audiences. Cut your lea...
Who Am I to Be Running Facebook Ads for Other People, with Monica Louie
04 Jul 2018
Contributed by Lukas
If you’re managing Facebook ads for other people, or maybe you’re looking to start a Facebook ads business, you’re going to love today’s episo...
Quick Tip Tuesday: How Big Should Your Facebook Ads Audience Size Be
03 Jul 2018
Contributed by Lukas
Today’s tip has to do with Audience Size Potential Reach when you’re setting up your Facebook ads. I get asked all the time -- how big should my...
How to Hire a Facebook Ads Manager
02 Jul 2018
Contributed by Lukas
On today’s special bonus episode of the podcast, I’m going to be talking about a topic I get asked several times a week, and that’s how to hire ...
How to Confidently Grow Your BEST Facebook Ads Business with Salome Schillack
27 Jun 2018
Contributed by Lukas
My guest today last appeared on the podcast in November of last year, and a lot has changed in her business since then. Cut your lead gen cos...
How to Use “Thought Reversal” and Facebook Video Ads for Higher Quality Leads with Brandon Lucero
20 Jun 2018
Contributed by Lukas
On today’s show, I’m joined by my friend Brandon Lucero, from SoldWithVideo.com. You may recognize Brandon’s name from when he was a guest on th...
How to Use Smart Website Design to Increase Conversions with Sister Agency’s Keith Burnson
13 Jun 2018
Contributed by Lukas
In this episode we’re going to be talking about how to increase conversions using smart website design. Cut your lead gen costs in HALF wit...
4 "Must-Have" Custom Audiences for Your Facebook Ads Strategy
06 Jun 2018
Contributed by Lukas
On today’s show I’ll be sharing with you 4 must have custom audiences that you should absolutely be using in your Facebook ads arsenal to market y...
How He Used Instagram Stories to Sell Over $500K in "High-Ticket" Workshops with Craig Ballantyne
30 May 2018
Contributed by Lukas
On today’s show, I’m joined by my friend Craig Ballantyne, who was actually one of my original mentors. Cut your lead gen costs in HALF w...
Strategy Sessions: Reaching Target Customers, Creating Offers & Leveraging Content with Sarah Young
23 May 2018
Contributed by Lukas
On today’s show, I have another strategy session call, this time with Sarah Young of BizTemplateBabe.com, which was just started in January of this ...
Automated 7-Figure Webinar Funnel (in 12 Months) with Caitlin Bacher
16 May 2018
Contributed by Lukas
I’m in the same mastermind group as today’s guest, Caitlin Bacher, and by getting to know Caitlin, I just knew I had to have her on the podcast to...