What actually happens when the biggest marketers, creators, founders and tech companies in the world all gather in one place?In this first episode of Coffee in Cannes, we're taking you behind the scenes of Cannes Lions—not to recap the biggest parties, but to unpack the conversations that actually matter.We discuss why experience has become the new marketing currency, what brands are getting wrong about TikTok Shop, why Reddit is becoming one of the most underrated platforms for consumer trust, and how AI is forcing luxury brands to rethink the value they provide.Along the way, we also explore the changing relationship between taste and technology, why software companies are reshaping the marketing industry, and what we're already seeing on the ground that could define the next decade of branding.This isn't a recap of Cannes. It's what Cannes is teaching us.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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