Most brands don’t fail because of the consumer. They fail because they lose their identity.In this episode, we break down some of the biggest brand decisions happening right now, from Lululemon’s controversial CEO appointment to Nike’s ongoing identity crisis, and what they reveal about leadership at the highest level.We unpack why great brands fall apart, how companies lose sight of what made them successful, and the difference between building for performance versus signaling for perception. This turns into a broader conversation about leadership, decision-making, and why critical thinking often disappears inside large organizations.We also explore the role of proximity in success, why environment matters more than most people realize, and how founders can think more clearly about growth in a world that’s constantly pulling them in the wrong direction.This is a conversation about brand, leadership, and what it actually takes to build something that lasts.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

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