Show notes
Welcome the Driven Female Entrepreneurs Podcast! The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs. In this episode In this episode of the Driven Female Entrepreneur Podcast, I speak with Sofiat Abdulrazaaq, the co-founder and CEO of Goodfynd. Sofiat worked at the College Board as a product lead, where she was in charge of strategic and technical product management, but even then she knew that she wanted to be a business-owner. Then the opportunity came when Sofiat and two of her friends noticed a gap in the market for an app that can locate nearby mobile food options. When they explored the idea further, they discovered that like them, their clients are made up of people from many cultural backgrounds. They spoke different languages, prepared various authentic meals in their homes, and this had a similar vibe to food trucks. With this, they found a problem that they knew they could solve and a market they were excited to serve. Now, Sofiat is the co-founder and the CEO of Goodfynd, a payments platform and marketplace that helps you find, and re-find, your favourite food trucks, and helps them grow their customer base. To date, she's raised over $3 million in venture financing for the company, and it's only getting bigger. Don't miss this episode to discover more about Sofiat's story and how she successfully infiltrated the industry's "boys club" and how purpose, values, and vision are important when starting a company. "There's a million ways to be successful in business, but the easiest way that I found is to find an investor who believes in your vision."-Sofiat Abdulrazaaq Highlights In this value-packed episode you'll learn: The importance of concentrating on your goals in order to stay on track. Why purpose, values, and vision are so critical when starting a business. How crucial it is to be self-sufficient when doing a start-up. How to successfully build a business with partners. How gaining the necessary traction can assist in obtaining the funding required. A straightforward approach to make an impactful pitch. Why being authentic will help you move forward. "Being myself is the one thing that has saved me through every hard time that I've gone through in this process of building a business."-Sofiat Abdulrazaaq About Sofiat Sofiat Abdulrazaaq is co-founder and CEO of Goodfynd, a payments platform and marketplace that harnesses the power of aggregation to boost the accessibility and discoverability of mobile food businesses. Sofiat brings a decade of experience translating business goals into developed products in her current role. Prior to helping establish Goodfynd, she served as a product lead at The College Board, responsible for strategic and technical product management. Sofiat holds a Juris Doctor from American University Washington College of Law, a Masters in Global Affairs from the University of Denver, and Bachelors in both Psychology and Political Science from Virginia Tech. Connect with Sofiat Website Instagram Facebook Twitter LinkedIn Join the Driven Female Entrepreneur Community Come and join like-minded women in the FREE online community for Driven Female Entrepreneurs. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! The Driven Female Entrepreneurs Club About Your Host, Melitta Campbell Since 1997, Melitta has been using her ability to spot gaps between a company's goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months. By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge. After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses. Book your Free Business Clarity Call: www.melittacampbell.com Get More Clients with your FREE Listener Gift The number one question I'm asked is: How can I get more clients? To help you market your business and attract more of your ideal clients, download your free eBook today: Download your FREE Gift: 100 Ways to Market your Business for Free!