Show notes
Welcome the Driven Female Entrepreneurs Podcast! The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs. In this episode In this episode of the Driven Female Entrepreneur Podcast, I speak with Karen Burge, the Owner of Karen J Burge Ltd. Before her success as a coach, her first job was with a London PR and Marketing agency but because of her husband's continual relocation for work, she spent almost 30 years as a serial entrepreneur. She once ran a very successful cleaning agency in addition to setting up numerous enterprises in the food, fashion, and gift retailing industries. Although everything was going really well, realising that her latest business venture didn't feed her soul, she took a few steps back to assess what she loves most. That's when she went into coaching. She had initially begun as a life coach, but her passion for business led her to change and evolve into a business coach - which she loved. However, Karen noticed that the social media bubble became full of people just like her. She also noticed that many coaches were reaching a certain level and getting stuck there - along with everyone else who were taking the same courses and doing the same actions. Given her experience with wealthy clients, she decided to use it to help more business owners work with this market. Now, she assists business owners in achieving their core objective, which is a steady stream of customers. She aids in the productive and stress-free growth of businesses by combining straightforward processes with innovative ideas. Don't miss this episode to learn about Karen's journey and her easy-to-implement marketing tactics for business owners that will help you develop a steady clientele and grow your company. "I think when it comes to attracting a particular client you want, you have to show that you understand their situation and environment, not just their pain." -Karen Burge Highlights In this value-packed episode you'll learn: How the internet has changed "the game" and how to use it to your advantage. A feasible approach for you to stand out with your branding and positioning, especially with a high-ticket client. The distinction of high-ticket clients and the strategies on how to elevate your business to acquire them. The key to confidence and the ability to communicate. How to expand your comfort zone. "When you are not in a rush to enrol additional people in your program and are only working with a handful of clients who are paying you very well, you'll have more time, energy, and obviously a lot more income." -Karen Burge About Karen Karen has been a serial entrepreneur, owning various successful businesses for over 30 years. 7 years ago she became a coach, first training as a life coach. However she says business has always lit her up and she found herself transitioning into a business mentor and did further training in marketing. Last year she was struck how most established coaches, therapists and service providers were staying at a certain level. She knew that by helping them break into a far more affluent market, they'd achieve a far higher income, with fewer clients; and this is what she now does. Connect with Karen Website LinkedIn Facebook Instagram Join Melitta and Karen at the Small Business Summit Learn the marketing and growth tactics that work for small business owners in this series of live events leading up to the launch of the book The Small Business Handbook, of which Melitta and Karen are co-authors. Register here. Join the Driven Female Entrepreneur Community Come and join like-minded women in the FREE online community for Driven Female Entrepreneurs. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! The Driven Female Entrepreneurs Club About Your Host, Melitta Campbell Since 1997, Melitta has been using her ability to spot gaps between a company's goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months. By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge. After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses. Book your Free Business Clarity Call: www.melittacampbell.com Get More Clients with your FREE Listener Gift The number one question I'm asked is: How can I get more clients? To help you market your business and attract more of your ideal clients, download your free eBook today: Download your FREE Gift: 100 Ways to Market your Business for Free!