Welcome the Driven Female Entrepreneurs Podcast! The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs. In this episode In this episode of the Driven Female Entrepreneur Podcast, I speak with Karen Cureton, an award-winning sales and social media consultant. Karen has extensive sales and marketing experience. She loved her work as a Sales Director for a national Housebuilder and had no plans to start her own business. But, when she took a year off to raise her son, an opportunity opened up for her to do some consulting work. She quickly saw the need in the market for her skills and experience, and how working for herself could give her more flexibility, so she took the leap and started her own sales consultancy. It has not been an easy journey, but Karen found a simple way to build genuine relationships on social platforms that she now shares with her coaching and training clients to help them grow their audience and business. Don't miss this episode to discover more about Karen's journey and how you can successfully navigate the tumultuous world of social media to generate authentic sales and business growth. "When we design our profile, it's got to be eye catching. It's got to be written with personality. And get a sense of who you are across to your audience." - Karen Cureton Highlights In this value-packed episode you'll learn: How to successfully use social media as a tool to sell your business. Why it's important to build genuine relationships via social media. How sales and marketing work together. What every entrepreneur needs to keep their content engaging and interesting. The value of your brand and how it's linked to who you are as an individual. "The first step when selling on social media is to optimize your profile, so it does you justice. People will buy into that genuine energy you have when you are authentic, so embrace the real you on social media." - Karen Cureton About Karen Karen has a strong sales and marketing background with over twenty-five years both in retail and business. Her corporate career was as a Sales Director for a national Housebuilder. She left the corporate world in 2008 to set up her Sales and Social Media Consultancy based near East Midlands Airport. In September 2018 she was proud to be awarded "Outstanding Woman in Professional Services" at the East Midlands Women's awards. In 2021 she was a finalist in the Woman Who Awards and also the IoD Awards in the Innovation category Connect with Karen Website Facebook Page Instagram Twitter LinkedIn Join the Driven Female Entrepreneur Community Come and join like-minded women in the FREE online community for Driven Female Entrepreneurs. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! The Driven Female Entrepreneurs Club About Your Host, Melitta Campbell Since 1997, Melitta has been using her ability to spot gaps between a company's goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months. By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge. After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses. Book your Free Business Clarity Call: www.melittacampbell.com Get More Clients with your FREE Listener Gift The number one question I'm asked is: How can I get more clients? To help you market your business and attract more of your ideal clients, download your free eBook today: Download your FREE Gift: 100 Ways to Market your Business for Free!

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