Welcome the Driven Female Entrepreneurs Podcast! The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs. In this episode In this episode of the Driven Female Entrepreneur Podcast, I speak with Kristin Zhivago, a revenue coach and the president of Zhivago Partners, a digital marketing management company. Kristin started her entrepreneurial journey when she was 17, selling machine shop tools. Being young and having no training whatsoever, she learned the hard way that sales was not as easy as just showing up. After failing miserably, she dedicated herself to learning everything about tech and selling and soon turned her fortunes around. After college, she started selling for various companies around Silicon Valley until she and her husband started an ad agency business together. When her husband retired, she decided to put everything she had learnt into helping companies grow and became a revenue coach. Today, she teaches CEOs and entrepreneurs how to make more profit by understanding what their customers want to buy from them and how they want it to be. Knowledge that she has also captured in her book: Roadmap to Revenue. Don't miss this episode to discover more about Kristin's success story and the necessity of knowing the demands and mindset of clients in order to achieve continual business growth. "Selling is not really selling. It's having a conversation with somebody about what they're trying to do and then seeing if you can help." - Kristin Zhivago Highlights In this value-packed episode you'll learn: The importance of product knowledge in gaining more revenue. How to understand the customer's needs and wants by knowing their mindset. A simple way to acquire real customer feedback and how it will help you get the confidence to proceed. How to understand exactly how your customers like to buy. How to navigate the minefield of sales. The difference between brand and branding. The value of delivering and keeping promises when building a business. "Business takes bravery, courage and humility. Most people are afraid of what they'll find out from customer research, but it's a lot better to find it out before you invest in a business that isn't going to work." - Kristin Zhivago About Kristin Kristin Zhivago is the president of Zhivago Partners, a digital marketing management company. She spent decades as a "revenue coach," helping CEOs and entrepreneurs increase revenue by understanding what their customers wanted to buy from them and how they wanted to buy it. She has interviewed thousands of customers for hundreds of companies and is an expert on the customer's buying process. She and her team generate leads for companies in all types of industries. Kristin is the author of the 5-star book, "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy." Connect with Kristin Website Facebook Page Twitter LinkedIn Join the Driven Female Entrepreneur Community Come and join like-minded women in the FREE online community for Driven Female Entrepreneurs. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! The Driven Female Entrepreneurs Club About Your Host, Melitta Campbell Since 1997, Melitta has been using her ability to spot gaps between a company's goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months. By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge. After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses. Book your Free Business Clarity Call: www.melittacampbell.com Get More Clients with your FREE Listener Gift The number one question I'm asked is: How can I get more clients? To help you market your business and attract more of your ideal clients, download your free eBook today: Download your FREE Gift: 100 Ways to Market your Business for Free!

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