🎙️ How to Build Trust and Visibility by Becoming Your You-iest You with Karen Salmansohn | The Art of Value Whispering Podcast (Episode 311) There was a time when simply sharing your expertise was enough to stand out. Today, we're surrounded by beautifully written content, polished personal brands and more AI-generated posts than ever before. It's never been easier to blend in. So how do you become more visible without becoming louder? How do you build trust without following someone else's formula? And how do you create marketing that feels genuinely like you? In this episode of The Art of Value Whispering Podcast, I'm joined by bestselling author and behavioural change expert Karen Salmansohn to explore why your greatest advantage isn't having a better marketing strategy. It's becoming your "You-iest You." Karen shares the stories behind her bestselling books, explains why confidence grows through action rather than waiting until you feel ready, and reveals how your identity, values and personal stories are often the very things that help your dream clients trust you. If you've ever felt pressure to sound more professional, show up differently or fit into someone else's idea of what successful marketing should look like, this conversation will remind you that your uniqueness isn't something to tone down. It's your greatest strength. 💡 WHAT YOU'LL LEARN IN THIS EPISODE ★ Why authenticity has become your greatest advantage in an AI-driven world ★ How becoming more of yourself helps you build trust and attract the right clients ★ Why confidence comes after action, not before it ★ Karen's "Why the hell not?" mindset for making courageous decisions ★ How your personal stories make your marketing more memorable ★ Why your identity shapes your habits, confidence and visibility ★ How to stop blending in and start communicating your value more naturally ★ Why your marketing should feel like an extension of who you are, not a performance *********************************************** 🎧 Prefer to Listen? Visit: www.melittacampbell.com/podcast Or subscribe to The Art of Value Whispering Podcast on Apple Podcasts or Spotify. ************************************************ 📍 TIMESTAMPS 00:00 – Welcome and why standing out feels harder than ever 02:10 – Meet Karen Salmansohn and becoming your "You-iest You" 07:00 – Why authenticity matters more in the age of AI 12:00 – The bold decisions that shaped Karen's career 18:00 – Living with fewer regrets by leading with your values 24:00 – The "Why the hell not?" philosophy 30:00 – Why confidence follows action 35:30 – Building trust through storytelling 41:00 – Identity, habits and becoming more visible 46:00 – Practical ways to become your You-iest You 49:00 – Final reflections and where to connect with Karen ************************************************ Purchase my new book Purchase my brand new book: Value Whispering: The Smarter Way to Market Your Small Business https://valuewhisperingbook.com ****************************************************** About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl's Guide to Networking and founder of The Value Whispering Circle. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-6a0b0d22-ea70-8393-9c5f-d34ed0523da9-4" data-turn-id-container= "request-6a0b0d22-ea70-8393-9c5f-d34ed0523da9-4" data-testid= "conversation-turn-24" data-scroll-anchor="false" data-turn= "assistant" #podcast #authenticmarketing #personalbranding #storytelling #valuewhispering #visibility #buildtrust #businesscoach #introvertedentrepreneur #smallbusiness #femaleentrepreneur #confidence #contentmarketing #marketingstrategy #branding

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