The B2B Revenue Executive Experience

Your CRM Isn’t Broken, Your Process Is: The Hidden Revenue You’re Ignoring

24 Mar 2026

Contributed by Lukas

Here’s a hard truth most organizations avoid: your CRM isn’t failing because of the software; it’s failing because of your CRM strategy. In this...

AI Go-To-Market Strategy: Why the B2B Sales Funnel is Dead

10 Mar 2026

Contributed by Lukas

Go-To-Market Strategy is undergoing a fundamental shift as autonomous agents begin to influence the B2B buying journey. In this episode of The B2B Rev...

Why a Partner-Led GTM Strategy Outperforms Direct Sales

24 Feb 2026

Contributed by Lukas

Partner-led GTM strategy is the missing third leg of the B2B revenue stool, yet most programs fail within 12 months due to poor leadership and misalig...

Pricing Strategy in B2B: Why Reactive Pricing Destroys Margins

10 Feb 2026

Contributed by Lukas

Pricing strategy in B2B is often driven by reactive discounting, arbitrary price increases, and sales negotiation pressure instead of value-based pric...

Why Transparency in Sales Outperforms Traditional Negotiation Tactics

27 Jan 2026

Contributed by Lukas

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by Todd Caponi, Founder of Sales Melon, to discuss how tran...

GTM Alignment: The Revenue Operations Strategy

13 Jan 2026

Contributed by Lukas

True GTM alignment requires more than collaboration; it demands consistent outcomes across the entire customer journey. In this episode, Cory sits dow...

Beyond the Form: How Alon Rosenberg is Humanizing AI Sales

30 Dec 2025

Contributed by Lukas

Most B2B teams are losing qualified buyers not because their product is wrong, but because their sales motion is too slow to keep up with modern inten...

From Overwhelm to Revenue: How ADHD Strengths Drive Entrepreneurial Success

16 Dec 2025

Contributed by Lukas

How can founders and revenue leaders achieve revenue growth without burnout, especially when ADHD symptoms are shaping their workday? In this episode ...

Marketing and Storytelling Insights with Dave Mastovich

02 Dec 2025

Contributed by Lukas

Most mid-market B2B companies leave between 20% and 50% of potential revenue on the table every year. Not because they’re lazy. Not because their te...

Sales Through Humanity: A Coach's Guide to Authentic Connection & Growth with Jason Moss

18 Nov 2025

Contributed by Lukas

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by Jason Moss, a prominent business coach known for his imp...

Emotion Wins in B2B Sales with James Woodfall, Founder of Raise Your EI

04 Nov 2025

Contributed by Lukas

B2B sales often focus on metrics, ROI calculations, and product features. But what if the key to closing more deals lies not in our logical arguments,...

The Dual Power of AI in RevOps: Opportunity and Responsibility with Navin Persaud

21 Oct 2025

Contributed by Lukas

In recent years, AI has dominated headlines and boardroom discussions, presenting revenue leaders a critical challenge: How can they leverage AI’s p...

Radical Clarity: Leading with Purpose and Accelerating Growth with Pete Steege, Founder of B2B Clarity

07 Oct 2025

Contributed by Lukas

In the B2B tech industry, we often celebrate the brilliant engineers and technical experts who launch groundbreaking products. But what happens when t...

Why 80% of B2B Companies Waste Money on Their Websites with Sahil Patel, CEO of Spiralyze

23 Sep 2025

Contributed by Lukas

In this episode of The B2B Revenue Executive Experience, Sahil joins host Cory Cotten-Potter to share effective landing page optimization, the power o...

Why 98% of SaaS Price Changes Succeed: Pace Pricing’s Counterintuitive Growth Strategy with Bill Wilson, Founder and CEO of Pace Pricing

09 Sep 2025

Contributed by Lukas

While companies are fighting for market share and struggling with efficient growth, most of them overlook one of their most powerful levers: pricing s...

The Disciplined Seller: Mastering B2B Sales Fundamentals

26 Aug 2025

Contributed by Lukas

What Is a Disciplined Seller? A disciplined seller is a B2B sales professional who achieves consistent results through systematic execution of sales ...

The CMO’s Guide to Making B2B Social Media Actually Work with Miruna Dragomir, CMO at Planable

12 Aug 2025

Contributed by Lukas

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Miruna Dragomir, Chief Marketing Officer at Planable. Togeth...

The Future of B2B Sales: Why AI Is Replacing SDRs with Kraig Swensrud, Founder & CEO of Qualified

29 Jul 2025

Contributed by Lukas

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Kraig Swensrud, Founder and CEO of Qualified.com. Together, ...

Why Top Salespeople Stop Selling (And Start Solving Problems Instead)

15 Jul 2025

Contributed by Lukas

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Candice October, PJ Nisbet, Nalliby Haddad Cela, and Yuichi ...

The Art of Sales Forecasting: How to Predict Revenue to the Dollar Using Value-Based Methods

24 Jun 2025

Contributed by Lukas

In this episode of The B2B Revenue Executive Experience, host Cory welcomes two powerhouse guests: Roland Griesmayer, Head of Revenue at GHD Digital, ...

AI Transformed Our SDR Team: 35% Close Rates & $1M ARR per AE with Rob Auld, CRO at Readymode

10 Jun 2025

Contributed by Lukas

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Rob Auld, CRO at Readymode, to share how Readymode transf...

The Marketing Revolution in Manufacturing: Insights from Jenelle McGrath, Market Veep

27 May 2025

Contributed by Lukas

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Jennelle McGrath, Founder and CEO of Market Veep, to shar...

Turn PR Into Your Secret Weapon for Market Dominance with Karla Jo Helms

13 May 2025

Contributed by Lukas

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Karla Jo Helms, Anti-PR Chief Strategist of JOTO PR Disru...

Original Research Is the New SEO Superpower with Becky Lawlor

29 Apr 2025

Contributed by Lukas

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Becky Lawlor, Founder and Chief Research & Content Office...

Stop Selling, Start Solving with Julie Thomas

15 Apr 2025

Contributed by Lukas

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Julie Thomas, President and CEO of ValueSelling Associate...

How to Successfully Lead a Billion-Dollar Acquisition with Alyse Daghelian

01 Apr 2025

Contributed by Lukas

Want to master the art of leading successful tech acquisitions? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speak...

Episode 343: Why Most Businesses Stay Stuck at $1M and How to Break Through with Ernesto Mandowsky

18 Mar 2025

Contributed by Lukas

What if you could transform your small business into an actual million-dollar machine? In this episode of The B2B Revenue Executive Experience, host C...

Episode 342: The Art of Relationship Generation with Moaaz Nagori

04 Mar 2025

Contributed by Lukas

Traditional lead generation is no longer enough—B2B companies must focus on building real, lasting connections. In this episode of The B2B Revenue E...

Episode 341: Become the CEO of Your Role with Lee Benson

18 Feb 2025

Contributed by Lukas

What do playing 1,000 nights in clubs and running a $100M+ business have in common? According to Lee Benson, everything. In this episode of The B2B R...

Episode 340: Grok Your Customer: Unlocking AI and Customer-Centric Growth with Phillip Swan

04 Feb 2025

Contributed by Lukas

In this episode of The B2B Revenue Executive Experience, Phillip Swan, Chief Product Officer and GTM at The AI Solution Group, joins host Cory Cotten-...

Episode 339: Crime Reporter to CRO: How Investigative Skills Drive B2B Revenue with Rebecca Grimes

21 Jan 2025

Contributed by Lukas

In this episode of The B2B Revenue Executive Experience, Rebecca Grimes, Chief Revenue Officer at SheerID, joins host Cory Cotten-Potter to dive into ...

Episode 338: Rethinking Customer Engagement Through Gifting with Kris Rudeegraap

07 Jan 2025

Contributed by Lukas

In this episode of The B2B Revenue Executive Experience, Kris Rudeegraap, Co-founder and Co-CEO of Sendoso, joins host Cory Cotten-Potter to discuss t...

Episode 337: The Sales Cheat Code: How AI Can Turn Average Sellers into Top Performers with Usman Sheikh

24 Dec 2024

Contributed by Lukas

Did you know that only 5% of sales professionals embody the best practices that close high-value deals? Imagine if every seller on your team could per...

Episode 336: Steal the Blueprint: How Marketing Max flipped a $2k Ad Budget into $20k in Revenue

10 Dec 2024

Contributed by Lukas

While everyone is looking for the silver bullet of marketing, Marketing Max urges us to return to the basics. Why is that? Well that’s how he manage...

Episode 335: How Gratitude and Mindfulness Boost Productivity by 50% with Lori Saitz

26 Nov 2024

Contributed by Lukas

We often talk about driving growth and increasing revenue. However, we're not focusing as much on growing ourselves and dealing with stressful situati...

Episode 334: How AI Can Skyrocket Your Value Management with Craig LeGrande

12 Nov 2024

Contributed by Lukas

AI's presence in our lives continues to increase with the potential to transform entire industries. When talking about business revenue, one key area ...

New Host, High-Impact Insights

05 Nov 2024

Contributed by Lukas

The B2B Revenue Executive Experience podcast is going through a major change. After two years and over 100 episodes, Carlos Nouche and Lisa Schnare ar...

Episode 333: James Pursey Says This is Why Your Sales Training is Failing-and How AI Can Fix It

22 Oct 2024

Contributed by Lukas

Why is there a disconnect between the amount that organizations are investing in sales enablement programs and the yield of success they’re seeing a...

Episode 332: Become Your Best Self with Rob Hartnett

08 Oct 2024

Contributed by Lukas

It’s all possible. In our disrupted and distracted world, change is the new normal. Having a positive mindset and taking positive action is a must. ...

Episode 331: The Art of Building a High-Performing Sales Development Team

24 Sep 2024

Contributed by Lukas

Building and leading a world-class sales development team is crucial for the success of any organization. A well-functioning team significantly impact...

Episode 330: The RevOps Playbook with Laura Adint and Sean Lane

10 Sep 2024

Contributed by Lukas

RevOps is a strategic function within organizations that focuses on aligning sales, marketing, and customer success teams to drive revenue growth and ...

Episode 329: How to Stay Ahead in the New Era of Work with Mary Shea

28 Aug 2024

Contributed by Lukas

The rapid advancement of technology, especially in AI, has profoundly impacted all industries and is reshaping the way we work. As AI continues to evo...

Episode 328: Why the Human Touch Still Matters in an AI-Driven World with David Connors

13 Aug 2024

Contributed by Lukas

It's no surprise that AI is becoming increasingly dominant in various industries, including sales. AI has the potential to revolutionize the sales pr...

Episode 327: Building and Scaling a SaaS Powerhouse with Benjamin Johnson

30 Jul 2024

Contributed by Lukas

With the rise of cloud computing and the increasing demand for software solutions, SaaS has emerged as a dominant model for delivering software applic...

Episode 326: How to Position Your Company as a Market Leader in M&A with Aron Bohlig

23 Jul 2024

Contributed by Lukas

So many companies start out with the goal of going public and hitting it big. But, unfortunately, for many of them, a successful exit via a merger or...

Episode 325: From 0 to 1: Top Strategies to Scale Up Your Startup with Rags Gupta

16 Jul 2024

Contributed by Lukas

When you do something innovative and extraordinary, you go from 0 to 1. While you might not become the next Apple or Amazon, we decided to gather the...

Episode 324: Where New Revenue Leaders Should Focus Their Energy with George Eliopoulos

09 Jul 2024

Contributed by Lukas

Revenue growth is a key priority for organizations. Now, let's say you're taking over a revenue team. Where do you start? Or, in other words... Ho...

Episode 323: The Essential B2B Sales Strategies for Scaling Your Revenue with Greg Nutter

02 Jul 2024

Contributed by Lukas

Organizations are constantly seeking ways to increase their revenue and achieve sustainable growth. However, scaling revenue requires a strategic app...

Episode 322: The Future of Distributed Teams: Building Human Connection in a Virtual World with Brett Martin

25 Jun 2024

Contributed by Lukas

Have you ever dreamt of starting a global company but are unsure where to begin? Or maybe you're struggling to keep your remote team connected and p...

Episode 321: Mastering the Art of Cold Calling with Jason Bay

18 Jun 2024

Contributed by Lukas

Sales is hard right now. Sales cycles have lengthened by 40% since 2020. Fewer reps are achieving their quota in tech. So the question is: What...

Episode 320: From Ground Zero to Sales Hero with John Westman

11 Jun 2024

Contributed by Lukas

Winning in sales today requires more than persuasive skills and product knowledge to succeed. Experienced businesses have learned this the hard way. ...

Episode 319: How Emotional Fitness Can Boost Your Sales Performance with Ben Drakes

04 Jun 2024

Contributed by Lukas

Sales is a high-pressure job that often involves stepping out of your comfort zone and facing imposter syndrome. To thrive, you need to develop a str...

Episode 318: How Generative AI Is Ending the Sales and Marketing Tug of War with Nathan Schlaffer

28 May 2024

Contributed by Lukas

Traditionally, sales and marketing have operated independently, often resulting in miscommunication, wasted resources, and missed opportunities. But ...

Episode 317: Align Your GTM Teams for Measurable Results with Kimberly Kaminski

21 May 2024

Contributed by Lukas

Customer success and product marketing can be the driving force behind any go-to-market strategy. However, the entire organization must work together...

Episode 316: Are You Solving the Right Problems for Your Customers? With Suraj Sampath

14 May 2024

Contributed by Lukas

Today, success in B2B sales doesn't come easy and goes way beyond a simple pitch and a few cold calls. B2B sales require a more strategic and persona...

Episode 315: Create a Powerful Marketing Ecosystem with Ben Sturtevant

07 May 2024

Contributed by Lukas

Marketing and sales - a powerful combination that can make or break your entire business. The key word here is alignment between those two. Creating...

Episode 314: Tackling the Buyer-Seller Dynamic Frictions with Greg Brown

30 Apr 2024

Contributed by Lukas

The evolution of the buyer-seller journey is a never-ending story between the two sides. However, in the last 5 years, the changes have been remarkab...

Episode 313: Gail Behun's Approach to Aligning Sales Strategy with Sales Enablement

23 Apr 2024

Contributed by Lukas

Imagine a Venn diagram where leadership's vision overlaps with the practicalities of product marketing, the product team, and customer feedback. That...

Episode 312: Find Your Ideal Customer Profile with Eric Holmen

16 Apr 2024

Contributed by Lukas

Many startups get their Ideal Customer Profile (ICP) wrong. The results? Low-quality leads, decreasing revenues, and unhappy customers. It's time t...

Episode 311: The Seven Deadly Sins of Sales Training with PJ Nisbet

09 Apr 2024

Contributed by Lukas

Sales training plays a key role in the success of any business. It equips sales professionals with the necessary skills and knowledge to effectively ...

Episode 310: Modernizing Hiring Criteria for Next-Gen Leaders

02 Apr 2024

Contributed by Lukas

It used to be so easy to hire a professional with hundreds of CVs flooding your inbox. But the game has changed, and to become the best, you need the...

Episode 309: The Evolution of DevOps and Its Next Frontier with Matthew Volm

26 Mar 2024

Contributed by Lukas

The RevOps function has changed tremendously fast. What was relevant yesterday doesn't work today anymore. Well then, a logical question emerges: C...

Episode 308: How to Win More with Less in B2B Sales with Guy Rubin

19 Mar 2024

Contributed by Lukas

B2B sales teams are constantly seeking new strategies and tools to drive revenue growth. One of the most powerful resources at their disposal is data...

Episode 307: How to Build a World-Class Enablement Function with Kelly Lewis

12 Mar 2024

Contributed by Lukas

Businesses are constantly seeking ways to enhance efficiency, productivity, and overall success. One key area that has gained significant attention i...

Episode 306: Unleash Your Rep Superpowers with Steve Waters

05 Mar 2024

Contributed by Lukas

In today's episode of The B2B Revenue Executive Experience, you're in for a treat as we discuss several subjects. How can you find your rep superpowe...

Episode 305: How to Overcome the Sales Effectiveness Blockade with David Byck

27 Feb 2024

Contributed by Lukas

Achieving sales excellence is not an easy feat. Salespeople face countless challenges and misconceptions that can interfere with their performance an...

Episode 304: Beat the Stress and Reach Outrageous Success with Dan Waldschmidt

20 Feb 2024

Contributed by Lukas

Sales and marketing professionals often find themselves dealing with immense stress and pressure. Achieving sales targets, meeting customer expectati...

Episode 303: Breaking Through the Scaling Ceiling with David Weiss

13 Feb 2024

Contributed by Lukas

Dreaming about scaling your business sounds nice. But taking real action and actually making it happen is what sets apart true winners. However, eve...

Episode 302: Inspiring Action Through Storytelling with Karen Eber

06 Feb 2024

Contributed by Lukas

We all love a great story, but few know how to tell one. However, storytelling is an incredibly effective way to inform, influence, and inspire other...

Episode 301: From Tech Sales to Business Conversation with Eric Shaver

30 Jan 2024

Contributed by Lukas

So many sales professionals get caught up in the nitty-gritty of products and tech specs. Then, they wonder why their deals go wrong. We believe it ...

Episode 300: The B2B Revenue Executive Experience's Milestone Celebration with Chad Sanderson

23 Jan 2024

Contributed by Lukas

Today is a special day for The B2B Revenue Executive Experience. It is our 300th episode. And we're celebrating it by exploring the podcast's past, ...

Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight

16 Jan 2024

Contributed by Lukas

When you think of sales, what's the first image that comes to your mind? You're probably thinking of a used car salesman, insincere, overly friendly,...

Episode 298: Is AI Set to Replace SDRs? With Gabe Lullo

09 Jan 2024

Contributed by Lukas

Some people are saying that AI is gonna be replacing key roles such as the sales development representative (SDR). We can't see the future. All we can...

Episode 297: The Powerful Intersection of ABM and RevOps with Lorena Morales

02 Jan 2024

Contributed by Lukas

Companies constantly seek new strategies to drive growth and increase revenue. In today's ever-evolving business landscape, two approaches have gaine...

Episode 296: Personalization and Authenticity in Sales Communication with George Storm

26 Dec 2023

Contributed by Lukas

In recent years, there has been a noticeable decline in attention spans, which poses a challenge for sales professionals aiming to achieve and sustain...

Episode 295: Dealing with Burnout as a Top Performer with Stephen Hardy

19 Dec 2023

Contributed by Lukas

Feeling drained after a long day? Totally normal. But when that fatigue morphs into chronic exhaustion, constant overthinking, a downward spiral of ...

Episode 294: What Does 'Good' Look Like in Sales? With Kate Lewis

12 Dec 2023

Contributed by Lukas

Sales performance directly impacts a company's revenue and success. To achieve and maintain optimal sales performance, it is essential to invest in c...

Episode 293: Tailoring Sales Training for a Multicultural Marketplace with Leon Morris

05 Dec 2023

Contributed by Lukas

Companies operating in today's globalized business world must have a diverse customer base belonging to various age groups, generations, and cultures....

Episode 292: Unlocking AI's Potential for Revenue Growth with Jeff Pedowitz

28 Nov 2023

Contributed by Lukas

AI may not be the best option for creativity, intuition, and emotions. However, when it comes to crunching numbers, it's a gold mine. From a revenue...

Episode 291: Refining High-Performing Leaders and Teams with Matt Phillips

21 Nov 2023

Contributed by Lukas

You're a business champion, excelling in your game, with remarkable career progress. But you feel there's so much more you can achieve. If only you ...

Episode 290: From Sales Planning to Profit with Dana Therrien

14 Nov 2023

Contributed by Lukas

Sales planning - a daily discussion topic for every CRO and sales expert. Only a handful of organizations are really able to drive their sales number...

Episode 289: Mastering the Art of Revenue Enablement with Andrea Abbate

07 Nov 2023

Contributed by Lukas

More sales, more revenue. Every business wants that. Sometimes, your numbers seem like they’re getting stuck in the same place. But revenue enabl...

Episode 288: Why Your Marketing Messaging Needs a Makeover for Rocketing Engagement with Michelle Giardinello and Elizabeth Roche

31 Oct 2023

Contributed by Lukas

When it comes to sales, everyone talks about driving more pipelines these days. However, to stay competitive and meet the ever-evolving customer need...

Episode 287: How AI is Flipping the Sales Game Upside Down with Nelson Veiga

24 Oct 2023

Contributed by Lukas

AI has emerged as a game-changer in various industries, and sales is no exception. With its ability to analyze vast amounts of data, automate repetit...

Episode 286: Winning Over the Buyer: The Interplay Between Sales Effectiveness, Win Rates, and Differentiated Buying Moments with Andy Paul

17 Oct 2023

Contributed by Lukas

Sales effectiveness is not a new theme on our podcast, nor in the sales world in general. But for many salespeople, it's still something mysterious, ...

Episode 285: Beyond the Dollar: Crafting the Right Sales Compensation Plan with Reese Bacon

10 Oct 2023

Contributed by Lukas

Sales compensation is a sensitive topic for many. When it comes to money, things get tricky. Yet it's critical to bring themes, such as an effective...

Episode 284: Cracking the CRO Code: How Chief Revenue Officers Redefine Business Success with Warren Zenna

03 Oct 2023

Contributed by Lukas

Pursuing greater revenue is a universal goal, correct? Absolutely. In the competitive arena of today's business world, one crucial element contributi...

Episode 283: Customer Engagement 2.0: How to Win Customers in the Digital Era with Giles Giddings

26 Sep 2023

Contributed by Lukas

In the digital era, customer engagement is a top priority for businesses across industries. With the rise of technology, customers have more informati...

Episode 282: Navigating the Nuances: Security Compliance as a Sales and Business Imperative with Susan Walsh

19 Sep 2023

Contributed by Lukas

In today's rapidly evolving business landscape, security compliance has become a critical concern for organizations of all sizes. With the increasing ...

Episode 281: Unleashing the Power of Value Selling with Julie Thomas

05 Sep 2023

Contributed by Lukas

In today's bustling business world, making a mark in the market and boosting revenue is perpetually challenging. With so many things trying to grab p...

Episode 280: Building a High-Powered Go-to-Market Engine with Tom George

22 Aug 2023

Contributed by Lukas

In today's cutthroat business landscape, companies need to have a well-coordinated and efficient go-to-market strategy. This includes everything from ...

Episode 279: Sales Enablement: The Unsung Hero of Your Revenue Performance with Stephanie Benavidez

08 Aug 2023

Contributed by Lukas

When it comes to sales enablement, many sales leaders expect immediate and exceptional results. However, this is not a realistic expectation. Effecti...

Episode 278: Transform Your LinkedIn Profile Into a Lead Generation Machine with Ryan Caswell

25 Jul 2023

Contributed by Lukas

With over 900 million users, LinkedIn has become a powerful tool for lead generation that offers an unparalleled opportunity to connect with professio...

Episode 277: Building Authentic Connections in B2B Sales with Drew Sechrist

11 Jul 2023

Contributed by Lukas

Building strong relationships with customers is crucial for long-term success. Gone are the days when salespeople could solely rely on product knowled...

Episode 276: Unlocking Your Revenue Operations Potential in a Data-Driven Era with Jeremey Donovan

27 Jun 2023

Contributed by Lukas

In the dynamic landscape of modern business, embracing data-driven practices has become paramount for companies aiming to thrive in their revenue oper...

Episode 275: Creating a Positive Company Culture with Dane Espegard

13 Jun 2023

Contributed by Lukas

Creating a positive company culture is crucial to supporting employee goals and dreams. Employees who feel valued and supported are likely to be engag...

Episode 274: Surviving the Giants: How Mid-Market Companies Can Thrive in a Highly-Competitive Business Landscape with Sheila Kloefkorn

30 May 2023

Contributed by Lukas

In today's fiercely competitive business environment, mid-market companies face the challenge of competing with larger organizations with deeper pocke...

Episode 273: Get Results: Master the Sales Methodology and Transform Your Success with Dale Knipp

16 May 2023

Contributed by Lukas

Sales folks, let's admit. We've all been there. We've attended countless training programs with high hopes, only to witness the initial enthusiasm fi...

Episode 272: Beyond the Pitch: Strategies for Successfully Selling to CISOs with Kenneth Foster

02 May 2023

Contributed by Lukas

A Chief Information Security Officers (CISO) leads an extremely demanding role and is constantly bombarded with numerous sales pitches. So having a gr...

Episode 271: Aligning Revenue Teams with Consistent Language and Processes with Angela Pritchett

18 Apr 2023

Contributed by Lukas

The revenue teams primary concern is organizational growth. To achieve such growth, the team must be in alignment with the consistent language, proces...