In the latest episode of Behavioral Economics Today, Hugh Massie had a conversation with Dr. Frances Rahaim, Founder of Hug Your Money, about the behavioral side of financial well-being and the quiet pressure that money can create in our lives.Drawing from her personal experiences and professional journey, Frances shares how our emotions, beliefs, habits, and life experiences can influence the way we think about and manage money.In this episode, they explore:• Why money is about more than financial knowledge and numbers• How financial stress can affect decision-making, relationships, productivity, and well-being• How childhood experiences can shape financial behaviors and beliefs• Why personalized guidance, accountability, and positive reinforcement can support lasting behavioral change• How conversations around purpose, values, and life goals can create a healthier relationship with money• Why financial well-being should go beyond education and tools to include practical support and human connection• The role of AI and human guidance in the future of financial well-beingThis conversation highlights why understanding the behavioral side of money is essential to helping people make better financial decisions and build greater financial well-being.

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